2014 Retailer Update

from the

#1 Nonstick Cookware

Swiss Gourmet USA | Tel. (704) 900-6622 | Fax (803) 753-9567 | orders@swissgourmetusa.com

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The unique shape of Swiss Diamond’s new square fry pan provides additional cooking area without taking up extra room on the stove -

almost 28% more capacity than a standard 11” round fry pan! Cast aluminum distributes heat to the corners, preventing temperature variation. Tempered glass lid sold separately, #CS228.

Square Fry Pan (#6328)

Swiss Diamond’s truly non-stick griddle is guaranteed never to warp. The ergonomic handle stays cool for easy handling, and cast

aluminum construction means it weighs less than a cast-iron piece of the same size. Made in Switzerland with 100% hydroelectric power.

Square Griddle (#6628-3)

The innovative Japanese Omelet Pan is perfect for tamagoyaki, a Japanese rolled egg omelet commonly

eaten in bento boxes or as nigiri sushi. Thick, cast aluminum construction cooks the egg layers quickly and evenly, and the unique diamond-reinforced coating ensures truly nonstick performance. This pan will never warp.

Japanese Omelet Pan (#6318)

EDGE™ Stir Fry Pan with Lid (#6526c) Swiss Diamond’s new stir fry pan offers a vertical edge for easily tossing food. Made in Switzerland

and recommended by the American Vegetarian Association, the EDGE™ Stir Fry Pan is a healthy and eco-friendly cookware option. Includes a tempered glass lid with adjustable steam vent.

Order now for earliest possible delivery. Limited quantities.

Cost $78.00MAP $129.95MSRP $170.00Dimensions 11” x 11”

Weight 3.3 lbsDepth 1.6”Volume 2.5 QtBase Diameter 8.8”

In stock and ready to ship! Will also be available as #6328i (induction) in Q3 2014.

In stock and ready to ship! Will also be available as #6228-3i (induction) in Q3 2014.

Cost $85.00MAP $139.95MSRP $180.00Dimensions 11” x 11”

Weight 3.5 lbsDepth 0.4”Volume N/ABase Diameter 9.1”

Cost TBDMAP TBDMSRP TBDDimensions 5.1 x 7.1”

Weight 1.5 lbsDepth 1.2”Volume 0.7 qtBase Diameter 3.9 x 5.5”

ETA: July 2014Will also be available as #6318i (induction) by special order.

Cost TBDMAP TBDMSRP TBDDimensions 10.25”

Weight 3.1 lbsDepth 2”Volume 2.4 qtBase Diameter 7.5”

ETA: July 2014Will also be available as #6526ic (induction).

NEW ITEMS 2014

You asked for it, and now it’s back! Decorate your store window with Swiss Diamond for the chance to win the trip of a lifetime.

CONTEST OVERVIEW:1. Request a Window Display Kit (#MSD0033)

by October 1, 2014.2. Create an innovative Swiss Diamond window

display in your store Nov.1-30, 2014.3. Photograph your display.4. Submit your photos and Entry Form to Swiss

Gourmet USA for your chance to win.

PRIZES:The Grand Prize is a trip for two (2) to Switzerland, with an approximate value of $5,000, consisting of:

1. Round-trip air travel to Switzerland2. Three nights of hotel accommodations3. Tour of the Swiss Diamond factory in Sierre4. Traditional Swiss dinner with factory

management5. A check for $1,000 in spending money

Additional prizes will be awarded as follows:1. First Runner-Up: Swiss Diamond ten-piece

cookware set (#6010)2. Second Runner-Up: Swiss Diamond six-

piece cookware set (#606)

JUDGING CRITERIA:Judging will occur in two channels: the Sponsor

appointed judging panel, and the Swiss Diamond Facebook page.

Judging criteria for the Sponsor appointed judging panel will be as follows:(a) Overall Visual Appeal of the Display(b) Creativity of the Display(c) Originality of the Display

Judging criteria via the Swiss Diamond Facebook page will be the number of votes that each store receives in the Facebook contest at www.facebook.com/swissdiamond between November 1 and November 30, 2014.

The Grand Prize will be awarded to the store with the highest combined score. In the event of a tie, the winner will be chosen based on highest score from the judging panel, at the sole discretion of the judging panel. Only one Grand Prize will be awarded.

ELIGIBILITY:• Existing Customer – Stores must be an active

customer of Swiss Gourmet USA.• Located in 50 U.S. & DC – Stores must be

located in one of the 50 states of the United States of America or in Washington, D.C. Stores located in U.S. territories are not eligible.

• Trade Channel – Stores must be an independent or chain store specializing in housewares, kitchenware, gourmet foods, hardware and/or gifts, or a national department store.

REGULATIONS FOR DISPLAY:• Display must remain in store window for the

entire month of November.• Display must include a minimum of five pieces of

Swiss Diamond cookware.• Display must not contain cookware made by any

company other than Swiss Diamond. Saleable items that are not Swiss Diamond brand may be used as props, but judging preference will be given to displays not containing other brands.

• Display should not contain copyrighted materials for which store does not have permission.

REGULATIONS FOR ENTRY:• Entry form must be filled out in its entirety and

returned by the deadline.• Photographs must be submitted in a digital

format. Paper photographs will not be accepted.Read more, next page →

Win a Trip to Switzerland!

REGULATIONS FOR ENTRY (cont.):• Photographs of the display must be clear and

high-quality. Photos which are blurry, grainy, off-color, or otherwise difficult to see will be disqualified at the sole discretion of the Sponsor and/or judging panel.

• At least one photograph of the display must show the entire front of the store, including store name, for verification.

HOW TO ENTER:1. By Tuesday, October 1: E-mail or call your Swiss

Diamond sales rep or the Swiss Gourmet USA office (orders@swissgourmetusa.com / 704-900-6622) to request a Window Display Kit (#MSD0033). The kit will ship free with any product order, or you may pay separate shipping.

2. By Tuesday, November 4: Submit your Entry Form and three photographs of your display to the contest administrator (swissdiamondcontest@gmail.com). At least one photograph must show the entire front of the store, including store name, for verification. If your photographs are too large to e-mail, we recommend the free service WeTransfer at www.wetransfer.com.

3. From November 1st to 30th: Encourage your customers to vote for your store’s display on the Swiss Diamond Facebook page (www.facebook.com/swissdiamond).

4. On Monday, December 1: Take an additional photograph of your display, including the store name, as evidence that the display remained intact throughout the entire month of November. Submit the photo to the contest administrator (swissdiamondcontest@gmail.com) by December 5, 2014.

Questions about eligibility or the entry process should be directed to the

contest administrator at (980) 224-9041 or SwissDiamondContest@gmail.com.

STORES WITH MULTIPLE LOCATIONSFor stores with multiple store locations, each location may submit a separate entry into the contest, with written permission from the CEO, owner, and/or General Manager.

To be eligible, locations must have an existing account with Swiss Gourmet USA. All locations are not required to participate. Each location will be judged as a separate entry.

OFFICIAL RULESVisit www.swissdiamond.com/win-a-trip-to-switzerland-rules-2014/

160,711 entries!

Driving Customers to Your Store

Celebrity Sighting!Actors and musicians stopped by to pose with Swiss Diamond cookware in a gift suite honoring the Golden Globe Awards. Photos available! Email kristyn.sigmon@swissgourmetusa.com

TV Game ShowSwiss Diamond will be used as an ongoing prize opportunity in a major CBS game show.

Product PlacementSwiss Diamond is working with a product placement agency to optimize opportunities in television and film. Anna Faris, star of hit new CBS comedy “Mom,” uses a Swiss Diamond stock pot on the show.

Celebrity CoverageSwiss Diamond took advantage of its presence at the Golden Globes gift suite to generate coverage in OK! magazine, Lucire magazine, HGTV’s FrontDoor.com and the Huffington Post.

Blogger OutreachIn 2013, Swiss Diamond made 2,134,865 personal impressions through blogger initiatives, generating positive product reviews and gaining endorsements from influential voices in the blogosphere.

Ragu® Recipe Segment with Dale Earnhardt Jr.Swiss Diamond was featured in live morning show interviews across the nation with Chef Troy Gagliardo and Dale Earnhardt Jr. to demonstrate “No-Fry” Chicken Parmesan for Ragu® pasta sauce.

Actor Tony HaleBuster Bluth, Arrested Development

Actress Brandi BurkhardtCricket Watts, Hart Of Dixie

The #6432 was featured as an Editor’s Fave product in Family Circle magazine in July 2013 thanks to the work of retailer Charleston Cooks!

Swiss Diamond Marketing Material

Swiss Diamond for Healthy Eating

Order the NEW Fit for Spring flyer (8.5 x 11”) to hand out or display. In stock and ready to ship - just include Model #: MSD0032 on your next P.O.

I resolve to

I resolve to

I resolve to

I resolve to:

lose weight.

get my kids in the kitchen.

eat out less.

Helping you reach your 2014 health resolutions“Like” us and share your health tips:facebook.com/swissdiamond

The diamond reinforced coating ensures easy clean-up - no scrubbing or soaking required - leaving you more time to enjoy with loved ones. Save even more time by taking one piece of cookware from stovetop to oven to table as all Swiss Diamond cookware is oven safe up to 500˚F (260˚C).

1.4-qt Saucepan with Lid $139.95 $99.95

2.2-qt Saucepan with Lid $144.95 $109.95

3.2-qt Saucepan with Lid$149.95 $119.95

9-Piece Set MSRP $900 $499.95

3-Piece Induction Set $249.95 $199.95

Give back to the enviornment. Swiss Diamond cookware is manufactured from recyclable aluminum and made with 100% hydroelectric power from the Swiss Alps. The long lifespan of our products reduces landfill waste.

Designed for cooking without added oils, fats, or sprays, Swiss Diamond cookware can help you cut calories from every meal you make.

Feel confident cooking with your family - Swiss Diamond is completely PFOA-free and recommended as the #1 nonstick cookware by the leading consumer reporting organization.

Swiss Diamond’s unsurpassed nonstick performance makes it easier than ever to cook fresh meals at home without sacrificing convenience.

CON

TAINS REAL DIAMOND CRYSTA

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HD COATINGlive an eco-friendly lifestyle.

I resolve to:spend more time with family.

One-Time Courtesy Replacement LetterTo streamline the warranty process, you can choose to accept warranty returns from your customers. If the pan does not demonstate a manufacturing defect, but the customer is insistent, please use the One-Time Courtesy Replacement Letter. It explains that their pan is being replaced as a one-time courtesy, even though it does not demonstrate a defect. Order copies by including MSD030 on your next P.O.

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6

Preheating: For optimal

performance, place the pan on medium heat for 2 to 3 minutes before adding food. To test if the pan is hot enough, sprinkle a few drops of water on the surface. If the water sizzles or beads, the pan is ready. Do not overheat the pan. If the water evaporates instantly, turn the heat down and test again in 3 minutes. There is no need to pre-heat an empty pan longer than 5 minutes.

2

USE & CARE INSTRUCTIONS

Storing: If the pans are nested one on top of

the other, we recommend placing a paper towel between each pan to prevent scratches.

4 Proper Utensils: Silicone and wooden

tools are recommended - all utensils should be used with care. Any tool with a sharp point or edge should not be used. Do not chop, cut, or use an electric beater in the pan.

Cleaning: Dishwasher safe; hand wash

recommended. Before using for the first time and after each use, wash thoroughly with hot, very soapy water. Do not use abrasive detergents, oven cleaners or scouring pads. To maintain performance, clean thoroughly after each use. When cookware is not cleaned properly, a thin layer of food residue remains on the surface and may become carbonized when reheated. Carbonized layers will cause food to stick.

Use low to medium-high heat: High heat is

never required due to the excellent thermal conductivity of Swiss Diamond cookware. Start with «medium» heat and adjust gently upward as needed. Always place your pan on the center of the heating surface. CAUTION: Overheating will damage the cooking surface.

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RecommendedNot recommended

To preserve your nonstick cookware,do not use high heat.1 Cooking with oil: Swiss Diamond is

designed for cooking without oil. If you choose to use oil, always use it at the proper heat setting. For example, extra virgin olive oil and butter should only be used over low heat. CAUTION: Never use nonstick sprays.

3

Non stick spray

Olive oil and butter

High temperature cooking oil

5 Oven Use: Swiss Diamond

cookware is oven safe up to 500°F (260°C), including lids and ergonomic handles.

WARRANTY DEPARTMENTDear Customer,

Thank you for submitting your cookware to the Swiss Diamond Warranty Department. We are pleased to provide a one-time courtesy replacement for your cookware. However, please note that your cookware does not demonstrate evidence of a manufacturing defect; therefore, cookware with the same characteristics would not be eligible for future replacement requests.

A manufacturing defect occurs during the manufacturing process. The Swiss Diamond Limited Lifetime Warranty proudly offers a replacement of equal value for any cookware with a manufacturing defect. The Warranty does not cover instances in which the Use & Care instructions have not been followed. This includes (but is not limited to) oil build-up on the cookware surface or coating damage resulting from utensils and/or overheating.

Your Swiss Diamond cookware has been shown in lab tests to outperform and outlast the competition when used according to the Use & Care instructions. To preserve your cookware for many years of superior performance, please follow the instructions below.

Sincerely,

The Swiss Diamond Warranty Department

HOW TO: Order Marketing MaterialTo pre-order marketing material that is time-sensitive, like the quarterly consumer flyers (Holiday Guide, Fit For Spring, etc.), we often ask in the newsletter for stores to email the quantity they will order.

To order any marketing material, including items you pre-ordered, please include the item on your P.O. If an item is not listed on the P.O., our warehouse doesn’t know to include it with the shipment. Make sure to include the desired quantity!

Here’s a handy list of marketing material:

Warranty WebsiteSubmitting a warranty claim for review is easier than ever! Direct your customers to www.swissgourmetclub.com/warranty to fill out a simple online form and upload their images. They can even check the status of their claim online.

Swiss Diamond is

dedicated to making

warranty returns as easy

as possible for you and

your customers!

Model # DescriptionMSD002 Catalog

MSD003 Apron Card

MSD012 Swiss Diamond branded apron

MSD013 Sales Training Script

MSD028 Sales Contest Kit

MSD030 One-Time Courtesy Replacement Letter

Model # DescriptionMSD005 POS Holder 8.5x11

MSD006 Brochure Holder

MSD007 Metro Rack Sign

MSD008 Counter Sign

MSD009 Wire Rack Display

Model # DescriptionMSD001 Trifold brochures -

pack of 50

MSD004* Overview Flyer

MSD010* HD Coating Flyer

MSD017 Recipe Cards

MSD019* HD PRO Flyer

MSD020 Loop Video DVD

MSD021 Use & Care Card

MSD022* Available for Induction Flyer

MSD024* Eco-Friendly Flyer

MSD025 Tri-Section Pan w/ Coating Layers

MSD026 Holiday Guide

MSD027 Authorized Retailer Sticker

MSD032 Fit for Spring Flyer

* Use with MSD005 POS Holder

Merchandising/ POS FixturesFor Store Internal Use

To Display In-Store

Sales Contest Kit (Model #MSD028)

Running a sales contest is an easy way to get associates engaged with Swiss Diamond. This kit provides all the materials you need to provide your employees with a strong foundation in the brand.

Materials for Sales Associates

Materials for Consumers

Use & Care Card (#MSD021): 10 per store. Helpful reference tool for sales associates to answer questions about best practices on caring for Swiss Diamond.

Sales Script (#MSD013): 10 per store. Sales associates can memorize the script to answer almost any question about Swiss Diamond cookware.

Apron Card (#MSD003): 10 per store. The laminated, trifold apron card is for sales associates to carry in their pocket as a quick reference tool.

Tri Fold Brochure (#MSD001): 100 per store. Brochures should be placed in the Swiss Diamond branded brochure holder, or another empty brochure holder, to provide potential customers with information about the brand.

Overview Flyer (#MSD004): 1 per store. The flyer should be placed in the Swiss Diamond branded POS holder, or another holder, to call out benefits to potential customers.

Swiss Gourmet USA

Exclusive distributor of Swiss Diamond®

in the United States, Central and South America

200-H Forsyth Hall Drive, Charlotte NC 28273

Tel. (704) 900-6622 | Fax (803) 753-9567

www.swissdiamond.com

© Swiss Diamond is a registered trademark

v. 16-Aug-2013

Swiss Diamond ® utilizes the physical properties

of diamond crystals along with a patented

coating technology to create a best-in-class

nonstick surface:

superior HeAT CoNDuCTioN

Unlike some nonstick cookware, Swiss Diamond ®

uses the thermal properties of diamonds to brown

and sear food for a savory exterior.

LoNG-LAsTiNG performANCe

The revolutionary nonstick formula is reinforced with

real diamond particles - the hardest material known to

man - for a coating that will stand the test of time.*

NATurAL NoNsTiCk quALiTies

In lab tests, our diamond-reinforced coating proved

conclusively that it significantly outperforms and

outlasts the competition for years of effortless

cooking and clean-up.

* Always follow the Use & Care Guidelines

#1 Ranked Nonstick Cookware

- Gold Medal Winner -

International Inventor’s Fair

WHy DiAmoNDs?

Swiss Diamond

uses real diamonds

to reinforce our

nonstick coating

because:1. Diamonds are hard, helping the

coating last longer.

2. Diamonds conduct heat better

than any metal (four times better

than copper), for advanced

browning and searing.

3. Diamonds are naturally

nonstick, for years of excellent

performance.

CONTAIN

S REAL DIAMOND CRYSTALS

HD COATING

NEW Retailer WebsiteNo more waiting! Now, you can see current promos, check Swiss Gourmet USA stock levels, place an order, submit a warranty claim, and more. Be the first to hear about new items, promos and new marketing material. Sign up now! Email web manager RJ at rj.manoni@swissgourmetusa.com.

News & Updates

Be Aware: Swiss Gourmet

eCommerce PolicyIf you plan to sell Swiss Diamond

online, ask your rep or a Swiss Gourmet USA employee for a copy of the eCommerce Policy. Remember, selling on Amazon.com is restricted!

New Pricing

Effective April 1,2014.

New prices reflect a very slight price increase, the first Swiss Diamond has experienced in over five years.

CURRENT PROMOSAsk your rep for additional promos!

6716c 1.4-qt Saucepan w/ Lid PROMO PRICE: $73 $55PROMO MAP: $139.95 $99.95Margin: 45%

6718c 2.2-qt Saucepan w/ Lid PROMO PRICE: $76 $60PROMO MAP: $144.95 $109.95

6720c 3.2 qt Saucepan w/ LidPROMO PRICE: $79 $65PROMO MAP: $149.95 $119.95

Margin: 45% Margin: 45%

609 9-Piece Set:6008i 3-Piece Induction Set:9.5” Induction Fry Pan9.5” Induction Casserole w/ LidPROMO PRICE: $150 $120PROMO MAP: $249.95 $199.95

PROMO PRICE: $300 $275MAP: $499.95

Margin: 40%Margin: 45%

6428 11” Fry PanPROMO PRICE: $62 $56PROMO MAP: $104.95 $99.95Margin: 44%

61128c 11” Wok w/ LidPROMO PRICE: $96 $75PROMO MAP: $169.95 $129.95Margin: 44%

6418T 7” TRY ME Fry PanPROMO PRICE: $21 $19PROMO MAP: $29.95Margin: 37%

Don’t forget the SHOW SPECIAL!

Model #6426C: 10.25” Fry Pan with Lid. Special pricing for orders

placed at the show!

8” Fry Pan10.25” Fry Pan w/ Lid2.2-qt Saucepan w/ Lid3.2-qt Sauté Pan w/ Lid5.5-qt Soup Pot w/ Lid

NEW &

IMPROVED

Swiss Diamond kitchen tools - now

heat-resistant up to 480°F (250°C).

SKU Desc. Cost MAP MSRPSDT01 Spatula

(Flexi)$7.50 $14.95 $19.00

SDT02 Tongs $8.00 $15.95 $20.00

SDT03 Ladle $7.50 $14.95 $19.00

SDT04 Skimmer $7.00 $13.95 $18.00

SDT05 Turner $7.50 $14.95 $19.00

Pre-order now! ETA June 2014.