CLIENT CHARITHASRI HOSPITALS

BUSINESS HEALTHCARE

JOB BRAND REDESIGN

DATE 03/10/2013

SENTINI HOSPITALS

CHARITHASRI HOSPITALS

Located in the heart of Vijayawada with state of art infrastructure, dedicated

doctors and attentive staff claims to offer the most proficient healthcare facility.

Adhering to its vision and mission it is also committed towards a social cause of

educating people with regular health talks, health camps etc.

Providing multiple services it also claims to have good infrastructure facilities

THE MARKET POTENTIAL

The industry is growing at a pace of 20% per annum

Expected to be worth US $100 billion by 2015

100% FDI permitted leading to multinational firms investing in India.

Therefore high level of competition.

Government to increase health expenditure from 1.4% to 2.5% of GPD

OUR MARKET

More than 15,000 hospitals in India

18000 new doctors every year

More than 6,00,000 practicing physicians

Currently the industry is of US $35 billion, 2/3rd of which is private spending

Over 150 hospitals in Vijayawada

THE CHALLENGE

To transform the image of CHARITHASRI HOSPITALS into reliable, trustworthy and sustainable super-brand

INSIGHT A need to establish a Brand Identity that portrays and supports the organization's vision, values and belief

The quality of infrastructure, reliable doctors and efficient staff is the key

The market relies a lot on the brand, where its overall identity should highlight its quality of service.

More than 50% of Indian population that can afford a good treatment chooses the place depending on the brand image

Having a brand identity built on a solid platform of a well-thought-out strategy is vital

OUR PROCESS

THE OFFERINGS

Uplift and uphold rather than uproot and implant the Brand Image

Brand Identity Redesign

(a) Brand Mark (b) Baseline

Brand Bricks

(a) Official Website (b) Brand Collateral

(c) Internal and External tools of communication

(d) Brand Signage

Brand Strategy

(a) User Research (b) Brand Research

(c) Brand Strategy

PROJECT PHASE

PHASE: 1

Establish a strong brand image

Differentiate and stand out

Easy brand recall

Emphasized Brand Presence

Wider brand visibility

PHASE: 2 Emotional connect

Increased reference points

Increased Brand Loyalty

PHASE: 3

• Communicate the change in order experience the above listed

impact.

• Work towards sustaining the change established for long term

benefits

ARE YOU READY?• DOT believes in the potential of Charithasri Hospitals that

nurtures the desire to grow in a highly competitive world.

• Charithasri Hospitals has the vision and the perspective and DOT has the means – the perfect recipe for creating a super brand.

• So all we’d like to ask is,

• are you ready for the change?