T-CAS Corporate Brochure

8/8/2019 T-CAS Corporate Brochure

http://slidepdf.com/reader/full/t-cas-corporate-brochure 1/30

T-CAS

Texperts Corporate Advisory Services (T-CAS)Corporate Office: A-139, Sec-63, Noida-201307( NCR-Delhi) India

Tel / Fax : 91-120-4548952-53

Website : www.texpertsglobal.com



About T-CAS

Founded in 2005, T-CAS is a Market Research Organization, delivering exceptional quality

of research & consultancy services in following areas,

Consumer Opinion & Research

Industry & Business Research

Channel & Retail Research

Customer-Satisfaction Measurement

Outstanding Quality of Work, Analysis & Deliverables, Timeliness and Confidentiality

represent our core values. The consultants of Texperts come from diverse and rich backgroundwith management & technical qualifications from leading institutes.

With our Corporate Office in Noida (Delhi-NCR), we have offices in Mumbai & in 6 Indian

metros, with our resident operations executives in another 40 Indian cities. We have our associate

offices in US, Europe & Hong Kong.

Some of our esteemed clients are given in the next page.



Some of our clients



Vision & Values

T-CAS continuously strives to provide world-class Research & Consultancy Solutions withoutstanding quality. Our vision is to contribute more & more towards the growth of ourclient-organizations & become an integral part of them.

T-CAS is devoted & committed to its customers fully. The values of Texperts are:

Excellent Quality Of Work & Deliverables.

Adherence To The Commitment & Deadlines.

Focus On Long-term Relationship With The Customers.

Respect For Confidentiality & Integrity.



Who Can BenefitFrom Our Research Services

Sectors that we have worked for are :

Alcohol

Banking & Financial Services

Cement

Chemical

Construction

Consumer Goods ± Fast moving/Durables

Food & Restaurants

Garments

Intermediates

IT/ ITES

Home appliances

Machinery

Steel

Services Textiles ( Fabrics, Yarns, Technical textiles )

We can serve all B2B & B2C Businesses in manufacturing & services in any

sector.



Service Offerings

Consumer Opinion & Research



Customer-SatisfactionMeasurement & Management






Market Feasibility Studies

Comprehensive Strategic Market & Competition Research

Identification Of BusinessOpportunities

Demand Estimation & Market-ShareEstimation

New Product Research

Secondary data based industry/business research ( Internet research )

Retail Feasibility Studies & BusinessModelling

Planning & Advisory For RetailFormat Options

Media & Advertising Research

All kinds of specific market researchassignments & problem-solving




Retailing Strategy & Business Plan

Location Research, Mapping & Selection

Shopping Mall Positioning & Strategy

Management Of Service & Quality Retail Marketing-Mix Research

Advisory For Retail Format Options

Retail Audit

Innovative Methods For Growth

Mystery shopping

Retailing Image-Mix Management

Category Management

Channel & distribution research Store Audit & Positioning



Most of the times, organizations do not know about their exact placement in the market with respect to theircompetitors, in product-quality and in various service parameters. We independently conduct an exhaustivestudy to let our client know perception of customers on it and its competitors in attributes of product-quality & invarious parameters of service-mix. The respondents are approached by us independently, without disclosing thename of the client, so as to gather unbiased responses. With our unique methodology developed over 3 years,

the study gives unbiased & practical feedback to the client, highlighting strong/weak areas with respect tocompetitors. Besides product-quality & service-mix, we can also include pricing & commercial terms,promotions, distribution in the study.

We have carried out a number of such assignments, which have greatly benefited our clients.

We also carry out assignments on satisfaction-measurement for suppliers, employees, stakeholders as well as

for lost customers.

Customer-Satisfaction Measurement



Our Special Strengths : How we are different.

1- Special focus to projects : We give special focus & Management attention to all MR assignments,unlike large research companies, which may take projects routinely.

³At T-CAS, we guarantee that the topmanagement don¶t just oversee the research,they actually do the work with the teams -from designing the research to delivering the

results..´



Our Special Strengths : How we are different (Contd..)

2- An earnest intention & approach to deliver more than desired. Endeavor to keep the customerdelighted.

³Clients are our biggest asset and we never forget this.Our customers admire us a lot. It is also reflected fromthe fact that we get projects one after another from ourlarge clients. Put simply, our reason for being is todeliver high quality research program that delight ourclients´




3- Originality & in-depth conceptual clarity are one of our key strengths. We think & design theresearch after having full conceptual clarity.

We are capable to solve the most complex & difficult problems in all areas of market research such asconsumer research, industry & business research, retail research, strategic market research, etc .

³There is real value in great mind working together

to stimulate fresh thinking and look at thingsdifferently.´




4 - Primary data collection

We focus on minimizing all non-sampling errors. Some of the examples are asfollows.

Crucial information is asked from the respondents twice, but differently.

All quantitative surveys are followed by some qualitative interviews/ group discussions andpilot quantitative survey.

Strong survey verification system in place. Greater supervisor to field-work executives ratio.

Rigorous training to the field workers before each survey. In-house rehearsals & pilot surveys.




5- Secondary data collection

Cross checking of secondary data from alternate secondary data source and/or by chain ratio

method.

6- Data Analytics

Comparison, validation & co-relation of quantitative data findings with qualitative datafindings.

A team of dedicated analytics professionals.



Infrastructure ( Coverage/ Tools )

Pan-India coverage ( Corporate Office at Noida [ Delhi-NCR ]. Branch offices at Mumbai & atsix Indian metros. Resident operations executives in another 40 cities in India. )

Associate offices at Hong Kong/ Europe / USA

SPSS 17.0 & other tools.

CATI/CAPI

Focus Groups, Consumer Panels



Team

Prashant Saxena, Founder & CEO

Before forming T-CAS, Prashant (38) was heading market research & overseas marketsdevelopment functions of Vardhman Group. He has corporate experience of 12 years in areasas diverse as Strategy, Market & Business Research & International Business. At the age of 26,he was assigned the responsibility of market research function at Vardhman.

Prashant is the CEO of the organization. He has carried out assignments for overseas aswell as Indian corporate houses very successfully & has been highly appreciated for thequality of work. He has been lead consultant in assignments delivered to a number of companies including those mentioned in the list of clients.

Prashant is a Bachelor of Technology from Indian Institute Of Technology, Delhi and a post-graduate in Business Management from Institute Of Management Technology, Ghaziabad.



Team (Contd..)

Our research operations are headed by Mr Kumar Abhishek, an IIT-Delhi graduate.

Mr Saurabh Allahawadi, an MBA, heads business development function.

We have a team of about 50 people, including our associate consultants, field-researchers, juniorstaff, etc., etc. In addition, we have a panel of 300 field-researchers all over India.

Few of our associate advisors include,

Mr. M Tyagi, B.Tech. (IIT-Delhi), M.S.( Manchester) with 28 years of varied experience. Mr. S K Bannerjee, MBA (IIM ) with 20 years of experience in consumer marketing & retail.

Mr. R. Sahai, M.S., with an experience of 15 years in real-estate sector.

Mr. Sandeep Saxena, MBA ( Symboisis ) with 10 years of experience in healthcare sector.



Some Of Case Studies

Case 1: Comprehensive market, consumer andcompetition research for a DTH player ingroceries/FMCG sector and selection of newlocalities all over a top metro.

Objectives

To find out new high potential areas forDTH (Direct to Home) Operation.

To find out quality/service feedbackthrough qualitative feedback & analysis,study the competition, find out newcategories.

Methodology

5000 consumers/non-consumers from 50localities from SEC A and SEC B.

500 retail stores who do DTH service inFMCG /Grocery /Wet Grocery





Some Of Case Studies ( Continued )

Case 2 : Comprehensive market, consumer andcompetition research for a leading Hand-knittingyarn player

Objective

To find the comprehensive status of theproduct in the market, covering all Ps.Brand awareness, loyalty, usage & attitude,etc., etc.

Methodology

Survey of 2500 consumers ( ladies ) fromSEC A,B & C ; 500 retailers, 50distributors/dealers.

Extent: North India




Findings

Extent of duplicate products came out to betwo times than the original product¶sturnover. This was estimated very first time

by us. Root cause- Channel¶s dissatisfaction& consumer-pull. Product development- Lagging. Loyalty schemes . School competitions/ Prize winning

promotions.

Results

The brand is maintaining top and bottom

line with a leadership position in a decliningmarket.




Case 3: Customer Satisfaction Measurement fora Special & Alloy steel manufacturer.

Objective

To know the placement of product with

respect to competitors in the eyes of customers regarding product quality andvarious parameters of customer service.

Methodology

Survey of 100 industrial customers all-overIndia.

Benefits

Some markets were lagging in service. Company took steps to enhance some

parameters in service. Lost customer analysis helped company to

grow.




Case 4: Business Research For An ExportPromotion Council, Govt. of India.

Objective

To find out why India is week in PC fabricsexports & to advise all industry-levelmeasures to bring it up.

Methodology

Secondary data collection. Primary data collection (Qualitative survey

of 100 respondents from the sector value-chain in north, south and west India).

Benefits

Council came to know that India is strong insome product category in PC but very weakin a few other dominant categories, forwhich, we recommended special efforts onthe part of the industry.




Case 5: Brand Audit and Retail Audit For ALeading Alcohol Company

Objective

Brand Audit for two brands and Retail

Audit.

Methodology

Extent: Mumbai and Delhi. Survey of 2000 consumers and 700 plus

shops.

Benefits

Came to know that in Mumbai, shops don¶trecommend company brands due to avariety of reasons.

Falling brand equity due to poor storageconditions for wines (Corrective measures).




Case 6 : Feasibility study for a leading company

on low cost housing

using Ferro Cement technology.

Objective :

The feasibility of low cost housing using

Ferro Cement technology.

Methodology :

Covered around 27 villages across India in 10 states.

1. Consumers ± 20002. Small & Local Contractors

3. Govt. Agencies

4. Micro finance Institutions




Benefits :

1. Identification of MFIs.

2. Identification of prospective areas.

3. Market-sizing, segmentation etc.

Results :

1. Client have already put the project into inception.




Case 7 : Brand Audit for a leading financial services

in Delhi, Mumbai, Chennai and Lucknow.

Objective :

Assess the feedback of various parameters:

1. Brand Awareness

2. Brand Recall

3. Perception Of brand

Methodology:

Survey Includes1. Retail Consumers

2. High Net worth Individuals

3. Corporates




Benefits:

1. Awareness of Brand.

2. Key Ares of Improvement.

3. Segments to be more focused.

Results:

After Implementing the deliverables provided by us,

1. They have increased brand awareness thru more ad spend.

2. Considered as a more recognized brand.




Case 8: Market-Opportunities Study For ALeading Fine Counts Spinning Unit.

Objective

Company bottom-line was negative.Engaged us to find out new product-mix,market-mix and customer-mix.

Methodology

70 countries were covered in secondarydata based research.

Benefits

Markets identified- Japan, Korea, Italy & afew others

More profitable Product-mix identified.

( End of brochure )

Documents

T-CAS Corporate Brochure