SusanCredleGLOBAL CHIEF CREATIVE OFFICER

www.fcb.com

BIOGRAPHY

Susan Credle, Global CCO of FCB, believes that tenacious strategic thinking

expressed through unforgettable creative with scale leads to long-term success

for businesses and brands.

Susan spent over two decades at BBDO/NY, where she rose from “bathroom-

break girl” for the agency’s receptionists to EVP, Executive Creative Director.

There, Susan, with her partner, Steve Rutter, reinvented the iconic M&M’S

characters; helped turn Cingular Wireless from a small challenger brand into a

category leader; and created other consistently award-winning work for such

clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.

In 2009 Susan joined Leo Burnett USA as CCO, where she spearheaded

a creative renaissance. She raised the bar for the work and nurtured a

collaborative environment that produced some of the agency’s most memorable

campaigns in years, starting with the multimedia Allstate “Mayhem” campaign.

For Esurance, the first ad after Super Bowl XLVIII proved the perfect place to

launch the #EsuranceSave30 Twitter campaign and bring national attention to

“Insurance for the Modern World.” The Chicago Tribune called it the “unofficial

Big Idea” of the game. And Susan is always looking for purpose-driven ideas for

brands like Secret’s anti-bullying initiative, “Mean Stinks,” which continues to

make a difference in young girls’ lives.

Susan is a member of the Creative Review Board of the Ad Council and serves

on the boards of The University of North Carolina’s School of Journalism and

Media, The American Association of Advertising Agencies, The One Club, The

VCU Brandcenter, The IAB, The Foundation for Exxcellence in Women’s Health,

Marwen, Chicago Ideas Week and One Million Degrees.

www.fcb.com

The industry at large has recognized Susan’s contributions to the advertising

world with honors including CAF’s Chicago Ad Woman of the Year in 2013, one

of Advertising Age’s 100 Most Influential Women in Advertising, one of Business

Insider’s Most Creative Women in Advertising, the 2014 Cannes Lions Jury

President for Promo & Activation, as a recipient of the Focus Award 2014 from

Chicago Women in Film, and inductions into the AAF’s Hall of Achievement and

The North Carolina Advertising Hall of Fame.