27

summer '12 catalog

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phladelphia skateboards 2012 summer catalog

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Page 1: summer '12 catalog

phillyskateboards.com

Page 2: summer '12 catalog
Page 3: summer '12 catalog
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al-mukhtarby tamer al masri

The literal translation is

“The chosen one”; the

term was commonly

used in Syria back in the

day, it was given to the

wisest guy in the area,

the one who seems to

carry the genes of

leadership, courage,

wisdom and sheer bad

assery. That dude would

be looked upon as the

leader of that

neighborhood and is

consulted with matters

that may come up in that

area and would be

looked upon as the mofo

to go to whenever

someone is in trouble.

Ya know!

Page 7: summer '12 catalog

al-mukhtarby tamer al masri

The literal translation is

“The chosen one”; the

term was commonly

used in Syria back in the

day, it was given to the

wisest guy in the area,

the one who seems to

carry the genes of

leadership, courage,

wisdom and sheer bad

assery. That dude would

be looked upon as the

leader of that

neighborhood and is

consulted with matters

that may come up in that

area and would be

looked upon as the mofo

to go to whenever

someone is in trouble.

Ya know!

Page 8: summer '12 catalog

magic carpetby lutfi zayed

This deck combines different elements from arabia, such as “the sweaty shawerma guy”, “knafeh”, “oud”, “camel”, “argeeleh” and “magic lamp”. Therefore the name “magic carpet” was used, as a reference that this deck can �y your spirit to arabia.

Page 9: summer '12 catalog

magic carpetby lutfi zayed

This deck combines different elements from arabia, such as “the sweaty shawerma guy”, “knafeh”, “oud”, “camel”, “argeeleh” and “magic lamp”. Therefore the name “magic carpet” was used, as a reference that this deck can �y your spirit to arabia.

Page 10: summer '12 catalog

ishtaby rami afifi

Its literal translation is “cream”. An Egyptian slang term that basically means “sick”, “cool”, “wicked”, “sweet” or “awesome”. This deck was designed as a tribute to recent revolution in Egypt.

Page 11: summer '12 catalog

ishtaby rami afifi

Its literal translation is “cream”. An Egyptian slang term that basically means “sick”, “cool”, “wicked”, “sweet” or “awesome”. This deck was designed as a tribute to recent revolution in Egypt.

Page 12: summer '12 catalog

kawkabby mothanna hussein

The name “kawkab” refers to “om kolthum”, an arab music icon, whose music can go for hours.

Page 13: summer '12 catalog

kawkabby mothanna hussein

The name “kawkab” refers to “om kolthum”, an arab music icon, whose music can go for hours.

Page 14: summer '12 catalog

camel garageby rami afifi

We’ve been asked many times if we ride camels in Arabia.The punch line in this deck “my camel’s in the garage”, says that, my camel is in the garage today so I’m using the donkey.

Page 15: summer '12 catalog

camel garageby rami afifi

We’ve been asked many times if we ride camels in Arabia.The punch line in this deck “my camel’s in the garage”, says that, my camel is in the garage today so I’m using the donkey.

Page 16: summer '12 catalog

3 wise menby rami afifi

The 3 men on this board are bad-asses who live in the desert known as Bedouins, proud of their heritage and traditions. Rocking the stache like there’s no tomorrow.

Page 17: summer '12 catalog

3 wise menby rami afifi

The 3 men on this board are bad-asses who live in the desert known as Bedouins, proud of their heritage and traditions. Rocking the stache like there’s no tomorrow.

Page 18: summer '12 catalog

chest hairby rami afifi

Arab men are hairy, and so is this badass piece. This piece was designed as part of the “feeling arab” line. Which was created to attack stereotypes about Arabs in a sarcastic manner.

Page 19: summer '12 catalog

chest hairby rami afifi

Arab men are hairy, and so is this badass piece. This piece was designed as part of the “feeling arab” line. Which was created to attack stereotypes about Arabs in a sarcastic manner.

Page 20: summer '12 catalog

bombby rami afifi

The most common stereotype about Arabs is them being suicide bombers.This deck was designed to attack that speci�c stereotype, since, Philadelphia is an Arab company, we might as well be the bomb.

Page 21: summer '12 catalog

bombby rami afifi

The most common stereotype about Arabs is them being suicide bombers.This deck was designed to attack that speci�c stereotype, since, Philadelphia is an Arab company, we might as well be the bomb.

Page 22: summer '12 catalog

the mighty mustacheby rami afifi

A comic hero, whose powers are in the mustache he’s wearing proud, his grapple is mustache shaped, and he will annihilate all mustache-criticizing villains.

Page 23: summer '12 catalog

the mighty mustacheby rami afifi

A comic hero, whose powers are in the mustache he’s wearing proud, his grapple is mustache shaped, and he will annihilate all mustache-criticizing villains.

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phillyskateboards.com

Page 27: summer '12 catalog