SWOT:

Strength:

Traditional Indian method of Storytelling & Focus on spreading cultural heritage (Differentiator)

Thorough research on stories and folklore to maintain authenticity Focus on correct grammar and correctness of text, enriching the knowledge of students Uses focus groups with children to understand their needs Reach in most of the towns and cities Unconventional methods used for promoting like Quizzes Continuous experimentation with new characters and themes like Tinkle Focus on detailed consumer research to bring out user friendly book sizes Adaptability according to the changing needs of the time (launched ACK online in 2008, )

Weaknesses:

Excessive dependence on Mythological characters which cannot be copyrighted Gap in the development of Indigenous title (last one was based on Kalpana Chawla in 2005) Not much revenue generation from Advertisement and Vernacular editions

Opportunities:

Extension of targeted customers to more mature readers New Business Models (other than existing one) can be explored to generate more revenue

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Threat:

Threat from English Comic books like Archie, Asterix, Tintin etc. Threat from Hindi comics from Raj & Diamond Comic Publications Threat from entry of color Television that affected its sales Threat from TV cartoons (Cartoon Network ) Threat from growing Animation Industry