Revival of Ashok Leyland

8/12/2019 Revival of Ashok Leyland

1/23

A ProjectOn

Revival of Ashok Leyland

Submitted toUNIVERSITY O !U!"AI

Submitted By!AN#AR A$ "%OIR

Roll No. 65

MASTERS IN COMMERCE - MANAGEMENT (Part I

!N"ER T#E G!I"ANCE O$%Prof$ Anand #esh&ande

RI&'I CO EGE O$ ARTS) SCIENCE) COMMERCEBa*dra (+e,t ) Mumbai

A ademi ear '()*+'(),


2/23

#E-LARATION

My,el/ . "hoir !andar Ashok o/ Ri01i Colle2e o/ Art,) S ie* e 3 Commer e

,tudyi*2 M.COM-I 4ereby de lare t4at I 4a1e om leted t4i, ro e t o* 7 Revival of

Ashok Leyland 8 i* A ademi ear 9:;*o?led2e.

"ate-Pla e- !U!"AI


3/23

/"%OIR !AN#AR AS%O01

-ERTI I-ATE

T4i, i, to erti/y t4at MAN"AR B#OIR ,tude*t o/ M.Com-I la,,) Roll No. 65

o/ t4e a ademi year 9:;


4/23

3333333333333333333 3333333333333333333333 E6ternal E6a5iner #r$ aroo78i !$9

/Princi&al1

A-0NO:LE#;!ENT

I o?e a 2reat ma*y t4a*>, to a 2reat ma*y eo le ?4o 4el ed a*d ,u orted me

duri*2 t4i, ro e t.

My dee e,t t4a*>, to t4e Guide o/ t4i, ro e t Prof$ Anand #esh&ande ) /or2uidi*2 a*d orre ti*2 1ariou, do ume*t, o/ mi*e ?it4 atte*tio* a*d are. S4e 4a,

ta>e* ai* to 2o t4rou24 t4e ro e t a*d ma>e *e e,,ary orre tio* a, a*d ?4e*

*eeded.

I ?ould al,o t4a*> my I*,titutio* a*d my /a ulty member, ?it4out ?4om t4i,

ro e t ?ould 4a1e bee* a di,ta*t reality. I al,o e@te*d my 4eart/elt t4a*>, to my /amily

a*d ?ell-?i,4er,.


5/23

Inde6

Introduction

Vision

Mission

Management Details

Revival Of Ashok Leyland

Values

History

Manufacturing Plants

S O! Analysis

"i#lioigra$hy


6/23

INTRO#U-TION eyla*d ?a, bor*. +e ?ere

A,4o> Motor, t4e*) a,,embli*2 Au,ti* ar, at t4e /ir,t la*t) at E**ore *ear C4e**ai. I* ; 5:

,tarted a,,embly o/ eyla*d ommer ial 1e4i le, a*d ,oo* lo al ma*u/a turi*2 u*der li e*,e

/rom Briti,4 eyla*d. +it4 Briti,4 eyla*d arti i atio* i* t4e e uity a ital) i* ; 5=) t4e

Com a*y ?a, re 4ri,te*ed A,4o> eyla*d.

Si* e t4e* A,4o> eyla*d 4a, bee* a ma or re,e* e i* I*diaD, ommer ial 1e4i le

i*du,try. T4e,e year, 4a1e bee* u* tuated by a *umber o/ te 4*olo2i al i**o1atio*, ?4i 4

?e*t o* to be ome i*du,try ,ta*dard,. T4i, traditio* o/ te 4*olo2i al leader,4i ?a, a 4ie1ed

t4rou24 tie-u , ?it4 i*ter*atio*al te 4*olo2y leader, a*d t4rou24 1i2orou, i*-4ou,e R3".

A,4o> eyla*d 1e4i le, 4a1e built a re utatio* /or reliability a*d ru22ed*e,,. T4e

< 5)::: 1e4i le, ?e 4a1e ut o* t4e road, 4a1e ,4ared t4e additio*al re,,ure la ed o* road

tra*, ortatio* i* i*de e*de*t I*dia.

T4e ,4are o/ 2ood, mo1eme*t by road ro,e /rom ;9F i* ; 5: to 6:F i* ; 5. I*

a,,e*2er tra*, ortatio*) t4e um i, e ually dramati % /rom 95F to :F. At 6: millio*

a,,e*2er, a day) A,4o> eyla*d bu,e, arry more eo le t4a* t4e e*tire I*dia* rail *et?or>.


7/23

I* t4e o ulou, I*dia* metro,) /our out o/ t4e /i1e State Tra*, ort !*derta>i*2 (ST! bu,e,

ome /rom A,4o> eyla*d. Some o/ t4em li>e double de >er a*d 1e,tibuled bu,e, are u*i ue

model, /rom A,4o> eyla*d) tailor-made /or 4i24 de*,ity route,.

I* ; ) t4e o1er,ea, 4oldi*2 by R I# ( a*d Ro1er eyla*d I*ter*atio*al #oldi*2, imited

?a, ta>e* o1er by a oi*t 1e*ture bet?ee* t4e #i*du a Grou ) t4e No*-Re,ide*t I*dia*

tra*,*atio*al 2rou a*d I'ECO $iat SPA) art o/ t4e $iat Grou a*d Euro eD, leadi*2 tru >

ma*u/a turer.

;lo=al Standards. ;lo=al !arkets T4e blue- ri*t re ared /or t4e /uture re/le ted t4e

2lobal ambitio*, o/ t4e Com a*y) a tured i* /our ?ord,% Global Sta*dard,) Global Mar>et,

( iberali,atio* a*d 2lobali,atio* ?ere *ot yet i* t4e air . Buoyed by t4e ba >i*2 o/ t4e t?o

i*ter*atio*al 2ia*t,) A,4o> eyla*d embar>ed o* a ma or rodu t a*d ro e,, te 4*olo2y

! 2radatio* to ?orld- la,, ,ta*dard, o/ te 4*olo2y. I* t4e our*ey to?ard, 2lobal ,ta*dard,

o/ uality) A,4o> eyla*d rea 4ed a mile,to*e i* ; < ?4e* it be ame t4e /ir,t i* I*diaD,

automobile i*du,try to ?i* t4e ISO ::9 erti/i atio*. T4e more om re4e*,i1e ISO ::;

erti/i atio* ame i* ; =. ; = ?a, al,o t4e year) ?4e* i*ter*atio*al te 4*olo2y 4a*2ed t4e

?ay I*dia er ei1ed tru >,. T4e year ?4e* a *e? breed o/ ?orld la,, tru >,- te 4*olo2i ally

,u erior a*d e o-/rie*dly - rolled out o* I*dia* road,. $rom our ,tate-o/ t4e-art ma*u/a turi*2Pla*t at #o,ur) *ear Ba*2alore. T4ey arried t4e *ame -ar>o . Car2o brou24t ?it4 it) a *e? ,et

o/ 1alue, a*d a* u*mat 4ed ba,>et o/ be*e/it,) u,4eri*2 i* a 4a*2e.


8/23

VISIONet a*d a ,i2*i/i a*t re,e* e i* t4e ?orld mar>et t4rou24 tra*, ort ,olutio* t4at

be,t a*ti i ate u,tomer *eed,) ?it4 t4e 4i24e,t 1alue-to- o,t ratio

!ISSIONi*2 our

Produ t,) ro e,,e, a*d eo le

!ANA;E!ENT #ETAILS Motor,

?a, ,et u i* ?4at ?a, t4e* Madra,) /or t4e a,,embly o/ Au,ti* Car,. T4e Com a*yD, de,ti*ya*d *ame 4a*2ed ,oo* ?it4 e uity arti i atio* by Briti,4 eyla*d a*d A,4o> eyla*d

omme* ed ma*u/a ture o/ ommer ial 1e4i le, i* ; 55.


15/23

Si* e t4e* A,4o> eyla*d 4a, bee* a ma or re,e* e i* I*diaD, ommer ial 1e4i le

i*du,try ?it4 a traditio* o/ te 4*olo2i al leader,4i ) a 4ie1ed t4rou24 tie-u , ?it4

i*ter*atio*al te 4*olo2y leader, a*d t4rou24 1i2orou, i*-4ou,e R3".

A e,, to i*ter*atio*al te 4*olo2y e*abled t4e Com a*y to ,et a traditio* to be /ir,t

?it4 te 4*olo2y. Be it /ull air bra>e,) o?er ,teeri*2 or rear e*2i*e bu,,e,) A,4o> eyla*d

io*eered all t4e,e o* e t,. Re, o*di*2 to t4e o erati*2 o*ditio*, a*d ra ti e, i* t4e

ou*try) t4e Com a*y made it, 1e4i le, ,tro*2) o1er-e*2i*eeri*2 t4em ?it4 e@tra metalli

mu, le,. K"e,i2*i*2 durable rodu t, t4at ma>e e o*omi ,e*,e to t4e o*,umer) u,i*2

a ro riate te 4*olo2yL) be ame t4e de,i2* 4ilo,o 4y o/ t4e Com a*y) ?4i 4 i* tur* 4a,

moulded o*,umer attitude, a*d t4e bra*d er,o*ality.

A,4o> eyla*d 1e4i le, 4a1e built a re utatio* /or reliability a*d ru22ed*e,,. T4e 5) ::):::

1e4i le, ?e 4a1e ut o* t4e road, 4a1e o*,iderably ea,ed t4e additio*al re,,ure la ed o*

road tra*, ortatio* i* i*de e*de*t I*dia.

I* t4e o ulou, I*dia* metro,) /our out o/ t4e /i1e State Tra*, ort !*derta>i*2 (ST! bu,e,

ome /rom A,4o> eyla*d. Some o/ t4em li>e t4e double-de >er a*d 1e,tibule bu,e, are


16/23


17/23


18/23

te 4*olo2y a, ?ell a, ele tro*i - o*trolled e*2i*e ma*a2eme*t /or 2reater /uel e//i ie* y.

A,4o> eyla*d /o u,e, o* im ro1i*2 /uel e//i ie* y ?it4out a//e ti*2 automoti1e o?er) a*d

t4e 1e4i le, ?ill 4a1e a 5F im ro1eme*t o* /uel e//i ie* y. A,4o> eyla*d i, al,o de1elo i*2ele tri batterie, a*d bio-/uel mode,.

A,4o> eyla*d td8, Mar 4 uarter re,ult, ?ere e@ e ted to be im re,,i1e) a, it,

mo*t4ly 1e4i le out ut re ort, 4ad i*di ated a ;< F um i* 1olume,. But ?4at im re,,ed

?a, it, *et ro/it 2ro?t4 o/ eyla*d8, o erati*2 ro/it mar2i* ro,e to ;ey rea,o*, /or mar2i* e@ a*,io*. it, e,timate /or 1olume

2ro?t4 i* 9:;; i, o*,er1ati1e) at ;5F om ared ?it4 o1er i*2, /or a*ot4er 9)::: bu,e,. T4e /irm i, i*1e,ti*2 to i* rea,e it, a a ity)

?it4 R,;)9:: rore ro o,ed /or e@ a*,io* la*, o1er t4e *e@t t?o year, mai*ly to i* rea,e

out ut o/ e*2i*e, a*d *e? 2e*eratio* ab,. Be,ide,) it la*, to i*1e,t R, :: rore i* oi*t

1e*ture,. A*aly,t, belie1e t4at it, !ttara>4a*d la*t i, e@ e ted to deli1er 99):::-95):::

1e4i le, i* /i, al 9:;;) i* it, /ir,t /ull year o/ o eratio*. T4e om a*y 4a, al,o ,teadily 2ai*ed

mar>et ,4are) /rom 9;-99F i* t4e /ir,t uarter o/ 9:;: to 9 -9 F i* t4e /ourt4 uarter. O*e

o* er* i, t4at it i, *ot yet a ,tro*2 layer i* t4e ea,ter* mar>et. Be,ide,) t4e ,out4er* mar>et)

traditio*ally it, ,tro*24old) 4a, 2ro?* by o*ly ;5F i* 1olume term, i* 9:;:. T4e re,t o/ I*dia

(mai*ly *ort4 a*d ?e,t 2re? by =:F duri*2 t4e year.

!ANU A-TURIN; PLANTS

A,4o> eyla*d 4a, ,e1e* ma*u/a turi*2 la*t, - t4e mot4er la*t at E**ore *ear

C4e**ai) t4ree la*t, at #o,ur ( alled #o,ur I a*d #o,ur II) alo*2 ?it4 a Pre,, ,4o ) t4e

a,,embly la*t, at Al?ar) B4a*dara a*d ,tate-o/-t4e-art /a ility at Pa*t*a2ar. T4e total o1ered


19/23

, a e at t4e,e seven &lants e6ceeds B(.((( s7 5 a*d to2et4er em loy, o1er ;;)5::

er,o**el.

ENNORE

S read o1er ; eyla*d E**ore i, a 4i24ly i*te2rated Mot4er Pla*t a ou*ti*2

/or o1er =:F A rodu tio*. T4e la*t ma*u/a ture, a ?ide ra*2e o/ 1e4i le, a*d 4ou,e

rodu tio* /a ilitie, /or im orta*t a22re2ate, ,u 4 a, E*2i*e,) Gear Bo@) A@le, a*d ot4er >ey

i*-4ou,e om o*e*t, .

%OSUR< UNIT )

E,tabli,4ed i* ; :) #o,ur-I i, t4e e*2i*e-ma*u/a turi*2 e*ter ?it4i* t4e A,4o> eyla*d

rodu tio* ,y,tem. A art /rom rodu i*2 1ariou, ty e, o/ die,el e*2i*e, (i* ludi*2 t4e

e*2i*e, ma*u/a tured u*der li e*,e /rom #i*o o/ a a* a*d CNG e*2i*e,) t4e la*t al,o

ma*u/a ture, a*d a,,emble, 4ea1y duty a*d , e ial 1e4i le,) A@le,) AGB,) Mari*e Gear

Bo@)et . T4e /a ility i, , read o1er ;:< a re, a*d i, i**o1ati1ely laid out) o timi,i*2 t4e u,e o/

all re,our e,.

%OSUR< UNIT 'A,4o> eyla*d e,tabli,4ed t4i, ,tate-o/-t4e-art rodu tio* /a ility i* ; = at #o,ur. S read

o1er 9


20/23

, .m. T4e S4o i, e ui ed to ,tam ,ele t a*el, /or Car2o ab) G-=5 a*d C-=5 $ES - totally)

55 a*el, a*d t4eir 1aria*t,. Ri24t *o? it 4ou,e, ei24t re,,e, a*d 4a, t4e ro1i,io* to

a ommodate /our more. T4e 1er,atility o/ t4e re,,e, a* be utili,ed /or ma>i*2 a*el, o/

om le@ ,4a e, a*d ro/ile, ?it4 a ro riate tooli*2 a*d die,. I* additio* to ateri*2 to our

re,e*t *eed,) t4e Pre,, S4o a* ta>e u additio*al a*el, o/ *e? urre*t model,. Ri24t at

t4e de,i2* ,ta2e) a rai*?ater 4ar1e,ti*2 /a ility ?a, i*te2rated i*to t4e S4o . A 6:):::-, m

la?* a*d t4e 9)5:: ,a li*2, la*ted re e*tly i* t4e remi,e, ?ill 2i1e t4e S4o a ool) 2ree*

o1er. Built ?it4 a* i*1e,tme*t o/ R, ; eyla*d i, al,o it, lar2e,t a*d o*e o/

t4e mo,t i*te2rated ma*u/a turi*2 /a ilitie, i* I*dia* ommer ial 1e4i le i*du,try. O* 9::):::

, .m, o/ built u area) it 4ou,e, be,t i* la,, i*du,trial ar 4ite ture ombi*ed ?it4 t4e late,t

ma*u/a turi*2 te 4*olo2ie, t4at i, al,o e olo2y ,e*,iti1e a, re/le ted i* t4e ,ele tio* o/

ma 4i*ery a*d ro e,,e,. #i24ly e*er2y e//i ie*t) t4e la*t i, de,i2*ed to be remar>ably

o erator /rie*dly. T4e ,4o /loor, re ei1e t4e ma@imum *atural li24t a*d 1e*tilatio* ?4ile t4e

i*,ulated 4i24 roo/ redu e, t4e i*,ide tem erature by u to oC i* t4e ,ummer mo*t4,

"%AN#ARA eyla*dD, B4a*dara !*it 4ou,e, ma*u/a turi*2 a*d a,,embly /a ilitie, /or

,o 4i,ti ated ,y* 4rome,4 tra*,mi,,io* a*d al,o 4a, /a ilitie, /or a,,embly o/ 1e4i le, .


21/23

"e,i2*ed o* lea* ma*u/a ture ri* i le,) ro e,, o*trol /or 4i24 uality o/ out ut a*d

/le@ibility to ma*a2e 1ariety ?it4 ui > 4a*2eo1er, are built i*to t4e ma 4i*e a*d ro e,,

,ele tio*. T4e /a tory boa,t, o/ late,t 2e*eratio* e ui me*t ,our ed /rom 2lobal leader, i*

a a*) !SA) Euro e a*d I*dia.

T4e /a ilitie, 4a1e bee* ,o de,i2*ed a, to a ommodate /urt4er e@ a*,io* i* term, o/ a a ity

a*d /uture model,. At /ull a a ity utili0atio*) 5)::: 1e4i le, ?ill roll out o/ t4e Pa*t*a2ar

la*t .

S:OT ANALYSIS


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Documents

Revival of Ashok Leyland