SWOT & PEST AnalysisPrepared byK. Sasikumar

SWOT AnalysisPRESENT

INTERNAL ENVIRONMENT

STRENGTHTO MAKE USE OF

WEAKNESSESTO MINIMIZE

POSITIVE FACTOR

NEGATIVE FACTOR

EXTERNAL EXTERNAL ENVIRONMENT ENVIRONMENT

TO DEVELOP

TO OVERCOME

OPPORTUNITYPreparedFUTURE by: K.Sasikumar

THREAT

UN CONTROLABLE2

CONTROLABLE

Used on a Business Idea SWOT AnalysisI. II. III. IV. V. VI. Product (what are we producing?) Process (how are we producing it?) Customer (to whom are we selling it?) Distribution (how does it reach them?) Finance (what are the prices, costs &investments?) Administration (and how do we manage all this?)

Prepared by: K.Sasikumar

3

Strengths Competitive advantages? Resources, Assets, People? Experience, knowledge, data? Financial reserves? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality?Prepared by: K.Sasikumar 4

Weaknesses Lack of competitive strength? Financials? Timescales, deadlines and pressures? Continuity, supply chain healthiness? Reliability of data, plan predictability? Morale, commitment, leadership?

Processes and systems, etc?Prepared by: K.Sasikumar 5

Opportunities Market developments? Competitors' weakness? Technology development and innovation? New markets, vertical, horizontal? Niche target markets? New Unit Selling Prices? Business and product development? Volumes, production? Seasonal, weather,Prepared by: K.Sasikumar fashion influences?

6

Threats Political effects? Environmental effects? Market demand? New technologies, services, ideas? Sustaining internal capabilities? Obstacles faced? Loss of key staff? Economy - home, abroad? Prepared by: K.Sasikumar Seasonality, weather effects?

7

I. II. III. IV. V. VI.

a company looking at its market a product looking at its market a brand in relation to its market a local business unit a new market or launching a new product an investment opportunity

Used on a Business Idea PEST Analysis

Prepared by: K.Sasikumar

8

Political Ecological/environmental issues Current legislation home market Future legislation Government policies , term and change Trading policies

Funding, grants and initiatives

Prepared by: K.Sasikumar

9

Economical Home economy situation Home economy trends Taxation specific to product/services Seasonality/weather issues Market and trade cycles Specific industry factors

Market routes and distribution trendsPrepared by: K.Sasikumar 10

Social Lifestyle trends Consumer attitudes and opinions Media views Brand, company, technology image Consumer buying patterns Fashion and role models Major events and influences Buying access and trends Prepared by: K.Sasikumar Ethnic/religious factors

11

Technological Competing technology development Research funding Associated/ dependent technologies Replacement technology/solutions Maturity of technology Manufacturing maturity and capacity Information and communications Consumer buying mechanisms/ technology Technology access, licensing, patentsPrepared by: K.Sasikumar 12