Amar Chitra Katha "Immortal Captivating is one of India's largest selling comic book series, with

more than 90 million copies sold in 20 Indian languages.Founded in 1967, the imprint has more

than 400 titles that retell stories from the great Indian epics, mythology, history, folklore, and fa-

bles in a comic book format. It was created by Anant Pai, and published by India Book House. In

2007, the imprint and all its titles were acquired by a new venture called ACK Media. On 17 Sep-

tember 2008, a new website by ACK-media was launched.

CASE

SYNOPSIS

CHANGES

JOURNEY

DIGITIZATION

MARKETING STRATEGIES

BRAND EXTENSIONS

A journey from 1967 to 2008 and still going on. A journey from 1 to millions.

From simple printed form to digitization

Cross advertising, Tinkle extended ,from print to cassettes to

online media.

Started in 1964 and was introduced by Anant Pai popularly known as Uncle Pai. He worked

in the field of advertisements,entertainment and tv and has worked for children. Medium

has changed from printed to online and there has been a lot of digitization. Amarchitra

Katha is still popular and is entertaining kids by online media and games.

Tinkle series, Partha and Amar chitra Katha series in mini forms.

Problem

And

Criticisms

SHIFT FROM OLD TO NEW KIDS LOSING INTEREST IN COMICS

INTERNATIONAL COMICS COMING IN

EPIC COMICS WERE CRITICISED

Grouping of mini series reduced sales

Earlier there was low budget and no colors were there. Changed their marketing strategy

from time to time. Competitors were coming in and thus reducing sales. With 500 titles not

easy for bookseller to display them.Due to technology and internet kids became smart and

found more fun in other online activities like gaming.

Situation

Analysis

There is rapid change observed in the behavior of children. And the traditional means of

entertainment is changing and thus one need to go to the new heights.And part & parcel

of children has changed from print media to online medium.As a result ACK finds it difficult

to keep them in position in the market.

AMARCHITRA KATHA INFOGRAPHICS CASE 2—TEAM 9 (Kunal & Amritpal)

Making coordination with trends in

technology .Knowing the customers

and target market .What kids like ,

what are their preferences etc.

Books must be low priced and new

things must be introduced to students.

Intermixing of Supeheroes with old ep-

ic characters.

Lets know our

children and

give them what

they want..!!