STRATEGIC ECONOMIC PLAN SECTOR … … · Overview Opportunities Issues Proposals One of the 3 key centres in England alongside London and Manchester Why is the sector important to

WE ARE A PARTNERSHIP FOR GROWTH

SECTOR PROSPECTUS

STRATEGIC ECONOMIC PLAN

IntroductIon to the We LeP SectorS 03

AdVAnced enGIneerInG & AeroSPAce 04

creAtIVe & dIGItAL 06

hIGh tech 08

LoW cArBon 10

ProFeSSIonAL SerVIceS 12

conStructIon & deVeLoPMent 14

dIStrIButIon 16

retAIL 18

rurAL econoMY 20

SocIAL enterPrISe 22

tourISM 24

WeLLBeInG – heALth & educAtIon 26

CONTENTSINTROdUCTION TO ThE WE LEP SECTORSBusiness is at the heart of the West of england LeP. More than 800 businesses are engaged and thousands of business people have attended LeP meetings. this dynamic dialogue is structured into 11 sector groups who meet both by themselves and together.

Some sector groups sprang into life and now have a waiting list of people wanting to join, others developed more slowly as competitors came together to develop a strategy for their sector in the city-region. This sector prospectus has been developed by these sector groups. It showcases the vibrancy of the economy in the West of England. It supports the 2015-2030 Strategic Economic Plan.

The strategic themes relating to all sector groups have small staff teams to facilitate their work. In our first three years, this has allowed our LEP to:

• be accredited as 7th in Europe for our inward investment work

• develop a leading approach to skills development

• create over 1,000 new SME jobs, and safeguard 500 jobs

• develop new public transport schemes to unlock congestion

WE ARE proud to work together as a Local Enterprise Partnership and believe the model is a good way to develop the city-region.

LEP Structure

Sector Groups

Strategic themes relating to all sector groups

LeP BoArd

Business Board Members

higher education Board Member

unitary Authority Members

Advanced engineering & Aerospace

construction & development

distribution creative & digital

Professional Services

Low carbon

high tech retail rural economy

Social enterprise

tourism

Wellbeing & diversity

Inward Investment

Skills Infrastructure & Place

SMe Business Support

AcknoWLedGeMentS

design Steers McGillan Eves 01225 465546

kPMG Provided support and advice to the development of our SEP and programme of interventions

02|03

Why is the sector important to us?

Opportunities IssuesOverview Proposals

A significant element of the UK economy Companies involved in the sector group

- Airbus - GKN Aerospace - Rolls-Royce - BAE Systems - honeywell

- Safran - Claverham Ltd- WEAF- GE Oil

1. The West of England Aerospace Forum facilitates competitiveness and growth within aerospace

2. Innovative aerospace projects e.g. Rolls-Royce Environmentally Friendly Engine; participation in the collaborative development of drones

3. Bloodhound SSC project – the consortium building a 1,000mph land-speed car is linked to an extensive education programme

4. Advanced Engineering and Aerospace iNets

5. Significant industry centres: Advanced Composites Centre; National Composites Centre; Science Park; and a University Technical College – Bristol Engineering and Technology Academy

AchievementsWe have been a cradle of aviation innovation since the British empire and colonial Aeroplane company opened in Filton in 1910. With over 100 years of continuous development, design and manufacture, it is currently home to Airbus, Gkn Aerospace, rolls-royce, BAe Systems, honeywell, Safran and claverham Ltd – amongst the top 14 aerospace companies in the world.

It has an extensive supply chain providing materials, components and technical support and services, both within the region and further afield through the South West and rest of the UK. It also receives benefits from the presence of support organisations such as WEAF, EEF, and SEMTA.

The commercial sector is substantial and growing. With the international investment programmes that can be applied to, it is not unreasonable to aspire to the sector doubling in size in the next ten years. The shape and technology of the industry will change but in 25 years could see the sector double again in size and scale. There are very strong reasons why it is located here and the potential for growing both the number of international customers and supply chain is huge.

The Government recognises this sector as a significant element of the UK economy as it endeavours to move towards manufacturing and exports.

1. Globalisation of the sector – forcing the pace of change through developing technology and innovation

2. diversification – ability of businesses to explore their technology based products and retain knowledge within the South West

3. Knowledge exchange – e.g. between SMEs and higher Education, large and small businesses

4. Innovation culture – create habitual development of innovation to open wider markets

5. UK’s Advanced Technical Institute – link with the work keeping the UK at the forefront of technology, future proofing the supply chain

6. Catapult centres (NCC) help grow local businesses and bring them up to a high technical level to compete globally

7. Enterprise Areas – Filton, Avonmouth/Severnside and Emersons Green all have sector presence

1. Lack of graduates with a broad view of design manufacture and business acumen

2. Limited availability of incubator and ‘grow-on’ space

3. Underinvestment in R&d, innovation and production facilities

4. Congestion in the North Fringe of Bristol

1. Advanced Technology Centre*

2. Virtual Growth hub*

3. Composite Bridge Construction*

4. National Composites Centre*

5. Invest Bristol & Bath continuation funding

6. Rolls-Royce Bristol Aero Engine Capabilities

7. Inward Investment for Recovery of Critical Materials

* See chapter 4 in the SEP for further details.

AdVANCEd ENGINEERING & AEROSPACE

23,400jobs

£1.04 billion GVA

111%growth in productivity since 2000

1,500 manufacturing enterprises, with output roughtly 20% higher than it is nationally and 30% above the West of England economy as a whole

14 of the 15 world’s leading aerospace companies have supply chains here

Largest UK aerospace and defence cluster, and one of the largest concentrations of aerospace activities in Europe

04|05

Opportunities Issues ProposalsOverview

One of the 3 key centres in England alongside London and Manchester


creative and digital industries represent a significant force in our economy especially in Bath and Bristol – recognised worldwide for its excellence.

Major production companies based in the region include Aardman Animations, Future Publishing, the BBC’s Factual Features and Wildlife divisions, and BBC Radio’s Rural Affairs. The BBC has also recently moved its food unit to Bristol.

Among the many companies engaged in digital work is hP Labs Bristol, which has played a central role in developing hP’s digital Media Platform, supporting digital network-based storage, processing, management and distribution of video, audio, still images and other rich digital media assets. There is also strong commitment to the sector from our educational institutions, including the Bristol

School of Animation at UWE, which is linked to some of the UK’s major animation practitioners.

Bristol and Bath are recognised by NESTA as two of nine hot spots for creative industries outside of London, with particular strengths in: video, film and photography; music and the visual and performing arts; publishing; software, computer games and electronic publishing; and radio and TV. Creative England recognises Bristol alongside Manchester and London as ‘the creative triangle’.

This is all helping us develop our Bristol Enterprise Zone and Bath Enterprise Area as centres for the sector.

Companies involved in the sector group

- Aardman Animations- BBC- The Real Adventure- Films @ 59- Future Publishing- Proctor & Stevenson- Bray Leino- Mytton Williams- McCann Erickson- Big Bang Post production

- Media Clash- Mubaloo- Sawdays- Sift- happy hour- Thirty Three- Team Rubber- Tigress Productions- Bdh- Mason Zimbler

- Icon Films- Wildfire Publishing- Saint Nicks- E3- UWE- RdF- dragonfly TV- Giggle Group- Watershed

Achievements1. 14 Bristol BAFTA nominations,

4 Oscar wins and numerous other nominations

2. Mubaloo was voted app developer of the Year 2012

3. Creative Growth project – creates 12 distinct scenarios for the growth of creative companies

4. Talent Sustained project – ensuring highly effective junior staff have the right skills for career progression

5. Intelligent Media project – a video asset with metadata to ensure effective production, exploitation, distribution, recommendation and user-tracking

6. Knowle West Media Centre opened

7. Bristol Games hub launched

1. Engine Shed Phase 2*2. Bristol’s CreaTech City* 3. Cultural Infrastructure

Programme* 4. Craneworks* 5. Bath Innovation*6. North Somerset Curzon Creative

Media incubator7. Growing Our Workforce: Skills

for the West of England Creative Sector

8. Shoot West: the Film-making proposition

9. design for Growth Portfolio10. Creative Technologies Institute11. The Intelligent Media Centre12. The Bristol Project comedy series13. ArtCyclesTM

14. Cultural and Creative Entrepreneurship Programme

15. The National Wildlife Film Experience

16. Bath Artists’ Studios site purchase

* See chapter 4 in the SEP for further details.

1. 80% of creative companies are micro-businesses – lack of individual resource to take advantage of emerging opportunities

2. Lack of familiarity with the creative industry model – government, venture capitalists and other funders

3. Weak statistical evidence – poor identification and classification of the creative industries

4. Sector focus on service-relationships rather than creating distinctive intellectual property

5. Talent – backfill of skills as managers mature

6. Lack of low-risk expansion space

7. Sophisticated brokerage needed – private sector companies will fail to produce CreaTech growth without Universities, public sector agencies, and skills providers

1. Establishment of a CreaTech city in Bristol’s ‘unsquare mile’

2. Focus on a distinctive offer increasing the market for current outputs

3. Focus on competition, and build share alongside London & Manchester

4. Take advantage of the new TV and animation tax breaks

5. Create demand to access new markets

6. Build on design credentials present e.g. West of England design forum

15,900jobs

£0.66 billion GVA


World leading BAFTA and Oscar winning expertise in factual TV and features, animation and print and digital publishing

Bristol and Bath are recognised by NESTA as two of nine hot spots for creative industries outside of London

Encounters Short Film Festival – one of four key film festivals in the UK with the BFI

CREATIVE & dIGITAL

06|07




- Test and Verification Solutions- ST Microelectronics- University of Bath- Silicon Southwest- Mindspeed

- SETsquared- Forward Swindon- Blu Wireless Technology- Claverton Consulting

16,400 jobs


1 in 3 vehicles use a Bristol chip in their engine management

800 companies across the South West create approximately 18,000 jobs, the majority based here

one of six UK Science Cities

European leader in silicon design

1. Bristol Robotics Laboratory (Institute of Technology)*

2. WE Centre of Power & Energy* 3. Terabit West (Broadband)* 4. Bristol & Bath Science Park Grow

on Centre* 5. Quantum Technologies* 6. J21 Food & drink Enterprise

Centre*7. iNet innovation networks8. SME Growth Fund9. WE Inward Investment

Programme10. diagnostics for Growth (dIAGRO)11. Cyber Security Incubator12. WE Knowledge Exchange Vehicle

for INnovation (KEVIN)13. Institute for Interaction and

Intelligent Technologies (I3T)14. 3d Manufacturing Centre of

Excellence and Business Bureau15. International Festival of Green

Technology* See chapter 4 in the SEP for further details.

1. Fragmentation

2. Lack of specialist facilities and support

3. A need for strategic planning and execution to realise industry advantage from academic research strength

4. A need to increase angel and venture capital funding activity

5. Broadband

6. Skills

7. Business support

1. Sector Group includes representatives from small and large companies in hardware and software, as well as networks and support organisations with a wide range of knowledge and skills in the global high tech industry

2. Existing assets include Science Park, Engine Shed, Bath Innovation Centre, Robotics Centre, Universities, and clusters of world leading organisations

3. Science City status and the facilities of our £300m Science Park help develop clustering opportunities

4. Increase the retention of copyright and patents of products originally conceived in the West of England within the region

5. Effective regional marketing built on success of cluster map web tool

Achievements1. Worldwide, over one third of new

cars contains a microcontroller designed in Bristol

2. The silicon chips in Sky and Virgin media boxes were designed in the West of England.

3. ST Microelectronics has now shipped over a billion microprocessors designed in Bristol

4. Cluster map web tool available at www.westofenglandlep.co.uk/high-tech-clusters

5. Bristol and Bath SETsquared Centre awarded national and international awards for their work with high-tech startups

6. Special Interest Groups (SIGs) are being set up for unique cross sector collaborations

It’s a place where engineers have matured in their careers since graduation and gone on to create their own start-ups

the West of england contains one of the strongest high tech clusters in the world consisting of technology companies, universities and research institutes. the global expertise extends across robotics, wireless technology, silicon chip design and sensors for embedded, enterprise and cloud-served software.

It provides a thriving ecosystem of start-ups, small and medium sized companies, consultancies and multinationals in healthcare, renewable energy, defence and aerospace as well as consumer and industrial electronics and IT. Globally respected private and public research and development laboratories are driving the future of technology from nanotechnology for new materials to quantum processing and photonics.

What is unique about our area is the deep range of companies which work horizontally and vertically across different fields from basic semiconductors to applications, linking with other significant sectors based here, particularly creative. Starting with INMOS in the 1970s (which was government backed) followed by hewlett Packard in the 1980s and with strong university input providing a good stream of skilled engineers, there are companies here that represent all areas within the “stack”. Particular strengths are in home entertainment, wireless, super-computing, graphics and mobile devices.

And because this is a region where people like to stay, it’s a place where engineers have matured in their careers since graduation and gone on to create their own start-ups.

hIGh TECh

08|09




- Balfour Beatty- Eunomia- Buro happold- Smith & Williamson- Bond dickinson- Sustain Ltd- Modcell- Solar City Region

- New Earth Solutions- Oggadoon PR and Media- Marine Current Turbines- Quidos- Atkins- Midas- Low Carbon South West- hab housing

- Pedal Power- GCP Architects- RegenSW- Osborne Clark- Resource Futures- Carbon data

The West of England is at the forefront of the UK’s sustainable growth agenda

the West of england is at the forefront of the uk’s sustainable growth agenda. A low carbon, green approach to strategic growth is in our dnA.

In addition to having businesses bringing renewable-energy products and processes to market, the region benefits from a joint approach – local authorities committed to green infrastructure development, universities developing the necessary research, and social enterprises delivering good working practices. Along with the West of England Local Nature Partnership, these will provide the building blocks upon which we can build our low carbon future.

We are already leading the way nationally, work internationally, and are well-placed for the transition to a low carbon economy:

• Natural cluster of low carbon businesses in Avonmouth/ Severnside Enterprise Area

• Enterprise Zone and Areas have low carbon at their hearts

• Bristol European Green Capital 2015

• Sustainable Severn will look at utilising our natural assets unique to the area

• National Composites Centre’s work on alternative, low carbon materials

• Green commitments within the City deal agreement

• Bristol Solar City

• The Live Local Agenda, including local food production and distribution

• The potential for establishing hydrogen businesses.

5,900 jobs*

185%growth in GVA contribution since 1998

Bristol awarded European Green Capital 2015

Worth

£12.5 billionnationally

1,000 companies

home to world-class companies in renewable energy, waste management, recycling, energy control, transport and environmental consultancy

1. Bristol awarded European Green Capital 2015

2. Bristol City Council awarded ELENA funding

3. £11m Filwood Green Business Park

4. Low Carbon SW, RegenSW, Bristol Power Co-op, Bath and West Community Energy, Bristol Energy and Environment Agency have a presence or are based here

5. Green deal signed as part of City deal

6. Strategies developed:

– Pathways to Prosperity analyses the decarbonisation potential of other sectors

– The Low Carbon Strategic Plan focuses on growth of the Environmental Goods and Services sector

– West of England Local Nature Partnership Investment Strategy portfolio

Achievements1. 7 specific interventions in

chapter 4 of SEP2. ‘Warm and Well’ housing retrofit3. Electricity led microchip4. Low Carbon and Environmental

Innovation5. heat recovery at Avonmouth6. district heat networks7. Energy from waste8. hydropower9. Solar systems10. heat pumps11. Wind power12. Biomass13. Low Carbon Action Groups14. Low Carbon Accelerators15. WEWARB (WE Waste and

Recycling Board)16. Establish a Cleantech Cluster17. Circular Economy Business

Support Services18. WE Eco-Efficiency Network

(WE-EEN)19. Innovative zero carbon design

1. Greater impact can be had through tackling products and services provided and wider strategic operations of an organisation rather than focussing on greening operations

2. Skills

3. Business support

4. Low Carbon specific finance

5. diversity of the sector means it faces a diverse set of issues

6. Changing policies both nationally and internationally

7. Funding

1. Estimated size of the retrofit market for existing business and housing here to be c£600m creating an estimated 800-1,600 jobs over a 10 year period

2. Supporting and recognising the potential for future growth of the narrow EGS sector

3. decarbonising other sectors

4. Build in resilience e.g. to climate change

5. Building sustainable infrastructure

6. Professional services – environmental management and consulting opportunities

7. Circular economy and eco-innovation as part of advanced engineering

8. Globally, demand for goods and services in this sector is due to increase significantly

9. Avonmouth is the centre for activity on secondary material and waste recovery

LOW CARBON

* based on SIC code definitions of waste and water management due to the emerging nature of the sector. Numbers will be higher

West of EnglandSolar City Region

10|11




- Santander- BdO- Rowan dartington- Smith & Williamson- Swain

- KPMG- dAC Beachcroft- Lockton

The city is a leading professional services centre with many national and international companies locating head office functions here

1. Establishing a regional entrepreneurial financing culture

2. Insurance firms Tele-centres Co-op & das

3. West of England Growth Fund – local access to finance. Looking at existing models e.g. Prince’s Trust, Frederick Foundation, community bank, social enterprise scheme

4. developing financial clusters

5. Law dispute resolution centre

1. Lack of specialist facilities and support

2. Broadband

3. Skills

4. Business support

5. Effective regional marketing

6. Improve connectivity to and from London, including mobile communications on strategic routes

1. The sector underpins all other sectors, providing support services for the majority of interventions

2. Bristol Temple Quarter Enterprise Zone – will focus on developing creative, technology, communications, financial and professional services and software companies

3. Electrification of the Great Western main line will reduce travel time from London to the centre of Bath’s Enterprise Area to 1hr 10 mins and Bristol’s Enterprise Zone to 1hr 20 mins

1. University of Bristol Law School

2. University of Bristol School of Economics, Finance and Management

3. University of Bath School of Management

4. Bristol Centre for Management Accounting Research; a joint initiative between the University of Bristol and the University of the West of England

5. The University of the West of England’s Faculty of Continuing Professional development and Support is effectively responsive to meeting the needs of employers and specialises in creating bespoke training schedules and courses

6. The national support from the Professional Business Services Council’s Education Engagement task force, is offering potential solutions which could also match local need

West of England Centres of Excellence

the Professional, Finance and Insurance sector is one of the largest sectors in the West of england in terms of both the number of people employed and the GVA it creates.

Concentrations of the sector can be found within the city centres of Bristol and Bath, as well as in Bristol’s North Fringe. The city is a leading financial services centre with many major international and national companies locating head office functions here, with particular strengths in retail banking, insurance, share dealing and ethical finance. These include Lloyds Banking Group (UK Retail Banking division), dAS Legal Expenses, hargreaves Lansdown, Canada Life, Computershare Investment Services, Nat West Insurance and Triodos Bank.

The sector is the most significant of the West of England priority sectors in terms of employment, constituting 11% of the total workforce in the region in 2011. The number of jobs has grown by 1,957 since 2008, showing that the sector continues to be relatively strong despite the impact of the recession.

There are a number of centres of excellence throughout the West of England to support the professional development within the professional, financial and legal sector. Three of the universities offer high quality, and in some cases globally renowned, teaching and training.

52,700

jobs£4 billion GVA

89% growth in productivity since 2000

PROFESSIONAL SERVICES

11% of the total workforce

2,000 new jobs since 2008

Academic centres of excellence offering high quality, globally renownowned teaching and training

12|13



The calibre of the work produced here provides contenders for major construction projects and is home to some of the country’s leading designers and architects


- Barton Willmore- Kier- EC harris- Peter Brett Associates

- JLL- Alder King- Taylor Wimpey - Barrett

construction is a strong but challenged sector, with access to finance improving and confidence growing as building work picks up.

Sustainability is a key issue because of its crucial contribution to zero carbon targets and there is scope for involvement in cross-sector work. We are home to some of the country’s leading designers and architects.

The potential of stalled sites was recognised early by the group. Work has been done to focus funding bids, redesign schemes and investigate s106 renegotiations to enable work to begin. Valuable lessons that have been learnt from this study are now being applied to other relevant sites.

Skills needs are being developed through the West of England consortium of Further Education colleges, and The School of the Built and Natural Environment at The University of the West of England (UWE) is one of the largest UK centres. hosting The Construction and Property Research Centre (CPRC), it is one of the Government’s partners in a network of centres for Construction Knowledge Exchange (CKE).

Other local initiatives include On Site Bristol, The West of England Sustainable Construction Network (WESCON), The Built Environment Skills Alliance, and The Avon Construction Training Group Ltd (ACT).

1. Ecomotive custom build project

2. Stalled sites work unblocking barriers to delivery

3. Retrofitting

4. Skills interface with Colleges, linking to low carbon / trades skills for housing / nuclear

5. Site finder project, linking developers to the Property Board

6. Supply chain management associated with pipeline schemes, both across EZ / EAs, plus infrastructure / transportation

1. Skills availability

2. Potential for a shortage of appropriate land to meet emerging business requirements for industrial purposes

3. Securing funding for infrastructure to bring forward sites for homes and jobs

4. Access by private sector to funding sources

5. Shortage of materials e.g. bricks

6. Stalled sites

7. Sector is intrinsically linked to the national and international economy

1. hinkley Point – thousands of jobs will be created, not only in building the plant itself, but in constructing the surrounding infrastructure such as access roads

2. Construction Industry Training Board (CITB) has developed strong working relationships in the West of England and should be built on

3. Build on success of National Skills Academy for Construction (NSAfC) work at Southmead hospital

4. Attracting new talent to the sector and converting the skills of those workers who are made redundant to give them skills in current demand

Achievements1. Planning Toolkit – public and

private sector joining to address barriers to growth

2. Member-developer Summit

3. Stalled sites work to unblock barriers to delivery

4. Enterprise Zone and Enterprise Areas working group to aid early delivery

5. Alignment of key messages, shared assets and a shared ‘brand’

6. Bristol Public Property Board joint working as a source of local expertise and advice

7. Identification of requirements necessary to support new jobs

8. housing Market Reference Group – identifies issues, works through key assumptions and provides market intelligence for the Strategic housing Market Assessment

25,000 jobs

£1.4 billion GVA

71% growth in productivity since 2000

CONSTRUCTION & dEVELOPMENT

hinkley Point and Oldbury nuclear station sites will require thousands of skilled workers

One of the largest UK skills centres based at UWE

home to some of the country’s leading designers and architects

14|15



Motorway and rail networks give the West of England a unique advantage in delivering to key markets

38,000 jobs

1,500 business units

550 hectares at Avonmouth Severnside Enterprise Area, an ideal location for the sector

distribution companies using Bristol Airport employ 2,800 people across 50 businesses

The Bristol Port Company has 500 employees and a supply chain network estimated at 7,500 jobs

Good road and rail connectivity at the gateway to the South West and South Wales

1. Potential for growth, particularly in the designated Enterprise Areas that adjoin the road network

2. M4/M5 motorway network at the gateway to the South West and South Wales

3. Proposed developments of the rail network would also be accompanied by expanding freight capacity

4. Bristol Port at Avonmouth has a proposed new £600m deep Sea Container Terminal – the UK’s only deep water port with direct motorway and rail access

5. Bristol Airport is nearby and handles freight traffic

the West of england is home to some major distribution companies and others for whom distribution is a major part of their business.

They include Bristol Airport, Bristol Port, Bristol Mail Centre, Accolade Wines, Culina distribution, dhL, hanson Aggregates and Concrete, hovis, IOS Ltd, Nisbets, Palmer and harvey McLane, TNT Express Service, Tulip Fresh Meats, Asda, Walon, Lidl, dSG, and dST Output.

The West of England Freight Partnership was created by the sector to bring together local authorities and freight businesses. A Freight Consolidation Scheme is in place serving Bristol and Bath whereby several small deliveries to the same location are grouped and transported together from a centre run by dhL.

This initiative resulted from joint planning and procurement across Councils and has many benefits including eased congestion, fewer carbon emissions, fewer deliveries, and recycling of excess packaging. It’s used by over 100 businesses across the two cities served by electric vehicles.

The sector has potential for growth, particularly in the designated Enterprise Areas that adjoin the road network. Bristol Airport and Bristol Port expansions, as well as planned improvements to motorway and rail networks give the West of England a unique advantage in delivering to key UK markets, saving money, time, and CO2.


- dBC Group- Bristol Port- Results with Marketing- Make More Margin

- Accolade Wines- Savilles Freight- Peter Brett- Jones Lang LaSalle

1. Upgrades to Avonmouth/Severnside road connections to motorway network

2. Extension of existing Freight Consolidation Scheme

3. Kerbside access review in major urban centres, with councils, police, operators

4. Energy use and CO2 emissions along the supply chain – new vehicle and handling technology trials

5. Neighbourhood delivery hub/parcel storage trial scheme

6. Filton West to Avonmouth freight line upgrade to W10 standard

1. Skills and training needs, at all levels from drivers to management

2. Congestion impacts, both urban centres and trunk routes

3. Restricted access to key distribution sites e.g. from M49 to Avonmouth / Severnside Enterprise Area

1. Avonmouth / Severnside Enterprise Area at confluence of M4/M5 with rail links

2. huge potential for growth in nearby Enterprise Areas

3. Local population and politicians supportive of eco transport schemes

4. Flexible available workforce

dISTRIBUTION

Taking advantage of our location

16|17


Opportunities Issues ProposalsOverviewThe study will look at the West of England as a whole and identify how the retail sector can future proof itself by:

1. Mapping the existing retail offering and its economic impact

2. Examining the combined West of England offering in relation to other national offerings

3. Identifying the gaps

4. Taking account of changing retail habits

5. Looking at demand and patterns

6. Reviewing the competition

7. Considering the connectivity issues


- Clarke Willmott - The Galleries, Bristol - destination Bristol - Make More Margin - Cabot Circus - Yate Shopping Centre

- The Mall, Cribbs Causeway - Business doctors - Southgate, Bath - Weston-super-Mare town centre

- Alder King

The sector is working together to improve the retail experience, attracting more shoppers and investment from outside the area

the West of england has made significant progress in the last 20 years in its retail experience with the arrival of cribbs causeway, cabot circus, SouthGate and the £45m redevelopment of dolphin Square in Weston-super-Mare. now the sector is working hard to join together and thereby attract more shoppers and investment from outside the area.

The overarching ambition is to recognise the important role existing retail provision plays in the local economy, determining our existing strengths and weaknesses, and exploring how we can provide a flourishing integrated holistic approach to meeting retail consumer demands across the West of England functional economic market area.

This will mean acknowledging and nurturing the multi-channel approach – from high street independents/convenience, through large shopping districts to online and other passive channels like mail order and TV.

high Streets in the future can’t just be about selling goods. We have a social responsibility to reinvigorate them to be destinations for socialising, culture, health, wellbeing, creativity and learning, as well as shopping, as recommended by the Mary Portas review.

The mix includes shops but also housing, offices, sport, schools or other social, commercial and cultural enterprises and meeting places. They should become places where we go to engage with other people in our communities, where shopping is part of a rich mix of activities.

1. West of England Retail Growth project

2. Better use of digital/social media to drive footfall

3. Increased BId areas

4. Unified branding for the West of England’s retail offer

5. Themed promotions e.g. “Gromits Unleashed”

1. Need to adapt to changing consumer behaviours

2. Industry skills in online and multi-channel retailing, customer service, business management

3. Finance and business support

4. Congestion, parking and public transport provision

5. difficulty in engaging some national and international chains

6. Internal competition between areas

7. Lack of understanding of the range of businesses on our high streets/centres

8. Business rates affecting opportunities to invest

1. Collaboration opportunities between local shopping areas, centres, and high Streets

2. Build on reinvigorating high Streets e.g. “Make Sunday Special” events in Bristol

3. Regional promotions e.g. MAPIC in France

4. More joint working through high street partnerships

5. Joint promotions with tourist attractions and events

6. Build on the success of the designated 5 Business Improvement districts (BIds)

83,000 jobs

£2.4 billion GVA

Major retail locations:• Bristol Shopping Quarter

(Broadmead, Cabot Circus & the Galleries)

• Bath City Centre including Milsom Street and Southgate Centre

• Cribbs Causeway• Weston-super-Mare• Many designated centres

Bristol and Bath ranked in top 20 UK shopping centres

70% of our high street and local centres are independent, playing a key role in our distinctiveness

Gloucester Road in Bristol is Europe’s longest street of independent shops

RETAIL

West of England Retail Study

18|19



Rural West of England is home to a huge diversity of businesses, not just farming

In early 2014, the sector produced their development plan. The main objectives are to:

1. Ensure all enterprises currently located in rural areas meet their full potential

2. Encourage and support new businesses

3. Ensure that their location in a rural area is an advantage.

This will be delivered through addressing the key drivers of skills development, bespoke SME support, connectivity and tourism, all with a clear rural focus and ensuring that adequate resources are assigned and allocated equitably across the West of England.

1. Rural business hubs

2. Wheels to Work

3. Water and Soil Project – catchment approach

4. Food and farming stimulus programme

5. developing provision for training food engineers

6. Training and business support designed for micro businesses located in rural areas using available technology

7. An apprentice sharing scheme for smaller businesses

8. Local food networks

1. Superfast broadband infrastructure

2. Mobile communications infrastructure

3. Transport links

4. Business support

5. Skilled employees

6. Tourism promotion

7. housing availability and affordability in rural areas

1. Room for businesses to grow and increase economic activity and the capacity to increase employment and training

2. A market for products

3. Tourism locations and activities

4. Lifestyle choices

5. Fits with the Government’s call for Rural Growth Networks helping access to staff, finance, training, mentoring or expansion space

6. Low carbon food network

rural West of england is home to a huge diversity of businesses, not only the farming industry but also companies making use of the natural resources of water, timber, renewable energy and minerals in addition to a creative and inspiring location in which to work from.

It plays a vital role in terms of the growth of existing SMEs; as a market for products; tourism locations; lifestyle choices; and the capacity to increase employment and training.

The Sector Group is focussing its efforts on creating a network infrastructure to enhance growth opportunities for businesses of all kinds outside the main urban centres.

With the food industry at its heart the sector is working with producers, manufacturers, distributors and consumers locally and the wider area including the export markets. Famous brands such as Yeo Valley, Thatchers and Lye Cross are based here along with specialist food producers like Marshfield Bakery – local businesses which export globally.

Unique opportunities in the rural parts of a vibrant city region can contribute to the overall economic prospects. To take advantage of the diversity, a specialised cross-cutting economic development plan is vital.


- Yeo Valley- Thrings- NFU- CLA- WERN

- Smith & Williamson- Lye Cross Farm- Marshfield Bakery- Resources Synergies Ltd

54,000 jobs located in rural areas

63% of the land area is defined as rural

15%

of the West of England workforce in rural areas are self-employed

5,000 work from home

19% of West of England’s micro-businesses are in rural areas

Plays a vital role in SME growth, a market for products, tourism, lifestyle choices, and capacity for employment and training growth needs

RURAL ECONOMY

Rural development Plan objectives

20|21


Opportunities ProposalsOverview

Bristol is one of two social enterprise cities as declared by Social Enterprise UK


- Voscur- Quartet Community Foundation

- North Somerset Enterprise Agency

- Julian house- CVS South Gloucestershire

- Western Art Gallery- VANS- Learning Partnership West- Bristol Pound- Social Enterprise Works- Bristol YMCA- Re: Works Ltd

- Creative Youth Network- The Park Knowle- Bristol Social Enterprise Society

- Places for People- Emmaus Bristol

10,500 jobs

£0.38 billion turnover in West of England social economy

600 social enterprises

2,800 voluntary organisations

250 Community Interest Companies/co-operatives

Social Enterprise is helping individuals to reduce state welfare dependency and regain independence and dignity

Social enterprise is helping individuals to reduce state welfare dependency and regain independence and dignity, generating savings in public expenses such as health and social services.

The sector is strong in the West of England and increasing its ability to work together and to facilitate access to the many microbusinesses and community groups working across the area.

A Social Enterprise hub developed by the group has brought together social entrepreneurs, social investors, research and training to create support services. The objective is to tackle social, economic and environmental challenges in the local and wider economy, inspire investment and nurture talent beyond the mainstream economy.

Based on a national blueprint including physical hub space; accredited training; professional support services; financial support; consortium bidding for contracts; franchising; social impact accounting; and promotion of the Social Enterprise Mark.

The Bristol and Bath Social Enterprise Network has been developed and is a public meeting place that provides members with a selection of useful resources, including a social enterprise map and directory, helpful guides and tool-kits, video case-studies and information on funding and finance. Membership of this collaborative network is currently free for social entrepreneurs to connect, engage, share and support each other to develop a strong social economy.

1. Optimise the Social Enterprise City

2. Social venture incubation and skills centre

3. West of England hubs Programme for Social Enterprise and innovations

4. Employee volunteering

5. developing Reuse through Up-skilling Social Enterprise

6. Social Enterprise Works Challenge Fund

7. Supported employment scheme

8. Access to School for Social Entrepreneurs

9. Access to European funding

10. Studio School

1. Social, economic and environmental challenges in the local and wider economy

2. A need to inspire investment and nurture talent beyond the mainstream economy

3. A need to reduce state welfare dependency and regain independence and dignity and generate savings in public expenses such as health and social services

4. Business skills needed to scale up operations in the context of core purpose

5. Skills training needed in tendering for public sector contracts and demonstrating social value

Issues1. Strong foundation in the West

of England to be built on

2. Social Enterprise hubs help in the creation of job opportunities whilst stimulating Social Value in our West of England local communities

3. A sustainable agent for positive social change

4. Promotes motivation and new ideas for business growth contributing to our economy

5. Offers an opportunity for those who may not otherwise be able to find work

6. Can provide an anchor for local communities

7. Bristol Green Capital of Europe 2015 will give global opportunities for social enterprises related to the green/environmental sector

1. Vision Statement for Social Enterprise hubs

2. Bristol made a Social Enterprise City

3. Sign Posting Social Enterprise to help and mentor those new to Social Enterprise

4. Workshops for growing Social Enterprises and social enterprise leaders

5. Secured European funding for business incubator

6. The directory of Social Enterprise published by Social Enterprise Works.

7. "Mapping the Social Enterprise Sector in the West of England" study completed

Achievements

SOCIAL ENTERPRISE

22|23


Strategies Opportunities Issues ProposalsOverview

Picturesque scenery, traditional seaside attractions and historical cities give our 28 million annual visitors a rich and varied experience

55,000 jobs

£1.8 billion

annual expenditure by tourists

28 million

day visitors annually3.2 million visits to the top ten visitor attractions in the West of England

3.1 million bed nights

Bath is a UNESCO World heritage City

1. Increasing resources to destination Marketing Organisations to leverage growth in the visitor economy

2. Bristol and Bath Cultural destination Consortium

3. West of England destination marketing approach

4. Encourage expenditure on locally sourced services and products through locally based enterprises

5. Promotion of less obvious areas, enabling more diverse visits

6. Further infrastructure development to enhance Bath’s position as a UNESCO World heritage Site and European Spa Resort

1. Lack of adequate budget resource to deliver effective growth marketing campaigns

2. Industry skills – young age profile with a poor qualification culture

3. Cost of goods (supplies) and other costs

4. difficulty in securing finance

5. Parking problems and congestion

6. Business support

7. Funding for tourism organisations which could affect ability to deliver the National Tourism Strategy

1. Good transport links

2. Potential new attractions and facilities including Bristol Arena, Wild Place, Concorde Museum, and a winter sports complex at Weston-super-Mare

3. Casino license in Bath

4. Construction of a number of new hotels including Bristol’s first 5 star facility

5. Established programme of festivals and events

6. Closer collaboration, particularly between Bristol and Bath for international markets

7. Bath’s positioning as a centre for wellness

8. Sport – build on the successful contribution it makes to our economy (£323m GVA) and health benefits (£348m wider economic value)

the West of england has a rich and varied visitor economy: from the World heritage city of Bath with its unique hot Springs and spa facilities to the cultural vibrancy of Bristol and its waterfront; from the traditional seaside attractions of Weston-super-Mare; to the rural attractions and villages of north Somerset and South Gloucestershire and Areas of outstanding natural Beauty.

The visitor offer of the city of Bath and the city of Bristol are both different and complimentary: Bath’s appeal is focussed on its spa and heritage product and the leisure tourism market whilst Bristol’s commercial strength supports a significant business and corporate market. The visitor economy is not just about ‘holidays’ but businesses, employment, communities and quality of life.

The area is bordered on two sides by the Cotswold and Mendip hills, providing a setting for leisure pursuits in picturesque villages and market towns within some of country’s most prominent areas of natural beauty: whilst the western border with the Bristol Channel offers a mix of seaside resorts, from the traditional attractions of Weston-super-Mare with its long beaches and newly built pier to the quaint character of Clevedon.

Support for the sector is organised around the 4 local authority leads. They meet regularly to identify opportunities for partnership and collaboration: recent successes have included joint marketing activity in North America and Europe in partnership with Bristol Airport and a successful bid to Visit England/Arts Council England for Cultural destinations funding.

1. Bath Tourism Plus has a destination-wide plan

2. destination Bristol’s corporate plan has established ambitious targets for growth

3. North Somerset are building relationships with adjoining tourism organisations. They plan to use social media to connect and aid joint working between businesses and the council

4. South Gloucestershire continues to work strategically with partners in destination Bristol and with the Cotswolds Conservation Board, supporting the priorities of the AONB


- destination Bristol- Bath Tourism Plus- At Bristol- Brunel’s ss Great Britain- Bristol Zoo- Bristol Airport

- Bristol Aquarium- First Great Western - First Bus - Marriott hotels- double Tree by hilton- Greenhouse B&B

- Brooks Guest house - SACO apartments

TOURISM

24|25



Healthy, educated people are paramount to the LEP’s vision

1. Local food networks2. Build on medical health

sciences e.g. Robotics Lab3. Natural health Service4. health Sector5. Low Carbon doctors6. Food for WE hospitals7. Care Farm

1. Need to ensure the population is healthy enough to access jobs

2. Transport – reducing car use will improve health because it will get people fitter and reduce pollution

3. Food – need to shift balance to the local, getting locally grown fresh food to the public

4. Growing population with more young people and more elderly people, with special health demands

5. Sickness – costing the Bristol economy between £120-240m per year, the equivalent of 10m working hours lost each year

6. Extended working lives – economic success will require employers to effectively manage the health and productivity of an ageing workforce

7. Independent living to reduce burden on health and social care

1. Local Quality of Life Surveys show widespread satisfaction with living here

2. Lifestyle and Culture – distinctive lifestyle grounded in tolerant and talented people and a centre for arts and cultural attractions

3. Natural Environment – rich and varied including the World heritage City of Bath, Severn Estuary, Avon Gorge, Mendip hills and Cotswold, AONBs and ESSIs

4. Local food systems – we are becoming a recognised leader within the UK

5. Access to parks and green spaces, opportunities for being physically active on a daily basis

6. Southmead hospital Bristol will be one of Europe’s leading hospitals when opened in 2015

7. Working through WEAhSN and ClahrcWest to harness the potential of the NhS as an economic driver

Those active here include

- North Bristol NhS Trust- University hospitals Bristol- Royal United hospital Bath- South Gloucestershire CCG- Bristol CCG- North Somerset CCG

- B&NES CCG- Bristol University- University of the West of England

- Bath University- Bath Spa University

- Further Education colleges- West of England Academic health Science Network

- Local Nature Partnership- Food Network

hEALTh Largest employer in WE at

72,400 (14%) jobs

GVA % increase 1998-2010

103.5%

GVA per FTE (2010)

£32,800EdUCATION 3rd largest employer

in WE at

51,600 (9.9%) jobs

GVA % increase 98-2010

96.1%

GVA per FTE (2010)

£40,500

healthy, educated people are paramount to the LeP’s vision. Both the health and education sectors are integral to achieving this vision, and are two of the largest employers in our area – a combined total of almost 125,000 people.

Our cross cutting interventions will help these sectors, increasing accessibility between some of our poorest areas to employment and education, allowing employees, students, teachers and visitors easier access, improving their overall quality of life. We are seeking to ensure these sectors remain buoyant as they underpin all our sectors, helping:

1. People here live longer and enjoy better health than ever before

2. Close the 9 year gap in life expectancy between the most affluent and most deprived communities

3. Changing health needs through population growth

4. Rapid growth in the number of young children in Bristol

5. Bristol’s childhood poverty rates are above average

6. Older people make a major social and economic contribution as entrepreneurs, as creatives, as carers, as volunteers to the life of the sub region

Our skill’s plans will help address some issues, particularly social deprivation, but we need to ensure our educational institutions are able to perform to the best of their ability.

1. WhO healthy City Network – UWE has coordinating role and is world-expert in this field

2. Big range of projects taking place e.g. UWE healthy Neighbourhoods

3. health and Wellbeing Strategies and Joint Strategic Needs Assessments at centre of local policy making

4. WEAhSN – 5 year license from NhS England to develop links with industry and improve health outcomes

5. Avon Longitudinal Study of Parents and Children and £23m MRC Centre for Integrated Epidemiology at University of Bristol

6. NhS – significant new investments in health research e.g. ClahrcWest, clinical research networks

7. health data and intelligence used to underpin economic development, transport and planning

8. Active travel – UK’s first Cycling City9. Workplace wellbeing initiatives – help

and support employers to promote workplace health

Achievements

WELLBEING – hEALTh & EdUCATION

26|27

Full details of the WE LEP Strategic Economic Plan can be found at www.westofenglandlep.co.uk/strategicplan

#WELEPSEP @WofEnglandLEP

Documents

STRATEGIC ECONOMIC PLAN SECTOR … … · Overview Opportunities Issues Proposals One of the 3 key centres in England alongside London and Manchester Why is the sector important to