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Super Searcher Strategies
Mary Ellen BatesOct 23, 2017Reluctant–Entrepreneur.com
@mebs
Search tips & tricks
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@mebs
Don’t get complex
Too many terms = lower resultsDon’t use long OR statements
Graze, don’t just dig deep
Trust Learn to love relevance ranking
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Test Google’s synonyming
Roughly same results for desk,desks, and desk OR desks
Very different results for zoonoses,zoonosis, zoonotic, andzoonoses OR zoonosis ORzoonotic
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Test Google’s adjacency
For terms you want closely related,try all these:
word1 word2word1–word2“word1 word2”
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Use * for proximity search
“concept1 * concept2”
“concept 1 * * concept2”
* and * * are multi-word placeholders
h/t to Tara Calishain / Researchbuzz
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Example: Impact of Twitter inthe workplace
“Twitter * workplace”
“Twitter * * workplace”
“workplace * Twitter”
“workplace * * Twitter”
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Test multiple versions
what is home depot’s market strategy17,200,000 results
home depot market strategy1,890,000 results
“market strategy” “home depot”89,900 results
“home depot” “market strategy”70,800 results
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Test mobile vs desktop results
Google is trying to help…If mobile, you probably want to speak aquery & go somewhereIf desktop, type a query and dosomething online
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Test mobile vs desktop
What words would you use if youspoke your search out loud?
Natural language vs Boolean logic
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Test different words
Industry/specialized terms
Geographic/linguistic differences
Process or outcome
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Use “context” words
OverviewHow to OR tutorial OR helpDatabase OR data setReviewsFigure OR chart OR graph
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Use country-specific Google
Non-US topic? Use other country’sGoogle site
Look for English version
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Need to get smart?
Google Scholar “classic” papers10 most-cited papers from 10 yearsago
tiny.cc/classic-papers
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Pre-view location
Google’s Crisis Map shows youweather, floods, air quality,traffic hazards
google.org/crisismap/
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Get creative with Ngram
Find most frequent words next to aword, over time
*_NOUN termterm *_VERBterm=>term [one term modifyinganother]
books.google.com/ngrams
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*_NOUN nurse
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Clients don’t know what toask for
What other data sets would behelpful?
What is your client not asking youfor?
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Resources for Searchers
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Consider Bing…
Contains:xxx – pages that contain alink to a file type
contains:pdf, contains:xls, etc.
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Use YouTube to learn
Add channel filter to focus yoursearch
Add playlist filter to find collectionof videos
Add Creative Commons filter forreusable content
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Search news chyrons
Archive.org’s Third Eye projectSuper-fast-breaking newsOCR of lower 1/3 of broadcast screenCNN, BBC, Fox, MSNBCFeed at:twitter.com/tracey_pooh/lists/third-eye
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Use link search to validate
Unfamiliar site? See who links to itGigablast syntax is link:the.urlOr try openlinkprofiler.orgDo linking sites show a bias or PoV?Review outgoing links; where to?
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Find “similar” sites
SimilarSites.comBased on content, link analysis, userbehavior, etc.Use to find other good sites
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Peekier.com
Anonymous search engineMostly Bing, and its own crawl
Preview images of the results
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Track global trends
10 top search trends, by country
neomam.com/interactive/trendmap
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Carrot2.org
Meta-search engine, use to review atopic
Web search, PubMed, Wikipedia
Use to ID alternative, relatedconcepts
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Preview shortened URLs
checkshorturl.comType in short URLSee the expanded version, screenshot, description
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PrintFriendly.com
Creates a printer-friendly version ofa web page
Edit out images, extraneous matter,change font size
Browser plug-in, too
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Find Mary Ellen Bates at:
[email protected]: @mebsLinkedIn: maryellenbatesFacebook: maryellenbatesReluctant–entrepreneur.com
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