10
AN OPTICAL FORCEFIELD ONE ICON / FOOTHILL RANCH, CA 92610 PRSRT STD U.S. Postage PAID OAKLEY OAKLEY PIT BOSS ® SCAN YOUR BARCODE AT ANY OAKLEY STORE TO BE ENTERED TO WIN AN VALUED AT $595 ©2010 OAKLEY, INC 47-283 PURCHASE DIRECT 800-320-9430 Monday - Friday: 6am to 7pm (PST) Saturday: 6am to 5pm (PST) Oakley.com/summer *You must be a legal resident of the United States, and at least eighteen (18) years of age at the time of entering this contest. The sweepstakes begins at 12:01 PM PST on June 1, 2010 and ends at 11:59 PM PST on August 31, 2010. The prize is 1 Pit Boss ® sunglass valued at $595. For complete sweepstakes rules mail a 3”x 5” card with your name and address to: Oakley HDPolarized Sweepstakes; 1 Icon; Foothill Ranch, CA 92610.

2010 summer-catalog

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Page 1: 2010 summer-catalog

AN OPTICAL FORCEFIELD

ONE ICON / FOOTHILL RANCH, CA 92610

PRSRT STDU.S. Postage

PAIDOAKLEY

OAKLEY PIT BOSS®

SCAN YOUR BARCODE AT ANY OAkLEY STORE TO BE ENTERED TO wIN AN

VALUED AT $595

©2010 OAKLEY, INC 47-283

PURCHASE DIRECT800-320-9430Monday - Friday: 6am to 7pm (PST)Saturday: 6am to 5pm (PST) Oakley.com/summer

*You must be a legal resident of the United States, and at least eighteen (18) years of age at the time of entering this contest. The sweepstakes begins at 12:01 PM PST on June 1, 2010 and ends at 11:59 PM PST on August 31, 2010. The prize is 1 Pit Boss® sunglass valued at $595. For complete sweepstakes rules mail a 3”x 5” card with your name and address to: Oakley HDPolarized Sweepstakes; 1 Icon; Foothill Ranch, CA 92610.

Page 2: 2010 summer-catalog

OAKL

EY H

DPO

LARI

ZED

01

AN OPTICAL FORCEFIELD02Imagine yourself driving down the highway looking into the setting sun. The glaring, distracting, and potentially harmful light waves from

the sun are blasting your eyes. Now imagine the Optical Forcefield provided by Oakley High Definition Polarized lenses. These lenses let you see things differently. Better. More Clearly. That’s why they’re the choice of the world’s leading athletes. There’s endless potential out there. You just have to be able to see it.

UNPARALLELED CLARITY OF OAkLEY HIGH DEFINITION OPTICS® (HDO®)Proprietary geometries, high performance materials and state-of-the-art design and production techniques allow Oakley to create eyewear that maintains optical correction for refractive power, optical clarity, and prismatic power. The result is High Definition Optics® – the best optical performance on the planet.

MAXIMUM PROTECTION FROM HARSH GLAREOakley HDPolarized sunglasses with infusion molding put harsh, blinding light in a sleeper hold. Combine that with Oakley’s renowned impact protection and 100% blockage of damaging UV rays, and what you have is an Optical Forcefield that shields your eyes from glare and protects them from the elements.

Page 3: 2010 summer-catalog

LIVESTRONG is a trademark of the Lance Armstrong Foundation. The Lance Armstrong Foundation is a 501(c)(3) under federal tax guidelines.

OAKL

EY J

AwB

ON

E

Lanc

e Ar

mst

rong

- Cy

clin

g

Oakl

ey’s

lega

cy o

f spo

rts p

erfo

rman

ce in

nova

tion

cont

inue

s w

ith J

AwBO

NE.

with

Oak

ley’s

new

Sw

ITCH

LOCK

TM

Tech

nolo

gy, t

he lo

wer

par

t of t

he fr

ame

rim o

pens

to a

llow

eas

y ac

cess

for q

uick

lens

cha

ngin

g, le

tting

you

op

timize

per

form

ance

in a

ny li

ght c

ondi

tion.

The

late

st e

volu

tion

of a

cov

eted

des

ign,

this

fram

e is

like

not

hing

ev

er s

een

in th

e w

orld

of s

ports

.

A: Jawbone $260Polished Black / 00® Red Iridium POLARIzED + Persimmon

B: Jawbone $260Matte White / OO® Black Iridium® POLARIzED

04

C: LIVESTRONG® Jawbone $210Polished Black /Black Iridium® Vented + Yellow

A

C

B

Page 4: 2010 summer-catalog

C: Split Jacket $260 Matte Rootbeer / Tungsten Iridium® POLARIzED + VR50

B: Split Jacket $260 Black / Silver Ghost Text / Clear Black Iridium® Photochromic

05

A: Split Jacket $260Dark Grey / Positive Red Iridium® POLARIzED + Light Grey

A

B

C

OAKL

EY S

PLIT

JA

CkET

TM

Bria

n Lo

pes

- MTB

we

gave

the

Oak

ley

SPLI

T JA

CKET

inte

rcha

ngea

ble

lens

es w

ith S

wIT

CHLO

CKTM

tech

nolo

gy th

at m

akes

le

ns c

hang

ing

easy

and

fast

. A

ll le

nses

are

opt

imiz

ed w

ith H

YDRO

PHO

BIC

/OLE

OPH

OB

IC te

chno

logy

that

re

pels

dus

t and

hel

ps m

aint

ain

a sm

udge

resi

stan

t bar

rier a

gain

st s

kin

oils

, lot

ions

and

fing

erpr

ints

whi

le

prev

entin

g w

ater

from

leav

ing

stre

aks

and

shee

ns.

Page 5: 2010 summer-catalog

OAKL

EY P

ROB

ATIO

NTM

B: Probation $240Toast / Bronze POLARIzED

C: Probation $170Polished Chrome / VR28® Black Iridium®

A: Probation $240Matte Black / Black Iridium® POLARIzED

A

B

C

07

PROB

ATIO

N is

our

idea

of a

repe

at o

ffend

er. I

nste

ad o

f sep

arat

e le

nses

, it h

as a

sin

gle

cont

our o

f pur

e PL

UTON

ITE®

le

ns m

ater

ial.

The

scul

ptur

al fr

ame

take

s ad

vant

age

of C

-5TM

, a li

ghtw

eigh

t allo

y of

five

met

al c

ompo

unds

. PR

OB

ATIO

N is

eng

inee

red

for a

ll-da

y co

mfo

rt, a

nd w

hen

the

heat

is o

n, th

e U

NO

BTA

INIU

M® s

leev

es o

n th

e st

ems

are

ther

e to

incr

ease

grip

with

moi

stur

e.

08

OAKL

EY C

ROSS

HA

IR®

2.0

B: Crosshair 2.0 $220Polished Gold / Bronze POLARIzED

C: Crosshair 2.0 $220Lead / Black Iridium® POLARIzED

A: Crosshair 2.0 $220 Matte Black / Grey POLARIzED

C

A

B

Clas

sic

mee

ts c

onte

mpo

rary

in C

ROSS

HAIR

2.0

, the

late

st re

nditi

on o

f a li

ghtw

eigh

t C-5

TM a

lloy

met

al fr

ame

that

m

erge

s cl

assi

c av

iato

r des

ign

with

a c

onte

mpo

rary

lens

sha

pe a

nd s

ubtle

scu

lptu

ral d

etai

ls.

Page 6: 2010 summer-catalog

OAKL

EY H

OLB

ROO

kTM

Shau

n W

hite

- Sn

owbo

ard

with

his

bro

ther

Jes

se a

ctin

g as

his

cre

ativ

e di

rect

or, s

now

boar

ding

sup

erst

ar S

haun

whi

te w

orke

d cl

osel

y w

ith O

akle

y du

ring

the

crea

tion

of H

OLBR

OOK.

Toge

ther

they

wen

t bac

k to

vin

tage

sty

les

like

the

orig

inal

Oak

ley

Frog

skin

s® th

en s

et o

ut to

dis

till t

heir

own

visi

on o

f Am

eric

an c

ool.

HOLB

ROOK

is a

tim

eles

s cl

assi

c th

at e

choe

s th

e sc

reen

her

oes

from

the

1940

s, 5

0s a

nd 6

0s, t

he ic

ons

who

insp

ired

yout

h w

ith th

eir o

wn

bran

d of

defi

ance

.

B

C: Holbrook $160Polished Black / Grey POLARIzED

B: Holbrook $160Matte Rootbeer / Bronze POLARIzED

10

A: Holbrook $120Polished Black / 24K Gold Iridium®

A

C

Page 7: 2010 summer-catalog

A

B: Forsake $200Polished Black / Grey POLARIzED

C: Forsake $130Blush / G40TM Black Gradient

11

A: Forsake $200Topaz Tortoise / Bronze POLARIzED

B

C

OAKL

EY F

ORS

AkE

TM

Kare

na D

awn

- Tr

iath

lete

Top:

Ste

llar T

ank

/ Whi

te

Top: Galaxy Jacket / Sky Blue

with

FOR

SAKE

, our

goa

l was

to c

reat

e th

e qu

inte

ssen

tial s

ungl

ass

for e

very

act

ive

wom

an: u

nive

rsal

ly fl

atte

ring

and

perfe

ctly

bal

ance

d be

twee

n pe

rform

ance

and

sty

le.

Spor

ty p

erfo

rman

ce w

rapp

ed in

a b

eaut

iful s

hiel

d le

ns

desi

gn m

akes

FOR

SAKE

an

idea

l cho

ice

for t

he a

ctiv

e w

omen

.

Page 8: 2010 summer-catalog

OAKL

EY D

ECEP

TIO

NTM

Roxy

Lou

w -

Surf

Top: Pop Art / Light Green Dres

s: P

eace

N L

uv /

Whi

te

Slee

k an

d se

duct

ive,

DEC

EPTI

ON le

ts y

ou h

ide

out a

nd s

tand

out

, all

at th

e sa

me

time.

The

dis

tinct

ive

shap

e an

d tw

ist d

etai

l are

the

star

s he

re, w

hile

the

shie

ld d

esig

n gi

ves

you

that

“w

ho is

she

?” in

trig

ue. T

ruth

be

told

: DE

CEPT

ION

is o

nly

for t

he b

old.

B

C

A: Deception $270Polished Gold / Bronze POLARIzED

C: Deception $190Matte Berry / G40TM Black Gradient

14

B: Deception $270Polished Chocolate / Bronze POLARIzED

A

Page 9: 2010 summer-catalog

15

B: Hinder $220Polished Gold / Bronze POLARIzED

C: Hinder $170Matte Berry/ G40TM Black Gradient

A: Hinder $220Polished Chrome / Grey POLARIzED

A

B

C

OAKL

EY H

IND

ERTM

Clau

dia

Gonc

alve

s - S

urfTop: X Bikini / Bottom: X Bikini

with

a w

ink

to th

e pa

st a

nd a

n ey

e on

the

futu

re, H

IND

ER is

the

cool

new

avi

ator

for 2

010.

A c

lass

ic s

tyle

re

shap

ed fo

r the

nex

t dec

ade,

HIN

DER

’s ic

onic

fram

e hi

nges

with

a s

ubtly

indu

stria

l tw

ist t

hat i

s an

ythi

ng

but o

rdin

ary.

HIN

DER

is d

esig

ned

to c

ompl

emen

t any

girl

’s st

yle.

Page 10: 2010 summer-catalog

OAKL

EY D

ISCR

EETTM

Clau

dia

Gonc

alve

s - S

urf

Top: X Back Top / Bottom: X Back Bottom Dre

ss :

Tie

Me

Up

we

desi

gned

DIS

CREE

T to

be

serio

usly

fun:

a u

nive

rsal

ly fl

atte

ring

shap

e w

ith fl

irty

deta

ils th

at re

ally

pop

. H

amm

ered

“je

wel

ry”

at th

e hi

nge

and

vibr

ant i

nter

ior g

raph

ics

show

off

your

pla

yful

sid

e, w

hile

the

6-ba

se

squa

re s

hape

gra

cefu

lly fr

ames

you

r fac

e.

18

B: Discreet $220Black Stripe / Grey POLARIzED

C: Discreet $170Jade / Grey

A: Discreet $220Tiger Eye / Bronze POLARIzED

A

B

C