Stakeholdersand

stakeholder analysis

Icelandic International Development Agency (ICEIDA)

Iceland

United Nations University Fisheries Training Programme (UNU-FTP)

Iceland

Ministry of Fisheries and Aquatic Resources (DFAR)

Sri Lanka

Project Cycle Management-----

A short training course in project cycle management for subdivisions of MFAR in Sri Lanka

MFAR, ICEIDA and UNU-FTP

Content

• Definition of stakeholder and stakeholder analysis• Examples of stakeholders• How to categorize and evaluate stakeholders• Example of stakeholder analysis. A case study on

post harvest losses

Learning objectives

• After this lecture participants will be able to identify, categorize and evaluate key-, primary- and secondary stakeholders and carry out a stakeholder analysis

Stakeholder analysis

• A stakeholder analysis is a technique to identify and assess the importance of key people, groups of people, or institutions that may significantly influence the success of an activity or project

What is a stakeholder?

• A stakeholder is any individual, community, group, or organization with an interest in the outcome of a programme, or a project, either as a result of being affected by it positively or negatively, or by being able to influence the activity in a positive or negative way

Organizational stakeholders

NARA

Stakeholders

NGO´sInternational

Developmental Agencies

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AND CONT..

Stakeholder analysis

• Identification of all stakeholders involved– stakeholders which may be affected by the problem or

the project are identified

• Categorization of the stakeholders– all relevant stakeholders are categorized according to

criteria relevant for the specific project (active, beneficiaries, affected, supporters, opponents)

• Detailed analysis of selected stakeholders– more detailed analysis of selected stakeholders

(characteristics, relations, interest, power)

Stakeholder analysis for post harvest losses

Categorization of stakeholders

• Key stakeholder– Those who can significantly influence or are

important to the success of an activity

• Primary stakeholder– Those individuals and groups who are ultimately

affected by an activity, either as beneficiaries (positively impacted) or those adversely impacted

• Secondary stakeholder– All other individuals or institutions with a stake,

interest or intermediary role in the activity

Post harvest losses

Characteristics of stakeholders

Stakeholder and basic characteristics

Interests and how affected by the

problem(s)

Capacity and motivation to bring out

change

Possible actions to address stakeholder

interestsFishers:

People who earn their living by operating and/or owning fishing vessels to harvest marine and inland fish resources, or cultivated inland fish. Low- or middle-income earners, small or middle scale family businesses, women actively involved in fish processing

Maintain and improve their means of livelihood, PHL are affecting their income and therefore possible future benefits.

High interest of minimizing PHL. Weak capacity to bring about change.

Implementing better sanitary practices on board vessels. Shortening fishing trips.Increased use of clean ice.Introducing the use of insulated boxes/containers for fish.

Boat owners:People who own fishing vessels and operate in the fishery industry, or rent out their vessels.

PHL are having direct impact on their income.

Highly interested in reducing PHL Lack of financial and technical capacity to bring about significant changes.

Influence boat designers to improve design, reinvest in more suitable vessels, control the length of fishing trips, introduce better onboard fish handling, raise awareness on fish quality and address ways to lengthen shelf life of fresh fish that could in

Stakeholder Analysis MatrixPost Harvest Losses

Importance / Influence of stakeholders

Importance / Influence Matrix

High Importance / High Importance /Low Influence High Influence

Low Importance / Low Importance /Low Influence High influence

Importance / Influence Matrix

A

C

B

D

Shows stakeholders of high importance to the activity, but with low influence.

They require special initiatives if their interests are to be met

Shows stakeholders of high importance to the activity who can also significantly influence its success. Managers will need to develop good working relationship with these stakeholders to ensure an effective coalition of support for the activity

Shows stakeholders who are of low priority but may need limited monitoring

They are unlikely to be the focus of the activity

Shows stakeholders with high influence, who can affect outcome of the activity, but whose interest are not the target of the activity

These stakeholders may be able to block the activity and therefore constitute a killer risk

Importance / Influence matrix

• Those included in Boxes A, B and D are the main stakeholders in the activity – They can significantly influence it or are the most

important stakeholders if the activities/objectives are to be met

• Stakeholders in box C are low priority but may need limited monitoring

Influence / Importance of stakeholders Post Harvest Losses

• Key Stakeholders1. Fishers2. Boat owners3. Aquaculture producers4. Government• Primary Stakeholders5. Community based

organizations6. Fish markets - retail

outlets7. Fish exporters8. Ice suppliers• Secondary

Stakeholders9. Boat/ship builders and

designers10. Harbor management11. Private service

business12. Fish buyers

References

• Department for international development (2002). Tools for development: A handbook for those engaged in development activity. Downloaded 1st March from: http://www.unssc.org/web1/ls/downloads/toolsfordevelopment%20dfid.pdf

• European Commission (2004). Project Cycle Management Guidelines. Downloaded 1st March from: http://ec.europa.eu/europeaid/qsm/documents/pcm_manual_2004_en.pdf

• Management Science for Health (1998). Stakeholder Analysis. Downloaded 25th of May 2007 from: http://erc.msh.org/quality/ittools/itstkan.cfm