7/27/2019 SWOT Vision statement 2012 - Brownsville, Brooklyn

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ARCH 461

ASSIGNMENT 7: ISSUE IDENTIFICATION & VISION STATEMENT

For this weeks assignment, each team will identify major issues (strengths, weaknesses,opportunities and threats) in the entire Study. In addition, you will begin to draft a VisionStatement for the study area and the Project Site based on the accumulated analyses to date.

1. ISSUE IDENTIFICATION AND STRENGTHS, WEAKNESSES, OPPORTUNITIES andTHREATS ANALYSIS (SWOT Analysis)Based on the neighborhood, socioeconomic and physical analyses from the previousweeks, each team will articulate and present the following requirements for the ENTIREStudy Area:

A. Community Assets (Strengths): What aspects of the community are desirable andshould be retained, strengthened, or expanded upon? Think broadly these assetsinclude demographic/socioeconomic, physical (locations), infrastructure and otherqualities that were evident from the site visit, your research, and your analyses.

A. Community Problems/Issues (Weaknesses): What are the evident communityproblems and issues that should be addressed by eliminating, reducing, improving, ormodifying them? These also span physical examples (e.g., places that appear weak ordangerous, such as intersections, streets, or areas), social (negative communityindicators, such as high rents, low incomes), economic, and other categories that youdefine.

B. What is Missing or What is Not Fully Utilized (Opportunities): What is needed inorder to begin building a strong, healthy and sustainable community? What exists in thecommunity that is not used to its fullest extent possible or could be repurposed? Theseinclude, but are not limited to, physical interventions (e.g. housing, parks, streets),regulatory and programmatic proposals (e.g., zoning, new programs), and social,

demographic or organizational (e.g. population characteristics, local or regionalorganizations around one issue). Note that this question is the foundation for identifyingRecommendations; we will concentrate on these in the coming week therefore pleaselimit yourself to the definition of Opportunities above rather than already proposingsolutions.

C. Constraints (Threats): What are the physical, cultural, financial, political constraints andother issues to consider addressing the issues you identify above? What forces areunder way (inside and outside of Brownsville) that potentially threaten this area? Try toidentify who the responsible parties would be the possible solutions to these threats.

NOTES:DO NOT COMBINE THE SWOT: each category should be separated.

EXPLAIN WHY: You can bullet each issue, but provide an explanation.

The important thing is: What points do you want to communicate that best tell a story about theStudy Area, and WHICH WILL ALSO SUPPORT YOUR RECOMMENDATIONS. (Use maps,photos, graphs, pie charts, and other illustrative tools).

2. VISION STATEMENT

Each team should prepare a draft Vision Statement for how it envisions the Study Area(community) and the Project Site to be in 10 years. This vision will be the basis for each teams

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Goals (next week) and subsequent list of recommendations. Your Vision Statement should be abroad statement but specific enough to address the key issues that have emerged from youranalyses. Your Vision Statement should not be more than 75 words. Dont worry aboutperfecting the statement you will continue to have the opportunity to modify and refine yourvision statement in coming weeks.

PRESENTATION FORMAT

Each Team should prepare a maximum 10-minute, 10-page maximum PPT presentation (of50 MB or less). Remember to put a cover slide with the date, team member names, and anyother relevant information. Each team member is required to present a portion of thepresentation.

Refer back to the resources from the previous assignments, including but not limited toOasis and the NYC Department of City Planning website.

Review the Project Description (posted on LMS).

Due in class on Wednesday, March 22, 2013.