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SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS
Emily J. HurstTechnology CoordinatorNational Network of Libraries of MedicineSouth Central Region
Where Searching Begins
“Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006)
http://www.pewinternet.org/Press-Releases/2006/Most-internet-users-start-at-a-search-engine-when-looking-for-health-information-online.aspx
Search Engine Popularity
“On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)
http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
Privacy and Searching
“Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)
http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only).
Top 5 Search Providers
Search Engines Then
Search Engines Now
Rev Your Search Engine
Pop the hood and take a look around the search engine.
Formula for Success
Complex and often secret algorithms determine which parts of the Web will be searched.
Result Overload
Results are ranked based on several factors (determined by the search algorithm).
Beware of information overload.
SEO: What You Need to Know Search Engine Optimization
Helps webpages move to the top of the results list
Deigned to “fool” the system
Uses coding and/or writing to help a page rank higher in results
Two Search Engine Shell Games
http://blindsearch.fejus.com/ (Bing and Google Only) http://blekko.com/ws/your+search+terms+/monte
(Bing, Google and Blekko)
Advanced Search Features
Google Search
http://www.google.com http://www.google.com/advanced_se
arch
Yahoo! Search
http://www.yahoo.com/ vs http://search.yahoo.com/
Bing Search
http://www.bing.com
Warning! Result Overload
Google Results Tools
Basic search: http://www.google.
com
More Search Tools
New to You
Blekko http://blekko.com/ http://blekko.com/ws/+/press-videos Slashtag search
DuckDuckGo http://duckduckgo.com/ Instant and zero click results No tracking
Exercise Set I
Test your skills Time to work on practice questions. A link is provided to an online exercise set.
The “Deep Web”
The Invisible Web
Search engines cover less than 20% of the entire Web.
BREAK TIME
Image from Batman Animated Series from Warner Bros. Animation.
Scholarly Pursuits
Wolfram Alpha http://www.wolframalpha.com/
Google Scholar http://scholar.google.com/
Microsoft Academic Search http://academic.research.microsoft
.com/
Blast from the Past
Wayback machine http://www.archive.org/
CyberCemetery http://govinfo.library.unt.edu
Google Cache http://www.google.com Search using cache:URL
Media Searching
What types of media are commonly searched for? Books/Print Images Video
Books/Print Search
Project Guttenberg http://www.gutenberg.o
rg/wiki/Main_Page
Google Book Search http://books.google.c
om/
Small Demons http://www.smalldemon
s.com
Image Search
Google Images http://www.images.google.c
om
Picture This
Flickr http://www.flickr.co
m
Flickr – The Commons http://www.flickr.co
m/commons/
Art Class
National Library of Medicine Digital Collections http://collections.nlm.nih.gov/muradora/
National Gallery of Art Images (NGA Images) https://images.nga.gov/
Just Press Play
YouTube http://www.youtube.
com
Vimeo http://vimeo.com/
Watch and Learn
PBS Learning Media http://www.pbslearningmedia.org/
C-SPAN Video Library http://www.c-spanvideo.org/videoLibrary/
YouTube EDU http://www.youtube.com/education
Exercise Set II
Test your skills Time to work on practice questions. A link is provided to an online exercise set.
Searching 2.0
Where will searching take us next?
The New Normal
Data from 2009 shows Twitter growing as a search resource.
http://searchengineland.com/twitter-does-19-billion-searches-per-month-39988
Real-Time Results
Twitter http://www.search.twitter.
com http://www.twitjobsearch.
com
http://topsy.com/
Social Media Search
SamePoint http://www.samepoint.com/ Reputation Management Search Engine
LinkedIn Today http://www.linkedin.com/today/ Updates from Twitter and posting on LinkedIn
Google+ Searching
Going Mobile
Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009 Google Search Yahoo! Mail Gmail Weather Channel Facebook
Data from the Nielsen Company http://blog.nielsen.com/nielsenwire/online_
mobile/top-mobile-phones-sites-and-brands-for-2009/
SMS Search Tools
Libraries using SMS for reference http://bit.ly/c0QwFW
KGB http://www.kgbanswers.com/
Cha-Cha http://www.chacha.com/
Easy Interfaces
Mobile search interfaces are streamlined to make searching on the go easier.
Google Mobile Updated 2011 http://www.google.com
Yahoo Mobile http://m.yahoo.com/sear
ch
Mobile Near You
Using phone’s GPS search for information near you.
Aloqa App http://www.aloqa.co
m/ Combines social and
local information in one place
Mobile Visual Search
Google Goggles http://
www.google.com/mobile/goggles
Goggles On!
Goggles searches for text and images.
Seeing Things Differently
Augmented Reality Use mobile device to
scan and find things around you
Robotvision and others Search Nearby:
Tweets Restaurants Hotels More
Seeing Things Differently
Exercise Set III
Test your skills Time to work on practice questions. A link is provided to an online exercise set.
Keeping Up: Resources
New Books Sauers, Michael. Searching 2.0. 2009.
Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.
Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.
Search Engine Resources
Google http://googleblog.blogspot.com/search/label/
search http://labs.google.com
Yahoo http://research.yahoo.com/
Bing http://www.bing.com/community/blogs/search/
default.aspx
Search Engine Resources
How Stuff Works: http://computer.howstuffworks.com/internet/basics/search-engine.htm
Search Engine Land: http://searchengineland.com/
Tame the Web: http://tametheweb.com/
Search Engine Watch: http://searchenginewatch.com/
Search Engine Resources
INFOdocket – Gary Price: http://infodocket.com/
Librarian of Fortune – Mary Ellen Bates: http://www.batesinfo.com/Writing/Writing/
LOFblog.html
Library Resources
Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_Engines
Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html
LITA blog: http://litablog.org/
Questions
Contact
Emily J. [email protected] CoordinatorNational Network of Libraries of
Medicine, South Central Region