Supercharge Your Supercharge Your TTO’s WebsiteTTO’s Website

Case Study Presented by the University of Rochester

Panelists

Don Golini Founder of QED

Technologies and lecturer at the

Simon Graduate School of Business

Duncan MooreVice Provost for

Entrepreneurship at the University

of Rochester

Corine FarewellDirector of the

Office of Technology

Transfer, University of Rochester River

Campus

Natalie Antal Marketing Manager,

University of Rochester Center for

Entrepreneurship

David EnglertSenior Information

analyst at the Office of Technology Transfer,

University of Rochester Medical Center

Maureen Konopka Program Assistant,

University of Rochester Center for

Entrepreneurship

Don Golini – Committee Head

Don Golini is a successful entrepreneur with over twenty years of experience

in the development, management and commercialization of new

technologies.

For the past 14 years, Don was the president of QED Technologies, a company he founded in 1996 to commercialize a novel optical

polishing technology transferred from the University of Rochester. QED

develops, manufactures and markets polishing and metrology equipment for

the precision optics industry.

Committee

Jim Senall

President of High Technology Rochester

Bob TobinEntrepreneur-in-Residence, Center for Entrepreneurship,

Associate Director, and lecturer at the Simon Graduate

School of Business

Mark Wilson Principal, Initiatives consulting, LLC and lecturer at the Simon Graduate School of

Business

Don GoliniFounder of QED Technologies and

lecturer at the Simon Graduate School of Business

Corine FarewellDirector of the River

Campus Office of Technology Transfer

Key Takeaways: Committee Formation

1. Committee head sees a need and champions the creation or alteration of the TTO site

1. Committee head has clear vision of what the site should accomplish

1. Committee head identifies key stakeholders, departments, and organizations that should be involved in creating or changing the TTO website, with an emphasis on diverse backgrounds to bring different perspectives to the table

1. Must have “buy-in” of the leaders of the departments and organizations and their willingness to devote time and resources to creating a site or overhauling an existing one

• The University of Rochester committee was primarily made up of department leaders

Site Execution

Site Execution

Site Execution

Site Execution: Two-Page Summaries

Site Execution: PowerPoint Slides

Academic exercise within unique course: half MBA students and half graduate and doctoral engineering students

Creates value-add: more information about the market opportunity and competitors of the technology

Coming soon! Requires some quality control

and editing

Must be reviewed for accuracy

Key Takeaways: Site Execution1. Determine if a new website will be created or if you would like to “house” this

information on an existing site

2. Choose content creator(s) — often case managers or leaders in TTO; ensure text is written in easy-to-understand, market opportunity terms

3. Choose web developer(s) to design and execute site; add many links to the site from partner organizations and other high-traffic web pages

4. Choose designer to create a two-page template and a PowerPoint template; determine the “headings” and format of these; stick to the format for consistency

5. Get “buy-in” from and generate excitement among the inventors/researchers

6. Determine who should be listed as contacts and make it easy for companies and/or entrepreneurs to get in touch with the TTO

7. Committee creates an approval process for site content and edits; important to have the inventors/researchers review for accuracy but not make the text too technical

8. Get approval from organizational leaders, i.e., senior administrators

9. Continue to make updates and keep the site dynamic, i.e., “Featured Technology of the Month”

10. Publicize the site internally and externally (kick-off event, press release, email announcements, etc.)

Questions?

Appendix

Center for Entrepreneurship

Entrepreneurship \ŏn’trə-prə-nər-ship\ n: Transforming ideas into enterprises that create value.

Partially funded by a grant from the Kauffman Foundation, received in 2004

Mission is to embed entrepreneurship throughout the University and the greater Rochester community

Entrepreneurship at the University

On Campus In the Community

• TEAM Master’s Degree

• Mark Ain Business Model Competition

• Forbes Entrepreneurial Competition

• Student Entrepreneurs

• School of Medicine and Dentistry

• School of Nursing

• Simon School of Business

• Warner Graduate School of Educatio

• “Bright Flight”

• Kauffman Entrepreneurial Year (KEY)

• Rochester Youth Year

• Simon E-Internships

• CFE Lecture Series

• Community Outreach

Office of Technology Transfer

Links and Resources http://www.rochester.edu/entrepreneurship/

http://www.rochester.edu/entrepreneurship/ereadytech.html

http://www.urmc.rochester.edu/technology-transfer/

People

Don Golinihttp://www.simon.rochester.edu/faculty--research/faculty-directory/part-time-faculty-directory/donald-golini/index.aspx

Duncan Moore

http://www.rochester.edu/entrepreneurship/dtmoore.html

Corine Farewellhttp://www.urmc.rochester.edu/technology-transfer/contact/Our_People.cfm#Cfarewell

David Englert http://www.urmc.rochester.edu/technology-transfer/contact/Our_People.cfm#DEnglert