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Take a look at how Synthetron social brainstorm helps to understand stakeholders’ collaborative insight , position on the change curve during different moments of a change process. The Change manager can easily engage many, to share their thinking in an unthreatening way via one hour online discussion and instantly grasp the essence of what they think and why. • The result in for the manager a deep insight what really matters so that he can adjust and accelerate his change process. • The result is for the participants a real engagement feeling of being a co-creator of the change process all along.
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If you know what the troops are thinking, you can manage better
If you engage them in your thinking,they will manage better
Linking people for conclusive discussions
Synthetron for engagement 2009 contact www.synthetron.com
Synthetron helps corporations to reinforce and accelerate the change journey by efficiently engaging the relevant internal stakeholders in feedback and reflection on the change process from their viewpoint.
The offer
Synthetron
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Synthetron features•Online & easy
•anonymous & written •moderated & focused, •typically takes 1 hour, •scalable (10 to 1000 )
•Interactive•Participants in orange basket
structure•collaborative & conclusive
•engaging and fun
Linking people for conclusive discussions
Synthetron for engagement 2009 contact www.synthetron.com
insight in
what many think & feel
Synthetron social brainstorm helps to engage many in focused online discussion
to share and validate their ideas and feedback in an unthreatening way generating instant list of unbiased top opinions & ideas
for participants: an engaging & safe peer discussion feeling the co-creating the change
for organisers: instant insight in top line ideas/opinions of the target group and accelerator of their engagement process
The method
3 stage engagement
Expected outcomes:• Change curve position• top problem areas• top improvement
areas• Aspiration stretch• top 5 levers • ingoing mindset
Expected outcomes: • Change curve position• level of alignment• impact• top 5 barriers • Top 5 improvements• priorities• Segmented insight
Expected outcomes: • Change curve position• top 5 barriers • top 5 accelerators • top 5 Key Success
Factors• the contextual mindset
Synthetron for engagement 2009 contact www.synthetron.com
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The process
Real interaction•Participant in the centre of his/her small online conversation group as and orange basket structure•Real time interaction
“Safe” discussion space•Written & anonymous•Focus on content not on messenger Scalable & efficient•All conversation groups overlapping •up to 1000 real time•Online from anywhere•Typically in 1 hour
Evolutionary •Ideas are collaboratively filtered•Ideas migrate if high score agree/ disagree
Moderated & focused•Discussion process focused around predefined script•Client co-moderates
Actionable synthesis •Instant short list of synthetrons =top ideas with their support level•Long list of all ideas•Deeper analysis: activity, mindset, segments..
= for decision makers that want to efficiently engage many and capture their most important authentic opinions and ideas of groups
Synthetron for engagement 2009 contact www.synthetron.com
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How it works?
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easy & engaging conversation
Look at the Demo on www.synthetron.com
5Synthetron for engagement 2009 contact www.synthetron.com
Over a Synthetronengagement levels are measurable – uplift is typically
around 20% in the course of the
discussion
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The valueReally listen &engage all in a collaborative dialogue:
all are peers feels like a live dialogue
Get more and better insight :
Real ideas: safe space “speak up” anonymously,
More ideas : parallel process gives all a peer position
Relevant ideas: instant collaborative synthesis 1 hour , 100 participants : +/-1200 ideas, top 10%
filtered instantly by participants
Useful ideas: moderator keeps focus pre-defined script, testing ingoing assumptions
Tested assumptions: low key sensing of ingoing hypothesis
Accelerate your business processes : instant actionable short list & report understand issues before
they become a problemFast cycle : efficient and carbon friendly reach of many over
different locations
Synthetron for engagement 2009 contact www.synthetron.com
Problem: strategy change: avoid risk of lack of alignment early on!
Approach: telconf or film presentations for 3 different regions followed by instant Synthetron discussion feedback via teleconf follow up from leader with feedback on alignment, bottlenecks, accelerators, conditions, improvements.
Impact: process helped accelerate alignment and report based on data collected helped to make plan more robust
Problem : check alignment top 100 managers on strategic change program?
Approach: 1 discussion with top 100 on sense of urgency, alignment , translation into action. Identify bottlenecks and accelerators/ improvement suggestions
Impact: The outcome was richer and clearer than any classical interview round and generated new and actionable insights (all in 1 week)
Problem : evaluate alignment of innovation team re plan
Approach: 1 big discussion on enthusiasm, what is missing? what is impact of changed economic outlook? rationale for innovation agenda repositioning, suggestions for changes /action.
Impact: increased team engagement and better awareness of challenges adaptation agenda
Problem: proposed new corporate culture with changed mission and geographical focus prior to global conference of worldwide service division of large multinationalApproach: value jam: online focus group discussions to identify motivators, irritations, hopes and fears within the current organisational structureImpact: clear insights into prevailing, missing and aspiration values for different managerial segments with changing path – global conference postponed
Problem: how to engage all in global roll out of process redesign and SAP implementationApproach: systematic online discussion of plan by relevant stakeholder groups at three critical points:.1. before launch with local management team, 2. after launch during implementation and 3. post-implementation review with stakeholder segments: (management, implementation team and shop floor).Impact: increased engagement of participants, clear insight into issues and levers how to improve, accelerate roll out, clear steer on effective communication style to activate local teams, benchmarking against other markets to motivate change
some cases
If you know what the troops are thinking, you can manage better
If you engage them in your thinking,they will manage better
Synthetron for engagement 2009 contact www.synthetron.com
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InternalExternalCitizens panel
Customers panel
AssociatedMembers round table
Stakeholders consultation
Conference participants
brainstorm
Top 100Management
employeeChange agents
Project teamTeams interfaceProcess owners
IndustryService sector
Service sectorGO & NGO
references
Synthetron for engagement 2009 contact www.synthetron.com
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If you know what the troops are thinking, you can manage betterIf you engage them in your thinking,they will manage better
for decision makersthat want insight in
what many think & why
Engage in 1 hour online, moderated, anonymous & written
social brainstormgenerating instant list of top opinions & ideas
take better informed decisions,
implement faster &
build on stronger alignment
Linking people for conclusive discussions
How can we help you?For more info, demo, white paper
or contact details in different countries
Synthetron for engagement 2009 contact www.synthetron.com
