Supply Chain amul

8/13/2019 Supply Chain amul

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MILK


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REARING ANDHARVESTING

COLLECTION

AND

TRANSPORTATION

PASTEURIZATION PACKAGING SELLING

THE PROCESS


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REARING


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HARVESTING

Hand milking a cow

(In the past)


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Machine milking a cow

(In the present)


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STORING

Milk storage vats or silos are refrigerated and come in various shapes and sizes.Milk is usually stored on the farm at 39 degrees Fahrenheit, or colder, for no

more than 48 hours.


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TRANSPORTATION

Milk is collected from the farm every 24 or 48 hours. The tankers that are usedhave special stainless steel bodies which are heavily insulated to keep the milk

cold during transportation to the processing factory


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LAB TESTING

Samples from the bulk milk tanker are tested for antibiotics and temperaturebefore the milk enters the factory processing area


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PASTEURIZATION

Involves heating every particle of milk to a specific temperature for aspecified period of time and cooling it again without allowing

recontamination.


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HOMOGENIZATION

Involves pushing the raw milk through an atomizer to form tiny particles sothat the fat is dispersed evenly throughout the milk, stopping the fat fromfloating to the top of the container.


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FILTERING

Includes micro-filtration, increasing the storage life by ultra high temperature(UHT) treatment, and mixing or culturing milk for flavored and yogurtproducts.


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PACKAGING

Now the milk is ready to be packaged for delivery to the stores. The milktravels through pipes to the automatic packaging machines that fills and

seals the milk into paper cartons or plastic jugs


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SELLING

After packaging, the milk is finally ready for the customers, and it is storedin a big, refrigerated room until it is delivered to stores to be sold.


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Supply chain management (SCM)

Involves procuring the right inputs

converting them efficiently into finished product;

dispatching them to the final destination.


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STEPS OF MARKETING LOGISTICS PLANNING

Deciding on the best channel design andnetwork strategy for reaching the customer.

Developing operational excellence in salesforecasting, warehouse management, transportationmanagement, and materials management.

Implementing the solution with the bestinformation system, equipment, policies, andprocedure.


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AMUL joined society with

business


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The Amul Model of dairy development isa three-tiered structure.

Dairy cooperativesociety(village

level)

Milk union (districtlevel)

Federation ofmember unions

(state level)


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District Cooperative Milk Producer's Union

Providing input services to the producers like veterinary care, artificialinsemination services, cattle-feed sales, mineral mixture sales, fodder andfodder seed sales

Conducting training on cooperative development, animal husbandry anddairying for milk producers and conducting skill development and leadershipdevelopment training for VDCS staff and Management Committee members

Establish chilling centres and dairy plants for processing the milk receivedfrom the village.

Decide on the prices of milk to be paid to milk producers as well on theprices of support services provided to members.


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State Cooperative Milk Federation

Establish a distribution network for marketing of milk and milkproducts

Arranging transportation of milk and milk products from the Milk

Unions to the market

Providing support services to the Milk Unions and members liketechnical inputs, management support and advisory services

Establish feeder-balancing dairy plants for processing the surplus

milk of the Milk Unions

Conflict resolution and keeping the entire structure intact.


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The Amul model has helped India to emerge as thelargest milk producer in the world.

More than 15 million milk producers pour their milk in1,44,246 dairy cooperative societies across the country.

Their milk is processed in 177 District Co-operative

Unions and marketed by 22 State Marketing Federations,ensuring a better life for millions

These cooperatives today collect approximately23 million kgs. of milk per day and pay an aggregate

amount of more than Rs.125 billion to the milk producersin a year


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15,760 village societies

3.1 million milk producer member

15 District Unions

9.4 million liters of milk procured per day

150 million (US$2.4 million) disbursed in cash daily

GCMMF is the largest cooperative business of small producers with anannual turnover of 53 billion (US$840 million)

Largest milk handling capacity in Asia

Largest cold chain network
http://en.wikipedia.org/wiki/Indian_rupee


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Exports


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At present, Mehsana Dairy spends Rs 40 crore

annually to transport around 12 lakh litres milk daily viaroad in tankers from Mehsana to its Dudhmansagarplant in Manesar, where the milk is processed,packaged, transported to Delhimarket and sold under'Amul' brand name.

Milk will be carried in insulated tankers of 24,000litres capacity each (50 bogies for 12 lakhlitres).with the railway route in place.
http://timesofindia.indiatimes.com/topic/Delhihttp://timesofindia.indiatimes.com/topic/Delhi


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Distances

Mehsana-Manesar :700 km

Manesar-Delhi :45 km

Capacity of one truck- 7000 gallonsDiesel per litre -60 rsMileage -10km/ltr


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MILKING of cows


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TRANSPORTATION ofmilk


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AMUL FACTORY


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BIBLIOGRAPHY

www.amul.comwww.wikipedia.comwww.fueleconomy.gov

www.moneycontrol.com
http://www.amul.com/http://www.wikipedia.com/http://www.fueleconomy.gov/http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.fueleconomy.gov/http://www.wikipedia.com/http://www.amul.com/


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THANK YOU

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Supply Chain amul