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short slide set showing how Synthetron helps meeting managers to crowd-source before, to have hybrid interaction during and mass engagament post meeting/ event
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IMEX MAY 2012
smart listeningWant the content of your meeting to be spot on?
Use the particpants collective knowledgeCrowd source
(to prepare, engage)
IMEX MAY 2012
Know your participants before taking to the floor? Þ adapt your communication and agenda for more impactÞ get the issues on table upfront so that event you concentrate on impact
Want those that are not present to actively contribute?actually use the collective brain in a hybrid meeting: get all to actively contribute in very focused and moderated online brainstorm workshops Want to be spot on
with you content? engage them in the event?=> Crowd source : use the insights from participants to co-create the
content, topics and agenda?
IMEX MAY 2012
3
Better meeting
PREPAREContent
EngagementCrowd source
MEETINGHybrid participation
On site harvestingbrainstorm
TRACKImpact
Keep momentum Reflect
IMEX MAY 2012
4
Bank: 100 days after kick off
meeting : understand level of
alignment engagement and
bottlenecks / solutions
Ikea prepares strategy meeting understanding how strategy is
experienced today
PREPARE Meeting TRACK
REWE -Essent prepare kick off merger meeting by testing the corporate
story with internal panel
7C manifesto tested before conference to engage participants, fine tune
agenda and motivate attendance.- see link www.synthetron.com
G1000 get 700 citizens HYBRID actively involved in politics case linkhttp://klewel.com/conferences/fresh12/index.php?talkID=11
AO engaged the different European EEN agencies to co define their needs
and expectations for EU meeting
Shell : safe cost and get those 100 not present to actively contribute HYBRID
brainstorm
Philips world in one day online mass interactivity1. Web-meeting telling2. Synthetron get feedback of all3. Web meeting share answer
Training meeting on new policy :
keep momentum and understand
learning, behaviour change,
results
Dutch Bank top 100 meetingHarvests real table discussions via synthetron => ranked shortlist
examples
IMEX MAY 2012
Stakeholders safely discuss with many, from their own PC online, identifying collaboratively what really matters most
1 hour smart online discussions:
Moderated : purposeful conversation core topic
Anonymous, written, collaborative conclusive, of the public web
Conclusive and scalable 10-1000 Participants feel engaged by the
interactivity and co-creation the outcome is a short list of
“synthetrons”: those ideas matter most to participants, ranked by importance, and the long list of all ideas.
obtaining actionable insight
further analysis and benchmarking Synthetron deep analysis method for
content, meaning, lab, buzz words, benchmarks, 3H, EBC
©Synthetron5
purposeful crowd source
Instantshort list
oftop opinions
& ideas
+
online web application
evolutionarydiscussion
process
IMEX MAY 2012
Focused mass interaction leading to conclusions
Moderated • 1 hour 10-1000 participants• Online
Share & evaluate ideas• anonymously• virtual special table setting
Evolutionary• ideas first scored at table• strong ideas move on (= synthetrons)• weak ideas stay at table
IMEX MAY 2012
topic
groupaveragescore
your score
Your messageYour reaction
A synthetron(promoted message obtained support)
Neighbour’smessage
thinking
writing
reading scoring
Participant: easy and fun
IMEX MAY 2012
Benefits of social media without disadvantages
Not share of voice
share of thoughts
anonymoussafe space
Participants Discussions
moderated key questions
notpublic
interactive & evolutionary conclusive
short list of participants’ most important ideasranked by them
long listall dataIdeas
written
engaging experience of feedback and co-creation
deep insight • what they say, share• what they think, feel
important• buzz words & mindset • what divides them
Efficientonline
Outcome
peerscontent
©Synthetron
Writing own PC
nogroupthink
IMEX MAY 2012
Moderate
1. Prepare discussion script
2. Observe content micro level (over shoulder of participants)
3. Observe content: macro level (synthetrons list)
4. Watch the dashboard
5. React by adapting the script
invitation
discussion
Output
Repot
Script
IMEX MAY 2012 1010
Some references
IMEX MAY 2012
Synthetron for better meetings, active interaction, hybrid solutions and ongoing engagement
PREPAREContent
EngagementCrowd source
MEETINGHybrid participation
On site harvestingbrainstorm
TRACKImpact
Keep momentum Reflect
pre meeting •to understand participants ingoing position re topic content, the issues and expectations, the mindset and buzz words... and hence be able to draft a better agenda, go beyond the issues and know how to communicate most sticking
during meeting•to support Hybrid mass interaction with large groups online•to engage all in a single massive brainstorm moments •to harvest classical table discussions
post meeting•keep momentum , making people reflect on outcome and understand impact
IMEX MAY 2012
More [email protected]
www.synthetron.com
Contact us directly in Germany, Belgium, Netherlands, UK, France, Mexico,
Canada, Brazil
Smart listeningCrowd sourcing
Social brainstormOnline discussions
