Draft Fcb Ulka Final

8/3/2019 Draft Fcb Ulka Final

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Name Roll No.

Anil Kumar Jain 06

Akshita Chamaria 62

Shahid Pervez 101

Siddharth Jhunjhunwala 108

PRESENTED BY:


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WITH GLOBALIZATION PENETRATINGEVERY REALM OF OUR LIVES TODAY,IT IS NOT SURPRISING THAT ADVERTISINGIN INDIA TOO HAS UNDERGONE

TREMENDOUS GROWTH OVER THE PASTDECADE. THE 30-SECOND SLOT BETWEENTV SHOWSIS A LARGELY COVETED SPACE FOR MOSTADVERTISING COMPANIES TODAY. INDIANTELEVISION VIEWERS ARE VERY MUCHINFLUENCED BY VISUAL ADS AND PRINTADS, THUS EXPANDING THE PRODUCTCONSUMER BASE.


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HISTORY

DRAFT FCB-ULKA the 4th largestcompany in India

ULKA Advertising, which was foundedon February 1st, 1961.

There were seven people who formedthe first team.

ULKA celebrated its 25th anniversaryin 1986

A seminar on "Advertising and theFourth Estate


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In February 1997, Foote Cone &Belding (FCB) acquired a 51 per cent

stake in the agency,Founded in 1873, Foote, Cone,

Belding (FCB) is the worlds 3rd oldestco.

In 2006, Draft Worldwide and FCBmerger

DraftFCB acquired the remaining 49

per cent stake in the agencyA 100 per cent Interpublic Groupcompany.

DraftFCB Ulka, completes 50 years in

2011


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Approach isbranded return on

Ideas, the ultImateaccountability behind

the 6.5 Seconds

That Matter.


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Janet PinesGlobal ChiefInsight Officer
http://en.wikipedia.org/wiki/Jonathan_Harrieshttp://en.wikipedia.org/wiki/Laurence_Boschettohttp://en.wikipedia.org/wiki/Howard_Draft


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It has always been to createadvertising that works in the market.

Are in the business of producingresults with total commitment andaccountability across disciplines. they

are committed to developing ideas andcommunications that not only changeattitudinal behaviour, but create newdynamics for products, brands andservices

Advertising which is noticeable


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Advertising that is related to potential

buyer, not necessarily the seller.Advertising that reflects the BRAND

needs, not the agencys personality.

To attract and retain the right talentProvide them with the right

environment

High quality and relevant advertising.


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Partnership

Draftfcb Ulka believes in partnershipBecause if they succeed, FCB ULKA

succeeds.40% of their business

Beyond Brand Building

Today 53 of Draftfcb Ulkas brands arecategory leaders.

Brands that were non-existent


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Transformation

Two mainline agencies -- DraftFCB

Ulka Advertising and InterfaceCommunications.

Its other prominent arms

media house, Lodestar UM;direct, digital agency, DraftFCB UlkaInteractive;

pharma agency, DraftFCB UlkaHealthcare;

Nebula Films;Procyon Graphics; IO Design and Cogito Consulting.


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BATMANS special effect team createsnew TVC for LEXUS hybrid.

DRAFTFCB Seattle announces officerpromotions for Chapman & krummel.DRAFTFCB Chicago once again

among the101 best and brightest

companies to work for in Chicago.DRAFTFCB ULKA clinches TATA

GSM BusinessWins 50 crore in MICROMAX BIZ

Digital offering evaluated as a strongperformer among interactive agenciesin independent research firm report.


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New Delhi, 11th September06:

Naukri.com , won the Campaign of theYear award for the Hari Sadu Television

Commercial at the prestigious Advertising

Club Kolkata, Consumer Connect Awards.

FCB Ulka, were also conferred the honors

of a National Trophy in the Consumers

Services Category


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RECENT AD CLASSIC AD

Naukri.com

Hero HondaSantoor Glycerine

Sunfeast Golden

Bakery

Tata Indicom

99 acres.com

Amull

ICLIndica Vista

John Players

Amul Manthan

Tata IndicaOperation Flood

Whirlpool

Zee Cinema


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Ability to speak to customers, one to one

Non-Existent Brands

Turnaround specialist

Example Hari Sadu Ad part 2 during

recession.


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RETURN OF HARI SADU VIDEO SHOWN ANDEXPLAINED TO ILLUSTRATE THAT THE COMPANYIS ACTUALLY A TURNAROUND SPECIALIST TO

COME UP WITH THE AD INSPITE OF THECONTROVERSY FACED IN THE HARI SADU AD 1.


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Documents

Draft Fcb Ulka Final