Std.12th ENGLISH

1.4- BIG DATA-BIG INSIGHTS

Activities

by Prof. Dipak Burhade M.A.(English)M.Ed.

Guruvarya R.V.Patankar Sarvodaya Jr. College, Rajur,

Tal- Akole, Dist-Ahmednagar, Maharashtra State, INDIA. Pin- 422604

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Big Data – Big Insights

“Today‟s world is the world of information and telecommunication.

Everyday new technology and inventions are being made in the area of

information, processing and travelling. The whole world has become a

small place today. Any information can be exchanged by people in few

seconds. These technologies are becoming a part and parcel of our

lives. They are transforming our lifestyles and habits. Digital technology is

playing a vital role in our day to day life.”

The lesson ‘Big Data-Big Insights’ reveals how Information & Technology

changed the present scenario, in a very systematic way. Human lifestyle has

absolutely been affected by Big Data. It has become a rapidly growing part

of today‟s society. The whole lesson is highlighted with eight important

revolutionary outcomes, with valuable insights of human development.

‘ma{ihtaIca{ K{ijana{’, paXca/D A/tad_&VoIcaa Fk AdxBaUta AaivaVkar...

Aajacae yauga he maaihtaI ta/Pazanaacae yauga mhNaUna AaeLKalae jaatae. idvasae/idvasa he HaePa AiYakaiYak ivakisata haeta

caalalaelae Aahe. sa/gaNak, q/ornaeo, Aa`nalaaq_na, maaebaaq_la, fesabaUk, vha`oxsaA`pa, yaUoyaUba, gaugala yaasaarKae Sabd

Aapalyaa jaIvanaacaa AivaBaajya Baaga banata caalalaelae Aaheta.

paXstaUta paaOamaYyae maihtaI ta/Pazanaacyaa kXa/taImauLe javaLpaasa sava_ca HaePaamaYyae iktaI AamaulaagaX badla GaDUna Aalaelae

Aaheta yaacae vaastava vaNa_na kelaelae Aahe. sa/paUNa_ maanavaI jaIvana va jaIvanaSaElaI hI maaihtaI ta/Pazanaacyaa vaaZtyaa

paXBaavaamauLe iktaI badlalaI Aahe he FkUNa AaO maudxdyaa/cyaa sahayyaanae maa/DNyaata Aalaelae Aahe.

Activity- Give business suggestions to the respective industry/company for the

following situation- vyavasaaya vaaZIsa/dBaa_taIla saUcanaa (Textbook Page No- 35)

Many passengers prefer morning flights between 7 am and 9 am from Mumbai to Delhi.

Suggestion: Increase the number of flights between 7 am and 9 am.

Many students are opting for UPSC/MPSC Exams.

Suggestion: Increase the number of private online study centres, publish books.

Many people go for morning walk to Kamala Nehru Park.

Suggestion: Increase the number of tea-stalls and other shops out of the park.

Many people buy clothes from miracle.com, an online shopping site.

Suggestion: Increase more varieties of products with attractive offers.

The viewership on television is more beween 8 pm and 10pm.

Suggestion: Increase the number of advertisements with double rates.

Activity- People get information from various sources. Name them- (Textbook Page No- 35)

Sources of Information

Facebook WhatsApp TouTube Wikipedia

Books Newspapers Database Television

Activity- Youtube has many videos on various things. Listen to the uses and health

benefits of „Lemon‟ and share them with your friends. (Textbook Page No- 40)

Click on the links below to watch videos regarding the uses and health benefits of Lemon

https://www.youtube.com/watch?v=-xjku2d97kk

https://www.youtube.com/watch?v=L1sJ9DAOBSI

https://www.youtube.com/watch?v=yUqj8yEXp-0

Improve digestion

Boost immunity by vitamin C

Help control weight

Prevent kidney stones

Reduce cancer risk

Best for skin, teeth and hair

Activity- Explain the term Big Data. (Textbook Page No- 36)

Powerful effect on people's lifestyle, food habits, health & travel

All online activities are recorded, monitored & analysed

Collection of huge amount of data in Petabytes or Exabytes

Increasing in Volume, Variation, Velocity, Veracity & Value

Used to give insights, a very complex process. Useful in industry

Purpose of using data is important than the amount of data

Activity- Web.

Activity- Different fields where Big Data is used effectively

Activity- Make Pointwise notes from the lesson regarding the Uses of Big Data in

following applications. (Textbook Page No- 40)

sa/gaNaikya maaihtaIcae vaegavaegaLyaa HaePaataIla wpayaaega.

(KaalaIla AaV mauddyaa/cyaa sahayyaanae sa/paUNa_ paaVyaa/Sa saara/Sa @paanae maa/DNyaata Aalaelaa Aahe)

Location Tracking→

• Use of GPS & Google Maps

• Use of Geographic Positioning

• Use of Radio Frequency Identification

• Useful in Traffic Management

• Helps to Locate Accident Prone Areas

• Useful to Plan our own Travel Route

• Can Track the Online Ordered Goods

• Helpful for Logistic Companies

Health Care Industry→

•Use of Smart Watches & Health Apps

•Use of Mini Biomedical Devices

•Collected Data gives New Insights

• Detect Heart Rate, Monitor Sleep Pattern

•24x7 monitoring in Hospitals

•Useful in Exercise, Provides Feedback

•Use of Gadgets to monitor Sugar & BP

•Helpful for Better Diagnosis

•Helpful in Maintaning Past Records

•Better Monitoring of Diseases

• Individual Suggestions & Solutions

Education Industry→

• Inundated the Education Industry

• Information about Students & Study

•Can Prepare Learning Programmes

•Can Design Course Material • Understands Student's Choices & Difficulties

• Information of Courses & Specialities

•Results Help to Gauge Progress

•Useful as Career Guidance • Improvement in Operational Effectiveness

•Provided Solution as Biggest Pitfalls

•Enhance the Progress of Students

Banking, Finance, Trading→

• Investment Patterns can be Studied

•Helped Banks & Companies with Suitable Plans

•Enabled Smooth Functioning

• Cyber Crimes & Frauds are Predicted & Prevented

•Easy Analysis of Past Data

• Handles Mised-transaction & Failed Issues

•Monitors Financial Markets

•Use in High-Frequency Trading

•Algorithms Used for Trading Decisions

•Support to Equity Trading

Sports→

•Permulations and Combinations of Statstical Analysis in Live Matches

• Recording of Matches, Trainings & Workouts

•Sportperson's Performance is studied

• Improved Individual & Team Performance

• The Sensors Helped to Understand Game

•Gives Information about Field Condition & Weather

•Video Analytics Helped to see Minute Performance

Advertising→

•Advertisers are Biggest Players

•Use of Facebook, Google, Twitter, Youtube, Instagram etc.

•Provides a Great Deal of Data

•Can Run Targeted Campaigns

•Use of Data Analysis Techniques

•Clicking Gets Different Results

Entertainment & Media→

•Focuses Targetting People

•Provides Right Content at Right Time

•Use of Our Past Views and Behaviours

•Shows Different Recommendations

•Effectively Used by Netflix & Youtube

• Increasing Engagement & Revenues

•Also Used by Television Broadcasters

Understanding Weather→

•Use of Weather Sensors & Satellites

•Huge Data Continuously Received

•Help to Understand Weather Forecast

•Making Us Aware About Natural Calamities

•Helpful for Necessary Preparations

•Useful to Study Global Warming

•Useful to Predict Availability of Natural Resources

→ Make sure whether you know the person well.

→ Remember, bank never asks your personal

details.

→ Never keep your personal details public.

→ Do not respond Spam mails.

→ Keep your password strong and changing.

→ Do not accept unknown friend requests.

→ Complain to Cyber Crime Department.

Activity- Personal Response. (Textbook Page No- 41)

Precautions to take when asked for personal details on

social media.

Social Media

Activity- All the data we receive is not used for positive things. Make a list of the

negative things which can be done with the help of Big Data. (Textbook Page No- 41)

Data Hacking

Virus Attack

Misuse of Personal Data

Credit/Debit Card Fraud

Excessive Advertising

Activity- Guess the meaning of the following Idioms and Phrases and use them

in sentences of your own. (Textbook Page No- 41)

'One-size-fits-all'

• Suitable for or used in all circumstances. • e.g. The wrist watches have adjustable belts, so one-

size-fits-all

'Once in a blue moon'

• Very rarely. Sometimes. . • e.g. My dad is working in USA and he visits home once in a

blue moon, every couple of years.

'One man army'

• A dominant and capable person. • e.g. He was a one man army on the hill. .

'Once bitten twice shy'

• A first unpleasant and bad experience. • e.g. She certainly won't talk her again once bitten,

twice shy.

•

'One up on'

• To get an advantage over someone. • e.g. I think I'm one up on the other candidates for this

post

Activity- GRAMMAR

In English, most Adjectives have three different forms to show degrees of

Comparison- POSITIVE, COMPARATIVE and SUPERLATIVE.

The Positive is used to describe one item, group or person.

The Comparative is used to describe two items, people or groups.

The Superlative is used to describe three or more items, groups or people

Do as directed. (Textbook Page No- 41)

Answers-

a. Advertisers are one of the biggest players in Big Data.

→ Very few players in Big Data are as big as advertisers.

→ Advertisers are bigger than most other players in Big Data.

b. No other diagnosis is as good as the diagnosis done with

the help of Big Data.

→ The diagnosis done with the help of Big Data is the best diagnosis.

→ The diagnosis done with the help of Big Data is better than any other diagnosis.

c. These internet giants provide the greatest data about people.

→ No other internet giants provide as great data about people as these.

→ These internet giants provide greater data than any other internet giants about people.

Activity- Grammar.

Conjunctions

A CONJUNCTION is a word that connects two parts of a sentence.

CONJUNCTION have an important function because they join other

words and phrases together. Conjunctions are better known as the

soul of sentences.

Use Conjunctions „as well as‟ and „either ---- or‟ in the following sentences. (Textbook Page No- 42)

a. Whatever activity we do online is recorded, monitored and analysed.

→ Whatever activity we do online is recorded, monitored as well as analysed.

→ Whatever activity we do online is either recorded or monitored or analysed.

b. Big Data has been useful in identifying and tracking the exact location of a

place.

→ Big data has been useful in identifying as well as tracking the exact location

of a place.

→ Big Data has been useful either in identifying or tracking the exact location of

a place.

c. Weather sensors and satellites help us to understand the weather and help in

weather forecasting.

→ Weather sensors and satellites help us to understand the weather as well as

help in weather forecasting.

→ Weather sensors and satellites either help us to understand the weather or help in weather forecasting.

d. Big Data helps in monitoring the outbreaks of epidemics and diseases.

→ Big data helps in monitoring the outbreaks of epidemics as well as diseases.

→ Big Data helps in monitoring the outbreaks of either epidemics or diseases.

e. New insights have enabled the banks and finance companies to come up

with suitable plans.

→ New insights have enabled the banks as well as finance companies to come

up with suitable plans.

→ New insights have enabled either the banks or finance companies to come

up with suitable plans.

Activity- Choose the correct Conjunction.

We ate a pizza __________a cake. (BUT / AND / SO)

We had some cake __________we didn’t have any coffee. (UNLESS / UNTIL / BUT)

I had a headache __________I didn’t go to the party. (WHEN / SO / WHEREAS)

You can have a coffee __________a tea but not both. (OR / TILL / BUT)

I can’t come to school __________I have an important appointment. (SO / BECAUSE / UNLESS)

I will call you __________I get home. (AS / AND / WHEN)

I wanted to eat Japanese food __________my wife wanted to eat Chinese food. (SO / WHEN / WHEREAS)

She still went to work __________she was sick. (EVEN THOUGH / UNTIL / IF)

Sanitize your hands __________you go to work. (TILL/ WHEN / BEFORE)

I did not have the correct visa. __________, I could not enter the country. (BECAUSE / AS / CONSEQUENTLY)

I like milk, butter, cream and yoghurt. __________, I don’t like cheese. (SO / HOWEVER / AND)

________ john was fixing the car, his wife was making sandwiches. (WHILE / UNTIL / DESPITE)

He could not get the job __________his excellent qualifications. (BECAUSE / WHILE / IN SPITE OF)

I will serve my country __________I die. (AFTER / UNLESS / TILL)

I had a shower __________I got home. (BUT / AS SOON AS / UNTIL)

__________ you don’t work hard, you won’t get a promotion. (IF / SO / AS LONG AS)

You won’t get a promotion __________you work hard. (WHILE / UNLESS / BECAUSE)

_________ we had no money, we still had a good time. (FINALLY/ HOWEVER / ALTHOUGH)

Activity- Interview of a student regarding the Career. (Textbook Page No- 42)

Teacher- Hello Kunal. How‟re you? It‟s nice to meet you personally, after a long

time!

Kunal- Hello Mam, I‟m fine. It's nice to see you too.

Teacher- How‟s your study? Your HSC exam is scheduled to start in next month.

Kunal- It‟s pretty well, trying to put all my efforts.

Teacher- What are your future career plans? What‟re you doing after 12?

Kunal- Actually it depends on marks. My Dad wants me to pursue

Engineering.

Teacher- Then what have you decided? Are you thinking different?

Kunal- No Mam, I‟m thinking the same. It‟s my pleasure to tell you that I‟m

preparing myself for JEE exam too.

Teacher- That‟s great! I‟m very pleased to know that you‟re becoming an

Engineer.

Kunal- Thanks Mam. I‟ve accepted this challenge and will try my level best.

Teacher- What a confidence! You know Kunal, William Hazlitt once said- “As is

our confidence, so is our capacity”.

Kunal- Thanks Mam! Thanks for talking with me!

Teacher- All the Best, Engineer Kunal. Keep it Up! Have a nice day!!!

Activity- Write down the skills required for doing jobs in following areas. (Textbook Page No- 42)

Jobs Skills

Clinical Data

Management

Teamwork, Communication,

Project Management, Database

Network

Operations

Analytical Thinking, Creativity,

Client Handling, Multi-task Ability

Data

Processing

Monitoring, Active Listening,

Decision Making, Programming

Data

Operations &

Research

Presentation, Data Visualization,

Data Collection, Statistical

Data Entry

Operations

Data Conversion, Typing,

Proof Reading, Concentration

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