Subscription Sites Demystified Rashid Kotwal Revealed Resources (02) 9499-7958 E: [email protected]

Subscription Sites Subscription Sites DemystifiedDemystified

Rashid KotwalRashid KotwalRevealed ResourcesRevealed Resources

(02) 9499-7958(02) 9499-7958E: [email protected]: [email protected]

Revealed Resources (02) 9499-7958Revealed Resources (02) 9499-7958 22

What A Subscription Site Must DoWhat A Subscription Site Must Do

Manages your members/subscribersManages your members/subscribers Subscription and un-subscription requestsSubscription and un-subscription requests Handles paymentsHandles payments Protects your contentProtects your content Manages your content (the actual stuff you Manages your content (the actual stuff you

want your members to see)want your members to see) PreferablyPreferably

• Handles Affiliates seamlesslyHandles Affiliates seamlessly• Can customise visual design to fit your siteCan customise visual design to fit your site


Subscription Management

Content Management

Protected Directories

Static Pages BlogsArticle

DirectoriesForum

Hosting


Two Halves Of The Same CoinTwo Halves Of The Same Coin

Subscriber ManagementSubscriber Management

Subscription requestsSubscription requests Un-Subscription requestsUn-Subscription requests Handles paymentsHandles payments Protects your contentProtects your content Affiliate ManagementAffiliate Management

Content ManagementContent Management

Uploading content Uploading content Managing the contentManaging the content Providing a cohesive user Providing a cohesive user experience experience


Subscription ManagementSubscription Management

Payment ModelsPayment Models Free onlyFree only Free then paid (Try before you buy)Free then paid (Try before you buy) Levels of payment - $5 for 1Levels of payment - $5 for 1stst Month then Month then

$30/month thereafter$30/month thereafter Payment processors – 2CO, Paypal, othersPayment processors – 2CO, Paypal, others Inbuilt affiliate management systemInbuilt affiliate management system


Subscription ManagementSubscription Management

Member ManagementMember Management Automatic Signup and ExpirationAutomatic Signup and Expiration Allow multiple subscriptionsAllow multiple subscriptions Protect different areas depending on member Protect different areas depending on member

levellevel Anti fraud measuresAnti fraud measures

• Prevent logins from multiple areas simultaneouslyPrevent logins from multiple areas simultaneously Send emails to subscribers or communicates Send emails to subscribers or communicates

with external autoresponders – i.e. aweberwith external autoresponders – i.e. aweber



Types of ContentTypes of Content Standard web pagesStandard web pages ArticlesArticles BlogsBlogs ForumsForums Streaming Audio/VideoStreaming Audio/Video


Two Paths To Content Two Paths To Content ManagementManagement

Complete system in a boxComplete system in a box Handles Subscription and Content Handles Subscription and Content

ManagementManagement

Separate Subscription System from the Separate Subscription System from the Content SystemContent System


System In A BoxSystem In A Box

AdvantagesAdvantages Infrastructure done for you – You still have to upload Infrastructure done for you – You still have to upload

the contentthe content

DisadvantagesDisadvantages You are locked into their systemYou are locked into their system Difficult to customise to your own requirementsDifficult to customise to your own requirements To format text – you will need to know html or still use To format text – you will need to know html or still use

Front Page, Dreamweaver etc.Front Page, Dreamweaver etc. If company dies – so does your systemIf company dies – so does your system


Separate Subscription From Separate Subscription From Content ManagementContent Management

Subscription management does what it Subscription management does what it needs to extremely wellneeds to extremely well

Can manage any type of contentCan manage any type of content• Choose wisely – as there are restrictions as to how Choose wisely – as there are restrictions as to how

content is protectedcontent is protected

Caveats: Caveats: • Need to be careful when choosing tool as each has Need to be careful when choosing tool as each has

its quirks – which may come back and bite you!its quirks – which may come back and bite you!• Prices and options vary considerablyPrices and options vary considerably



ChoiceChoice Create web pages in Front Page, Create web pages in Front Page,

Dreamweaver etc.Dreamweaver etc. UploadUpload Management nightmareManagement nightmare

Use content management systems (CMS) Use content management systems (CMS)


Content Management SystemsContent Management Systems

Wordpress, Drupal, JoomlaWordpress, Drupal, Joomla Article DashboardArticle Dashboard PHP Bulletin Board – ForumPHP Bulletin Board – Forum

Each is best of breed – easy to use and Each is best of breed – easy to use and completely customisablecompletely customisable

Also easy to integrate with Also easy to integrate with somesome subscription management systemssubscription management systems


Which System Is Right For You?Which System Is Right For You?

Like everything – it depends!Like everything – it depends! My adviceMy advice

Get help from someone who deals in this stuff Get help from someone who deals in this stuff on a daily basis (hint: me) and who has a on a daily basis (hint: me) and who has a comprehensive marketing backgroundcomprehensive marketing background

Come and talk to me – I’ll be around or email Come and talk to me – I’ll be around or email me at me at [email protected]

Documents

Subscription Sites Demystified Rashid Kotwal Revealed Resources (02) 9499-7958 E: [email protected]