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MASTER MARKETING & STRATEGIE 204 - CHEF DE PRODUIT ET ÉTUDES MARKETING R E S E A R C H
U N I V E R S I T Y
Mission
This document will present the objectives and conditions for carrying out this mission
You have been contacted by a student from
Paris-Dauphine’s Master Marketing & Stratégie, 204 chef de produit et études marketing to accomplish
a mission for a firm
Contents of the mission
The student must accomplish a study for a company to enlighten it on a marketing decision. To achieve this, the student can implement the analytical patterns seen in marketing courses and various techniques introduced in the course of study and methods.
Therefore, he must necessarily conduct a quantitative study based on a questionnaire (200 approximately), which may be preceded by exploratory and qualitative analysis necessary for a better understanding of the problem.
This work will result in an oral presentation at the company and writing a report for this mission.
The mission is a key element of the Master 2 204 education.
Objectives
During this exercise, the student will learn how to :
negotiate a feasible content with a sponsororganize the schedule of activities, and for the field workimplement different methods and techniques seen in coursessynthesize the results and make recommendations
Course of the mission
It is important that the subject of the mission is determined at the beginning of the calendar year (January).
The study has several phases during which the student will be required to present the state of progress of the study through group tutoring done in the seminar: (1) Issue (2) Tools (3) Results.
The study’s accomplishment is conducted on a six month-period from January to mid-June, part-time at the rate of one and a half to two days a week. The student has the opportunity to chat with a tutor before and after his presentations.
The Master 2 Marketing
The program 204 Brand manager & Market research is a Professional Master whose goal is to develop a combined profile with managerial skills (product manager) and analytical skills (marketing studies).
The program is part of the Master Marketing & Strategy and relies on the Research center DMS- ERMES.
It is an intensive, challenging and demanding training for 15 months accessible to holders of a 1st year Master’s degree in Management / Marketing or with an equivalence.
The mission in learning
Subject of the mission
The subject must be a decision that the company is planning and for which it is necessary to collect and analyze information. This is not a descriptive or exploratory study.
The company offers a subject, it must be approved by the tutor and a few exchanges with the student may be required before the final achievement of the subject. Notably, the broad scope subject should remain in educational constraints. Discussions will be held between the student and the company for methodological choices, these remaining the sole responsibility of the student.
Costs
No obligation commits the company to pay the student.
The accomplishment of this mission should not cause the student any spending. The company must support:
the cost of production of models needed (for product studies or communication)travel expenses when the survey areas are not directly accessiblethe cost of reproductionwhen the company wants to give a greater scope to the data collection, for reasons of statistical significance, it will provide the means necessary for collecting questionnaires beyond the obligation borne by the student.
The company may decide to support the formation with a payment of the apprenticeship tax to the Master Marketing & Stratégie, 204 chef de produit et études marketing. In that case, please inform the secretariat the payment and amount given ([email protected]).
Nature of the relationship with the student
The company gives to subject to the student who is solely responsible for his study. He is neither trainee nor employee of the company. He does not work in the company. During his occasional presence in the company (workshops), he has the student status.
Confidentiality
The student may sign a commitment confidentiality concerning the information submitted by the company.
The company may request that the report’s release must remain restricted and classified as «confidential».
The company and the mission
Contact :Astrid Jouslin, administrative assistant - [email protected] - +33 (0)1.44.05.41.23
Pierre DESMET, head of the 204 - chef de produit et études marketing
Place du Maréchal de Lattre de Tassigny75 775 Paris Cedex 16
mastermarketing.dauphine.fr
Subject examples
Selecting a communication policy for the accessories of a car brand What actions should we implement to enhance the success of the kids line of a sports brand? What are the opportunities to launch the makeup brand X at Monoprix? Should we develop a premium woman collection in Y? Study of the introduction of a loyalty card at Z? Extend the range of CL’s optical frames to win new clients and retain existing customersChoose the appropriate packaging for children’s cereal (brand T)Study the customer profiles in shops and choice of a loyalty program Study of the potential launching of a gift card dedicated to cinemas Which sections of the site should we create to increase the number of monthly unique visits for the PL website? Corrective Action on the lollipops PA packages’s pricesDefinition of HY Media Group’s competitive positioning Selecting a communication axis for fair trade food products.Choosing promotional activities for the yogurt PP Test range: launch of 3 new references by creating a range or expanding the existing range?Study of image and perception of a new lingerie line How to increase the products’online sales from the OE range on the website of the brand?
These companies have already trusted them
Afflelou – Agatha – Air liquide – Alain Figaret – Alter éco – Auchan – Blini – Canal + – Candia – Carrefour – Cegetel – Chupa Chups – Colgate Palmolive – Danone Eaux France – Décathlon – Du pareil au même – Etam – e–TF1 – Findus France – General Motors France – Gilette France – Groupe Beaumanoir – Le Groupe de l’Hôtellerie – Harry’s – Heinz – In Vivo BVA – JP. Gaultier – Kookaï – L’Occitane – Laboratoire Oenobiol – L’Oréal DPGP – M6 WEB – M.A.C – Le Musée du Louvre – Naf Naf – Nature & découvertes – Nestlé – Nuxe – OCP Répartition – Orange France – Panini France– Parfums L. Azzaro – Pepsi – Petit bateau – Picard – Pomme de pain – PSA – PSG merchandising – Research In Motion – SFR – Smart&Co – TF1 Games – Transavia – UGC – Uhu – Unilever cosmetics – Virgin – Weight Watchers – Yoplait – Zadig&Voltaire…
You can check the firms’ ratings regarding the students’ work on the website mastermarketing.dauphine.fr
