Sus businessplan mrt015

Gert BreugemUrban planner/designer

February 2015

SUS Smart Urban

Solutions

SUS Smart Urban Solutions Studio

Smart Urban Solutions (SUS) works on urban strate-gies to establish ATTRACTIVE cities. Strongly related to city demands and higly connected with local needs

MISSION

SUS Smart Urban Solutions


WHAT WE DOSUS is an urban design and consulting firm, delivering smart urban design solutions to establish attractive cities. SUS will research, design, in collaboration with local stake-holders, lay the right foundation for an integrated and sus-tainable development of cities.

To this end SUS explains the connection between the me-tropolitan challenges and needs of local residents and busi-nesses and users. SUS focuses on the problem of rapidly growing cities in developing countries, based on the reali-zation that it is precisely in these countries there is a great need for smart and sustainable urban development me-thods.Attractive cities are cities that attract people permanent-ly. These are the cities where people want to live, work and recreate. But they are also the cities that attract investors and where large companies like to have an office. Clearly attractive cities provide a healthy and stable economic en-vironment, which ultimately benefit all residents. Attractive cities are unique and preserved, despite the dynamism and rapid growth, their own (historical, cultural and architectu-ral) values. It is these distinguishing factors that make cities attractive and are inextricably linked to a local culture and geographical location in the world.


Mission: crea-ting attractive cities in the Third World

CORE pROpOSITION


SUBSTANTIATION pROpOSITION

Challanges of most cities in the Third World:Many cities in the Third World struggle with their identity. Lots of these cities grow rapidly, but yet most of the systems in the city (like mobility/transport, facilities, water/sewer, electricity, etc.) are insufficient to facilitate these repid urbanization processes. Besides due to political instability, wars and/or natural hazards many people in the Third World suffer from hunger, hygienics and lack of basic services. The individual need is great, and many people will never get a chance to develop themselves in order to get appropriate income and shelter. For them the definition of being and attractive city is different. Proper drinking water, safe shelter and possibilities for work and basic services nearby are the most importent things to achieve.

The power of attractive cities:Attractive cities are cities that attract people. Attractive cities are very well connected with the global network and are distinctive in terms of geographical conditions and architectural expression and culture. People like to live on a nice and proper way, people like to work in a nice and attractive environment and people like to spent their time in attractive open places and good urban facili-ties. By this cities will attract investors, new business and tourists to invest in the city or to spent their time and money in local eco-nomy. So in the end the whole city benefits from being an attrac-tive city!


Gert Breugem is urban designer/planner at the municipality of Almere, the largest newtown in the Netherlands. Gerts involvement in the Mu-nicipality of Almere has led to a more strategic approach to planning projects, with a clear focus on achievement. Characteristically are his analy-tical and investigative skills, which he combines with a thorough knowledge of the city at all levels. He uses this knowledge on several projects and he contects design issues always committing with the higher scale and characteristics of the site. He has experience with all levels: from re-gion to street, from master to plot. Almere is the testing ground of urbanism and architecture in the Netherlands and is a source of inspiration for many cities in the world. Gert also regularly gives lectures and organizes excursions to foreign dele-gations and he talks from a wide range of experi-ence and knowledge about the past, present and future of the city.

Gert Breugem graduated successfully urban de-sign at the Academy of Architecture, Amsterdam. During his study he discovered and explored the influence of cultures and lifestyles in towns. Be-sides he developed a wide range of design tools, which he uses in many design projects. During his master theses urbanism, he designed in his pro-ject past the Green line a development strategy elaboration designs for Nicosia, Cyprus, designed segregated capital Cyprus gradually to a single act. The project was nominated for Archiprix 2006 and Archiprix International in 2007 (winner) and was nominated for the StedenbouwNU competiti-on in 2008. Furthermore Gert Breugem is since many years guest lecturer at the Academy of Architecture. He teaches methods and techniques of regional design/planning and he supervised projects to 2nd and 3rd year students. He is also involved in va-rious educational lectures, internships and thesis supervision.

Gert specialties include urban design, urban planning, regional and urban strategies, historical and typological research, methods of participati-on, cooperation with different partners. He has a strong sense for actual topics and trends. He has an analytical focus.His mission is to work with enthusiastic and pas-sionate people to work for a better world, from an ideological motive. After years of working for the government, he noticed that there are lots of global issues and opportunities and problems, where he can uses his skills, wide knowledge and experience. Topics related to livable, sustainable and adaptable cities require integral and viable solutions.

In the future Gert wants to focus on this fields. He looks for alliances with bodies, people and compa-nies that operate from the same ideological moti-vation. He likely offer his years of knowledge and experience as an urban planner for the govern-ment to achieve full spatial solutions, in a way that might help improving cities in the world.

For contact, please send an in-mail via linkedin.

ABOUT GERT BREUGEM


URGENCY

Cities are engines of economig growth 50% of the world population (3.5 billion) live in cities 80% of GNP generated by cities Every day 180.000 people migrate to cities = 40.000 hou-

ses 1 billion people live in slums or informal settlements Cities consume 75% of natural resources Cities produce 75% of all pollution.

THERE IS AN URGENT NEED FOR SMART & SUSTAINABLE URBAN DEVELOpMENT MODELS


Palestine Egypt

Ethiopia Ghana Nigeria

Africa

Cameroon

Angola

Kenya

Tanzania

Zambia Malawi

Mozambique

South Africa

Namibia Botswana

Cambodja

Bolivia

Peru

Filippines

Urbanization citiesgrowth population

vulnerability to natural hazards

export countries

World countriesby GDP

poor living conditions

Homicide rate

Rate underfournishedGlobal peace

Innovations/research

Digital opportunity

air polition

water scarcity

emissions

Democracy

Corruption

min.

max.

Key indicators

DESTEP

DE

ST

EP

MARkET DEFINITION

Our definition of the market is: Integratedurbandesignsolutions

forfastgrowingcitiesinthe(se-condand)thirdworld.

Wefocusonthemoredevelopedandpoliticalmorestablecountriesinsub-saharacountriesof Africa,likeNigeria,Ghana,Kenya,Mozam-bique,TanzaniaandSouthAfrica.


safing time/money

connecting on local demand

delivering quality = attractive cities

Value proposition: SUS operates as a think tank that ad-vice or deliver urban design strategies for attractive cities through:

Research:1. Analyses of the context 2. Stakeholder analyses

Conditions:3. adaptive and integrated approach4. Facilitating co-creation and coaliti-

ons 5. Multi-stakeholder approach6. Outline effective process for plan-

ning and operationalization

Solutions:7. Design strategies8. promotion and designing iconic pro-

jects9. Translation of strategies into opera-

tional and concrete design propo-sals

10. Good financial foundation

VALUE


EXTERNAL VALUES

My wish the client looks at SUS urbanism: I do my best to make the client experience the following values with the brand:

Inconventional, surprising solutions Out of the box thinking Practical and focus on solutions SUS is solution based on local culture Optimal service Binding partners to collaborate Much sense local constitutions


EVIDENCE

SUS urbanism prove te be the suitable partner in the branch because of the following skills and experience:- More than 20 years experience in urban design- More than 10 years in working for one of the big municipa-

lities within the Netherlands, Almere- Experience with urban design at all scales (region - street)- Familiar with many planning tools- Experience with education/training/lecturing courses- Experience in sustainable urban strategies- Experience in analyses preconditional for embeddness of

urban development in an existing social, ecological and fysical landscape

- Experience with process planning- Experience with conditional instruments for adaptive

planning- knows about collaboration with stakeholders as part of

urban transformation process- Worked on urban strategies with operational agenda- Experience approaches for private partnership- Research on conditions for planning (plannenatlas Alme-

re)

Uitsnede waterreservoir

+WERK AAN DE WIERDEN

Maquette de Wierden

Nieuwbouw Kimwierde

Nieuwbouw Hart Wierden

Nieuwbouw Ge-zondheidscentrum

Nieuwbouw Korn/Leemwierde

RenovatieKimwierde

RenovatieKornwierde

RenovatieKimwierde

RenovatieKimwierde

RenovatieOldewierde

Particuliere woningverbetering

NieuwbouwVoor De Wierden is een maquette gemaakt waarin met voorbeelden wordt gellustreerd wat er op grond van het nieuwe bestemmingsplan maximaal mogelijk wordt. Zowel in hoogte als in volume. Wat u ziet is dus niet hoe de wijk er in de toekomst uit gaat zien.

Renovatiecomplexen



Maquette de Wierden

Nieuwbouw Kimwierde




RenovatieKimwierde

RenovatieKornwierde

RenovatieKimwierde

RenovatieKimwierde

RenovatieOldewierde



Renovatiecomplexen

SHIFTS

proposed change:

organic informal urban de-velopment

top down, mass production of houses, offices or co-mapanies

tabalaraza; large scale redevelopment complete areas

commerce driven develop-ment

> integral urban develop-ment

> bottom up approach, user oriented

> bottom up approach with sense of place, based on existing values

> inclusive planning, inclu-sion of all problems in the city


Ambitionsand approach


AMBITION

SUS prove to be the suitable partner in creating attractive cities through the following design principles:

1. Adaptive planning 2. Sense of place

3. User oriented (local needs) 4. creation of collective values

5. Multi stakeholders approach

6. Dealing sustainability - improve safety - reduce poverty - improve sustainable energy -stimulatinghealthyenvironments -improvelivingconditions

climate adaptive social secure

healthier cleaner


SERVICES

Our services are: Advice urban designs urban stra-tegies workshops training lectures seminars research

Intervention fields:

New-townInformal areas Cenral areas Industry and business

Waterfrontdevelopment

Housing InfrastructureOpen spaces


AppROACH

Approach: I like to work in a collaboration between local au-thority, design companies + other stakeholders and Dutch or international knowledge institute. By this I like to bring in student ideas and proposals on issues that prove to be rele-vant and needed.

EXPERTS

Smart Urban Solutions (SUS) studio

Expert with localnetwork

Building

Building

Architecture

Water expert

SanitationGovernence

Local university or design school

+ +

LOCALAUTHORITY AND STAKEHOLDERSAfrica/Asia, South America

KNOWLEDGEINSTITUTES

local authoroty

architects

entrepe-neurs

residents/dwellers,users

NGO local/int.


Experts: Working together in a cloud of complementary ex-perts is how I like to work. By this design proposals can be easely implemented because of technical expertise of one or more of the experts. I prefer to work with local expertise abroad and will collaborate closely during the project.

Finance

Building methods

Water management

Waternet

Naturali Consultancy

WUR

Human Settlement dynamics

De MobieleFabriek

Movares

Codir Con-sulting

Governance

Architecture

Agriculture

EcologySanitation

Energy

Traffic

EXpERT TEAM

SUS Smart Urban Solutions


Method: In all different phases of the design process I can be involved. The workshop with stakeholders is crucial to be able to get commitment on the project. Ownership of a project will be identified and is preconditional for the imple-mentation phase.

WORkING METHOD

knowledge assign-ment, context

Sur

vey/

com

mitm

ent

Pro

ject

/impl

emen

tatio

n

workshop stakehol-ders

Stakeholder analy-ses

Key projects

Realization projects

Reader/TOR

Report

Agreement Collabo-

ration partners

Design proposalsImplementation

ISSUESPRODUCT


NETWORk

1. Experts or institutes with strong knowledge about topics and needs countries2. Local authorities as problem owner3. Local knowledge institutes to collaborate with4. Dutch knowledge institutes in field of urban planning/architecture5. Dutch team of experts with practical skills in building, planning6. Existing networks within The Netherlands to collaborate with 7. Dutch national authority international affairs - link countries

UNIVERSITY OF NAIROBI

A world-class university commit-ted to scholarly excellence

Nairobi City County (NCC

UrbanDesigninsituteofSouthAfrica

KNOWLEGTE CENTER/INSTI-TUTE/GOVERNM. BODIES

COMMERCIALNGOS/ LOCAL AUTHO-ROTIES/ORGA-NISATIONS

Welcome to the City of Accra - AMA


Welcome to the City of Accra - AMA

EXPERIENCE


pUBLICATIONS

Study Project City edge, Bolivia, Yearbook AvB 2003/2004, 2003 Evaluate item about the study project City edge, which is by urban functions at the edge of the 3rd world city El Alto, the enormously rapid growth possible again.

Amsterdam South East as a super node, Building line, 2005 Evaluate item on the advanced techniques of GIS to the development possibilities bring. of the commercial park in Amsterdam South East map

Graduation project past the Green line, Yearbook AvB, 2007/2008, 2008 Evaluate item on my graduation project, the cultural barrier between Turkish and Greek Nicosia (capital of Cyprus) is the starting point. Through features and spatial interventions both groups are brought back together and can be talked again about cultural exchange in the heart of the old town of Nicosia.

Archiprix 2007/Archiprix international - Graduation project past the Green line, Evaluate item on my graduation project, the cultural barrier between Turkish and Greek Nicosia (capital of Cyprus) is the starting point. Through features and spatial interventions both groups are brought back together and can be talked again about cultural ex-change in the heart of the old town of Nicosia.


Atlas of planning Almere, 2008 Historical overview of all planning, that has led to the city as it is today. A booklet with planningpropsals with 4 chapters: chapter 1 as the foundation, chapter 2 the city be-gins, chapter 3 the need for another jump in scale and finally the last chapter with an overview of existing regeneration plans for the exis-ting city. With recommendations for future planning.

The other Almere, plus + library, June 2010 Turnaround in thinking about Almere. A vision of urban planning in Almere, which runs parallel to the great development acupuncture operates in the existing parts of the city growth. A practical vision that the social dimension presupposes and outweighing the one hand, large-scale, production-driven regional development that is still playing.

Article to an attractive Gooi Coastline, Green, 66th year - Nov. 2010 The article describes the strategy and vision of how gradually - with the further urbanization of Almere - the contact with the Southern Coast Gooi can be laid. This new contact with the coast strengthen the identity of the city, but also provide a series of atmospheres and environments.

Projectbook studentplans Cape Town December 2014A compact booklet with insight in studentproposals of a 3th year design course at the Academy of Architecture, Amsterdam. Respon-sible for editing and lectorship of the project, together with Jeroen Mensink (JM* architects).


ACTIVITIES LECTORSHIp, TRAINING,

2004 Supervisor graduations architecture / urban, Windesheim 2008-present Coordinator and lecturer Regional Research Academy

of Architecture, Amsterdam 2010 Lecture The Other Almere, Arch.centrum Casla 2010 Lecture graduation project past the Green line symposium

conflicts and areas NAI, Rotterdam 2011 Visiting critic O5 Academy of Architecture 2011 Lecture and excursion Almere - prep. Course Academy of ar-

chitecture Amsterdam 2011 Lecture past the Green line symposium The Spontaneous

City2011 Lecture private commissioning Almere 2012 Club 100 (jury) StedenbouwNU contest 2012/2014 Commission member (external) graduation Hogeschool

van Amsterdam 2010-2014 Lectures and tours foreign delegations Almere2014 Extern committee Bsc graduation projects Hogeschool van Am-

sterdam2014 Lecturer designproject Msc architecture/urbanism Academy of

Architecture, Amsterdam


Uitsnede waterreservoir


Maquette de Wierden

Nieuwbouw Kimwierde




RenovatieKimwierde

RenovatieKornwierde

RenovatieKimwierde

RenovatieKimwierde

RenovatieOldewierde



Renovatiecomplexen


pROFESSIONEL EXpERIENCE

Expertise projects: Structure vision city scale Master Plans Center Plans Complex urban node Landscape Waterfront Intrastructure Regeneration projects Mixed use Small scale urban design Fields of expertise: Development Strategies User participation Public-private partnerships Research landscape Research politico-historical Urban scheduling new tasks Workshops Training / advice Presentations Reflection


International projects and training/study

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2001 Design lab Dessau, Germa-nyParticipation of a design lab for a month in wich I had to make urban analyses and proposals for Oranienbaum, a neighbouring village - as a precourse for acceptance at the Academy of architecture

2005/2006 Thesis past the Green line, CyprusThesis Academy of archi-tecture. Project was about design interventions facilita-ting cultural exchange at both sides of the so called Green line

2008 participation int. workshop Montevideo, Uru-qayParticipation of a design workshop in combination with exhibition of Archiprix interna-tional. We made proposals for one of the poorest neighbour-hoods of the city and sear-ched for better connections.

2014 Lecturing study cour-se Cape Town, South AfricaInitiated this project and par-ticipated the 3th year design course as lecturer at the Aca-demy of Architecture

2004 Advisory research kumasi, GhanaParticipation workshop as a start for a logo south pro-gramm in collaboration with VNG-i.

2003 Design study/strate-gy La paz, Bolivia3th Year design project at the Academy of architecture. pro-ject was a strategy enabling futural growth of El Alto by series of facilities at the edge zone


2002 kruidenwijk-Zuid, NijverdalMasterplan for a residential area including an industrial cluster. Base is the existing landscape and the interaction with housing environments.

Masterplanning

2002 Harsselaar-Zuid, BarneveldScenarios and master-plan for an extension of an industrial area between Bar-neveld and Voorthuizen

2004 Diekmanterrein, En-schedeMasterplan for a villa estate, southern of Enschede at the transition zone between city and landscape.

2013 De Laren, Almere HavenMasterplan for a housing estate with facilities highly connected with the existing landscape and green functi-ons

2014 Participation work-shop VNG-international palestineParticipation workshop to develop a strategy for the mu-nicipality of Rawabi (newtown project at the westbank) as an instrumental to have more control over futural planning and development of the city.


Regional scale/landscape Waterfront Structure vision

2006 Scenarios east side AlmereScenarios with effects in helping politicians in their considerations of urban de-velopment agenda of Almere, as preperation for guidelines of the structure vision Almere 2010-2040

2009 Study waterfront de-velopment Almere HavenAfter a series of unsuccesful planningproposals a vision had to be developed without mutation on the dikes. Buil-ding in flood zone of the lake was the main issue in plan-ning

2009 Vision southern coastal line AlmereVision for the southern coastal line at the Gooimeer. Aim is to transform the coastal line into a more lively and attractive coast

2006 Structure vision Al-mere HavenIn preperation of a new po-litical term, an operational agenda had to be develop-ped, based on visions for all districts at Almere

2013 Catalogue housing typologiesStudy on alternative housing typolgies, closely related to the existing landscape characteristics of Almere

2003 Study redevelop-ment northern edge histo-rical centre kampenStudy on transformation of the northern zone of the his-torical city of Kampen, inclu-ding a new waterfront near the river IJssel


Regeneration Centers

2009 Regeneration De Wierden, Almere HavenPart of the integral approach in upgrading an housing sett-lement physically and socially, a strategy was developed for urban transformation. The vision aim to develop new houses and stimulate trans-formation

2013 Guidelines Watere-wijk senior proofa Set of guidelines for a hou-sing settlement to establish a better perspective for older people to live

2011 Vision transformation Ambachtsmark, A.Havena Vision on transformation of a small scale industrial zone, including an upgrade of the public space

2004 Models community center BotpleinModels for a community cen-ter, to establish an attractive and safe meeting point in a existing housing estate

2011 Vision center Almere HavenVision with implementing agenda for Almere Haven, as a reaction on discontent by shopping owners and resi-dents.

2003 Urban study rede-velopment housing estate Surinamelaan, AmersfoortStudy on transformation of a green housing estate by modifications of the buildings and the green space


Maquette de Wierden

Nieuwbouw Kimwierde




RenovatieKimwierde

RenovatieKornwierde

RenovatieKimwierde

RenovatieKimwierde

RenovatieOldewierde



Renovatiecomplexen

Model 1

Model 2

Model 3

Model 4


Regional scale/landscape Infrastructure Implementation plans

2003 Urban study urban node, DeventerStudy on futural perspective for complex and isolated pie-ces of land at a infrastructural node of Deventer. Outcome where some enclaves with dif-ferent architectural expression

2004 Study main road sys-tem AlmereStudy on optimalization of the existing main road system regarding the futural growth of the city

2003 Study course - plan-ningstrategy supernode Amsterdam south eastThe world economy is the economic potential of Asia clearly - Asia as econ. Engi-ne in the world, is one of the principles in this vision.

2004 Principles housing complex disables peopleUrban principles how to fit a housing complex for disabled people within an existing ur-ban fabric of a neighbourhood

2014 Principles mixed use block center A.HavenUrban principles for develop-ment of commercial functions and appartments at the center of Almere Haven

2013 Toolbox furnishing measures StedendreefToolbox of furnishing measu-res in preperation for the reconstruction and furnis-hing plan of the Stedendreef Almere

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Complete list of projects integral planning The Netherlands

Municip. Of Almere 2004 present [sen.urban designer/planner]

Study locations for cheap housing Redevelopment Study SPVE sheltered housing complex Masterplan+quality plan recreational develop-

ment Trekweg Exploration and vision waterfront development

Almere Haven Study scenario coastal plan Almere Haven Study possibilities mixed use settlements near

city centre Long term Vision Almere Haven with political

agenda Research doc historical development plans

Almere Study futural needs and changes main road

system city Development scenarios for east side Almere

(as part of Structure vision Almere 2030+) Design research South Shore Weerwater Spatial vision Restructuring The Wierden Vision coastline Gooimeer Almere Wierden Quality Book for urban renewal (in

collaboration with DUS Architects) Atlas Centre Almere Haven Vision with implementation agenda Center

Almere Haven Research locations private commissions in the

city Almere Vision reconstruction small mixed use area,

A.Haven Research Coordination of supply / demand in

existing urban areas Design masterplan and allotment plans Urban

extension De Laren, A.Haven Urban design fields J and L Homeruskwartier,

Almere poort Vision distinctive living environments (PO)

Almere

Vision and design principles reconstruction mainroad Almere

Study practical ideas and developments rela-ted to Almeres

Growing Green Cities ambition Study possibilities wind/solar energy along

the highway A6 corridor, in collaboration with karres&Brands landscape architects

Grontmij NV/ design studio, Zwolle 2001 - 2005 [urban designer/advisor] Masterplan extension industry/ business Hars-

selaar, Barneveld Masterplan residential area Nijverdal Masterplan and quality Plan residential area

of Enschede Vision restructuring years 60 neighbourhood

Amersfoort Vision reconstruction industrial zone Hasselt Kampen

VVk Urbanism and architects, Amsterdam 2000 - 2001 [urban designer] Land Development Study business Stedenb. Vision with spatial support residenti-

al Structural gem. Breukelen

Municip. Of Amsterdam / Geuzenveld Slotermeer 1998 - 2000 [urban designer] Vision Confuciusplein SPVE infill location Policy on / extension works Project Design

Square

Consultancy kragten, Garden & landsca. | Urban designer 1998 - 1999 (free-lance) urban designer Urban analyses and modelling recreational

parc Ede revision masterplan office park, Arnhem

Municipality of Leiden, dept. Urbanism 1996 - 1998 [ass. urban designer] Redevelopment Plans Town Research in context Structural metropolitan

route Leiden Contribution detail inrichtingselem book.

Town


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Documents

Sus businessplan mrt015