7/23/2019 Tablet Scnerio Assignment
1/3
Introduction:
Consumer electronics industry is highly competitive, dynamic and
development oriented.
Manufacturers need to bring differentiated product in order to
remain competitive. A present trend
towards achieving the same is to combine the functionality of
many products in to one . Therefore
there is a shift of consumers towards mobile devices like
Smartphones, Tablets.
Tablets and Its Usage in Consumer Electronics:
A tablet is a mobile computing device larger than a smartphone,
which is relatively thin and has a
touch screen interface. The most popular activities of tablets
includes internet usage like checking
email, online shopping, social networking and playing games,
watching full length videos, writing,
reading.
Present Scenario of Tablet in Consumer Electronics Industry:
Tablets have uni!ue design combining the functionality of many
products which attracted the
electronic consumer. "t is forecasted by C#A that $nit sales of
tablets are pro%ected to reach &'.(
million this year, up from )).* million in +-(. evenues for
tablets will reach /+).( billion this year,
up by three percent. 2
Sales of tablets are increasing day by day and 0"n a short
amount of time, mobile connected devices
have become ingrained and indispensable in consumers lives,1
said Steve 2oenig, C#As director of
industry analysis. 0The market for these products, now found in
millions of households, is
e3ceptionally competitive, naturally resulting in slowed revenue
growth. 4et we find ourselves at an
interesting inflection point in technology, as these same
products are creating opportunities and
growth across several other categories in the industry.11
Apple Present position in Tablets:
The i5ad tends to be more stable and easier to use than other
tablets. The biggest advantage of
i5hone6i5ad is that it has the Apple App Store on its side,
which has a long list of downloadable apps.
The Apple App Store currently has over )7, applications
available for download with about
(, designed specifically for the i5ad and the rest capable of
running in compatibility modes.
Apple approves each app individually prior to its release,
making it harder for malware6bugs to get
onto their device.
i8S based Apple tablets held (&.&-9 market share whereas
android based tablets market share is
7+.7)9. 3Apple has highest **9 market share whereas its
potential competitor Samsung has +79and others have (-9. Cost of
Apple i5ad product is high as compared to his competitors prices
:ef;.
Scenario of Tablet as standalone product in Consumer Electronics
Industry for ne!t 1" years:
"n future, Tabletswill play an increasingly critical role at
work, Schools, Colleges, and
7/23/2019 Tablet Scnerio Assignment
3/3
Fhile it is great that each app is checked by Apple for approval
prior to its release into the app store
some useful apps are locked out in the process.
The i5ad is also unable to increase its storage capacity through
flash drives, which means when it
goes out of storage space, it is really out of space.
Another big weakness for the i5ad is that @lash or Shockwave
videos cannot be run on it though this
has become less of a concern as more and more websites are using
Applecompatible >TMG7
nowadays.
The i5ad is also more e3pensive than other tablets. The price of
i5ad was a strong selling point when
it was first launched.
