StC tdSmart+Connected Transportation

S t C t dSmart+Connected Transportation

Leveraging the Network to Achieve Sustainable TransitLeveraging the Network to Achieve Sustainable Transit

Paul Brubaker, Cisco Systems

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

7 May 2010

Transportation: The Top Priority for Cities

Need for investment over the next 5-10years by infrastructure area

Infrastructure area most important in attracting economic investment


Source: WEF 2009, Survey of public & private sector stakeholders across the top 25 cities in the world.

Transportation Industry in TransitionDisruptive Business & Technology TrendsDisruptive Business & Technology Trends

Increased Focus on Public TransportationUrbanization, Regulations & Green, and Aging Demographics driving an increased focus on public transportation

Security & Safetyarke

t

Security & SafetyTerrorism, security threats, and safety incidents driving increased focus and investment in security and safety systems

tatio

n M

river

s

Need to Increase Revenues and Reduce CostsTightening budget, pressure to operate profitably, and shift from Capex to Opex changing business models and driving focus on new revenue sourcesansp

ort

Dr

Evolving TechnologyInternet of things increasing consumer mobility and availability of high speed

p g g g

Tra

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33

Internet of things, increasing consumer mobility, and availability of high speed mobile broadband enabling industry transformation.

Transportation Services Delivered by Technology Transportation Services Delivered by Technology


ExperienceExperience SecuritySecurity Revenue Revenue GenerationGeneration

Operational Operational EfficiencyEfficiency

Transportation Services Delivery Platform

Security Management

RevenueGeneration

PassengerExperience

Operational Efficiency

SensorsSensors

Applications

Transportation Services PlatformTransportation Services Platform


Transportation Services PlatformTransportation Services Platform

Network Enabled Transit Services

Passenger Experience

I t t

Safety & Security

•Live video surveillance•Internet access•Vehicle location•IPTV•Community messages•Local area information

•Live video surveillance•Incident response•IP based chemical sensing•Community messages•Facial recognition

•Personalized service levels•In-train video conferencing•Notification of bus/train schedules•Pre-trip planning

•Asset management•Pro-active security / Analytics•Vehicle location•Positive Train Control

New Revenue Sources

•Customized ads based on time of day/day of week


•Asset tracking•Passenger counterday/day of week

•Access to demographic information•Community messages•Personalized, Premium services

Passenger counter•Signal prioritization•Real-time Route planning & scheduling•Vehicle locationT l t i f fl t


to commuters •Telemetry services for fleet management & maintenance

20 il il t t b f ll i l t d b S ’10

Current US Urban Transit Pilot: Make It Smart

Passenger Experience

I t t

Safety & Security

•Live video surveillance

20-mile pilot to be fully implemented by Sep’10

•Internet access•Vehicle location•Local area information•Notification of bus/train schedules•Pre-trip planning

Live video surveillance•Incident response•IP based chemical sensing•Facial recognition•Pro-active security / AnalyticsI t i Di it l Si

p p g•In-train Digital Signage

New Revenue Sources

•Context-sensitive ads I i d S i Di i l


•Asset tracking•Telemetry services for fleet•In-train and Station Digital

signage

Telemetry services for fleet management using racing grade telemetry box


Connected Metro / Connected Bus

Services:

Internet access, Context-sensitive ads, Proactive fleet management, Live surveillance & incident response, Location based services


Connected Stations & StopsServices:

Bus/train location & timing, Ticket pricing Real time route planningpricing, Real-time route planning & scheduling, multi-modal options, Live surveillance & incident response, Variable message signs,



A beginning: Smart Travel Station (STS)Collaboration

Allow commuters to interact with each through the use of

Better VisibilityEnables users to have

access to real time information to make better &

Highly Interactive

gtechnology.

information to make better & smarter commute decision.

Highly InteractiveAllow users to gain

access to the information they want

when they want it

PersonalizationThe system recognizes

the user needs and customizes contentwhen they want it. customizes content

accordingly.

CentralizationNew Revenue StreamsEnable operators to realize

new revenue streams through highly flexible

CentralizationCentralized management

ensuring availability, adaptability and cost

avoidance.

Extend Community Reach

Allow context sensitive community information to be


content management and new media delivery

capability.

avoidance.community information to be provided to the commuter.

Leveraging the Network – Enabling a Safe, Secure and Sustainable Station: Functional ModelSustainable Station: Functional Model

VideoManagement

Security ServicesFor Retail Telephone Access Control

Servers Security Unified Messaging Remote Management

Storage Monitoring &ReportingFirewalls App.

Security

Interface to CCTVEncryption SSL IPS

APPLICATIONS /COLLABORATIONTOOLS

Video Surveillance /CCTV

Telephone Emergency Services Physical SecurityPassenger

Information SystemCustomer HelpPoints

SERVICES

High Bandwidth LAN Wireless

QoS

Segregation ofData Voice Video Multicast

NAC,Layer 3 Security

Resilient LANInfrastructure

INFRASTRUCTURE


LAN Data, Voice, Video


Documents

StC tdSmart+Connected Transportation