Strategic Planning

for Business Growth

Presented byDonna Childs , MA, CPM, CAE

PresidentDonna Childs Consultants LLC

Why plan

Definition: the process by which the guiding members of an organization envision its future and develop the necessary procedures and operations to achieve that future.

Organizations that do strategic planning are more successful than those that don’t

Why plan

Determines the future of your business

Focuses everyone on what matters

Changes your decision making

Gives you a plan of action

A roadmap you can follow

What does it do

Identify where you are today

Strengths and weaknesses

Commits you to action

Save your company

Determines the future

Goals

You can’t reach your goals if you don’t know what to aim for

Specific

Measurable

Attainable

Relevant

Timely

Five steps – from preparation to

execution

1. Pre planning – your commitment

2. Strategic planning – the retreat

3. Put the plan in writing

4. Communicate

5. Implement

Eight elements

Table of Contents

1. Executive summary2. Goals3. Objectives4. Strategies5. Action items6. Outcomes/results7. Time lines8. Champions

Break it down

Goal: Increase sales of existing products by 5% by December 2010

ChampionDeadline

Objective: Establish a plan to systematically approach existing clients for cross selling

Objective: Target parents of high school studentsfor multiple product lines

Strategies: Define how and what youneed to do achieve each objective

1.Action items: spell out specific activities or steps needed to advance the strategy

You telescope to the details, making phone calls to get quotes, doing research, gathering support documents, checkingdata and resources, coming toconclusions you can act on

Where are you now

You have a well thought out strategic direction backed by supporting information, focused planning and the detail you need to execute

Everyone knows where the business is going, how to get there and what role they have in making it happen

You know what directionyou are going in, what the goals areand when you will achieve them

Success tips

Your commitment is a deal breakerPart of your weekly decision makingWrite it downAct on itHold yourself accountableCommunicate itCelebrate successEmbrace changeNever never quit

Reach for the stars

You may land on the moon

The first step in making change is to make a decision

Donna ChildsDonna Childs Consultants LLC

www.donnachildsconsultants.com937-454-5352

dchilds@donnachildsconsultants.com