Delhi

Assignment No: 1

Topic of Assignment: SWOT & PEST Analysis of Pepsi .Teacher: Dr. P.K. Gupta

Sr. No Name Roll Number

1 AJAY AHUJA2 PUNEET ARORA 643 GAURAV GUPTA4 MANISH KALRA5 PRATISHTHA BHALLA 56

Official Date of Submission of Assignment August 26, 2010Actual Date of Submission of Assignment August 26, 2010

Subject Marketing Management SEM I Class 1st Year / MBA Batch 2010-2012 Submitted by:-

SWOT Analysis of PEPSIS.No Strengths Weaknesses

1. Established Name and Good Reputation

+9 Less profit to the retailers -7

2. Spends good amount on Advertisement

+8 Competitors like Coca Cola has more market share

-4

3. Vast Distribution channel and easy Availability

+7 Pepsi target only young customers in their promotions.

-5

4. Variants +6 Against the fitness Perspective -6

Total +30 -22S.No Opportunities Threats

1. New product can easily penetrate in market.

+9 Tough rivalry among competitor. -7

2. Distribution of snacks food. +8 Fake products -6

3. Can tie up with major showrooms and restaurants

+8 Rising Cost of raw materials and travel expenses

-8

4. Internet promotion and ordering processes

+7 Non-carbonated substitutes -5

Total +32 -26Total ( S + W + O + T) +30-22+32-26 14

PEST Analysis of PEPSIS.No Political Economical

1. PepsiCo product are subject to various federal laws

+7 New opportunities in other countries +9

2. Land acquisition for new factories -8 Fuel price -7

3. Govt. focusing on stricter water pollution norms

-7 Availability of labor +5

4. Raw Material prices – A great worry.

-6 Have a global economic perspective +8

Total -14 +15

S.No Social Technological

1. Replenishing water +8 Operates in almost all the countries +9

2. Partnership with farmers +7 Introduction of cans and plastic Bottles

+8

3. Solid waste management program +6 Newer and attractive Designs +7

4. Impact on youngsters -8 State-of-the-Art plants +7

Total +25 +31

Total ( P+ E + S + T) -14+15+27+31 67