stud io c ity

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/ Introduction

�e shops at the Sportsmen’s LodgeS T U D I O C I T Y, C A L I F O R N I A

In the backyard of LA’s most creative

and prosperous communities, The Shops

at The Sportsmen’s Lodge will offer an

intimate, relaxed, and ageless lifestyle

oasis to the droves of casual but discerning

people who live, work, and play

in the San Fernando Valley.

With its laid-back, family friendly

environment � sheltered from street

noise and set adjacent to the iconic

and beloved Sportsmen’s Lodge � this

neighborhood gathering spot will feel

fresh yet authentic, lived-in, and

treasured...like it’s been part of the

community forever.

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/ Introduction

LA and Valley residents have long

held a special, nostalgic place in

their hearts for The Sportsmen’s

Lodge because of its seminal role in

the lives of Old Hollywood “royalty”

as they emerged on the world stage,

and because of its heritage

of welcoming locals, celebrities,

and rock n’ roll acts alike.

The original lodge opened its

doors in 1880, and thrived with

its central proximity to the San

Fernando Valley’s rivers, canyons,

and watering holes. As Studio

City grew up around The

Sportsmen’s Lodge, many film

crew and cast made the lodge

their unofficial hangout.

The lodge’s rich history reads

like a classic Hollywood movie

script: rural attraction frequented

by local farmers and their

families soon finds itself at the

center of a burgeoning film

industry and hang-out of choice

for newly minted celebrities

such as Clark Gable, Bette Davis,

John Wayne, Humphrey Bogart,

Lauren Bacall, Spence Tracy,

and Katherine Hepburn.

The lodge was home to

Hollywood Trout Farms fishing

lake where celebrities and locals

alike enjoyed a unique, “bait-

to- plate” dinner featuring your

freshly prepared catch.

AC C OR DI NG T O

L OR E , n o o t he r

la n d m a rk h o te l in

L A pre d ate s The

Sp or t sm e n’s L o d g e

C L A R K G A BL E ,

H U M PH R E Y B O G A R T,

A N D JOH N WAY N E a re

r u m ore d to h a ve t au g h t

t he ir k id s to f i sh he re .

SI LV E R S C R E E N

ROYA LT Y suc h a s B e t te

D a v i s , L e n a Hor ne , a n d

Ta l lu la h B a n k he a d a re

s a id to h a ve lo u n g e d

a ro u n d t he p on d p ic n ic -

s t yle e at in g d in ne r

on wh ite l ine n s a n d

d r in k in g m a r t in i s

�e Sportsmen’s LodgeA H O L LY W O O D I C O N A N D N E I G H B O R H O O D T R E A S U R E

P / 04

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/ Concept

Neighborhood Retail and DiningA T R A N Q U I L

G AT H E R I N G S PA C E

The Shops at The Sportsmen’s Lodge will be

the Valley’s only true pedestrian-friendly retail

area with authentic character, historic charm,

and elevated lifestyle offerings assembled in

one community gathering space.

P / 05

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/ Concept

ON PAT H OF T R AV E L

T O T OP S C HO OL S

I N L A , p a re nt s c a n

c onve n ie nt ly g at he r, e at ,

a n d sh op for fa m i ly wh i le

k id s p lay, e x plore

C L O SE PROX I M I T Y

T O ST U DIO S w i l l

d ra w c re at ive s a n d

e xe c ut ive s to m e e t ,

d ine , a n d sh op

MOMS A N D DA D S

c a n r u n e r ra n d s , work

o ut , a n d g e t h e a l t h a n d

b e aut y s e r v ic e s a f te r

d roppin g k id s a t s c h o ol

�e shops at the Sportsmen’s LodgeC O M M U N I T Y H U B

On the border of the studio-laden and

culturally-rich neighborhoods of Studio

City and Sherman Oaks, this 100,000 sf

project will provide a central gathering

space to meet, shop, dine, and enjoy

health and beauty amenities.

Conveniently located at the most

visible and highly trafficked

intersection of the San Fernando Valley,

The Shops at The Sportsmen’s Lodge

will be a welcomed respite on the

daily path of travel of the exceptional

cross-section of homeowners, school-

goers, tastemakers, social influencers,

celebrities, power brokers, and everyday

office workers who abound in the area.

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Location

LocationV E N T U R A B LV D . ,

S T U D I O C I T Y

Located in close proximity to the highest

concentration of major studios and easily

accessible by numerous freeways and

canyon passes, Studio City is a hub for

the entertainment industry and courses

with Hollywood social-inf luencers and

celebrities, media power-brokers, and

LA taste-makers every day.

The Shops at The Sportsmen’s Lodge

sits on a premier site at the intersection

of Ventura Blvd. (the main, and highly

trafficked vehicular artery that runs

through the Valley) and Coldwater Canyon

(the major thoroughfare that connects

Beverly Hills / West Hollywood to the Valley).

THESE MAJOR FREEWAYS AND CANYON

ARTERIES CARRY PEOPLE DIRECTLY

PAST THE SHOPS AT THE SPORTSMEN’S

LODGE ON THEIR TRAVELS BETWEEN

STUDIOS, AGENCIES, OFFICES, CREATIVE

PURSUITS, PLETHORA OF GREAT

SCHOOLS, AND HOMES.

BEVERLY HILLS

SHERMAN OAKS

N

BEL AIR

UCLA

SUNSET STRIP

STUDIO CITY

NORTH HOLLY WOOD

VALLEY VILLAGE

TOLUCA LAKE

VAN NUYS

HOLLY WOOD

MULHOLL AND DRIVE

BEVERLY GLENN BLVD

HOLLY WOODHILLS

UNIVERSAL STUDIOS

VENTURA BLVD

FASHION SQUARE

405

101

170

101

COLDWATER C ANYON

L AUREL C ANYON

SHERMAN OAKS GALLERIA

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/ Location

In Studio City and

neighboring Sherman Oaks,

Hollywood Hills, Valley

Village, Encino, and Toluca

Lake, beautiful residences

that rival those found

in Beverly Hills, Bel Air,

Brentwood, and Hancock

Park are attainable at a

fraction of the cost, allowing

residents more living space,

more disposable income, and

shorter commute times.

A city that was created by the

entertainment industry in the

1920s, Studio City emanates

the history, creativity, and

culture of the businesses that

made “Hollywood” one of

the most recognized brand

names in the world.

L I V E

Many aff luent families

and creative professionals

seeking a better quality

of life have made this

area their home.

Studio CityAT T H E P U L S E O F

L A’ S B U R G E O N I N G

R E S I D E N T I A L

A N D C R E AT I V E

W O R L D S

H O M E S

�e SPORTSMEN ’S

LODGE

SU NSET STRIP

B EVE RLY H ILL S

405

5

NORTH HOLLY WOOD

SHE RMAN OAKS

E NCINO

B E L AIR

VALLE Y G LE N

VAN N UYS

VALLE Y VILL AG E

TOLUCA L AKE

STU DIO CIT Y

G LE NDALE

BU RBANK

101

15 MINUTE DRIVE TIME

HOLLY WOOD HILL S

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/ Location

405

5

FR AN KLIN CANYON

PAR K

FRYMANCANYON

PAR K

WOODLE Y PAR K

L AKE BALBOA

L AKE HOLLY WOOD

G RIFFITH PAR K

101

Also attracting an educated,

family-oriented residential

base, the area boasts one of

the highest concentrations

of top LA schools as well

as expansive parks that host

myriad of kids’ sports and

community activities.

S C H O O L S & FA M I LY

A C T I V I T I E S

L I V E PRIVATE SCHOOLS

Berkeley Hall School

Bridge Academy

Campbell High School

Curtis School

Harvard-Westlake

Laurence School

Milken Community High School

Mirman School

Notre Dame High School

Oakwood School

The Buckley School

CHARTER /

PUBLIC SCHOOLS

Carpenter Charter

Colfax Charter

Dixie Canyon Charter

Kester Avenue

Rio Vista Elementary

Robert A Milikan

Sherman Oaks Charter

P / 09

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/ Location

Home to world-renown movie, TV,

music, and animation powerhouses,

Studio City has been essential to

the fabric of Los Angeles business

and culture for almost a century.

Complementing these prolific

studios, many other entertainment,

technology, and media related

companies have emerged in the

area. Together, they serve as the

engine to LA’s creative industries

and local businesses.

W O R K

�e SPORTSMEN ’S

LODGE

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/ Location

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�e SPORTSME N ’ S

LODG E

405

101

VE NTU R A B LVD

15 MINUTE DRIVE TIME

B U R BAN K TOWN CE NTE R

WE STFI E LD TOPAN GA

WE STFI E LDFAS H ION SQ UAR E

U N IVE RSAL CIT Y WALK

S H E R MAN OAKS GALLE RIA

Over the past decade, Studio City

has become a popular shopping

destination not only of the Valley,

but of the greater LA area because

it is easily accessible from both

Hollywood and the Westside, and

is connected to all of Los Angeles’s

major highways via the 101. Because

it is the logical path of travel for

most, destinations on Ventura Blvd.

are particularly frequented.

A mix of national and local

merchants have been drawn to the

Valley with hopes of reaching the

highly desirable consumer who lives,

works, and plays in this area.

With its convenient location, The

Shops at The Sportsmen’s Lodge

offers a more relevant, compelling,

and pedestrian-friendly environment

for distinctive concepts looking for a

brand-appropriate home in the Valley.

P L AY

FOOD / BEVERAGE

RETAIL

PURE BARRE

AUGUSTINE WINE BAR

MISTRAL

LE PETIT RESTAURANT

CASA VEGA

THE BELLWETHER

LE PAIN QUOTIDIEN

CANYON BEACHWEAR

PRESSED JUICERY

IL TRAMEZZINO

SUSICAKES

STACEY TODD

CALLEN CORDERO

DRYBAR

HYPERION PUBLIC

IROHA SUSHI

ALFRED COFFEE

MCCONNELL’S ICE CREAM

JOAN’S ON THIRD

JILL ROBERTS

TENDER GREENS

LAUREL TAVERN

BLACK MARKET LIQUOR BAR

BARREL & ASHES

FIREFLY

LEMONADE

GRANVILLE

TRACY ANDERSON GYM

COMONCY

RUDY’S BARBERSHOP

BRANDY MELVILLE

DR. MARTENS

LULULEMON

LUSH

SPLENDID

SALT & STRAW

PAPER SOURCE

GAP

LUCKY BRAND

BANANA REPUBLIC

PAPYRUS

BARNES & NOBLE

FREE PEOPLE

M. FREDRIC

URBAN OUTFITTERS

PREMIER RESTAURANT

THE SIX RESTAURANT

SUGARFISH

SWEET BUTTER KITCHEN

MENDOCINO FARMS

V E N T U R A B LV D D E TA I L

�e SPORTSME N ’ S

LODG E

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Retail

RetailCentral and accessible, The Shops at

The Sportsmen’s Lodge offers a more relevant,

convenient, and compelling environment for

distinctive brands to reach

the exceptional consumers who have chosen

to live / work/play in the Valley.

An inspired mix of regional merchants,

contemporary fashion, and best-in-class

brands will live together in a refined,

yet laid-back environment.

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Dining

Graced with natural shade, beauty,

and soul, The Shops at The Sportsmen’s

Lodge will offer a welcoming reprieve

from the hot, noisy, and congested

concrete jungle of the Valley’s busy

thoroughfares.

A culinary offering of unique hand-picked

eateries, cafes, and restaurants all set

under the canopy of old growth trees.

Dining

: healthy fast casual fare

: artisanal coffee and sweets treats

: farm-to-table dining

: eclectic assortment of chef-driven eateries

: Elevated yet approachable restaurants

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/ �ifestyle

P / 13

Nestled in a grove of majestic trees,

amidst lush landscaped gardens and

natural water features, The Shops at The

Sportsmen’s Lodge will be a one-of-a-kind

neighborhood oasis for the exceptional

cross-section of homeowners, school-

goers, tastemakers, social influencers,

celebrities, power brokers, and everyday

office workers who abound in the area.

The Shops at The Sportsmen’s Lodge

will offer best-in-class health, beauty,

and lifestyle amenities tailored to the

Valley lifestyle.

Lifestyle

D i st inc t ive c o l le c t ion

o f e s s e nt ia l he a l t h ,

wel lne s s , a n d b e aut y

pro duc t s a n d s e r v ic e s

C H I L DR E N ’ S PL AY

AR EAS a n d p e d e st r ia n

wa l k in g p at h s

OPE N SPAC E S

w i l l fe at u re l ive

e nte r t a in m e nt ,

c u l t u ra l pro g ra m m in g

w it h m e rc h a nt s /

a r t i s t s / lo c a l t a le nt

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/ Demographics

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Trade Area DemographicsT H E S H O P S AT T H E

S P O R T S M E N ’ S L O D G E

�e SPORTSMEN’S

LODGE5 MIN 10 MIN 15 MIN 20 MIN 25 MIN

POPULATION 29,854 176,694 477,483 1,265,811 2,309,965

2021 POP 31,322 183,450 494,547 1,309,139 2,389,015

HOUSEHOLDS 14,437 81,590 191,696 476,194 853,415

TARGET HHS 14,437 69,720 106,288 208,206 379,290

MED HH INC $80,483 $73,524 $65,479 $61,321 $66,031

EMPLOYMENT 14,733 67,266 254,769 674,763 1,275,119

D R IVE T I M E D E M O G R A P H IC S

BELLWETHER BRAND

20 MIN DTA

TARGET HOUSEHOLDS

OTHER HOUSEHOLDS

B o l d e d t e x t i n d ic a t e s d r i ve t i m e a s s u m p t i o n ( D TA ),

a l s o m a rk e d i n l i g h t b lu e o n m a p

O n e d o t = 5 0 Ho u s e h old s

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TA P E S T RY

G R O U P

H O U S E H O L D CO U N T

1 5 M I N DT

% O F H H s

1 5 M I N DT

Psychographics

Psychographic SegmentationT H E S H O P S AT T H E

S P O R T S M E N ’ S L O D G E

27.5%

20.3%

11.8%

8.5%

6.3%

5.6%

4.6%

3.9%

2.9%

52,779

38,862

22,560

16,369

12,046

10,783

8,846

7,512

5,475

Trendsetters

International Marketplace

Urban Chic

City Lights

Metro Renters

Top Tier

Ne West Residents

Laptops and Lattes

Urban Villages

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Zillow Market DataM E D I A N H O M E

VA L U E E S T I M AT E

THE MEDIAN HOME VALUE

IN STUDIO CITY IS $1,178,500.

Studio City home values have gone

up 5.4% over the past year and Zillow

predicts they will rise 1.5% within

the next year. The median list price

per square foot in Studio City is $589,

which is higher than the Los Angeles

average of $475.

8220 SF

MARKET002

3310 SF

RETAIL003

2460 SF

RETAIL004

2210 SF

RETAIL005

3910 SF

LOADING DOCK000

5460 SF

EQUINOX001

1380 SF

RETAIL009

5090 SF

RETAIL010

2250 SF

RETAIL011

2250 SF

RETAIL012

2270 SF

RETAIL014

2740 SF

RESTAURANT017

2820 SF

RESTAURANT015

(E) HOTEL2-STORY

(E) HOTEL5-STORY

910 SF

PATIO002 P

540 SF

PATIO014 P

30'

2560 SF

RESTAURANT018

550 SF

SERVICE

LOADING ZONE

1430 SF

RETAIL008

P

P

S

EXTERIOR SERVICE / EGRESS PASSAGE

ELEVCNTRL

30'

30'

73'

81'

38'

27'

16'

1790 SF

RESTAURANT019

600 SF

SERVICEBOH

12'

25'

31'

39'

12'

8'

930 SF

RETAIL006

2580 SF

PATIO018 P

P

2510 SF

RETAIL016

83'

34'

34'

35'

109'

12'

670 SF

PATIO006 P

2140 SF

PATIO019 P

1750 SF

PATIO020 P

1120 SF

RESTAURANT020

1770 SF

RESTAURANT021

340 SF

PATIO016 P

8'

49'

21'

44'

28'

12'

74'

10'

65'

28'

70'

28'

MWC

WWC

FAMILYWC

1430 SF

RESTAURANT007

15'

44'

62'

100'POTENTIAL STAIR TO UPPER LEVEL

POTENTIAL STAIR TO UPPER LEVEL

7'

23'

4'

23'

S

SERVICE

2250 SF

RETAIL013

17'

30'

32'

30'66'

75'

25'

27'

25'

50'

37'

48'

30'

4'

15'59'

35'

43'

38'

Gensler

500 S. Figueroa St. Los Angeles, CA 90071Tel: 213.327.3600Fax: 213.327.3601www.gensler.com

© 2017 Gensler

Scale

Description

Project Number

Project Name

ARCHITECT

CLIENT

1" = 30'-0"

\\gensler.ad\Projects\RevitUserModels\20577\05.1429.000_Sportsmens_Kelly_VanOteghem@gensler.com.rvt

GROUND LEVELPLAN

LEASING PLAN

05.1429.000

SPORTSMENS LODGE

EQUINOX 30,350 SF

MARKET 12,240 SF

RESTAURANT 14,220 SF

RETAIL 31,170 SF

PATIO 17,230 SF

AREA TYPE AREA

97,800 SFTOTAL

87,980 SF

LEASABLE TOTAL

9,840 SFB.O.H. TOTAL

10'0' 20' 40'

PATIOS AND DECKS

SERVICE 1150 SF

WC 850 SF

EQUINOX 24900 SF

RETAIL 2820 SF

MARKET 4020 SF

SERVICE 2050 SF

BOH 80 SF

EQUINOX 5460 SF

LOADING DOCK 3910 SF

MARKET 8220 SF

RESTAURANT 14220 SF

RETAIL 28340 SF

LOWER LEVEL

GROUND LEVEL

SECOND LEVEL

6,070 SF

62,220 SF

27,720 SF

AREA BY LEVEL AREA

FOR MOR E LE AS I NG

I N FOR MAT I ON

MCDEV IT T .COM

SPORTSMENSLODGE@MCDEVITT .COM

3 1 0 . 4 5 8 . 0 1 0 0