Susan H. Mancuso, CRFESusan Mancuso Consulting

• Donor Retention 45.5 percent• Monthly Donor Retention 90 percent• Thank you matters• Personalize everything

• Visuals matter• Know donor’s preferred channel• Share stories of impact

• Facebook: $300M birthday giving • Email: 28 percent of online revenue • Average online gift: $96 • Average mail gift: $58

§ Gross receipts of >$50,000 must file IRS form 990 or 990-EZ

§ Transparency as a core value § AFP Donor Bill of Rights§ Encourages donor loyalty

From Our Desks Nonprofit Professionals Panel

ØJonathan Foret, Executive Director, South Louisiana Wetlands Discovery Center

ØChandler LeBoeuf, Executive Director of Institutional Advancement & Fletcher Foundation, Fletcher Technical Community College

ØSherri Roach, Vice-President, Terrebonne Foundation for Academic Excellence (TFAE) Board of Directors

Moderator: Susan Mancuso, CFRE, Susan Mancuso Consulting