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Presented by R.Rajasimman

Cry foundation SWOT and PEST

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Page 1: Cry foundation SWOT and PEST

Presented by R.Rajasimman

Page 2: Cry foundation SWOT and PEST

What we are

Name: CRY - Child Rights and You. (CRY changed it's name from Child Relief and You to Child Rights and You as on April 1, 2006.)

Over three decades of working for children and their families across 23 states in India,

we've learnt that lasting change is only possible when we tackle the root causes that continue to keep them uneducated, exploited and vulnerable.

Page 3: Cry foundation SWOT and PEST

Vision

A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all.

Page 4: Cry foundation SWOT and PEST

Mission

To enable people to take responsibility for the situation of the deprived Indian child

To motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential.

Enable people to discover their potential for action and change.

To enable peoples' collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India's children. 

Page 5: Cry foundation SWOT and PEST
Page 6: Cry foundation SWOT and PEST

Origin

These qualities of resourcefulness and determination were to come in handy when Rippan and 6 of his friends started CRY with Rs. 50/- around Rippan's mother's dining table. That was 29 years ago, in 1979. They felt that something needed to be done to improve the situation of the underprivileged Indian child.

Page 7: Cry foundation SWOT and PEST

Milestone

2008

CRY partners NAFRE Jan Andolan in the Jan Haq Yatra - traversing 210,000 km over 2 months, amplifying the Voice of the 15 lakh People across 16 states demanding change at the grassroots.

CRY wins in the Large NGO category at Indian NGO awards 2007 after a thorough process of evaluation, field visits and multilevel audits.

Child Rights and You UK Limited is formally registered in the UK

Page 8: Cry foundation SWOT and PEST

Milestone

2009

CRY launches a signature campaign to demand changes for equal and quality education for all children in India. 'Sabko Shiksha, Samaan Shiksha' reaches out to local communities across urban and rural India as well as people overseas to gather more than 7.7 lakh signatures. The charter of demands along with the signatures is submitted to the Honourable President of India, Pratibha Patil.

P&G makes the largest ever corporate grant of Rs. 3 crores to us under Project Shiksha

The CRY Shop is rebranded as CRY World - a space to see, know and do what's right for India's children, especially the marginalised. 

Page 9: Cry foundation SWOT and PEST

SWOT

Strength

Weakness

Opportunities

Threats

Page 10: Cry foundation SWOT and PEST

STRENGTHS• International image.• Has a strong base from the

corporate middle class.• Strong in the field of childe

welfare and education.

OPPERTUNITES• Unexplored areas of service.• Can raise funds through

schools and small and medium scale industries.

WEAKNESS• Depended dominantly on

Volunteers.• Concentration only on child

welfare.• Rising funds from only the Upper

class.

THREATS• Political influence .• Decline in the inflow of

volunteers.

Page 11: Cry foundation SWOT and PEST
Page 12: Cry foundation SWOT and PEST

Political (incl. Legal)

Economic Sociocultural Technological

Environmental regulations and

protection

Economic growth Income distribution Government research spending

Tax policies Interest rates & monetary policies

Demographics, Population growth

rates, Age distribution

Industry focus on technological effort

International trade regulations and

restrictions

Government spending

Labor / social mobility

New inventions and development

Contract enforcement lawConsumer protection

Unemployment policy

Lifestyle changes Rate of technology transfer

Employment laws Taxation Work/career and leisure attitudes

Entrepreneurial spirit

Life cycle and speed of

technological obsolescence

Government organization / attitude

Exchange rates Education Energy use and costs

Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology

Political Stability Stage of the business cycle

Health consciousness & welfare, feelings on

safety

(Changes in) Internet

Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology

Page 13: Cry foundation SWOT and PEST