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Netsch´s work, while apparently at odds with the ideology and aesthetic of SOM is not only compatible with the corporate framework of a large firm, it is also -- and perhaps more important -- impossible without it. I argue that Netsch´s brand of individual genius relied heavily on the ”support services” and resources of the corporate, bureaucratic firm around him. But more significantly, his is a genius born of the bureaucracy itself. It is a genius of processes, management, programming, and organizing just as much as it is a genius of form-giving or of authorial statement. This study of Netsch´s work suggests ways in which the auteur and the organization can coexist and, through this coexistence, produce mutations in both.
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