#stylesense with UNIQLOseries of styling shoots, how-to videos & in-store styling workshops

#stylesense with UNIQLO ...● Series of styling shoots, how-to videos & in-store styling workshops● Focusing on workwear & how to ‘look luxe for less’● 1 x Editorial style fashion shoot + text [min 300 words]

○ Using UNIQLO pieces with a mix of contemporary & high-end accessories○ 2 x models - 1 male & 1 female○ 10 looks x 2 [male & female] = 20 outfits - minimum 15 images

● 1 x Style Haul video + text [min 300 words]○ Featuring HC staff trying on & self-styling 3 outfits from UNIQLO [can replace with KOLs if

required by client]● 3 x Styling workshops - to be held at UNIQLO Orchard Road

○ How to wear 1 piece 5 ways○ How to layer for Singapore’s hot weather○ How to get the latest looks for less

● 2 x Optional workshops:○ How to pack for a winter holiday○ How to pack for a summer holiday

● Accompanying social media posts / snips / stories

#stylesense with UNIQLO … editorial shoot conceptWorkwear … look luxe for less / womenswear & menswear / shot in coworking space

#stylesense with UNIQLO … editorial shoot conceptWorkwear … look luxe for less / womenswear & menswear / shot in coworking space

#stylesense with UNIQLO … the style haul videoWorkwear … HC staff / KOLs choose & self-style 3 looks all from UNIQLO

#stylesense with UNIQLO … the workshopsWorkwear … HC staff / KOL show people how to get a particular look with UNIQLO

● 3 x Styling workshops - to be held at UNIQLO Orchard Road○ How to wear 1 piece 5 ways○ How to layer for Singapore’s hot weather○ How to get the latest looks for less

● 2 x Optional workshops:○ How to pack for a winter holiday○ How to pack for a summer holiday

#stylesense with UNIQLO … the social mediaWorkwear … series of posts including gifs / boomerangs / vid snips / stills

#gardenparty for UNIQLO kidsan editorial shoot, video & in-store display for kidswear

#gardenparty for UNIQLO kids ...● Editorial Special shoot featuring UNIQLO kids outfits in a #gardenparty environment ● Accompanying editorial story on highlights / featured items - min 300 words● Images / video to be run on HoneyKidsAsia and also in the STYLE section of Honeycombers SG,

JKT, HK● Feature items to be handmade oversize ‘cartoon’ flowers from Ektory that will be set into the

backgrounds / used as props by models● 2 style options depending on age client wants to feature

○ TODDLERS & BABIES■ Soft focus, golden light, close up detail shots, kids on blankets■ Min 3 babies / toddlers - interacting with each other and/or with toys [may need toy

sponsor]OR

○ 5-7 YEAR OLDS■ Bright, strong colours, more food items, ‘tea sets’, oversized flowers■ Min 3 kids - BFFs, playing at ‘tea’, eating brightly coloured food

● Editorial ‘fashion film’ video - 2mins + 3 x snips for social media

#gardenparty for UNIQLO kids ...● IN-STORE DISPLAY

○ Featuring images from the Editorial Special Shoot and the handmade oversize ‘cartoon’ flowers from Ektory used in the backgrounds / used as props by models + additional flowers as needed for display + mannequins dressed in the looks from the shoot

● Editorial ‘fashion film’ video - can be run on in-store monitors near the in-store display

Flowers ‘planted’ around the mannequins dressed in looks from the shoot + still images & video in background

#gardenparty for UNIQLO kids … babies & toddlers

#gardenparty for UNIQLO kids … 5-7 year olds

#gardenparty for UNIQLO kids … flowers by ektory

#gardenparty for UNIQLO kids … video examplesTODDLERS & BABIES 5-7 YEAR OLDS