CATALOG fall and summer 12 Official

Video Look Bookvimeo.com/44769742

ID.F12-001Name. USA Azul

Season. Fall12

Description. We're going to go ahead and say,

we just made the dopest USA at ever. 3 layer laser-cut appliqué. Go America!

ID.F12-002Name. X Plutocrat

Season. Fall12

Description. 6 Panel Snap-back. Black crown with a

black/gold woven workwear label. BDU camouflage visor makes this hat an instant classic.

ID.F12-003Name. Stay Official Lightweight Hippy

Season. Fall12

Description. 6 Panel Snap-back.

Our lightweight hippy series kills it so we had to give the "Stay Official" logo a fair shot at it.

Chambray crown, indigenous woven fabric for visor and laser cut applique.

ID.F12-004Name. Official Appliqué

Season. Fall12

Description. We've refined our "Stay Official" logo and simplified it down

to a one dimensional felt appliqué for a series of hats in banger colorways. This black/teal/white

colorway is a fantastic way to debut the style.

ID.F12-005Name. The Officials AZ

Season. Fall12


The Officials all black with copper metallic embroidery thread highlights on the purple and green embroidery

make this hat one of the best "The Officials" yet.

ID.F12-006Name. Effers Gigantes

Season. Fall12


The Effers flipped are back! This hat kills, this colorway kills. A very loaded combination.

ID.F12-007Name. Effers Nation

Season. Fall12


Again,Effers flipped are back! This hat kills, this colorway kills. A very loaded combination.

ID.F12-008Name. All Black Cali

Season. Fall12


Our Cali patch style with the 3D embroidery outline kills it. All black hats kill it as well and we very rarely do them. The all black Cali

was bound to happen and you knew it'd be dope when it did.

ID.F12-009Name. Cali Patriot

Season. Fall12


Cali patch in a killer Blue/Red/Golden bear colorway.

ID.F12-0011Name. USA Rojo

Season. Fall12


We're going to go ahead and say, we just made the dopest USA hat ever. 3 layer laser-cut appliqué. Go America!

ID.F12-0012Name. The Officials Oasis Steez

Season. Fall12


So you're in the desert and you find a bikini optional Maloof sponsored oasis just ahead. The Officials Oasis is just

the hat to keep your dome protected in this desert wonderland.

ID.F12-0013Name. X Plutocrat Burgs

Season. Fall12


Burgs crown with a black/gold woven workwear label. BDU camouflage visor makes this hat an instant classic.

ID.F12-010Name. Khaki Workwear

Season. Fall12


Our workwear patch is a flagship style and we're quite happy with this colorway flip on the little champion.

Khaki/Red and light blue.


Season. Fall12


We've refined our "Stay Official" logo and simplified it down to a one dimensional felt appliqué for a series of hats in banger colorways.

This black/orangel/white colorway is a fantastic way to debut the style.


Season. Fall12



This black/teal/white colorway is a fantastic way to debut the style.


Season. Fall12



This khaki/orange colorway is a fantastic way to debut the style.

ID.F12-024Name. Highlife Grapes Flip

Season. Fall12


Highlife grapes killed it in Spring12. Enough so that we had to do a flip of it and let it kill it once more.

ID.F12-025Name. Stay Official Printed Grapes

Season. Fall12


Our Stay Official printed in the Grapes colorway. Genius.

ID.F12-020Name. Cali Dolo Wars & Vacations

Season. Fall12


Our Cali Dolo design on a very poppy teal linen with a tropical semi-realtree camouflage visor and button hit.

ID.F12-014Name. Premium California Exports Patch

Season. Fall12


We produce premium California exports right. Well, we needed to produce a snap-back with a patch that states it.

ID.F12-018Name. Bamboos Wars & Vacations

Season. Fall12

Description. Continuing our laser engraved bamboo

Official label with a very dope teal linen and semi-real camo tropical camouflage giving this a very Wars & Vacations feel.

ID.F12-021Name. Tigerstripe Workwear Label

Season. Fall12


Our tigerstripe camouflage has popped up in many styles as a visor hit or crown hit but yet to be a full fabric hat.

Without further adieu, the tigerstripe camouflage snap-back!

ID.F12-019Name. Coaster Patch Purps

Season. Fall12


The Coaster Patch is back! We've revived a favorite from Spring11 in a khaki/purps colorway that just kills.

ID.F12-0012Name. RACKS Black

Season. Fall12


Raised RACKS embroidery on all black wool hat with red accents. RACKS is so relevant right now #rackcity #racksonracksonracks

ID.F12-0013Name. RACKS Red

Season. Fall12


Raised RACKS embroidery on all red wool hat. RACKS is so relevant right now #rackcity #racksonracksonracks

ID.SM12-0052Name. Camo Purps Works

Season. Summer12


Our flagship workwear patch in a tiger stripe camouflage/purple colorway that simply kills.

We're so hyped on this puppy.

ID.SM12-0060Name. Cali Tigerstripe

Season. Summer12


Tigerstripe camouflage with the golden bear Cali flag embroidery.

ID.SM12-0061Name. Cali AuthenticSeason. Summer12


Off-white crown with red visor and red/blue/gold Cali flag.

ID.SM12-056Name. Wars & Vacations - The Officials

Season. Summer12

Description. 6 Panel Snap-Back.

We figure you can take this hat on vacation with you, you can take it to war with you, aptly named "wars & vacations."

Khaki linen with camouflage visor.


Chambray crown with tiger stripe camouflage visor and laser cut applique with off-white "Official."

ID.SM12-055Name. Stay Official Cham/Tiger

Season. Summer12


The Coaster Patch is back! We've revived a favorite from Spring11 in a khaki/purps colorway that just kills.

ID.SM12-061Name. Cali AuthenticSeason. Summer12

ID.SM12-0062Name. Stay Official America

Season. Summer12


High definition printed "Stay Official" logo on blue crown with red visor and accents. So patriotic.


Metallic gold print on black cotton with BDU camouflage visor and burnt orange undervisor and plastic snap-back.

ID.SM12-0063Name. Stay Official Gold x Camo

Season. Summer12

ID.SM12-0064Name. Cali Dolo Socal

Season. Summer12


Pretty much an instant classic. USC red crown with USC yellow visor and accents.

The Dolo bear looking real natural on the front/center panel.


Grey cotton crown with purple visor and workwear patch and accents.

ID.SM12-0052Name. Workers Going Home

Season. Summer12


Metallic silver ink with matching visor and accents debut our "All-out KING" style sure to be a staple in the Official quiver.

ID.SM12-0069Name. All-out KINGSeason. Summer12


Chambray crown with dip-dyed chambray visor. Two layers of felt appliqué with flat "Highlife" embroidery.

ID.SM12-0068Name. Highlife Trip-out

Season. Summer12


Tiger stripe camouflage crown with blue chambray visor. Golden bear embroidered patch.

ID.SM12-0075Name. Cali Camo/Cham

Season. Summer12


SWAG SWAG SWAG now in Teal/Purps/White laser cut appliqué.

ID.SM12-0071Name. SWAG Teal

Season. Summer12


We sourced a very dope dyed cotton for the visor and patch behind the laser-engraved "OFFICIAL"

bamboo label making this way "trippy mane."

ID.SM12-0067Name. Bamboos Trip-out

Season. Summer12

ID.SM12-0076Name. Khaki Dolo

Season. Summer12


A very clean and crispy summer hat celebrating our Cali Dolo bear design on an all khaki cotton hat.

Very provocative, gets the people goin!

limited Edition

Partnership ID. MTZ 001

ID.SM12-0002Name. black 2

Season. Summer12

ID.SM12-0003Name. LA Skate BGSeason. Summer12

ID.SM12-0004Name. LA Skate B

Season. Summer12

ID.SM12-0005Name. LA Skate G

Season. Summer12

ID.SM12-0006Name. Swag GB

Season. Summer12

ID.SM12-0007Name. Swag GP

Season. Summer12

ID.SM12-0008Name. Swag B

Season. Summer12

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CATALOG fall and summer 12 Official