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A
SYNOPSIS
ON
IMPACT OF TATA NANO ON INDIAN
AUTOMOBILES SECTOR
SUBMITTED IN PARTAIL FUFILLMENT OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
DEPARTMENT OF MANAGEMENT STUDIES
Year(2011-2013)
Faculty of Commerce and Management StudiesJai Narayan Vyas
University, Jodhpur
Suer!"#e$ %& Su%'"e$ %&
Pr*+(Mr#+),aa.a Ma/ur A#/ ,u'ar Mee.aMBA P/+$+
MBA(Se'e#er3r$)
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INTRODUTION-
The global auto industry is dynamically establishing a niche as
maor economic
engines! Millions of aspiring "ndians and the international auto
mar#ets $atched in a$e,
the launch of $orld%s cheapest car & Tata Nano!
Tata Nano, launched by the '()*billion Tata group, is a believed
to be a people%s car! The
car $as launched in an auto e+po held at elhi on -. Jan (../!
0atan Tata is a 1.*year*
old #ind and tender chairman of the Tata group, drove this
$orld%s cheapest car to the
Tata Motors pavilion and unveiled this ne$ car, giving sleepless
nights to rival
companies!
2ccording to Tata group, the car $ill come out on "ndian roads
in the later part of this
year! The price of this car is a cause of astonishment and fear
for all the other auto
companies $ho are no$ trying to reduce their mar#et prices as to
compete $ith the
launch of Tata Nano! The price of Tata%s car is about 0s! - 3a#h
4'(5..6!
7+pertise in auto industry are raising doubts to the price,
specifications, features and
safety of this cheap car but Tata promises the safety and
emission standards! The car had
passed the "ndian regulatory re8uirements, frontal crash test
and the 7uro*"V emissionnorms! "t is also tested for front, rear
and side collisions!
This car is especially manufactured for the middle class
population of "ndia $ho
desire to have a safer means of transport at an affordable cost!
"t is a four*door car $ith
length of 9! - meters, height of -!: meters and $idth of -!5
meters! "t can accommodate
up to five people, a complete family!
The car beholds an efficient engine of :(9 cc $ith an efficiency
of about (. #msper litre of petrol! The highest speed is stated to
be about -.5 #ms! The only missing
lu+uries are air conditioner, car audio systems , po$er $indo$s
and motori;ed steering!
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2fter the commercial launch of Nano, the "ndian roads especially
metropolitan
cities li#e elhi, Mumbai, Chennai and
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7merging mar#ets are a fertile ground for innovation! The
challenge of reaching
dispersed, lo$ income consumers in emerging mar#ets often spurs
significant
innovation!
2s customers gain more po$er, they $ill demand more tailoring
and value added
services to meet their need! Companies $hich innovate on this
dimension are
li#ely to be richly re$arded!
=orld is getting tougher day by day being uni8ue is a
competitive advantage!
7+pectations to Tata Nano have proved this!
2fter -.. years to Aenry Ford, Tata has not only proved him
again not only he
came out of the e+pectations but also came out $ith a platform
for "ndian auto
sector!
RESEAR6 MET6ODOLOGY-
Pr"'ar& Daa
Buestionnaire, ersonal "ntervie$, "ntervie$ $ith Mar#eting
rofessional
Se7.$ar& Daa
Secondary information $ill be colleceted from internet, some
proect files and other
sources!
Sa'e #"8e
The sample si;e of 5. peoples $ere ta#en for the survey!
Sa'".9 Pr7e$ure
0andom sampling
Area * re#ear7/
Jodhpur
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BIBLIOGRAP6Y-
-! Dothari C!0!,Research Methodology, Methods E Techni8ues, Ne$
elhi, =rish$a
ublishers, -)):!
(! Dotler !,Marketing Management, Ne$ elhi, rentice Aall of
"ndia vt! 3td!, (...!9! 2ssael Aenry Consumer Behavior &
Marketing Activities
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/aer S7/e'e-
-! "ntroduction
(! @bective of research
9! Methodology of research! Tata Nano and ne$ product
development
5! Some myths about Nano
:! 2nalysis of data collection
1! Findings
/! 3imitations
)! 0ecommendations
-.!
