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Auto Brands
November2016
Media Cycle: Oct 1 - 31, 2016
72
© Copyright 2016 mediaQuant, Inc.
uantThe numbers behind the news
Qmedia
This free report provides
media prominence metrics for
the top 15 entities in the
sector. For full analytics on all
sector entities, subscribe to
mediaQuant dashboards via a
free trial at mediaQuant.net
© Copyright 2016 mediaQuant, Inc.The numbers behind the news
Contact mediaQuant
License our Content
For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format,
please visit www.mediaquant.net.
Mary Senatori
www.mediaquant.net
Portland, OR 97212
About mediaQuantmediaQuant, Inc. provides businesses with analytic insight into how their brands, competitors, and
market influencers are trending in earned media. We represent earned media coverage as a simple,
comparative metric and publish it across a growing catalog of thousands of business and consumer
topics, trends, brands, and influencers discussed in traditional and social media. Using our online
dashboards, companies can benchmark the media performance of their brands alongside competitors,
track the key issues and influencers driving mindshare and market share, monitor and compare media
momentum over time, within peer groups, and across multiple traditional and social media segments,
and assign advertising value to earned media for their brand. For more information or a free 30-day trial
subscription, visit www.mediaquant.net.
Total Listing 59
Advances 29
Declines 19 Toyota 95 +1 1% 89,071
Unchanged 11 Smart 78 +2 3% 61,765
BMW 93 +0 0% 61,559
Nissan 94 +1 1% 61,261
Honda 94 +0 0% 53,438
59 +5 +8% -7 -12% Volkswagen 93 +0 0% 35,906
39 +3 +8% +9 +15% Mercedes-Benz 93 +0 0% 31,393
49 +3 +6% -2 -4% Audi 91 +0 0% 30,089
56 +3 +5% +13 +12% Porsche 86 +1 1% 13,186
59 +2 +3% -4 -8% Jeep 89 +0 0% 11,409
61 +2 +3% +2 +5% General Motors ● 92 +1 1% 11,191
66 +2 +3% +3 +2% Ford 92 -1 -1% 7,683
68 +2 +3% +7 +6% Renault 87 -1 -1% 7,360
36 +1 +3% +2 +6% Jaguar 84 +1 1% 5,030
38 +1 +3% +3 -3% Chrysler 88 +0 0% 4,542
39 +1 +3% +4 +3% Volvo 87 +0 0% 3,872
46 +1 +2% +10 +15% Mazda 82 -3 -4% 3,717
48 +1 +2% -1 - Ram ● 74 +8 12% 3,680
49 +1 +2% +5 +4% Cadillac 80 -1 -1% 3,282
YTD
ChgMost Dynamic Sectors* Close Chg.
12 mo
Chg
Science Trends
Children & Youth Advocacy Groups
NHL Teams
Quick Service Brands
Financial Services Brands
Teens and Children Trends
Online Payment Brands
Car Sharing Brands
Ground Transportation
Health & Wellness Advocacy
Online Retailers
NBA Teams
Philanthropic Foundations
NBA Players
72 - -520 MOST ACTIVE
MOST ACTIVE, TOP GAINERS AND TOP LOSERS
Auto Brands Sector● New High (Media Rating)
Sector
Media Rating
Prior Mo.
Change
Prior Yr.
Change
Sector
Close
Rating
Chg. % Chg.
MentionVolume
(100)
%Chg
49 +1 +2% +5 +4% Cadillac 80 -1 -1% 3,282
51 +1 +2% +8 +21% Lexus 81 -2 -2% 3,178
Close % Chg. Close % Chg.
Mentions
(100)
20 TOP GAINERS 20 TOP LOSERS
Ram ● 74 +8 12% Pagani 39 -8 -17% 334
Saab 67 +7 12% Maybach 46 -6 -12% 621
Tesla ● 75 +6 9% Citroen 74 -5 -6% 1,808
Daihatsu 56 +6 12% Lancia 51 -5 -9% 1,440
TATA 76 +5 7% Mazda 82 -3 -4% 3,717
Buick 78 +4 5% Rolls-Royce 79 -3 -4% 1,641
Hyundai 67 +3 5% Peugeot 77 -3 -4% 2,771
Lincoln ● 67 +3 5% Ferrari 57 -3 -5% 82
Alfa Romeo 66 +3 5% Bugatti 55 -3 -5% 824
Isuzu 63 +3 5% Lexus 81 -2 -2% 3,178
Scion 61 +3 5% Fiat 66 -2 -3% 188
Subaru 59 +3 5% Dodge 58 -2 -3% 569
Suzuki ● 81 +2 3% Acura 46 -2 -4% 320
Kia 78 +2 3% Lotus 38 -2 -5% 86
Smart 78 +2 3% Ford 92 -1 -1% 7,683
Mitsubishi Motors 73 +2 3% Renault 87 -1 -1% 7,360
Maserati 64 +2 3% Cadillac 80 -1 -1% 3,282
Hummer 56 +2 4% Lamborghini 74 -1 -1% 2,550
MINI 55 +2 4% Opel 51 -1 -2% 134
Rimac Automobili ● 31 +2 7% Honda 94 +0 0% 53,438
*Ranked by Prior Month % Change
Science Trends
Groups
61,765
1,279
1,294
2,067
422
19
1,409
1,708
1,028
340
2,970
1,268
1,718
● New High (Media Rating)Mentions
(100)
3,680
1,410
303
871
1,855
2,634
742
RatingChg.
RatingChg.
© 2016 mediaQuant, Inc., All rights reserved. | [email protected]
……………………………………………………
License our Content
For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or
printed format, please visit www.mediaquant.net.
How to Read a Report……………………………………………………i,ii
Methodology……………………………………………………
95 ▲ + 1 Toyota……………………………………………………3 55 ▼ - 3 Bugatti……………………………………………………103
94 – – Honda……………………………………………………5 55 ▲ + 2 MINI……………………………………………………105
94 ▲ + 1 Nissan……………………………………………………7 51 ▼ - 5 Lancia……………………………………………………107
93 – – BMW……………………………………………………9 51 ▼ - 1 Opel……………………………………………………109
93 – – Mercedes-Benz……………………………………………………11 46 ▼ - 2 Acura……………………………………………………111
93 – – Volkswagen……………………………………………………13 46 ▼ - 6 Maybach……………………………………………………113
92 ▼ - 1 Ford……………………………………………………15 39 ▼ - 8 Pagani……………………………………………………115
92 ▲ + 1 General Motors……………………………………………………17 38 ▼ - 2 Lotus……………………………………………………117
91 – – Audi……………………………………………………19 31 ▲ + 2 Rimac Automobili……………………………………………………119
89 – – Jeep……………………………………………………21
88 – – Chrysler……………………………………………………23
87 ▼ - 1 Renault……………………………………………………25
87 – – Volvo……………………………………………………27
86 ▲ + 1 Porsche……………………………………………………29
84 ▲ + 1 Jaguar……………………………………………………31
83 ▲ + 1 Land Rover……………………………………………………33
82 ▼ - 3 Mazda……………………………………………………35
81 ▼ - 2 Lexus……………………………………………………37
81 ▲ + 2 Suzuki……………………………………………………39
80 ▼ - 1 Cadillac……………………………………………………41
79 ▼ - 3 Rolls-Royce……………………………………………………43
78 ▲ + 4 Buick……………………………………………………45
78 – – Infiniti……………………………………………………47
78 ▲ + 2 Kia……………………………………………………49
78 ▲ + 2 Smart……………………………………………………51
77 ▼ - 3 Peugeot……………………………………………………53
76 ▲ + 5 TATA……………………………………………………55
75 ▲ + 6 Tesla……………………………………………………57
74 ▼ - 5 Citroen……………………………………………………59
74 ▲ + 1 Holden……………………………………………………61
74 ▼ - 1 Lamborghini……………………………………………………63
74 ▲ + 8 Ram……………………………………………………65
73 – – Chevrolet……………………………………………………67
73 ▲ + 1 GMC……………………………………………………69
73 ▲ + 2 Mitsubishi Motors……………………………………………………71
72 – – Aston Martin……………………………………………………73
67 ▲ + 3 Hyundai……………………………………………………75
67 ▲ + 3 Lincoln……………………………………………………77
67 ▲ + 7 Saab……………………………………………………79
66 ▲ + 3 Alfa Romeo……………………………………………………81
66 ▼ - 2 Fiat……………………………………………………83
65 ▲ + 1 Bentley……………………………………………………85
64 ▲ + 2 Maserati……………………………………………………87
63 ▲ + 3 Isuzu……………………………………………………89
61 ▲ + 3 Scion……………………………………………………91
59 ▲ + 3 Subaru……………………………………………………93
58 ▼ - 2 Dodge……………………………………………………95
57 ▼ - 3 Ferrari……………………………………………………97
56 ▲ + 6 Daihatsu……………………………………………………99
56 ▲ + 2 Hummer……………………………………………………101
72 ▲ - 1Auto Brands120 - 121
The Auto brands category covers makers of consumer automobiles.
PageSection and Summary Metrics* Section and Summary Metrics* Page
Table of Contents
How to Read a Report
Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer reports on each sector member (e.g., Chanel). We use the
Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relative rank positions for the top-15 sector members.
Sector Report Sections
Page 2
� Peer Group Growth Comparison - Who’s leading, gainrelative to their peers? This chart shows the short(12-month) topline media rating growth for each member within the quadrant a member falls in is determined by its position against theaverage, i.e., below or above the sector average for shortand long-term (vertical axis) growth respectively.
� Geographic Performance - Shows segment-level across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.
� Key-Segment Metrics and Rankings - Here we highlight segmentratings for the sector as well as rank positions within four key media segments: Global Print, Search Volume, Social Media and Online News
movements are highlighted in green and red.
How to Read a Report page summary of the trend, brand or influencer sector (e.g., Luxury Brands),
We use the Luxury Brands sector as an example.
media rating and featured and relative rank positions
Member Reports
Supporting two-page reports detailing topline and segmentrankings, and growth dynamics for each sector member. 60+ members, with new members added each month
� Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year - topline media rating average metrics: trailing 12-months and year
� Editorial Highlights - Provides commentary on noteworthy over prior periods.
�
Position - Illustrates the range of topline media ratings within the weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black).
� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 yearsfor the time-period is denoted in green and red, respectively.
�
�
Peer Group Rankings and Highs/Lows - Our Billboard™ Magazinesector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position green or red respectively, where “significant” is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member’s currentmedia rating within the high-low spread for the trailing 12or low for the 12-month period is highlighted in green or red, respectively.handle ties according to the standard competition "1224" ranking method.)
Member Performance Thumbnails - A condensed toplinethe top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.
Who’s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term
growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector
average for short-term (horizontal axis) term (vertical axis) growth respectively.
level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance.
we highlight segment-level media as well as rank positions within four key media segments: All
Online News. Significant rank
All reports
include a 2-page
sector-level
summary plus
detailed
2-page sector
member reports.
(e.g., Luxury Brands), plus 2-page detail
topline and segment-level media ratings, member. Sectors may have
bers added each month.
Here's where you get a snapshot of overall media prominence for the
for the month encircled in large font, growth metrics: prior month and year-over-year, and
months and year-to-date.
s commentary on noteworthy media rating movement
s within the sector along a point scale, showing the high and low member endpoints (in
Shows the monthly movement and aggregate growth and over the prior 4 years. All-time high and low
period is denoted in green and red, respectively.
rd™ Magazine-like ranking of members, showing current rank and movement from the prior month/year. Any
showing a significant increase or decrease in rank position is highlighted in red respectively, where “significant” is 10% or more of the total number of
the member’s current-month low spread for the trailing 12-month period. A new high
month period is highlighted in green or red, respectively. (Note we handle ties according to the standard competition "1224" ranking method.)
topline media rating summary of month performance chart, change from prior
� Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including:
Topline media rating metrics: - topline media rating for the month encircled in large font,- topline media rating growth metrics: prior month and year- topline media rating average metrics: trailing 12-months and yeardate.
Sentiment: Shows what percentage of media rating (green) vs. negative (red).
Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only).
� Position - Shows member topline media rating (in gold) relative to average (in black) along a weak-to-strong 100-point scale.
� Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media ratingAll-time high and low for the time-period is denoted in green and red, respectively.
� Core Segment Metrics - Shows the fifteen (15) segmentratings that comprise the topline media rating, along with their growth metrics.
� Expanded Segment Metrics - Shows 20+ segment-level along with their growth metrics to provide additional context and granularity.
Page 2
For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at
How To Read a Report. Copyright © 2015 mediaQuant, Inc. All rights reserved.
Member Report Here's where you get a snapshot of overall media
for the month encircled in large font, growth metrics: prior month and year-over-year,
months and year-to-
was positive
: Shows AVE for the current month and
(in gold) relative to sector point scale.
Shows the monthly movement and aggregate media rating over time.
period is denoted in green and red,
) segment-level media with their growth
level media ratings along with their growth metrics to provide additional context and
� Peer Group Growth Comparison - Who’s leading, gainlagging relative to their peers? This chart shows the shortversus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the for short-term (horizontal axis) and long-term (vertical axis) growth respectively.
� Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity.
� Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media ratinghighlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. Current topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.)
For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaQuant-benefits.pdf
. All rights reserved.
Member Report Sections
ing, falling and lagging relative to their peers? This chart shows the short-term (30-day)
growth metrics for each . Which quadrant a member falls in is determined by its
average, i.e., below or above the sector average term (vertical axis) growth
0+ media segments are highlighted segments to help graphically illustrate
Rank comparisons are provided in media rating (member
highlighted in yellow). Detail includes prior month and prior year rank and and growth metrics
month chart, with high and low media (Note we handle ties
according to the standard competition "1224" ranking method.)
Brands
Auto Brands Brands
Prior Mo. Pt. Chg.
Prior Yr. Pt. Chg.
Trailing 12-Mo Avg
YTD Avg. Rating
Auto Brands-
- 5
73
7372
�
����
For the Auto Brands sector (comprising 59 brands), the topline media rating for November 2016 is
72, a zero point change change over the prior month and a -5 change over the prior year. The
media rating maximum and minimum within the sector are held by Toyota (95) and Rimac
Automobili (31) respectively. The trailing 12-month average is 73, while the current YTD average is
73. For regional media rating metrics (and prior month change): North America reports 70 (+1 pts.)
compared to Europe's 79 (-1 pts.) and Asia Pacific's 79 (+0 pts.).
Topline Media Rating
Sector topline media rating from October, 2012 through October, 2016
Toyota Honda Nissan
�
Trailing 12-month
Topline Media Rating Charts
Mercedes-BenzBMW
� Low 72
Current Month Sector Rankings
Rank* Topline Media Rating
Top-15 Media Rating
High 8058
63
68
73
78
832012 2013 2014 2015 2016
31
Sector Average72
MaxMin 95 Extreme
(100)Weak...(0)
Moderate... Strong...
Low Close High
Toyota 94 96
Honda 94 96
Nissan 92 94
BMW 93 95 �Mo. �Mo. �Mo. �Mo. �Mo.
Mercedes-Benz 91 95
Volkswagen 92 97 12-Mo. Avg. 95 12-Mo. Avg. 95 12-Mo. Avg. 93 12-Mo. Avg. 94 12-Mo. Avg. 92
Ford 90 94 95 95 93 94 92
General Motors 88 94
Audi 90 96
Jeep 87 91
Chrysler 82 90
Renault 82 90
Volvo 84 90
Porsche 85 94
Jaguar 81 87
Land Rover 79 88 �Mo. �Mo. �Mo. �Mo. �Mo.
Mazda 81 88
Lexus 80 86 12-Mo. Avg. 94 12-Mo. Avg. 92 12-Mo. Avg. 92 12-Mo. Avg. 92 12-Mo. Avg. 89
Suzuki 66 85 94 93 92 91 89
Cadillac 79 86
Rolls-Royce 79 86
Buick 73 81
Infiniti 73 80
Kia 74 86
Smart 73 79
Peugeot 77 85
TATA 71 79
Tesla 69 76 �Mo. �Mo. �Mo. �Mo. �Mo.
Citroen 70 82
Holden 55 74 12-Mo. Avg. 88 12-Mo. Avg. 86 12-Mo. Avg. 88 12-Mo. Avg. 88 12-Mo. Avg. 84
Cur
rent
Cha
nge
Toyota Honda Nissan
1 95
Mercedes-Benz
93 93
BMW Rank* Topline Media Rating
2
94
93
+0
92 91
+1
18
- 2
12
YTD Avg.YTD Avg.
26 -5
29 - 74
29
89
�Yr. �Yr. �Yr.
+0
�Yr.�Yr.
-1
+1
+2
+0
Renault
+ 3�Yr.
-6
+0
Volvo Porsche Jaguar
87 86 84
�Yr.- 6 + 1
+0
- 2 �Yr.
+1+1
11
YTD Avg.
9 -1 91 Volkswagen
7 +1 92
81
17 -3 82
94 95
Ford
92
- 89
4
+1 94
�Yr.
-1 93
81
18 +4
-2
2
Audi
+1 87
-1
- 88
87 92
+1
- 86
+1 84
+0
JeepGeneral Motors
�Yr.
+0
YTD Avg.
78
+0
-3
-1
�Yr.
- 1 - 1
YTD Avg.
�Yr.
YTD Avg. YTD Avg.
80
YTD Avg.
- 1
+1
- 2 �Yr. +
-1
+0
4
4
-1 93
94
-
�Yr.
-1
�Yr.
12-Month
Rating Range
93
74-7
7 -4
16
12
10
+3
83
+3 78
22
+6
21 79
22 +2 78
-
14
15
+2
■ / ■ Trending Up/Down
88
Chrysler
22 +6 78
YTD Avg.
- 3
20
77
87
YTD Avg.
28 +7 75
27 76
22
Holden 55 74 12-Mo. Avg. 88 12-Mo. Avg. 86 12-Mo. Avg. 88 12-Mo. Avg. 88 12-Mo. Avg. 84
Lamborghini 74 79 89 86 87 87 84-2 YTD Avg.29 74
29 - 74
YTD Avg.YTD Avg. YTD Avg. YTD Avg.
1 © 2016 mediaQuant, All rights reserved.| [email protected] *A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red.
North America
+1
71
-1
80
+0
Regional Media Rating
Coverage Distribution (%)
2016NOVEMBER
79
79
70 Europe
Asia
Pt. Chg.
YTD Avg.
Pt. Chg.
YTD Avg.
Pt. Chg.
Media Cycle: Oct 1 - 31, 2016
Auto Brands Short (30 day) vs. Long Term (12-mo.) Comparison
36%
35%
29%
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g
Gro
wth
ToyotaHonda
NissanBMWMercedes-Benz
VolkswagenFord
General Motors
AudiJeep
Category Avg: 0
Category Avg: 0
Category Avg: -2 Category Avg: -2
Chrysler
Renault
Volvo
Porsche
Jaguar
Land Rover
Mazda
Lexus
Suzuki
Cadillac
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining+0
80
1 - 1 +1 1 - 1 -
1 +1 1 - 2 +1 1 -
3 +3 3 -1 2 +2 3 +2
3 +1 4 +3 2 -1 3 -2
5 -1 5 +2 5 +1 3 -2
5 -3 5 -1 6 -2 3 +7
7 - 5 -1 7 +5 3 +3
8 +3 5 +6 8 -1 8 -2
8 -1 9 +2 8 +15 9 -3
10 -1 9 +2 10 +5 10 -
11 - 9 +2 11 +2 10 -
11 -2 9 -5 11 +18 10 -4
13 - 9 +2 13 -6 13 +2
14 +2 9 -2 14 -4 14 +1
15 - 15 -8 15 -5 14 +1
15 +1 15 -4 16 +3 14 -
17 +1 15 -4 16 - 14 +1
18 - 15 -4 16 - 14 -1
18 +9 15 +4 16 +18 19 +1
18 - 20 +6 16 -3 19 -
Holden
Prior Yr. Growth
Suzuki Acura Mazda Land Rover
Jeep Buick Volkswagen Jaguar
TATA Chrysler Chrysler Mazda
Porsche Dodge Cadillac Peugeot
Kia MINI Volvo Volvo
Land Rover Subaru
Hyundai
Chrysler
Volkswagen
-0.2
Lamborghini
+2
Nissan Hyundai Nissan Honda
Honda BMW
Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)Rank (Current | �Prior Mo.) Rank (Current | �Prior Mo.)
YTD Avg. Rating 86
Online News
Prior Yr. Growth -0.0 Prior Yr. Growth -0.0 Prior Yr. Growth
YTD Avg. Rating
Toyota BMW Toyota
Ford Honda Smart
69
-0.2
Current
Month
-1 Prior Mo. Pt. Chg.
60 YTD Avg. Rating 68
Renault
Tesla
Volvo
Audi Volkswagen Jeep
Global Print Search Volume Social Media
Audi
Current
Month77Current
Month 86 58
YTD Avg. Rating
Current
Month
Prior Mo. Pt. Chg. +1 Prior Mo. Pt. Chg. -1 Prior Mo. Pt. Chg.
77
Porsche
General Motors
JeepGMC
Jeep
Mazda
Nissan
Mercedes-Benz
Renault
Chevrolet Ford
Chrysler
Ford
Suzuki
BMW BMW Ram Porsche
General Motors Mercedes-Benz Jaguar
Nissan
Toyota
Mercedes-Benz
Smart
Infiniti General Motors
Honda Ford Toyota
Volkswagen
AudiMercedes-Benz
Segment-Level Media Rating Metrics and Rankings
79Pt. Chg.
YTD Avg.
Audi
Gaining MomentumShort (30-day) Media Rating GrowthLosingMomentum
Category Avg: 0-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
Gaining
18 - 20 +6 16 -3 19 -Suzuki Acura Mazda Land Rover
© 2016 mediaQuant, All rights reserved. | [email protected] 2A positive or negative rank change of +/- 6 positions or greater is highlighted in green or red.
Sentiment Breakout
Toyota's topline media rating for November 2016 is 95, a +1 change over the prior
month value of 94 and a -1 change over the prior-year media rating of 96. This
compares favorably to the Auto Brands sector media rating average of 72. Toyota's
media rating max and min for the trailing 12-month period are 96 in October 2016 and 94
in November 2015.
Advertising Value: Toyota's media rating of 95 translates into a current month AVE of
$89,859,071, with a trailing 12-month total of $829,270,603.
Ranking: Within the Auto Brands sector, Toyota is currently ranked no.1, showing no
measurable rank change over the prior month. Year-over-year, Toyota experienced no
change in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Toyota is in the Falling
quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth
and a -1 change in long term (prior year) growth, versus the sector average.
+1
95
95YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Toyota Brands
�
$89,859,071 $829,270,603Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
95-1 �
94
99
1042012 2013 2014 2015 2016
93% 7%
95
Sector Average72
Toyota
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 98 ����
96 98 97 95 100 97 92 - 89
96 97 98 94 100 96 89 - 87
96 97 98 95 98 96 98 - 95
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 93 97 +1 95 97 96 +1
89 97 +2 # 94 96 96 +1
96 97 +1 # 93 97 95 +1
99 100 - # 97 98 97 -1
# 94 97 97 +2
89 97 +3 # 93 96 96 +2
92 96 - # 92 96 94 +2
85 96 +2
93 96 96 +2
# 74 91 91 +3
95 98 - - 99 (equal) 99 99 -
97 98 +1 - 94 96 94 -
94 98 +1 # 91 95 95 +1
92 99 - # 95 97 97 +1
96 98 - # 94 97 97 +2
Low 93
95 97
96
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
93
96
93
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
1%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
96 96
95 94 92
96
94 96
94
95 97
97 Current Month
#
#
-
Online News
-6%
1%
100 2%
98#
#
-
-
95
12-Month Rating Range
Asia
Forums
Regional Print Metrics
-
#
Europe
# Blogs
Search Volume
#
1%
1%
Top Business
Top Consumer
North America 96
4%
0%
96South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-1%
0%97
Close Chg.
Top Business
94
Chg.
-3% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
94 -3%
0%
1%
-1%
Top Healthcare
Top Industrial
Top Services
0%
2%
Top Technology 1%
0%
92
93
89
1%
96 1%
1%
-6%
Top Industry
-3%
1%
-3%
Industry-Specific Media
Broadcast
74
79
84
89
94
96 98 - # 94 97 97 +2- 1%Top Business
3 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 96 0%
�Yr.
�Mo
-3%
+1%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. +1%
�Yr. -5%
�Mo +1%
�Mo. +2%
Online News
Toyota within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
94
91
97
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Toyota
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
1 95
95
-7%
+1
Toyota +01 1
Cur
rent
+1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-3%
+0%
+2%
r Yr.
-1%95
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+2%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +1%
�Yr. +1%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
97
96
100
94
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 4
Sentiment Breakout
Honda's topline media rating for November 2016 is 94, no measurable change over the
prior month value of 94 and a moderate -2 change over the prior-year media rating of
96. This compares favorably to the Auto Brands sector media rating average of 72.
Honda's media rating max and min for the trailing 12-month period are 96 in September
2016 and 94 in October 2016.
Advertising Value: Honda's media rating of 94 translates into a current month AVE of
$58,960,790, with a trailing 12-month total of $631,547,663.
Ranking: Within the Auto Brands sector, Honda is currently ranked no.2, showing a
negligible -1 rank change over the prior month. Year-over-year, Honda experienced a
loss of -1 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Honda is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a moderate -2 change in long term (prior year) growth, versus the sector average.
─
95
95
YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Honda Brands
�
$58,960,790 $631,547,663Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
94-2 �
90
95
1002012 2013 2014 2015 2016
82% 18%
94
Sector Average72
Honda
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 97 ����
95 97 97 93 100 96 89 - 89
94 96 97 91 99 96 93 - 90
95 97 97 93 99 97 97 - 95
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 94 97 -1 94 96 95 +1
92 96 -1 # 93 95 95 +2
95 98 - # 91 96 93 +2
99 100 +1 - 96 99 97 -
# 91 97 96 +1
89 97 -4 # 91 94 94 +1
94 97 -3 # 89 94 92 +2
87 96 -1
91 94 94 +1
# 78 90 89 +2
94 98 +2 # 98 99 99 +1
96 97 +1 - 92 95 93 -
93 99 - # 89 93 92 +1
90 98 +4 # 92 96 95 +2
94 96 +1 # 91 97 96 +1
Low 88
95 95
96
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
94
96
97
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
1%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
93 96
95 93 95
94
95 93
94
93 97
96 Current Month
#
-
#
Online News
-8%
-1%
100 1%
97#
-
#
#
95
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
# Blogs
Search Volume
#
0%
2%
Top Business
Top Consumer
North America 95
1%
0%
95South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
0%
0%96
Close Chg.
Top Business
94
Chg.
-3% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
94 -3%
0%
0%
-1%
Top Healthcare
Top Industrial
Top Services
0%
3%
Top Technology 1%
-1%
89
94
89
0%
96 0%
1%
-6%
Top Industry
-2%
1%
-1%
Industry-Specific Media
Broadcast
70
75
80
85
90
94 96 +1 # 91 97 96 +1# 0%Top Business
5 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 95 0%
�Yr.
�Mo
-3%
-2%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -1%
�Yr. -5%
�Mo +0%
�Mo. -1%
Online News
Honda within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
94
91
96
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th Honda
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
2 94
95
-7%
+1
Honda -11 1
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-1%
+1%
+1%
r Yr.
-2%95
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+2%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +2%
�Yr. +1%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
96
95
100
92
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 6
Sentiment Breakout
Nissan's topline media rating for November 2016 is 94, a +1 change over the prior
month value of 93 and no measurable change over the prior-year media rating of 94.
This compares favorably to the Auto Brands sector media rating average of 72. Nissan's
media rating max and min for the trailing 12-month period are 94 in October 2016 and 92
in January 2016.
Advertising Value: Nissan's media rating of 94 translates into a current month AVE of
$83,056,850, with a trailing 12-month total of $389,276,586.
Ranking: Within the Auto Brands sector, Nissan is currently ranked no.2, showing a
negligible +1 rank change over the prior month. Year-over-year, Nissan experienced a
gain of +1 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Nissan is in the Falling
quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth
and no measurable long term (prior year) growth, versus the sector average.
+1
93
93YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Nissan Brands
�
$83,056,850 $389,276,586Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
94+0 �
93
98
1032012 2013 2014 2015 2016
91% 9%
94
Sector Average72
Nissan
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 97 ����
92 96 98 92 96 97 87 - 85
92 95 96 89 97 96 88 - 85
91 95 96 88 98 96 96 - 93
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 90 95 - 92 95 95 +2
88 94 +1 - 92 94 94 -
93 97 +1 # 87 93 92 +3
96 100 -1 # 96 98 98 +2
# 92 97 97 +1
84 95 -1 - 89 93 93 -
89 94 +1 # 85 95 94 +7
78 91 -
89 93 93 -
# 69 90 85 +6
94 96 -1 - 98 99 99 -
94 97 +1 # 90 95 93 -2
95 98 -1 # 87 95 92 -3
90 98 -2 # 92 96 93 -3
92 94 - # 92 97 97 +1
Low 92
97 93
96
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
92
94
91
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
2%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
92 92
96 93 93
93
98 96
94
90 -
97 Current Month
#
#
#
Online News
-9%
1%
96 -2%
96#
#
#
-
97
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
-
Europe
# Blogs
Search Volume
#
5%
1%
Top Business
Top Consumer
North America 92
3%
1%
96South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
2%
5%97
Close Chg.
Top Business
92
Chg.
15% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
94 -
3%
1%
1%
Top Healthcare
Top Industrial
Top Services
1%
10%
Top Technology 3%
3%
87
92
85
5%
95 1%
3%
-9%
Top Industry
-2%
3%
4%
Industry-Specific Media
Broadcast
73
78
83
88
93
92 94 - # 92 97 97 +1- 5%Top Business
7 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 92 1%
�Yr.
�Mo
-
+0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. +1%
�Yr. -6%
�Mo +1%
�Mo. +1%
Online News
Nissan within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
94
88
97
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Nissan
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
2 94
95
-7%
+1
Nissan +13 3
Cur
rent
+1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
+4%
-1%
-2%
r Yr.
0%93
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+7%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +0%
�Yr. +2%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
97
94
96
94
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 8
Sentiment Breakout
BMW's topline media rating for November 2016 is 93, no measurable change over the
prior month value of 93 and a -1 change over the prior-year media rating of 94. This
compares favorably to the Auto Brands sector media rating average of 72. BMW's media
rating max and min for the trailing 12-month period are 95 in July 2016 and 93 in
November 2015.
Advertising Value: BMW's media rating of 93 translates into a current month AVE of
$59,970,455, with a trailing 12-month total of $700,995,851.
Ranking: Within the Auto Brands sector, BMW is currently ranked no.4, showing a
negligible -1 rank change over the prior month. Year-over-year, BMW experienced a
loss of -1 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, BMW is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a -1 change in long term (prior year) growth, versus the sector average.
─
94
94YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
BMW Brands
�
$59,970,455 $700,995,851Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
93-1 �
92
97
1022012 2013 2014 2015 2016
82% 18%
93
Sector Average72
BMW
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 97 ����
90 94 97 90 96 96 93 - 86
90 94 97 91 96 96 93 - 87
91 94 97 87 96 96 97 - 94
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 93 96 - 93 95 93 -1
91 96 -1 - 92 94 92 -
96 97 - # 89 93 90 -1
95 97 - - 97 98 97 -
# 92 96 92 -1
92 97 - - 90 94 90 -
95 97 -1 # 87 93 91 +2
83 94 -1
90 94 90 -
- 71 85 71 -
92 95 - - 98 99 98 -
94 96 - # 90 93 91 -1
97 98 - # 90 96 91 -2
88 96 - # 92 96 94 -1
89 93 - # 92 96 92 -1
Low 90
97 94
97
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
95
97
96
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
0%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
94 93
93 90 96
90
97 95
95
91 97
92 Current Month
#
-
-
Online News
-4%
0%
96 0%
94-
-
-
-
97
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
- Blogs
Search Volume
#
-1%
0%
Top Business
Top Consumer
North America 90
-1%
-1%
92South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
0%
3%96
Close Chg.
Top Business
94
Chg.
-2% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
95 -2%
1%
0%
0%
Top Healthcare
Top Industrial
Top Services
0%
-11%
Top Technology 1%
0%
93
95
86
-1%
93 -1%
-1%
-9%
Top Industry
-2%
-1%
3%
Industry-Specific Media
Broadcast
72
77
82
87
92
89 93 - # 92 96 92 -1- -1%Top Business
9 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 90 -1%
�Yr.
�Mo
-2%
-1%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. +0%
�Yr. -5%
�Mo +0%
�Mo. -1%
Online News
BMW within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
95
91
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
BMW
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
4 93
95
-7%
+1
BMW -13 3
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
+3%
+0%
+0%
r Yr.
-1%94
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+2%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +0%
�Yr. +0%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
96
92
96
91
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 10
Sentiment Breakout
Mercedes-Benz's topline media rating for November 2016 is 93, no measurable change
over the prior month value of 93 and a -1 change over the prior-year media rating of 94.
This compares favorably to the Auto Brands sector media rating average of 72.
Mercedes-Benz's media rating max and min for the trailing 12-month period are 95 in
September 2016 and 91 in April 2016.
Advertising Value: Mercedes-Benz's media rating of 93 translates into a current month
AVE of $47,725,112, with a trailing 12-month total of $240,792,791.
Ranking: Within the Auto Brands sector, Mercedes-Benz is currently ranked no.4,
showing a negligible -1 rank change over the prior month. Year-over-year, Mercedes-
Benz experienced a loss of -1 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Mercedes-Benz is in the
Falling quadrant vis-à-vis its peers, showing no measurable short term (prior month)
growth and a -1 change in long term (prior year) growth, versus the sector average.
─
92
92YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Mercedes-Benz Brands
�
$47,725,112 $240,792,791Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
93-1 �
92
97
1022012 2013 2014 2015 2016
100% 0%
93
Sector Average72
Mercedes-Benz
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 96 ����
95 98 98 92 97 96 85 - 76
91 97 98 93 98 93 84 - 76
90 94 97 91 100 94 95 - 85
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 86 94 - 93 96 96 +1
86 94 - # 91 95 95 +1
93 97 +3 # 89 94 92 -1
94 99 -1 - 97 99 98 -
# 88 98 98 +1
78 95 +1 - 88 92 92 -
87 91 +1 # 93 97 97 +1
68 88 -
88 92 92 -
# 68 85 80 +1
94 97 +1 - 98 99 98 -
95 98 +1 # 89 97 92 -1
97 98 -1 - 84 91 91 -
93 98 +2 - 93 98 95 -
91 96 +4 # 88 98 98 +1
Low 91
97 95
97
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
88
92
87
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
2%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
93 97
97 92 88
92
98 95
88
91 91
98 Current Month
#
#
#
Online News
-11%
2%
97 -3%
98#
#
#
#
97
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
-
Europe
# Blogs
Search Volume
-
1%
2%
Top Business
Top Consumer
North America 95
2%
6%
98South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
1%
1%96
Close Chg.
Top Business
88
Chg.
-5% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
88 -3%
2%
4%
0%
Top Healthcare
Top Industrial
Top Services
0%
0%
Top Technology 3%
2%
85
88
76
1%
97 3%
1%
-11%
Top Industry
-4%
1%
2%
Industry-Specific Media
Broadcast
72
77
82
87
92
91 96 +4 # 88 98 98 +1# 1%Top Business
11 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 95 6%
�Yr.
�Mo
-3%
+1%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. +2%
�Yr. -9%
�Mo +3%
�Mo. +0%
Online News
Mercedes-Benz within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
88
83
96
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Mercedes-Benz
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
4 93
95
-7%
+1
Mercedes-Benz -13 3
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
+2%
-1%
-3%
r Yr.
-1%92
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+1%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +1%
�Yr. +2%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
96
95
97
97
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 12
Sentiment Breakout
Volkswagen's topline media rating for November 2016 is 93, no measurable change over
the prior month value of 93 and a moderate +3 change over the prior-year media rating
of 90. This compares favorably to the Auto Brands sector media rating average of 72.
Volkswagen's media rating max and min for the trailing 12-month period are 97 in
November 2015 and 90 in October 2015.
Advertising Value: Volkswagen's media rating of 93 translates into a current month AVE
of $50,696,632, with a trailing 12-month total of $646,341,402.
Ranking: Within the Auto Brands sector, Volkswagen is currently ranked no.4, showing a
negligible -1 rank change over the prior month. Year-over-year, Volkswagen
experienced a large gain of +11 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Volkswagen is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a moderate +3 change in long term (prior year) growth, versus the sector average.
─
94
94YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Volkswagen Brands
�
$50,696,632 $646,341,402Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
93+3 �
92
97
1022012 2013 2014 2015 2016
90% 10%
93
Sector Average72
Volkswagen
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 98 ����
93 94 96 94 97 96 83 - 81
95 95 97 93 96 94 83 - 81
98 97 99 98 96 97 97 - 1
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 86 96 +1 95 98 95 -1
88 95 +2 # 94 97 94 -1
94 98 +2 # 92 97 94 +1
95 98 +1 # 96 98 96 -1
# 97 99 97 -1
60 96 - # 93 96 93 -2
87 95 - # 91 98 94 -2
73 92 -
93 96 93 -2
# 82 93 83 -4
94 98 -1 - 99 (equal) 99 99 -
93 97 -1 # 92 96 92 -3
97 99 -1 # 89 95 92 -2
93 98 -1 # 94 97 94 -2
92 98 -2 # 97 99 97 -1
Low 90
97 94
99
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
87
97
87
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
-4%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
98 99
98 95 89
93
98 96
91
97 95
97 Current Month
#
#
#
Online News
-14%
-1%
97 1%
94#
#
#
#
97
12-Month Rating Range
Asia
Forums
Regional Print Metrics
-
-
Europe
- Blogs
Search Volume
#
-2%
-4%
Top Business
Top Consumer
North America 93
-3%
-5%
95South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-3%
-4%96
Close Chg.
Top Business
89
Chg.
11% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
91 -4%
-3%
-3%
-2%
Top Healthcare
Top Industrial
Top Services
-1%
-11%
Top Technology -5%
-5%
83
87
81
-2%
95 -3%
-4%
8000%
Top Industry
-10%
-4%
-5%
Industry-Specific Media
Broadcast
72
77
82
87
92
92 98 -2 # 97 99 97 -1# -2%Top Business
13 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 93 -5%
�Yr.
�Mo
-4%
+0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -1%
�Yr. +29%
�Mo +2%
�Mo. +2%
Online News
Volkswagen within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
91
84
96
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Volkswagen
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
4 93
95
-7%
+1
Volkswagen -13 15
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-5%
+1%
+1%
r Yr.
3%94
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
-2%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo -1%
�Yr. -4%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
96
94
97
94
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 14
Sentiment Breakout
Ford's topline media rating for November 2016 is 92, a -1 change over the prior month
value of 93 and a moderate +2 change over the prior-year media rating of 90. This
compares favorably to the Auto Brands sector media rating average of 72. Ford's media
rating max and min for the trailing 12-month period are 94 in September 2016 and 90 in
October 2015.
Advertising Value: Ford's media rating of 92 translates into a current month AVE of
$11,134,471, with a trailing 12-month total of $137,735,339.
Ranking: Within the Auto Brands sector, Ford is currently ranked no.7, showing a
moderate -4 rank change over the prior month. Year-over-year, Ford experienced a
notable gain of +8 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Ford is in the Falling
quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth
and a moderate +2 change in long term (prior year) growth, versus the sector average.
-1
92
93YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Ford Brands
�
$11,134,471 $137,735,339Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
92+2 �
87
92
972012 2013 2014 2015 2016
85% 15%
92
Sector Average72
Ford
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 94 ����
97 93 98 96 99 90 85 - 81
98 94 98 98 99 89 82 - 80
98 96 98 97 99 76 68 - 74
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 78 89 - 94 97 96 -
70 88 -1 # 95 97 96 -1
76 91 +1 # 96 98 96 -2
99 100 - - 98 99 98 -
- 96 98 98 -
76 94 +3 # 95 97 96 -1
71 81 -4 - 95 97 97 -
71 83 +1
95 97 96 -1
# 86 93 92 -1
95 97 -1 - 99 (equal) 99 99 -
93 96 -1 - 96 99 97 -
97 98 -1 # 93 97 94 -3
93 98 - # 96 98 97 -1
97 98 -1 - 96 98 98 -
Low 84
97 97
98
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
73
69
77
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
1%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
97 98
98 97 87
96
98 98
86
96 71
98 Current Month
#
#
-
Online News
25%
18%
99 0%
93#
#
-
#
97
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
# Blogs
Search Volume
#
0%
0%
Top Business
Top Consumer
North America 97
1%
-1%
98South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
0%
-1%90
Close Chg.
Top Business
86
Chg.
13% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
86 21%
2%
-3%
-1%
Top Healthcare
Top Industrial
Top Services
0%
2%
Top Technology 0%
0%
85
73
81
0%
96 -1%
0%
9%
Top Industry
6%
0%
1%
Industry-Specific Media
Broadcast
67
72
77
82
87
97 98 -1 - 96 98 98 -# 0%Top Business
15 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 97 -1%
�Yr.
�Mo
+21%
+0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. +18%
�Yr. +14%
�Mo +1%
�Mo. -1%
Online News
Ford within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
86
80
90
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Ford
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
7 92
95
-7%
+1
Ford -43 15
Cur
rent
-1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
+1%
+0%
+0%
r Yr.
2%93
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+0%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo -1%
�Yr. +1%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
90
96
99
97
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 16
Sentiment Breakout
General Motors' topline media rating for November 2016 is 92, a +1 change over the
prior month value of 91 and a +1 change over the prior-year media rating of 91. This
compares favorably to the Auto Brands sector media rating average of 72. General
Motors' media rating max and min for the trailing 12-month period are 94 in January
2016 and 88 in November 2015.
Advertising Value: General Motors' media rating of 92 translates into a current month
AVE of $13,579,210, with a trailing 12-month total of $220,769,938.
Ranking: Within the Auto Brands sector, General Motors is currently ranked no.7,
showing a negligible +1 rank change over the prior month. Year-over-year, General
Motors experienced a notable gain of +5 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, General Motors are in the
Falling quadrant vis-à-vis its peers, showing a +1 change in short term (prior month)
growth and a +1 change in long term (prior year) growth, versus the sector average.
+1
92
92YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
General Motors Brands
�
$13,579,210 $220,769,938Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
92+1 �
88
93
982012 2013 2014 2015 2016
100% 0%
92
Sector Average72
General Motors
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 94 ����
96 93 91 94 94 93 86 - 85
83 90 93 95 93 93 88 - 83
96 94 93 96 94 91 82 - 91
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 82 93 - 90 96 92 -2
84 97 - # 91 95 93 +1
82 94 - # 93 97 94 -1
93 98 +1 # 88 94 91 -2
# 95 98 96 -1
78 94 -2 - 91 96 94 -
67 99 - # 82 95 86 -6
77 87 +2
91 96 94 -
# 80 94 89 +1
89 94 +5 # 98 99 98 -1
90 94 +3 # 92 96 95 +1
87 92 - # 90 97 93 +1
92 98 +2 # 91 97 94 +1
83 97 +13 # 95 98 96 -1
Low 85
89 94
92
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
98
67
98
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
-1%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
94 97
97 94 97
94
89 93
97
95 90
96 Current Month
#
-
#
Online News
5%
2%
94 0%
93#
-
#
#
89
12-Month Rating Range
Asia
Forums
Regional Print Metrics
-
#
Europe
# Blogs
Search Volume
-
-1%
0%
Top Business
Top Consumer
North America 96
1%
0%
97South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-2%
-2%93
Close Chg.
Top Business
92
Chg.
7% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
97 8%
-2%
-1%
-3%
Top Healthcare
Top Industrial
Top Services
-1%
-2%
Top Technology -1%
0%
86
98
85
-1%
94 0%
-1%
-7%
Top Industry
46%
-1%
-7%
Industry-Specific Media
Broadcast
68
73
78
83
88
83 97 +13 # 95 98 96 -1# -1%Top Business
17 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 96 0%
�Yr.
�Mo
+8%
+0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. +2%
�Yr. +13%
�Mo +0%
�Mo. +0%
Online News
General Motors within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
97
90
93
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
General Motors
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
7 92
95
-7%
+1
General Motors +18 12
Cur
rent
+1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-7%
+1%
+0%
r Yr.
1%92
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
-7%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +1%
�Yr. -1%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
93
93
94
86
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 18
Sentiment Breakout
Audi's topline media rating for November 2016 is 91, no measurable change over the
prior month value of 91 and a moderate -3 change over the prior-year media rating of
94. This compares favorably to the Auto Brands sector media rating average of 72.
Audi's media rating max and min for the trailing 12-month period are 96 in November
2015 and 90 in October 2016.
Advertising Value: Audi's media rating of 91 translates into a current month AVE of
$39,855,836, with a trailing 12-month total of $358,009,428.
Ranking: Within the Auto Brands sector, Audi is currently ranked no.9, showing a
negligible -1 rank change over the prior month. Year-over-year, Audi experienced a
notable loss of -6 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Audi is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a moderate -3 change in long term (prior year) growth, versus the sector average.
─
92
91
YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Audi Brands
�
$39,855,836 $358,009,428Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
91-3 �
92
97
1022012 2013 2014 2015 2016
93% 7%
91
Sector Average72
Audi
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 96 ����
90 92 96 88 98 96 83 - 80
89 93 97 84 97 95 85 - 82
91 93 97 89 100 97 96 - 91
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 89 96 -1 88 96 92 +1
88 94 -1 # 88 93 92 +2
95 97 +1 # 82 94 88 +4
96 100 +1 # 96 97 96 -1
- 88 97 92 -
83 96 -2 # 85 92 90 +3
92 96 -2 # 80 95 88 +3
75 93 -2
85 92 90 +3
# 57 81 81 +23
92 94 - - 98 99 98 -
91 95 -1 # 86 92 88 -1
96 97 -1 # 85 92 90 -2
90 95 +1 # 87 93 93 +2
85 95 +1 - 88 97 92 -
Low 90
96 93
97
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
92
96
94
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
0%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
92 94
92 87 93
90
97 91
92
90 95
92 Current Month
#
#
#
Online News
-14%
-1%
98 -2%
92#
#
#
#
96
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
# Blogs
Search Volume
#
-2%
1%
Top Business
Top Consumer
North America 90
-1%
-1%
95South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-1%
-1%96
Close Chg.
Top Business
90
Chg.
-6% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
92 -3%
-1%
-1%
-1%
Top Healthcare
Top Industrial
Top Services
-1%
9%
Top Technology 2%
-2%
83
92
80
-2%
93 -1%
0%
-12%
Top Industry
-4%
0%
-2%
Industry-Specific Media
Broadcast
72
77
82
87
92
85 95 +1 - 88 97 92 -# -2%Top Business
19 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 90 -1%
�Yr.
�Mo
-3%
-2%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -1%
�Yr. -10%
�Mo +1%
�Mo. -1%
Online News
Audi within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
92
85
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th Audi
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
9 91
95
-7%
+1
Audi -18 3
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-2%
+1%
-2%
r Yr.
-3%91
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+3%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +2%
�Yr. +0%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
96
92
98
88
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 20
Sentiment Breakout
Jeep's topline media rating for November 2016 is 89, no measurable change over the
prior month value of 89 and a moderate -2 change over the prior-year media rating of
91. This compares favorably to the Auto Brands sector media rating average of 72.
Jeep's media rating max and min for the trailing 12-month period are 91 in June 2016
and 87 in April 2016.
Advertising Value: Jeep's media rating of 89 translates into a current month AVE of
$8,908,677, with a trailing 12-month total of $159,939,694.
Ranking: Within the Auto Brands sector, Jeep is currently ranked no.10, showing no
measurable rank change over the prior month. Year-over-year, Jeep experienced a
moderate gain of +2 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Jeep is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a moderate -2 change in long term (prior year) growth, versus the sector average.
─
89
89YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Jeep Brands
�
$8,908,677 $159,939,694Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
89-2 �
90
1002012 2013 2014 2015 2016
100% 0%
89
Sector Average72
Jeep
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 94 ����
89 90 92 90 96 93 86 - 85
87 92 92 87 98 93 87 - 85
90 91 93 88 97 94 94 - 92
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 88 94 -1 85 92 88 -
86 94 -2 # 84 90 87 +1
91 97 - # 84 93 90 +3
94 99 -2 - 91 95 92 -
# 80 92 87 +7
82 95 -1 # 80 87 85 +5
90 95 - # 66 93 81 -8
76 90 -
80 87 85 +5
# 57 82 76 +18
88 91 - - 95 96 96 -
90 93 -2 # 75 84 77 +2
87 90 - # 79 88 85 -3
85 94 -3 # 78 87 87 +2
86 91 +2 # 80 92 87 +7
Low 75
88 87
89
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
90
95
90
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
-1%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
85 89
80 80 88
85
88 85
86
85 96
87 Current Month
#
-
#
Online News
-9%
-1%
96 -1%
90#
-
#
#
88
12-Month Rating Range
Asia
Forums
Regional Print Metrics
-
-
Europe
# Blogs
Search Volume
#
-2%
2%
Top Business
Top Consumer
North America 89
-1%
-1%
91South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-1%
2%93
Close Chg.
Top Business
89
Chg.
-6% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
86 -10%
-2%
-1%
-1%
Top Healthcare
Top Industrial
Top Services
0%
-5%
Top Technology 5%
-5%
86
90
85
-2%
90 0%
0%
-8%
Top Industry
-5%
0%
-9%
Industry-Specific Media
Broadcast
60
70
80
86 91 +2 # 80 92 87 +7# -2%Top Business
21 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 89 -1%
�Yr.
�Mo
-10%
+0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -1%
�Yr. -7%
�Mo +0%
�Mo. -2%
Online News
Jeep within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
86
87
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th Jeep
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
10 89
95
-7%
+1
Jeep +010 12
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-9%
-2%
-1%
r Yr.
-2%89
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
-10%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +1%
�Yr. -1%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
93
87
96
81
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 22
Sentiment Breakout
Chrysler's topline media rating for November 2016 is 88, no measurable change over the
prior month value of 88 and a notable -6 change over the prior-year media rating of 94.
This compares favorably to the Auto Brands sector media rating average of 72.
Chrysler's media rating max and min for the trailing 12-month period are 94 in October
2015 and 82 in December 2015.
Advertising Value: Chrysler's media rating of 88 translates into a current month AVE of
$4,407,844, with a trailing 12-month total of $51,751,919.
Ranking: Within the Auto Brands sector, Chrysler is currently ranked no.11, showing no
measurable rank change over the prior month. Year-over-year, Chrysler experienced a
notable loss of -8 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Chrysler is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a notable -6 change in long term (prior year) growth, versus the sector average.
─
88
89YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Chrysler Brands
�
$4,407,844 $51,751,919Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
88-6 �
95
1052012 2013 2014 2015 2016
100% 0%
88
Sector Average72
Chrysler
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 95 ����
95 84 89 93 95 91 81 - 80
93 86 89 90 96 89 80 - 83
97 91 94 97 94 97 93 - 91
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 70 91 - 89 93 92 +2
84 92 - - 91 94 91 -
88 93 +2 # 90 94 93 +3
10 99 -1 - 87 91 89 -
# 94 97 97 +1
76 90 +1 - 91 96 92 -
71 84 - - 79 92 88 -
71 88 -3
91 96 92 -
# 84 94 84 -3
90 94 - - 97 98 98 -
82 90 -2 # 90 96 90 -2
89 95 +3 # 86 95 91 +2
94 97 -1 # 91 96 92 +1
93 96 +2 # 94 97 97 +1
Low 82
92 92
96
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
71
83
71
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
-5%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
96 98
96 92 85
92
89 91
85
96 95
97 Current Month
#
#
#
Online News
-13%
-6%
95 1%
84#
#
#
#
92
12-Month Rating Range
Asia
Forums
Regional Print Metrics
-
#
Europe
# Blogs
Search Volume
-
-1%
-4%
Top Business
Top Consumer
North America 95
-2%
-2%
94South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-5%
-4%91
Close Chg.
Top Business
84
Chg.
-9% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
85 -11%
-4%
-8%
-4%
Top Healthcare
Top Industrial
Top Services
-1%
-10%
Top Technology -3%
-5%
81
71
80
-1%
91 -4%
-4%
-12%
Top Industry
-14%
-4%
-6%
Industry-Specific Media
Broadcast
65
75
85
93 96 +2 # 94 97 97 +1# -1%Top Business
23 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 95 -2%
�Yr.
�Mo
-11%
-1%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -6%
�Yr. -13%
�Mo +2%
�Mo. +0%
Online News
Chrysler within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
85
77
91
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Chrysler
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
11 88
95
-7%
+1
Chrysler +011 3
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-6%
-1%
+1%
r Yr.
-6%89
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+0%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +0%
�Yr. -5%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
91
91
95
88
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 24
Sentiment Breakout
Renault's topline media rating for November 2016 is 87, a -1 change over the prior
month value of 88 and no measurable change over the prior-year media rating of 87.
This compares favorably to the Auto Brands sector media rating average of 72.
Renault's media rating max and min for the trailing 12-month period are 90 in January
2016 and 82 in June 2016.
Advertising Value: Renault's media rating of 87 translates into a current month AVE of
$9,954,007, with a trailing 12-month total of $170,167,209.
Ranking: Within the Auto Brands sector, Renault is currently ranked no.12, showing a
negligible -1 rank change over the prior month. Year-over-year, Renault experienced a
notable gain of +7 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Renault is in the Falling
quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth
and no measurable long term (prior year) growth, versus the sector average.
-1
86
86YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Renault Brands
�
$9,954,007 $170,167,209Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
87+0 �
88
982012 2013 2014 2015 2016
91% 9%
87
Sector Average72
Renault
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 91 ����
83 96 95 77 88 93 72 - 71
75 94 95 67 89 94 85 - 75
67 92 92 67 93 94 95 - 87
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 82 92 -4 80 93 90 +1
77 92 - - 81 92 90 -
93 96 -1 # 46 85 77 +10
87 94 -1 - 93 95 95 -
# 81 97 95 +1
70 95 -13 # 76 92 89 -2
87 96 -8 # 68 97 91 -6
68 86 -4
76 92 89 -2
# 65 84 74 -10
87 93 +4 - 97 98 98 -
92 96 +2 # 30 90 85 -3
95 97 - # 77 92 90 -2
88 97 +7 # 84 93 90 +1
67 85 +8 # 81 97 95 +1
Low 73
96 90
95
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
88
88
96
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
6%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
88 90
94 91 84
89
96 89
84
85 91
95 Current Month
#
#
#
Online News
-24%
-1%
88 -5%
96#
-
#
#
96
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
# Blogs
Search Volume
-
6%
2%
Top Business
Top Consumer
North America 83
10%
24%
97South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
3%
15%93
Close Chg.
Top Business
83
Chg.
-9% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
84 -8%
6%
4%
1%
Top Healthcare
Top Industrial
Top Services
1%
3%
Top Technology 10%
5%
72
88
71
6%
93 8%
5%
-18%
Top Industry
0%
5%
15%
Industry-Specific Media
Broadcast
58
68
78
67 85 +8 # 81 97 95 +1# 6%Top Business
25 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 83 24%
�Yr.
�Mo
-8%
-10%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -1%
�Yr. -14%
�Mo -1%
�Mo. +0%
Online News
Renault within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
84
77
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Renault
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
12 87
95
-7%
+1
Renault -111 19
Cur
rent
-1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
+15%
-1%
-5%
r Yr.
0%86
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
-7%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +0%
�Yr. +6%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
93
90
88
91
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 26
Sentiment Breakout
Volvo's topline media rating for November 2016 is 87, no measurable change over the
prior month value of 87 and a moderate -2 change over the prior-year media rating of
89. This compares favorably to the Auto Brands sector media rating average of 72.
Volvo's media rating max and min for the trailing 12-month period are 90 in August 2016
and 84 in October 2015.
Advertising Value: Volvo's media rating of 87 translates into a current month AVE of
$3,835,089, with a trailing 12-month total of $97,640,544.
Ranking: Within the Auto Brands sector, Volvo is currently ranked no.12, showing a
negligible +1 rank change over the prior month. Year-over-year, Volvo experienced a
notable gain of +5 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Volvo is in the Falling
quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and
a moderate -2 change in long term (prior year) growth, versus the sector average.
─
88
87YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Volvo Brands
�
$3,835,089 $97,640,544Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
87-2 �
94
1042012 2013 2014 2015 2016
100% 0%
87
Sector Average72
Volvo
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 93 ����
82 91 91 83 94 90 80 - 76
85 91 92 84 93 91 81 - 77
80 90 91 75 93 94 95 - 88
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 84 94 +1 82 92 89 -
83 95 +3 - 84 91 89 -
90 96 -1 # 58 88 83 -1
91 98 +1 # 90 94 91 -1
# 84 94 90 -1
77 94 -1 - 85 91 89 -
79 91 +3 # 79 88 87 +5
71 89 -1
85 91 89 -
# 66 82 66 -5
87 92 - # 97 99 99 +1
89 93 - # 84 92 92 +4
92 95 - - 83 96 93 -
85 93 +5 # 90 97 94 -1
78 90 -3 # 84 94 90 -1
Low 81
94 94
94
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
82
91
79
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
1%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
94 87
91 89 83
89
94 95
86
88 94
90 Current Month
#
#
#
Online News
-16%
-4%
94 1%
91-
-
#
#
94
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
# Blogs
Search Volume
#
3%
0%
Top Business
Top Consumer
North America 82
1%
3%
93South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
0%
11%90
Close Chg.
Top Business
85
Chg.
-8% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
86 -9%
2%
1%
0%
Top Healthcare
Top Industrial
Top Services
2%
-11%
Top Technology 2%
6%
80
82
76
3%
90 1%
1%
-14%
Top Industry
-10%
1%
5%
Industry-Specific Media
Broadcast
64
74
84
78 90 -3 # 84 94 90 -1# 3%Top Business
27 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 82 3%
�Yr.
�Mo
-9%
+0%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -4%
�Yr. -13%
�Mo -1%
�Mo. +3%
Online News
Volvo within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
86
79
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th Volvo
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
12 87
95
-7%
+1
Volvo +113 17
Cur
rent
+0
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
+5%
+1%
+1%
r Yr.
-2%87
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+6%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +0%
�Yr. +1%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
90
89
94
87
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 28
Sentiment Breakout
Porsche's topline media rating for November 2016 is 86, a +1 change over the prior
month value of 85 and a notable -6 change over the prior-year media rating of 92. This
compares favorably to the Auto Brands sector media rating average of 72. Porsche's
media rating max and min for the trailing 12-month period are 94 in November 2015 and
85 in October 2016.
Advertising Value: Porsche's media rating of 86 translates into a current month AVE of
$14,688,975, with a trailing 12-month total of $151,201,535.
Ranking: Within the Auto Brands sector, Porsche is currently ranked no.14, showing no
measurable rank change over the prior month. Year-over-year, Porsche experienced a
moderate loss of -4 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Porsche is in the Lagging
quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth
and a notable -6 change in long term (prior year) growth, versus the sector average.
+1
88
87YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Porsche Brands
�
$14,688,975 $151,201,535Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
86-6 �
88
93
982012 2013 2014 2015 2016
90% 10%
86
Sector Average72
Porsche
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 94 ����
78 85 89 78 92 94 83 - 77
82 88 92 72 93 94 84 - 79
86 88 95 88 98 95 95 - 91
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 85 95 -1 84 95 86 +2
86 93 - # 83 92 86 +3
92 97 - # 72 92 78 +6
89 98 -1 # 89 96 89 -3
# 79 96 82 -1
80 95 -1 # 80 90 85 +5
89 95 - # 72 94 85 +13
72 90 -2
80 90 85 +5
# 57 80 76 +18
84 92 -1 - 96 98 96 -
84 91 -3 # 75 90 82 +7
92 96 - # 77 86 82 +4
77 93 +3 # 86 93 90 +1
77 93 -4 # 79 96 82 -1
Low 85
92 90
95
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
89
95
89
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
-4%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
91 92
83 80 89
85
92 89
89
89 94
82 Current Month
#
-
#
Online News
-13%
-1%
92 -6%
85#
-
#
#
92
12-Month Rating Range
Asia
Forums
Regional Print Metrics
-
#
Europe
# Blogs
Search Volume
-
-11%
-1%
Top Business
Top Consumer
North America 78
-2%
-9%
92South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
-6%
-11%94
Close Chg.
Top Business
87
Chg.
-8% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
89 -5%
-7%
-3%
-3%
Top Healthcare
Top Industrial
Top Services
-1%
-7%
Top Technology -5%
-6%
83
89
77
-11%
87 -4%
-4%
-15%
Top Industry
-6%
-4%
-6%
Industry-Specific Media
Broadcast
68
73
78
83
88
77 93 -4 # 79 96 82 -1# -11%Top Business
29 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 78 -9%
�Yr.
�Mo
-5%
-1%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -1%
�Yr. -12%
�Mo +0%
�Mo. +0%
Online News
Porsche within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
89
83
94
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Porsche
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
14 86
95
-7%
+1
Porsche +014 10
Cur
rent
+1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-6%
-1%
-6%
r Yr.
-7%87
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+15%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +3%
�Yr. -4%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
94
86
92
85
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 30
Sentiment Breakout
Jaguar's topline media rating for November 2016 is 84, a +1 change over the prior
month value of 83 and a +1 change over the prior-year media rating of 83. This
compares favorably to the Auto Brands sector media rating average of 72. Jaguar's
media rating max and min for the trailing 12-month period are 87 in August 2016 and 81
in October 2015.
Advertising Value: Jaguar's media rating of 84 translates into a current month AVE of
$3,988,364, with a trailing 12-month total of $54,351,395.
Ranking: Within the Auto Brands sector, Jaguar is currently ranked no.15, showing a
negligible +1 rank change over the prior month. Year-over-year, Jaguar experienced a
notable gain of +7 in the Sector ranking.
Growth Quadrant: For the November 2016 reporting period, Jaguar is in the Falling
quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth
and a +1 change in long term (prior year) growth, versus the sector average.
+1
84
84YTD Avg. Rating
Trailing 12-Mo. Avg.
Prior Mo. Rating Chg.
Jaguar Brands
�
$3,988,364 $54,351,395Current Month AVE
Prior Yr. Rating Chg.
Advertising Value Equivalents
Trailing 12-Month AVE
Topline Media Rating
84+1 �
84
89
942012 2013 2014 2015 2016
100% 0%
84
Sector Average72
Jaguar
Extreme(100)
Weak...(0)
Moderate... Strong...
Trailing 4-year topline media rating through 2016 ���� High 91 ����
72 91 91 66 92 90 86 - 75
73 89 90 71 92 89 80 - 76
68 89 90 52 84 93 92 - 87
Month Month
Low High Close Chg. Low Close High Close Chg.
Online Sources 74 88 +1 78 86 81 -1
0 93 - # 81 89 84 +1
89 93 +1 # 49 78 66 -5
82 92 - # 90 94 91 +1
# 78 89 88 +4
76 92 +6 # 82 92 87 +2
86 93 +1 # 66 85 67 +1
69 87 -1
82 92 87 +2
- 70 91 76 -
83 91 -1 - 95 97 96 -
87 95 +2 # 79 94 92 +8
91 96 -1 # 75 89 85 +2
78 94 -3 # 82 95 86 -3
68 82 -1 # 78 89 88 +4
Low 81
92 86
92
Prior Month
Prior Year
Editorial ProminenceRegional Prominence Online / Viral Prominence
93
83
92
Top US
Papers
Search
Vol.
Top
Cons.
Topline
Media Rating
Segments
Global Web
Forums
2%
GroupsTop TradeWW
Papers
Top
Bus.
Global
Web
BlogsOnline
News
AsiaNorth
America
Europe
82 79
84 85 92
87
93 89
92
83 87
88 Current Month
#
#
-
Online News
-7%
-3%
92 10%
91#
#
#
#
92
12-Month Rating Range
Asia
Forums
Regional Print Metrics
#
#
Europe
# Blogs
Search Volume
-
11%
5%
Top Business
Top Consumer
North America 72
-11%
6%
78South America
Segment-Level Media
Rating Metrics
YearYear 12-Month Rating RangeSegment-Level Media
Rating Metrics
1%
27%90
Close Chg.
Top Business
88
Chg.
0% Top Media Sources
Top Global Print
Top US Newspapers
WW Newspapers
92 6%
1%
2%
0%
Top Healthcare
Top Industrial
Top Services
0%
-1%
Top Technology 9%
10%
86
93
75
11%
83 -1%
5%
-14%
Top Industry
12%
5%
-21%
Industry-Specific Media
Broadcast
64
69
74
79
84
68 82 -1 # 78 89 88 +4# 11%Top Business
31 © 2016 mediaQuant, All rights reserved. | [email protected]
North America 72 6%
�Yr.
�Mo
+6%
+2%
Short (30 day) vs. Long Term (12-mo.) Sector Comparison
Social Media
Global Web
NOVEMBER
2016
�Yr. -3%
�Yr. -2%
�Mo +1%
�Mo. +0%
Online News
Jaguar within the Auto Brands SectorSegment-Level Media Rating Metrics
for Trailing 12-Months
Media Cycle: Oct 1 - 31, 2016
92
85
Gai
nin
g M
om
entu
mL
on
g (1
2-M
onth
)Med
ia R
atin
g G
row
th
Jaguar
-41
-31
-21
-11
-1
+9
LeadingFalling
Lagging Gaining
1 1 1 Toyota -
2 1 1 Honda -1
2 3 3 Nissan +1
4 3 3 BMW -1
4 3 3 Mercedes-Benz -1
4 3 15 Volkswagen -1
7 3 15 Ford -4
7 8 12 General Motors +1
9 8 3 Audi -1
10 10 12 Jeep -
11 11 3 Chrysler -
12 11 19 Renault -1
12 13 17 Volvo +1
14 14 10 Porsche -
15 16 22 Jaguar +1
16 18 21 Land Rover +2
17 14 17 Mazda -3
18 16 32 Lexus -2
18 22 44 Suzuki +4
15 84
95
-7%
+1
Jaguar +116 22
Cur
rent
+1
Current
Month
� Prior
Month YTD Global Print
-1%
93 0%
95 -2%
95
-7%
82
-8%
-21%
+0%
+10%
r Yr.
1%84
Prio
r M
o.
Prio
r Y
r.
Ran
k C
hg.
Auto Brands Sector ►
Topline Media Rating
Rank Comparisons
-281
83 +1 83
�Mo.
�Yr.94
1%
-2%+0 89
�Mo.
-3%
-3%
-2%
93
81 +2 81 21%
+1%
�Yr.
-1%
4%
-1%
3%
2%
1%
0%
-6%
93
86
84 84
82 -3 84
92 +1 92
+1
87+1
+0 87
-1 86
+0 89
+0
89
91
87
�Mo +1%
�Yr. +2%
93 Search Volume
Broadcast
+0 92
91
88
+0 94
+0
92 -1
93
87
Growth
YOY
Trailing 12
Mo.
Topline Media Rating Metrics
94
72 +0 73
+1
94 +0
90
84
92
67
Gaining MomentumLosingMomentum Short (30-day) Media Raing Growth
-41
-9 -7 -5 -3 -1 +1 +3 +5 +7 +9
18 22 44 Suzuki +4
20 20 19 Cadillac - 82 -8%-180
81 81
© 2016 mediaQuant, All rights reserved. | [email protected] 32
The What, Why and How of mediaQuant’s Measurement Methodology
Question Answer
What are you measuring? The media prominence of a trend, brand or influencer.
Embracing the universal management adage that "you can't manage what you can't measure," the goal of
mediaQuant is to provide a simple, universal measurement of a topic's prominence in traditional, online, and social
media and provide valuable insight into the brands, trends and influencers affecting businesses and markets.
Why are you measuring? To create a universal standard or "ruler" of media prominence with which business professionals can establish
benchmarks, make comparisons, monitor change, and assign value.
Our overriding goal at mediaQuant is to deliver an expansive, consistent and comparable measure of media
prominence for a growing catalog of topics discussed in traditional, online, and social media. Why we measure in the
way we do is to address the need to simplify and standardize media measurement, making it easy to understand,
portable and affordable.
In our varied experience doing market and media research, a pervasive drawback to available media measurement
solutions has been the lack of comparative or contextual analysis capabilities. That is, the ability to assign relative
importance to a given measurement. How high is high? How significant is it? Is it weak or strong compared to its peer
group? With a plethora of media measurement solutions on the market, not to mention countless in-house solutions,
there are hundreds of incompatible ways to measure media prominence. You can’t determine "how good is good"
without a standard ruler of measurement that can be consistently applied across media sources, time periods and
intended audiences.
How are you measuring? We apply the same proven methodology to a vast catalog of current, new and emerging topics discussed in traditional,
online, and social media segments to build a multi-year analytic history and establish comparative ranks on a 100-
point scale.
Because we measure, validate, and index the broadest and most diverse collection of global content and media
sources using a consistent methodology, we are able to create an expansive and statistically representative data set
of media prominence with historical context going back four years. From this data set, we then calculate a media
prominence score between 0 and 100 using a ranking algorithm to transform a raw value into a comparative score.
When new topics or new media sources are added to the catalog, historical values are recalibrated to correctly
account for past historical impact on existing topics.
Over what timeframe is the
media prominence measured?
Calendar month. Historical data is captured back to a trailing 4-year period.
12AM U.S. Eastern time on the first day of the month to 12AM U.S. Eastern Time on the last day of the month.
How do you calculate and
represent media prominence?
We calculate media prominence by measuring the volume of media mentions of a selected topic, assessing the
relative importance of those mentions, and then ranking the weighted value relative to other values in our data set.
The resulting media rating serves as a standard and comparative benchmark of the broad discussion of and relative
interest in trends, brands and influencers discussed in print, broadcast and online media.
A topic's media prominence rating is a statistical rank relative to the other values in the data set and is represented as
a whole number between 0 and 100. This ranked score tells us what percentage of data values scored at or below the
data value under consideration. This is typically how standardized test scores are demonstrated.
For each measured topic, we calculate a topline media rating to provide the best overall measure of media
prominence, as well as individual segment-level media ratings to provide specific context and granularity. We'll
elaborate first on the segment-level media rating, since the weighted average of 15 of the 20+ segment-level ratings
are used to calculate the topline media rating.
The segment-level media rating for a topic is the rank of the topic's mention volume within a particular media
segment (e.g., blogs) relative to all the other (3,500+) measured topics' mention volumes within that same segment.
We measure and report on segment-level media ratings for more than 20 media segments culled from more than
20,000 news sources. (see next page).
We research new information sources on an ongoing basis and add new media segments after careful validation and
benchmarking. Media segments include:
Traditional Online
Print Broadcast Global Web
Newspapers – Worldwide Television – Major U.S. Networks Online News
Newspapers – Top U.S. Search Volume
Newspapers – Top Global Regional
Magazines – Top Consumer North America Social
Magazines – Top Business Europe Consumer Groups
Magazines – Top Healthcare Asia Blogs
Magazines – Top Industrial South America Twitter
Magazines – Top Services Forums
Magazines – Top Technology
The topline media rating for a topic, shown prominently in the upper left of each report page one, is the best
representation of overall media prominence. It is calculated as a weighted average of 15 of the 20+ segment-level
media ratings, grouped within three impact dimensions of earned media coverage as follows:
Regional Prominence Editorial Prominence Online/Viral Prominence
1. North America
2. Europe
3. Asia
4. Worldwide Newspapers
5. Top U.S. Newspapers
6. Top Consumer Print Media
7. Top Business Print Media
8. Top Trade* Print Media
* Healthcare + Industrial + Services + Tech.
9. Global Web (all publicly accessible sites)
10. Search Volume (major search engines)
11. Online News
12. Blogs
13. Consumer Groups
14. Forums
15. Twitter
What media sources do you
use?
From traditional print publications to the latest social media discussions, our universe of earned media content is
unparalleled at more than 20,000 news sources. For traditional media sources, we go to established print and
broadcast media aggregators that maintain historical archives and current feeds. We supplement the aggregators'
content with our own sourcing methods to further complete a global media picture. For social media sources, we use a
combination of real-time feeds, domain-specific indexing and historical archives. We continually research new media
sources, beta-test them and incorporate them into our production measurement methodology as appropriate. (Note
that only English-language content, original or translated, is included.)
What topics are you
measuring and how do you
determine what you measure?
We measure topics along three categories: (1) trends, (2) brands and (3) influencers (people or organizations). Within
those categories, we group topics (e.g., Wind Power) into logical sectors (e.g., Energy) to align with established
industries and market segments. A topic (e.g., Wind Power) may reside in more than one sector (e.g., Energy,
Environment).
Sectors are defined using a blend of top-down and bottom-up approaches. We start with a top-down review of
schemas from established research suppliers. We combine this with bottom-up input gleaned from content clustering
patterns, editorial review, and subscriber feedback. We also include related, tangential topics within a sector in order
to provide additional context and comparisons. In addition, we measure a broad range of sector topics to ensure the
percentile ranking has statistical relevance along a representative continuum of topics discussed in the media.
We expand our catalog of trends, brands and influencers every month. See list of tracked topics at
http://www.mediaquant.net/resources/trend-catalog/
How do you measure
sentiment?
Sentiment measures are based upon the volume of mentions of the target topic that fall into one of two mutually
exclusive sentiment categories: positive or negative. Neutral sentiment is discarded, considered neither positive nor
negative. Category assignment is based upon the prominence (volume + relative importance) of industry-standard
"positive" or "negative" terms or phrases and their proximity to the topic mention. We use the OpenNLP methodology
to facilitate term/phrase categorization.
How do you calculate AVE
(advertising value equivalent)
for brands?
AVE is typically only computed for brands or influencers, which may include corporations, products, or people.
We start with the average theoretical AVE for the month. This is a function of effective reach, average CPM (cost per
thousand), and mention volume. This is calculated across each media segment and summed. We then apply weights,
based on relevant media dynamics, to the theoretical AVE to arrive at the actual AVE. These weights may increase or
decrease the monetized value of the mention.
© Copyright 2016 mediaQuant, [email protected]
uant© Copyright 2016 mediaQuant, [email protected]
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