16
The Next Big Breakthrough: UNIQLO Pursues Brazil The Brazilian Market Offers Promising Growth Opportunities for Successful Growth for Fast Retailing Co., Ltd.

UNIQLO Pursues Brazil

Embed Size (px)

Citation preview

Page 1: UNIQLO Pursues Brazil

The Next Big Breakthrough:

UNIQLO Pursues BrazilThe Brazilian Market Offers

Promising Growth Opportunities for

Successful Growth for Fast Retailing Co., Ltd.

Page 2: UNIQLO Pursues Brazil

Company Snapshot

Page 3: UNIQLO Pursues Brazil

SPA Model

Page 4: UNIQLO Pursues Brazil

The UNIQLO Customer

http://uniqlooks.uniqlo.com/

Page 5: UNIQLO Pursues Brazil
Page 6: UNIQLO Pursues Brazil

http://www.fastretailing.com/eng/ir/library/pdf/ar2011_en_06_n.pdf

Page 7: UNIQLO Pursues Brazil

BRAZIL: The Next Step

Page 8: UNIQLO Pursues Brazil

Rio de Janeiro

Page 9: UNIQLO Pursues Brazil

The Young Brazilian

Free

Liberal

Casual

Color

Style

Trendy

Page 10: UNIQLO Pursues Brazil

Global CompetitorsA Local Success: OSKLEN

Page 11: UNIQLO Pursues Brazil

Communicating with Brazil: Launching UNIQLO

1

Page 12: UNIQLO Pursues Brazil

2

Page 13: UNIQLO Pursues Brazil

3

Page 14: UNIQLO Pursues Brazil

Other Promotional Channels

Page 15: UNIQLO Pursues Brazil

The Encompassing Messages

Page 16: UNIQLO Pursues Brazil