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University of Texas Brownsville. The Name You Trust. Our Team. Leadership: Chris Pappas (40/40) Bill Bessette (35/50) Todd Coutee (25/75) Jeff Sewick (25/85) Jamille Bond (20/90) Ted Peters(15/95) Dan Phalen (20/90) Michael Rokas (20/40) - PowerPoint PPT Presentation
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University of Texas Brownsville
The Name You Trust
Our Team
Leadership:
• Chris Pappas (40/40)• Bill Bessette (35/50)• Todd Coutee (25/75)• Jeff Sewick (25/85)• Jamille Bond (20/90)• Ted Peters (15/95)• Dan Phalen (20/90)• Michael Rokas (20/40)• Gayle Christ (30/30)• Elaine Mesker-Garcia (10/40)• Lindsey Boyd (10/30)
Corporate Support:
• Product Development• Training• Marketing• Legal• Purchasing• Human Resources• Project Management• Finance• Capital Investment
What’s Important to You
Partnership
• Venues– Food Court
– Bistro
– Concessions
• Menus• Service
What’s Important to You
Menus and Venues• Global Cafe
– Stir fried to order
• By the Slice– Freshly baked pizza
• Fire it Up– Grilled to perfection
• Garden fresh– Salads
• Luby’s– Traditional Favorites
What’s Important to You
Marketing Strategy
• Targeted Messages
• Brand Equity
• Market Integration
What’s Important to You
Added Value• Meal Plan• Nutrition Seminars• Project
Management• Catering
– Salon– Fine Arts– Administration
What’s Important to You
Added Value• Meal Plan
– Card loaded through Admissions or Internet– Balances available via Website– Card balances do not Expire– Cards can be used at anyLuby/Fuddrucker locations– Food Court pricing range
• $1.99 to $6.99• Combo pricing includes beverage• Beverage refill program
What’s Important to You
Renovation• Student Union
– Equipment– Concept
• Library/B’stro– Coffee Service
• Seattle’s Best
– Equipment• Catering Kitchen
– Grand Salon– Fine Arts– Administration
Project Management
• Time Lines
– Plans/Permitting
– Abatement/Demo
– Construction
Project Management
Phase 1Plans & Permits– 3 months
• Student Union– Luby’s Cafeteria
• Library– Current Vendor
• Catering– Luby’s Cafeteria
Phase 2Construction– 4 to 6 months
• Student Union– Luby’s Cafeteria
• Library– Current Vendor
• Catering– LCS/Catering Kitchen
Project Management
Phase 3– 6 to 9 months
• Student Union– LCS
• Library– LCS
• Catering– LCS
Phase 4– 9 to 12 months
• Campus Planning• Future Venues• Convention Center• UTB/TSC
– ITEC Campus
It’s Important to Us too
Implementation
Catering Coordination
Marketing Dynamics
Financial Proposal
Capital Investment
Fully Integrated
System Support
Holistic Approach
Long Term Partnership
Highly Leveraged
Added Value Luby’s Brand Equity
Lessons Learned
