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WE POWER CREATIVITY
Supercharge Your Career
WE POWER CREATIVITY
Supercharge Your Career
Understand the marketplaceCritical decisions for each bookControl vs. SupportBuild an audience through technologySet and achieve sales goals
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WE POWER CREATIVITY
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Kelly Peterson (Moderator)Director of Client Services, INscribe
Digital
Meet Your Advisors
Manage merchandising for 300+ clients at retailers & library services worldwide
WE POWER CREATIVITY
Meet Your Advisors
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• Dominique Raccah• CEO of Sourcebooks, the largest
woman-owned independent publishing house in North America
• World renowned digital innovator
Some facts About Sourcebooks:
300+ new titles per
year ~1/2 fiction
3,000+ titles in print
120+ people New York Times and USA Today
bestsellers
Hundreds of national and international
bestsellers
Understand the Marketplace
WE POWER CREATIVITY
Understand the Marketplace
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Three things that are commonly conflated:
What does that mean for the people in this room today?
Shifts in Format (physical to digital)Shifts in Retailer (From Brick & Mortar to Online)Shift in Model (Ownership to Streaming)
WE POWER CREATIVITY
Music In 2015
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Overall Albums 241,391,000 (-6.1%)CD 125,557,000 (-10.8%)Digital Albums 103,334,000 (-2.9%)Vinyl Albums 11,924,000 (+29.8%)Digital Tracks 964,761,000 (-12.5%)On-Demand Streaming 317,223,000,000(+92.8%)Audio 144,848,000,000
+83.1% YOY / 45.7% of total volumeVideo 172,376,000,000
+101.9% YOY / 54.3% of total volume
Total Volume(Overall + TEA + SEA)
549,349,000 (+15.2%)
WE POWER CREATIVITY
The Biggest Challenge
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Every day in America 3,500 books are
published* and only a handful will be
considered successful by any criteria— Bowker 2013
Critical Decisions
WE POWER CREATIVITY
A Look: 3 Debut Authors at Launch
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WE POWER CREATIVITY
Your Most Important Decisions
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Start with the right questionsWho will be reading your books? Who will help you get there?
Traditional PublishingService ProvidersDIY Tools
How do you locate those readers? What do you need to do along the way?
Control vs. Support
WE POWER CREATIVITY
The Work/Revenue Share Paradigm
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v
WE POWER CREATIVITY
Areas You Can DIY or OutsourceEditorial work Formatting and designCover layoutPrinting and distributionRetailer merchandisingMarketing and advertisingSocial media & community building
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Each come with important decisions….
WE POWER CREATIVITY
Sell Your Book
Powerful cover that works in physical stores and online - the back cover and spine design are also keyYour book’s metadataCo-op – better placement in stores (in physical and digital) Backlist promotionsAdvertising
A few things that help...
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Build An Audience through Technology
WE POWER CREATIVITY
Build Your Audience through Technology
Direct to consumer storefrontsConnecting to readers via social mediaTools to simplify and magnify the process
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What are the best ways to connect to readers?
Direct-to-Consumer Storefront
WE POWER CREATIVITY
Pre-order Widget from
Available months before on-sale
Can be created from sample or full file
Retailer and social media buttons on EVERY page
Maximize profits by using your own affiliate links
Handy for email, blog, and website
One-click social media sharing 21
WE POWER CREATIVITY
INstore
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Visibility to full catalog, with ability to upload additional titles manuallyLive status buttons to show quick yes/no display with links to individual retailer product pages
Storefronts in US, CA, UKEmail alerts for live status change
Instant snapshot of: consumer pricing, rankings, ratings and number of reviews
Regularly checks stores for updatesExportable data for in-depth analysis
Learn more!
Set and Achieve Your Sales Goals
WE POWER CREATIVITY
Set Marketing & Sales Goals
Create a business plan and a timeline — and stick to it!Enlarge your selling window - especially in eBookMake your book launch a success with publicityEnsure discounts serve a purpose
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WE POWER CREATIVITY
Key Tactical Decision: Pre-ordersPre-order pages can be set up a year in advanceDrive sales during the pre-order period:
Use back matter links in current titlesExperiment, analyze, and reviseMarket!
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WE POWER CREATIVITY
Create Buzz Before Launch
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Garner Critical ReviewsCover RevealsPublicity/MarketingPlan Fresh Content Drive Sales to Stores
WE POWER CREATIVITY
Get Merchandising With Planning Prior to LaunchKobo iBooks
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WE POWER CREATIVITY
Continue Merchandising With Targeted Deals
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Thank You!
WE POWER CREATIVITY
Resources
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Metadata Mindset: Optimize Your BISAC Codes in 8 Easy Steps http://goo.gl/m1ZC63
7 Tips for Pricing Your eBook: http://bit.ly/1C0bWYD
Front Matter Matters!: http://bit.ly/1C0bWYD
Seven Keys to Digital Publishing Success: http://bit.ly/1cVq22q
4 Tools to Help You Manage Your Writing Time Better: http://bit.ly/1UeIma2
Slides available on Slideshare: