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1-WOR fa 1z-, iss v914414.4", i"7 INDUSTRY REPORTRates and facilities of all operating stations

Television February

5051THE BUSINESS MAGAZINE OF THE INDUSTRY

daytime selling by television

Variety is the word for "The Swift Home Service Club," sponsored by

Swift and Conqmny, and broadcast nwkly over the NBC Television Network.

hitnyid is the word which best describes Swift and its agency,

McCann-Erickson, for presenting television's FIRST, regularly sponsored

series of daytime network programs.

A pioneer renture, true, but one that again proves that far sighted

advertisers and agencies are pooling successfully their creatire resources with

those of NBC Television to build new program techniques which entertain,

service and SELL.

NBC TelevisionNATIONAL BROADCASTING COMPANY 30 ROCKEFELLER PLAZA NEW YORK.4 Service of Radio Corporation of ,4merica

$13,485

footnote

on our

November

ad !

Remember this ad? Most people in the tele-vision business do because it told the storyof how six budget programs for Max Rusoff,Inc., on WPTZ brought in $11,020 worth ofdirect sales.

The other day we discovered that therewas a lot more to the story. Rusoff's con-tinued their record keeping and from Sep-tember 1st to December 31st, sixty-eight morepeople came into the store as a direct result ofthe television programs broadcast in August.Moreover, of these 68 prospective customers, thirty-one purchased merchandise to the tune of $13,485!

Instead of $11,020 in sales as a result of

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this test as originally reported, the figureactually was $24,505

If nothing else, it proves that televisionmust carry the sales impact of a short pieceof lead pipe. It also proves that television canpay its own way right now as an advertisingmedium over WPTZ.

If television is on your agenda for 19 i8you'll want to get the story on the Philadel-phia audience and the unusual experience,facilities and trained personnel available atStation WPTZ.

PHILCO TELEVISION BROADCASTING CORP.1800 Architects Building Philadelphia 3, PO.

WPTZTELEVISION IN PHILADELPHIA

ADVERTISING

210 Sponsors onDuring January

210 advertisers sponsored pro-grams over fourteen stations duringJanuary-a jump of 29 over theDecember figure of 181. News wasmade last month with the announce-ment that Camels would start spon-soring a daily television newsreelover the NBC network (WNBT,WPTZ, WNBW and WRGB, withWBAL-TV to be added when itopens later this month). An analy-sis of television newsreels particu-larly taking into consideration thenumber that can be shown in anyone night over any one network,indicates that Camels have tied upone of television's most valuablefranchises. Chesterfield, not to beoutdone, in addition to signing theGiants over WNBT, also have plansfor sponsorship of newsreels.

And to complete the cigaretteparade onto the video screen, OldGolds has signed to sponsor two-thirds of the Dodgers games overWCBS-TV. (Ford has inked for theother third.) Brown and Williamson( Raleighs and Kools) which havebeen sponsoring collegiate basket-ball over WBKB in Chicago, havealso signed up a sports report onWNBT in New York. This makesfive cigarette companies-withLucky Strikes using spots overseven stations.

Agencies placing the businessare: William Esty for Camels;Newell Emmett for Chesterfield;Lennen & Mitchell for Old Golds ;Russell M. Seeds for Brown and -Williamson; and Foote, Cone andBelding for Lucky Strike.

General Mills are readying finalplans for a program, probably usingthe Betty Crocker cooking idea.Show will debut around April, withstation not yet decided upon.Dancer, Fitzgerald -Sample is han-dling the account.

TelevisionTHE BUSINESS MAGAZINE OF THE INDUSTRY

Volume V, No. 2. I 191:;

INDUSTRY REPORT ISSUEAutomobile companies were rep-

resented by Kaiser -Frazer whostarted sponsorship of "MajorBowes Amateur Hour" last monthand by Oldsmobile who increasedtheir coverage to New York withsponsorship of "Review of theNews" over WNBT.

RECEIVER PRODUCTION

1947 output totals178,571 receivers

Breakdown of yearly productionfigures show that of the total 178,-571 sets produced, 116,315 or 65%were table models, including con-verters; 37,079 or 21% straightconsoles, and 25,217 or 14% radio -phonograph -television consoles.

Monthly production for the yearwas as follows: January, 5,437;February, 6,253; March, 6,639;April, 7,886; May, 8,690; June, 11,-484; July, 10,007; August, 12,283;September, 32,719 (includes 16,991sets previously unreported) ; Octo-ber, 23,696; November, 24,135; De-cember, 29,345. Total reported pro-duction for 1946 was 6,476. And forthose of you who are impressedwith percentages, the increase in1947 over 1946 was 2.757% !

STATION STATUS

31 new applicationsfiled during month

Box score reads 18 operating sta-tions, 72 grants and 97 applicationspending-with a total of 13 grantsmade and 31 applications filed dur-ing the last month.

WCAU-TV, CBS' Philadelphiaoutlet, will start operating aboutFebruary 18th. Initial program-ming will be relayed from WCBS-TV, with remote pick-ups scheduledto start in April and studio opera-tion slated for May.

WBAL-TV, NBC's Baltimore out -

325 TELEVISION MAGAZINE'S 111.11=11111M=CINIn ADVERTISER INDEX IM=11=MMEMIEIIIMIIMMIMIl=====1:1110:1===11111111MMIIIIIIIIIMMINIMCCIIElliiiiIMII=MINII1=====0:11ETE=1111111====1111=MICIIii1M=M1111111111===M1111111MIIMIIIIMCIIMINOINIMI1==IMMINIIME12111112=MIIVINIIMIIMMIIIIIMMIZI100 --NIMMI=MIRMIN= ie.!ZEMIN MIIIIIIMEriallIIIMMINIIIIIRMIIIIIIMIMMIMI=IMINIMMInMIIMIOMIIM111111111==i11111111INEn la NOV.C231=1231EMIZIIIMEILKE MN

let, Null open between Februao10th and 20th . . . WLWT, whichhas been operating experimentallyas W8XCT, started commercialoperations on February 9th . . .

WGN-TV, Chicago is also aimingfor a February or early March open-ing . . . WATV, Newark, will debuton April 1st . . . WTVR, Richmond,is holding up their opening datepending completion of studio totransmitter and network facilities.Meetings between the station andGeneral Electric dealers have al-ready been held, with Wilbur M.Havens, general manager of Rich-mond's first TV outlet, explaining

.EIN TELEVISION MAGAZINERECEIVER PRODUCTION

.. __ _ . .. Na.i$ 1,=N.me

= = ,11==maMEN I IL

41 M 'MI,.........., NMI A

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... IMP 11=MIMI

IMP11 Illa=IMM1M=1.IlOM'MEI... IN, -...0.- ,i....-mm, ...liMiono---IJAN. FEL MAR. LlaILLUILLJUalliall OCT. NOV. DEC.

NOTE: Recriter production has been steadilyrising. September figure of 32,719 indicated onthe chart, included 16,991 sets which had notbeen previously reported, with actual produc-tion figure for September amounting to 15,728.

Frederick A. Kugel. Editor and Publisher; Mary Gannon. Managing Editor: Dorothy Holloway. Washington Editor; Donald Horton, Ph.D..Director of Research; Melvin A. Goldberg, News Editor; Richard Rose, Art Director; William E. Moore. Business Manager; Jackson Dube,Promotion; Monroe J. Weintraub, Circulation Manager.Published monthly by Frederick Kugel Company. 600 Madison Ave., New York 22. N. Y. Single copy. 50 cents. Yearly subscription in the

United States, its possessions and nations of the Pan American Union. 55.00; In Canada. 83.30: elsewhere. 16.00. Entered as second-class matter February 20. 11115, at the post office at New York. New York. under the Act of March 3. 11479. Copyright 1918 by FrederickKugel Company. All rights reserved. Editorial content may not be reproduced in any form without permission.

STATUS OF TELEVISION-February 6th, 1948

Operating Stations -18

Grants -72

Applications Pending -97

Market Areas -69

the proposed programming struc-ture to over 300 representativeswho attended.

WBZ-TV, NBC's Boston outlet,expects to start programming be-tween April 1st and May 1st . . .

WNAC-TV, Yankee outlet in Bos-ton, which hopes to open in thespring, is holding a series of weeklytelevision clinics to acquaint Bos-ton's ad men with the video medium

WNHC-TV, New Haven, expectsto begin operating about April 5th.Transmitter building is completedand the tower erected, with equip-ment delivery expected about Feb-ruary 15th.

Salt Lake City's station, KDYL-TV is beginning experimental oper-ations this month under the callletters W6XIS, with commercialoperations scheduled for the end ofthe year, according to S. S. Fox,president and general manager ofthe Intermountain BroadcastingCorporation. Field tests have showncoverage of the entire Great SaltLake Valley.

KTTV, Los Angeles Times sta-tion (due to open in late spring)now have their Pasadena Workshopstudios complete. The Playhouse re-modeled a large rehearsal room inthe School of the Theatre buildingwith control room and adequatestudio space. KTTV has installedits cameras and associated equip-ment for experimental operation ona closed circuit basis until the sta-tion is ready to go on the air. Fullproduction schedule of program-ming for personnel training, talenttraining and program experimenta-tion is now underway, with one hun-

dred television seminar studentsconducting research projects onmake-up for i.o. cameras, lighting.scenery, special effects, script andfabrics.

ABC plans to open its five outletsbefore the end of the year. WENR-TV, Chicago is slated for a Septem-ber opening, followed by WDLT,Detroit in November; 'KECA-TV,Los Angeles and KGO-TV, SanFrancisco in December. New Yorkoutlet will be the last to open, prob-ably late in December. Three pre-liminary regional networks, con-

necting Chicago and Detroit, SanFrancisco and Los Angeles, andWashington, Baltimore, Philadel-phia and New York, will also beestablished as forerunners of a na-tional network.

CIRCULATION

With few exceptions, circulationfigures in each area are merely es-timates. Manufacturers are simplynot cooperating with the stationsand the rest of the industry in sup-plying figures on the number of re-ceivers shipped into each area.Many unreliable figures are beingquoted throughout the industry. At-tempts are being made to presentcomplete breakdowns on receiversin the homes, public places, on thedealers' shelves and so forth. Exceptfor a few cities, such figures are notobtainable. The figures printed be-low, therefore, are rough estimatesonly.

New YorkPhiladelphiaChicagoLos AngelesWashingtonDetroitBaltimoreSt. LouisClevelandSchenectadyCincinnatiMilwaukee

107,00020,00013,088

12,0007,3006,0003,7003,5002,0001,362

1,200

1,000

SCHEDULE OF OPENING DATES

WCAU-TV, PhiladelphiaWBAL-TV, BaltimoreW6XIS (KDYL-TV), Salt Lake CityWGN-TV, ChicagoWTVR, RichmondWATV, NewarkWNHC-TV, New HavenWBEN-TV, BuffaloWBZ-TV, BostonKSTP-TV, St. PaulWPIX, New YorkWTVT, ToledoWBAP-TV, Fort WorthKTTV, Los AngelesKFI-TV, Los AngelesWHAS-TV, LouisvilleWRTV, New OrleansKWIS, San FranciscoWOR-TV, New YorkKARO, Riverside, Calif.KGDM-TV, StocktonWOIC-TV, Washington

-February-February-February-Feb. -March-Feb. -March-April-April-April-April -May-April -May-June-June-Spring-Spring-Spring-Spring-Spring-Spring-Summer-Summer-Summer-Summer

2TolPvision

WOOING THE WOMENWW. -TV, Netroit's first Pnd only television 3tcti.ori, is bur, these days wooing

and wring the errovel% cudience. Pc-u.ed above is lecn Mc3dde, Home Ins- fuse

Di-ecicr of Th-? Detroit Ne.ds in her popular, Plikso si-onso-ea hOUSeiloki E conon ics

proarcri. Other c.krent diversified WW1 -TV shows aimed !pc crizally at women

include a fashicr progr7:1-1 sponsored by the I L Hudson Compary, 7. etoit's

orgest dep.:Th.-nem sore; the 1c -f- 1 Powers Charm Schram)! featuring hints of

elii mile, make-up, etc.: and tlt WW1 -TV Teed.ion Party, a rrirthfu ckdience

participation show ern on3ting +ram WWJ-TV's larc. studio auditoritrn.

Edch of these sponsored program. is proof of the selling eixtiveness of tekvirio-1,

and rp; the program -ring ticto-nplishments cf WW1 -TV in its flr1t e.1- of operation.

FIR .T 021COIT Own >a and Operated by THE DETROIT VE 1.11

Notion° P.oretneallivp.: THE CE >It 3E P. HOLLiNGBETY COMPANY

t.,

W Lt1 QTAssociels, FM St=lier W NJFM...Agtociate AM SV:fion

February, 1948

kift9/

SoftiA NEW

rifELEVISIONSTATION

CHANNEL

1

ASK YOUR

WA AT MAN

ABOUT

WAITSERVING NEW

JERSEY AND

METROPOLITAN

NEW YORK!

New Jersey's 1ST StationwryNEWARKNEW JERSEY

WASHINGTON

Nationwide complete -to -smallwith decision on ChannelA S PROOF that television spec -/I trum is still on the move,

Buffalo lost one of its four chan-nels this month under a tentativeU. S. -Canadian agreement to pro-tect video stations operating within250 miles of the border. Channelswere reshuffled, but none lost, inCleveland, Akron and Canton, 0. tohonor the agreement . . . FCC mensay it's a matter of days now beforethe long-awaited decision on chan-nel 1 is released. Though that as-signment is lost to tele, big newswill be the nationwide complete -to -small -town allocation plan which isexpected to accompany the decision.It will be FCC's first attempt tofan out service equitably amongtowns not found in the top 140 mar-kets. FCC men report that this willnot worsen the competitive situa-tions in towns where hearings arealready required. The plan will notclip off channels now allocated tothe 140 top markets, but it will headoff any move of the big -town bid-ders to file for channels earmarkedfor community use.

SatellitesBoom in television applications

with no expansion in sight spec-trum -wise spells finis to most broad-casters' hopes of testing formerFCC chairman Charles R. Denny'splan for satellite stations. Plan re-quires full use of channels for bothmother and satellite transmitters,with savings possible only on theprogramming end. Since most ofthe small towns outside the big met-ropolitan areas are being spokenfor by local bidders, there's smallchance, say FCC'ers, of doing muchwith Denny's plan under presentallocations. Pioneer Philco, however,became the first to try for satelliteoperation this month with a bid forsecondary operation in the Bethle-hem -Allentown -Easton, Pa. area.Easton station would feed on pro-gram originations from Philco'sWPTZ, Philadelphia.

There's more hope than ever herethat FCC will shortly frame rulespermitting licensees to operate mic-rowave relays, at least until theultra -highs are drafted for priorityusers . . . FM -minded solons onCapitol Hill are still needling FCCon its upward shift of FM channelsin June 1945, making the point thatsince television will eventually moveinto the ultra -highs, present low -

town allocation plan due1-round-up of FCC newsband video bands should be clearedfor FM. FCC chairman Wayne Coyquieted videomen's fears on thisscore when he appeared before theSenate Commerce Committee thismonth. Tele stays put-for the timebeing.

FCC men say A. T. & T. has giventhem no hint on fast-growing rumorthat new rates for tele's use of thecoaxial cable will be filed in April.But the Commission won't be sur-prised if this is the case. Clue mayhave been phone company's speedyfiling of rates on 15,000 cycle FMnetwork lines, despite the fact A.T. & T. is still unable to supply thehigh-fidelity circuits to FM'ers here. . . In unorthodox petition, DonLee has called on FCC for right tosell time on its experimental LosAngeles outlet, W6XAO. Don Lee'sgrant is held up pending FCC de-cision on license renewals for itsstandard broadcast stations. Com-pany points out it held first permitin 1932, has spent over $1,000,000in tele since then, at rate of $100,000annually for the past several years.

New England Television's enthu-siasm for tele has led it to file sevenapplications-two over the FCClimit per customer. In addition,FCC'ers say there may be a prob-lem of overlap between New Eng-land's bids in Fall River, Boston,Springfield and Worcester, Mass.Company, a radio newcomer, is alsoseeking spectrum in St. Louis, Kan-sas City and Buffalo.

Yankee Network has pulled a fastone by withdrawing bid for highly -contested Hartford area, filing forBridgeport and seeking ch. 10 nowassigned Hartford for use in thatnow-unserved town . . . Paramounthas served notice on all parties itintends a battle -royal for televisionspectrum in Detroit, Boston, Cleve-land, Dallas and San Francisco.They have urged FCC to throwinto hearing for these towns allpresent permittees who have notgotten their stations on the airwithin the eight months' normalconstruction period . . . At the sametime, Paramount, in refiling for SanFrancisco, chalked up its sixth bid-in FCC's eyes at least. Companyholds licenses in Los Angeles, Chi-cago and applications for Detroitand Boston. FCC considers the 50percent held by Interstate Circuit,Inc. of Dallas, Texas as a Para-mount application also.

4 Television

WesteppedintoTelevisionearly...

lucky for us ...useful for you!

A year ago television was pretty small pota-toes. Throughout greater New York, fewer than

15,000 television sets were in operation. The

hours each week when television was on the air

were few. And only a handful of advertisersshowed an active interest in the new medium.

One year ago - on February 11, 1947 -Radio Sales looked beyond the present size of

television, saw its inevitable growth, added a

new facet to its services. We were officially ap-

pointed national representative for WCBS-TV,

Columbia's television station in New York. Our

men set to work with television just as they work

with spot radio.

It was well that we were fore -handed. In one

short year television has grown by leaps andbounds. The number of television sets in the

New York area has multiplied by eight-from15,000 to about 120,000. WCBS-TV has sub-

stantially increased its air hours. And adver-tisers' interest has heightened sharply.

Today's greater and ever-growing interest

on the part of advertisers points a clear course

for Radio Sales. It's the course we anticipated

a year ago. Here it is, briefly:

The advertisers who turn to us for help insolving their spot radio problems will logically

expect the same calibre of service in television.

We can give that service only by applying totelevision the same principles we use with radio

stations: full knowledge of stations, markets

and programs; careful study of all availableresearch.

Radio Sales has worked closely with tele-

vision during its most spectacular year ofgrowth. Our men have studied-and are study-

ing-its special techniques, its programs, itsaudiences and its problems. Out of that study(and with our early start as background) comes

the "know-how" to give television advertisers

the same complete service that our spot radio

clients have learned to expect from us.

Radio SalesRadio Stations Reprosentat

WCBS KNX KMOX WBT WRVA50,000 watts 50,000 watts 50,000 watts 50,000 watts 50,000 wattsNew York City Los Angeles St. Louis Charlotte Richmond

WBBM WEEI WTOP WAPI KSL50,000 watts 5,000 watts 50,000 watts 5,000 watts 50,000 wattsChicago Boston Washington Birmingham Salt Lake City

WCCO50,000 wattsMinneapolis -St. Paul

WCBS-TVCBS TelevisionNew York

ColumbiaCaliforniaNetwork

ColumbiaPacificNetwork

RATES AND FACILITIES OF OPERATING STATIONS

WNBT CHANNEL 4NEW YORK

OWNED AND OPERATED BY: National BroadcastingCo., Inc.

STUDIO LOCATION: 30 Rockefeller Plaza, New York.

STUDIO: Studio 3H measures 30'x50'x18'. Studio 8G is50' x89'xI8'.

FACILITIES: Three iconoscope cameras in studio 3H.Three image orthicon field cameras in studio 8G (willsoon have four image orthicon studio cameras).

REMOTE FACILITIES: Nine image orthicon cameras.

FILM FACILITIES: Two 35 mm. film cameras. Cameracrews and film department.

REHEARSAL CHARGES: Rehearsal time is allottedwithout extra charge as follows: For one hour-five hoursstudio, three hours film; for forty minutes-four hoursstudio, 21/2 hours film; for thirty minutes-three hoursstudio, two hours film; for twenty minutes -21/2 hoursstudio, 11/2 hours film; for fifteen minutes-two hoursstudio, one hour film; for ten minutes -11/2 hours studio,45 minutes film; for five minutes -1 hour studio, thirtyminutes film. When rehearsal time beyond that noted isrequired, studio 86 will be charged at the rate of $100per half-hour or any portion thereof; film studio will becharged at the rate of $25 per half-hour or portionthereof.

Where total allotted rehearsal time is not required,Studio 8G will be charged at $200 per hour. Use of filmstudio in conjunction with 8G carries a flat rate of $75.

NETWORK FACILITIES: Use of coaxial cable fromNew York to Washington; use of Philco relay from NewYork to Philadelphia; use of General Electric relay fromNew York to Schenectady.

WaS -TV CHANNEL 2NEW YORK

OWNED AND OPERATED BY: Columbia BroadcastingSystem.

STUDIO LOCATION: 15 Vanderbilt Avenue, New York17, New York.

STUDIO: Studio operations to be resumed within a fewmonths.

REMOTE FACILITIES: Four image orthicon cameras.FILM FACILITIES: 16 mm. and 35 mm. sound projec-tion. Own 16 mm. film camera crew.

REHEARSAL CHARGES: Rates for film facilities arefor sound film and include charges for the pre -broadcastrun-through normally required. For rehearsal of commen-tator, interpolation and cueing of material, etc., filmfacilities will be charged at the rate of $100 per hour.Rehearsal at remote location is included in with the$700 facilities charge.

PERSONNEL: Frank E. Mullen, Ex.lcutive Vice Presidentin charge of Television; John Royal, Vice President incharge of Programming; Noran Kersta, Director of Tele-vision; Carleton Smith, Manager; Warren Wade, Pro-gramming Director; Reynold R. Kraft, Sales Manager.

RATES: (Effective April 1, 1948)

TRANSMITTER CHARGESBase Charges-Monday through Friday, 7:00 to 11:00 PM,

Saturday and Sunday, 1:00 to 11:00 PM.% Base Charge-Monday through Friday, 5:00 to 7:00 PM.% Base Charge-All other periods.

1 40 % 20 15 10 5 1 20Hour Min. Hour Min. Min. Min. Min. Min.* sec.**$750 $600 $450 $375 $300 $260 $175 $175 $100* Film only and includes film facilities.

** Slides or films only, facilities included.

DISCOUNTS ON TRANSMITTER CHARGES25 times per year, or less, 52 times per year 121/2%

no discount. 104 times per year 15%26 times per year 7%Y 208 times per year 17%%39 times per year 10'/c Over 208 times per yr. 20%

LIVE STUDIO600 500 400 300 200

FILM STUDIO250 225 200 175 150 125 100

TRANSMITTER CHARGES

(Until April 1st)1 40 1/2 20 15 10

Hour Min. Hour Min. Min. Min.$500 $400 $300 $250 $200 $175* Film only and includes film facilities

Includes slide or film facilities.I'rogram facilities remain the same.

5 1 20Min. Min.* sec.**$125 $125 $80

NETWORK FACILITIES: Regularly scheduled programsrelayed to Baltimore and Washington via coaxial cable.Philadelphia outlet opened this month.

PERSONNEL: Lawrence Lowman, Vice President ofTelevision Operations; Worthington Miner, Director ofTelevision; Leonard Hole, Director of Plans; GeorgeMoskovics, Commercial Manager; Halsey Barrett, Pro-motion Manager.

REPRESENTATIVE: Radio Sales, 485 Madison Avenue,New York 22, N. Y.

RATES:AIR TIME

1 1U

Hour Min.1/2 20 15 10 5 1

Hour Min. Min. Min. Min. Min.$400 $320 $240 $200 $160 $135 $115 $100** Includes use of film facilities.

FILM STUDIO125 105 85 75 65 55 45

Time Signals per 20 second broadcast on sound film-$50.Remote Facilities: $700 per pick-up, including rehearsalat remote location.

6 Television

Programs Prestige

In sports WMAL-TV brings top attractions and top sportsmenInto your home. Jim Gibbons (seated, center) welcomes JimCastiglia, Redskin star, and A. L. Ebersole, Nat. BowlingCouncil Chairman, to his popular "Sports Cartoon -a -quiz" withCartoonist Bill Willison to sketch the clues.

Wherever things of top interest are taking place, WMAL-TV'sMobile Units and Image -Orthicon Cameras are on the scene.And Burke Crotty, WMAL-TV Director of Television, with more"television firsts" than any man in the industry, Is on hand todirect top-flight production and entertainment.

Towering high above everything in Washington,WMAL-TV's ultra -modern Six -Bay Super -Turn-stile Antenna is the highest point in the entireNation's Capital' Just one of the reasons whyWMAL-TV is Washington's most powerful TVstation. Popularity? One of the reasons is thatWMAL-TV was the first to meet Washingtonians'demand for top television programs seven nightso week. And The Evening Star's 96 years of

"On Wings of Thought" stars Robert L. Friend, master mental.ist (In white jacket), who amazes all Washington with his un-believable feats of mentalism, mind reading and thought pro-jection. He can project "Buying Impulses," tool

10 GO Gil i.i G &RC ;lila Oa

Nearly half -a -million dollars worth of the newest and finesttelevision equipment provides WMAL-TV's expert staff themeans of bringing the finest in television entertainment intothe homes of this vast market, every night in 1948t

predominance in Washington makes The EveningStar Television Station the most ACCEPTED inWashington homes.THE EVENING STAR TELEVISION STATION

WMAL-TVWashington's Most Powerful And First Seven -Night -A -Week

TV StationRepresented Nationally by ABC SPOT SALES

NEW YORK CHICAGO DETROIT SAN FRANCISCO I HOLLYWOOD

February, 1948 7

WABD CHANNEL 5NEW YORK

OWNED AND OPERATED BY: DuMont Television Net-work.

STUDIO LOCATION: John Wanamaker Store, 9thStreet & Broadway, New York, New York.

STUDIOS: Studio A measures 60'x40'x43' and can ac-commodate an audience of 600. Studio C used forrehearsals.

FACILITIES: Four cameras in Studio A, one on a boomand three on dollies; two cameras in Studio C.

REMOTE FACILITIES: Four image orthicon cameras.

FILM FACILITIES: 16 mm. and 35 mm. s;lent and soundfilm projection.

REHEARSAL CHARGES: $75 for first hour, $37.50for each succeeding consecutive half hour or any portionthereof for live studio shows. 6:1 ratio in studio rehearsaltime required except where the nature of the program

WATV CHANNEL13

NEWARK

OWNED AND OPERATED BY: Bremer BroadcastingCorporation.

STUDIO LOCATION: Television Center, Newark I,New Jersey.

STUDIO: Three studios. Two measure 20'x30'. Largestudio measures 90'x 100'.

FACILITIES: Four cameras in the studio.

REMOTE FACILITIES: Two image orthicon cameras.

FILM FACILITIES: 16 mm. and 35 mm. silent or soundprojectors. Camera Crew and film department.

REHEARSAL CHARGES: For live studio programs,$50 per first hour, $25 for each additional hour or frac-tion thereof. For film studio programs, $25 per hour orfraction thereof.

PRODUCTION FEES: Charges furnished upon requestCreative staff available for live programs, film and filmcommercials. Settings as required, based on cost of

wBz-TV CHANNEL 4BOSTON

OWNED AND OPERATED BY: Westinghouse RadioStations Inc.

STUDIO LOCATION: Radio & Television Center,Soldiers Field Road, Boston 16, Mass.

STUDIO: Large auditorium studio- one 40'x50'; onemedium and three small studios. (Another 40'x50' studio

is such that, in station's opinion, lesser rehear -al p-riodwill suffice. Film show rehearsal at 10% of daytimetime charge.

NETWORK FACILITIES: Programs relayed to Phila-delphia, Baltimore and Washington, via coaxial cable.

PERSONNEL: Lawrence Phillips, Director; John McNeil,Manager, Commercial Operations; James L. Caddigan,Manager, Program Planning; Scott Helt, Chief Engineer;Charlotte F. Stern, Manager, Advertising and Promotion.

RATES:STUDIO OR REMOTE PROGRAMS

1 1/2 20 15 10 5 1 Sta.Hour Hour Min. Min. Min. Min. Min. Brk.Class A-7-11 PM$800 $480 $360 $320 $240 $160 $80 $80Class B-6-7 PM650 390 292 260 195 130 65 65

Class C-12 Noon -6 PM:-00 300 225 200 150 100 50 50

Film Rates: 20'; less when film only is used on periods,1 five minutes or more.

construction, painting, rental and transportation. Fullystaffed department available.

PERSONNEL: Irving R. Rosenhaus, President and Gen-eral Manager; Frank V. Bremer, Vice President and Tech-nical Director; Edmund S. Lennon and A. B. Schillin, VicePresident and Sales Director; Paul Belanger, ProgramLirector.

GENERAL TELECASTING RATESClass "A"-7:00 to 11:00 I'M.

Per 1 1/2 15Week Flour Hour Min.

10

Min.1

Min.*20

Sec.*1 $ 450.00 $ 300.00 $ 200.00 $160.00 $80.00 $60.003 1282.50 855.00 570.00 456.00 -6 2430.00 1620.00 1080.00 864.00 -

Class "B"-3:00 to 7:00 PM.1 360.00 250.00 170.00 136.00 70.00 50.003 1026.00 712.00 484.50 387.60 -6 1944.00 1350.00 918.00 734.00 -

* Frequency Discounts onWeekly Discounts on Time Announcements26 consecutive weeks 5', 100-250 Times 5'52 consecutive weeks 10'; 251-500 Times

501 or more Times 15';Guaranteed for six months from opening date.

will be opened later).

FACILITIES: Four image orthicon cameras for studiouse.

REMOTE FACILITIES: Four image orthicon cameras.

FILM FACILITIES: 16 mm. and 35 mm. projectors.

PERSONNEL: W. C. Swartley, Station Manager; W. H.Hauser, Chiei Engineer; W. Gordon Swan, Program Man-eger; C. Herbert Masse, Sales Manager; Sidney V.Stadig, Television Technical Supervisor.

NOTE: Station will start programming between April 1stand May 1st. Rate card has not been issued as yet.

8 Television

THE BALTIMORE SUNBaltimore, Maryland

announces the

appointment of

THE KATZ AGENCY, INC.

as the exclusive

national representative

of its

Television Station, WMAR-TV

February 1948

WPTZ CHANNEL 3PHILADELPHIA

OWNED AND OPERATED BY: Philco Television Broad-casting Corp.

STUDIO LOCATION: 1800 Architects Building, Phila-delphia 3, Penn.

STUDIO: Stage area measures 25'x45'.

FACILITIES: Two studio cameras.

REMOTE FACILITIES: Six image orthicon cameras.

FILM FACILITIES: 16 mm. and 35 mm. silent or soundprojectors; opaque and transparent slides. Camera crew,complete film department.

ARTWORK CHARGES: Basic scenery and flats whichare available in the studio are supplied at no additionalcost. Construction and artwork for special scenery and

WFIL-TV CHANNEL 6PHILADELPHIA

OWNED AND OPERATED BY: The Philadelphia In-quirer.

STUDIO LOCATION: 46th & Market Streets, Phila-delphia, Penna.

STUDIO: Large studio measures 55'x26'x25' with othersmaller studios available.

FACILITIES: 2 studio cameras.

REMOTE FACILITIES: 4 image orthicon cameras.

FILM FACILITIES: 16 mm. film, both silent and sound.Camera crews and complete film department.

NETWORK FACILITIES: Share use of coaxial cable.Exchange programs with DuMont and WMAR-TV.

REHEARSAL RATES: Camera rehearsal time in ratioof 2:1 included in time costs. $25.00 per hour for timein excess of 2:1 ratio, but less than 4:1. $75.00 per hourfor time in excess of 4:1 ratio. Announcement chargesinclude 15 minutes camera rehearsal time. Additionaltime, if needed, at $15.00 per half hour.

WCAU-TVCHANNEL 10PHILADELPHIA

OWNED AND OPERATED BY: WCAU, Inc.

STUDIO LOCATION: 1622 Chestnut Street

STUDIO: Studio A measures 34.x52'x22'; Studio B meas-

properties billed at cost of material plus labor at $3 perman hour.

REHEARSAL CHARGES: $50 per hour to nearest halfhour.

NETWORK FACILITIES: Two-way Philco relay systemconnecting Philadelphia and New York. NBC affiliate.

PERSONNEL: E. B. Loveman, Vice -President and Gen-eral Manager; James D. McLean, Commercial Manager;Rolland V. Tooke, Assistant General Manager; RaymondJ. Bowley, Chief Engineer; Ernest Walling, ProgramManager.

RATES:

LIVE STUDIO1 Hour i4 Hour 20 Min. 15 Min. 10 Min.$300 $180 $150 $120 $100

FILM STUDIO140 85 75 50 45

Time or Weather Spots: 20 second duration -slide or filmwith live or transcribed narration -$30.

ANNOUNCEMENTS: All announcements must includepublic service message.

PERSONNEL: Roger W. Clipp, General Manager; Ken-neth W. Stowman, Director of Television; John E. Surrick,Sales Director; David Miller, Engineer, in charge of Tele-vision; Richard J. Goggin, Program Director.

REPRESENTATIVE: The Katz Agency, 500 Fifth Avenue,New York, N. Y.

RATES: (Effective March 1,LIVE STUDIO

1948)

1

Times HourihHour

20Min.

15Min.

10Min.

5Min.

1

Min.or less

1 $300.00 $180.00 $150.00 $120.00 $90.00 $60.00 $40.0026 285.00 171.00 142.50 114.00 85.50 57.00 38.0052 270.00 162.00 135.00 108.00 81.00 54.00 36.00

104 255.00 153.00 127.50 102.00 76.50 51.00 34.00156 240.00 144.00 120.00 96.00 72.00 48.00 32.00260 225.00 135.00 112.50 90.00 67.50 45.00 30.00

FILM STUDIO1 150.00 90.00 75.00 60.00 50.00 40.00 30.00

26 142.50 85.50 71.25 57.00 47.50 38.00 28.5052 135.00 81.00 67.50 54.00 45.00 36.00 27.00

104 127.50 76.50 63.75 51.00 42.50 34.00 25.50156 120.00 72.00 60.00 48.00 40.00 32.00 24.00260 112.50 67.50 56.25 45.00 37.50 30.00 22.50

ures 29'x36'x22'. Small interview studio. In addition, theBulletin's Home Makers Auditorium, which seats about500, will also be available.

FACILITIES: Five image orthicon cameras -three forstudio A, two for studio B.

FILM FACILITIES: Two 16 mm. and two 35 mm. filmprojectors, slide projector. Film crew and film department.

REMOTE FACILITIES: Mobile unit, dual use of imageorthicons.

10 Television

WCAU-TV (cont'd.)

NETWORK FACILITIES: Regularly scheduled pro-grams relayed via coaxial cable from CBS, New York.

PERSONNEL: Dr. Leon Levy, President and GeneralManager; Joseph L. Tinney, Assistant General Managerand Vice President; G. Bennett Larson, Director of Tele-vision and Vice President; John G. Leitch, TechnicalDirector; Robin Compton, Television Engineer; Roy A.Meredith, Production Manager; Robert Pryor, Sales Pro-motion Manager.

REPRESENTATIVE: Radio Sales Inc., 485 MadisonAvenue, New York.

KTLA CHANNEL 5LOS ANGELES

OWNED AND OPERATED BY: Television ProductionsInc. (Paramount subsidiary).

STUDIO LOCATION: 5451 Marathon Street, Los An-geles 38, Calif.

STUDIO: Studio measures 65'x75'x25'.

FACILITIES: Six studio cameras.REMOTE FACILITIES: Four image orthicon cameras.FILM FACILITIES: 16 mm. sound projectors.REHEARSAL CHARGES: Live studio rehearsal timeallotted at the rate of $25 for 1/2 hour or for any fractionthereof. Film studio charge is $15 for 1/2 hour or for anyfraction thereof.

PERSONNEL: Klaus Landsberg, West Coast Director;Phil Booth, Program Manager; Raymond Moore, Engin-eering Supervisor.

REPRESENTATIVE: George T. Shupert, 1501 Broadway,New York, New York.

WMAR-TVCHANNEL 2BALTIMORE

OWNED AND OPERATED BY: The A. S. Abell Com-pany (The Sunpapers).

STUDIO LOCATION: Baltimore & Charles Streets,Baltimore 3, Md.

STUDIO: Studio under construction.

REMOTE FACILITIES: Three image orthicon cameras.

FILM FACILITIES: 16 mm. film projectors. Three filmcrews, complete film department.

NETWORK FACILITIES: Receive programs via coaxial

RATES:CLASS A-6:00 PM to 11:00 PM.1 Hour I/2 Hour 20 Min. 15 Min.

$200 $120 $100 $80

FILM

LIVE

100 60 50 40

CLASS B -Before

LIVE150 90

FILM75 45

6:00 PM and after 11:00 PM.

75 60

37.50 30

1 Min.

25

18.75NOTE: One Minute Announcements on slide or film.

RATES:LIVE STUDIO

1 Hour Hour 15 Min. 10 Min. 5 Min. 1 Min.1 Time $400.00 $280.00 $175.00 $125.00 $100.00 $50.0013 Times 380.00 266.00 166.25 118.75 95.00 47.5026 Times 360.00 252.00 157.50 112.50 90.00 45.0052 Times 350.00 245.00 153.13 109.38 87.50 43.75100 Times 340.00 238.00 148.75 106.25 85.00 42.50

FILM STUDIO1 Time 300.00 225.00 150.00 115.00 100.00 50.0013 Times 285.00 213.75 142.50 109.25 95.00 47.5026 Times 270.00 202.50 135.00 103.50 90.00 45.0052 Times 262.50 196.88 131.25 100.63 87.50 43.75100 Times 255.00 191.25 127.50 97.75 85.00 42.50

Time Signals: Less than 1 minute, $30.00.Field Pick-up: Total Charge equals the facilities chargeplus the time charge. The facilities charge varies with theamount of facilities used.

TIME CHARGE1 Time 100.00 100.00 75.00 50.00 50.00 25.0013 Times 95.00 95.00 71.25 47.50 47.50 23.7526 Times 90.00 90.00 67.50 45.00 45.00 22.5052 Times 87.50 87.50 65.63 43.75 43.75 21.88100 Times 85.00 85.00 63.75 42.50 42.50 21.25

cable from CBS and DuMont, New York; WFIL-TV, Phila-delphia; and WMAL-TV, Washington.

PERSONNEL: Neil Swanson, Coordinator of Radio andTelevision; Ewell K. Jett, Vice President and Director;Bob Cochrane, Program Manager; Ernest Lang, SalesManager.

REPRESENTATIVE: The Katz Agency, Inc., 500 FifthAvenue, New York 18, N. Y.

RATES:1

Times Hour%

Hour20

Min.15

Min.10Min.

5Min.

1Min.

or less1 $200.00 $120.00 $100.00 $80.00 $60.00 $40.00 $32.00

13 190.00 114.00 95.00 76.00 57.00 38.00 30.4026 180.00 108.00 90.00 72.00 54.00 .36.00 28.8052 170.00 102.00 85.00 68.00 51.00 34.00 27.20

104 160.00 96.00 ,'80.00 64.00 48.00 32.00 25.60

February, 1948 II

WBAL-TV CHANNEL 11BALTIMORE

OWNED AND OPERATED BY: Hearst Radio, Inc. (Bal-timore News Post).

STUDIO LOCATION: 2610 North Charles Street, Bal-timore 18, Maryland.

STUDIO: One studio: 28'x48', which is divided into threesections,-a Georgian room appropriately furnished, an-other room which is typical of Baltimore and one withdrapery facilities.

WBKBCHANNEL 4CHICAGO

OWNED AND OPERATED BY: Balaban & Katz (Para-mount Subsidiary).

STUDIO LOCATION: 190 N. State Street, Chicago 1,

STUDIO: Two studios. Studio A measures 24'x24' andStudio G, 35'x50'.

FACILITIES: Two studio cameras for each studio.

REMOTE FACILITIES: Three image orthicon cameras.

FILM FACILITIES: 16 mm. film chain.

REHEARSAL CHARGES: Camera rehearsal time inthe ratio of 2:1 included in costs. In excess of the 2:1ratio and less than a 4:1 ratio, charge is $25 per houror portion thereof. Charges in excess of 4:1 ratio are$75 per hour. Spot rehearsal charge at $15 per half houror portion thereof. All rehearsal charges at cost and notdiscountable.

NETWORK FACILITIES: WBKB-built link betweenSouth Bend and Chicago.

WGN-TV CHANNEL 9CHICAGO

OWNED AND OPERATED BY: WGN Inc. (ChicagoTribune).

STUDIO LOCATION: 441 North Michigan Avenue,Chicago, Ill.

STUDIO: One master studio which measures 3ex42'x20'and two auxiliary studios, 16'x20'.

FACILITIES: Two studio type image orthicon cameras.

REMOTE FACILITIES: Two mobile unit cameras.

FILM FACILITIES: Two 16 mm. film cameras.

PERSONNEL: Harold C. Burke, General Manager;Harold P. See, Director of Television; George G. Jacobs,Video Operations Engineer; Richard S. Duncan, ChiefTransmitter Engineer; Harold W. Batchelder, CommercialManager; John J. Dickman, Program Manager; JamesMcMurry, Production Manager.

NOTE: Rate card has not been issued yet. Opening dateis between February 10th and February 20th.

PERSONNEL: W. C. Eddy, Director of Television; A. H.Erolly, Chief Engineer; Don Meier, Sales Manager;Reinald A. Werrenrath.

REPRESENTATIVE: George T. Shupert, 1501 Broadway,New York.

RATES:LIVE STUDIO# of set,. 1 Hour 1/2 Hour 15 Min. Spot0 - 1,000 $ 100 $ 60 $ 40 301 - 5,000 200 120 SO 35*5 - 15,000 375 210 140 4015 - 25,000 500 375 200 4525 - 35,000 800 525 320 50Over 35,000 1,000 600 400 60

FILM STUDIO# of sets 1 Hour 1/2 Hour 15 Min. Spot0 - 1,000 50 30 201 - 5,000 75 50 25*5 - 15,000 125 75 3015 - 25,000 200 130 3525 - 35,000 300 175 35Over 35,000 500 250 40

Minimum contract at these rates -13 weeks.Maximum contract at these rates -26 wks upon acceptance.Single non -contract broadcasts at double quoted figure.*Now in effect.

FACILITIES: Four studio cameras.

REMOTE FACILITIES: Four mobile cameras.

FILM FACILITIES: Two 35 mm. and one 16 mm. pro-jectors.

PERSONNEL: Col. Robert R. McCormick, President;Frank P. Schre;ber, Manager; Carl J. Meyers, Director ofEngineering; Vernon R. Brooks, Director of Operations;Ted Mills, Program Manager; William A. McGuineas,Commercial Manager.

NOTE: Rate card has not been issued yet, but rates willbe furnished upon application in two or three weeks.

I2 Television

WTTG CHANNEL 5WASHINGTON

OWNED AND OPERATED BY: DuMont Television Net-work.

STUDIO LOCATION: 12th & E Streets, N. W., Wash-ington 4, D. C.

STUDIO: Stage area measures approximately 15'x30'.

FACILITIES: Two iconoscope cameras.

REMOTE FACILITIES: Four image orthicon cameras,which are occasionally used for studio use when neces-sary.

FILM FACILITIES: 16 mm. sound projection.

NETWORK FACILITIES: Programs relayed overaxial cable, from and to WABD, New York.

REHEARSAL CHARGES: None. Rehearsal ratios areyet to be determined.

PERSONNEL: Walter Compton, General Manager;Harold E. Sheffers, Sales Manager; Roger M. Coelis,Operations Manager; M. M. Burleson, Chief Engineer;Leslie G. Arries, Washington Representative.

RATES:

LIVE AND FILM STUDIOI How. 12 HUur 20 Min. 15 Min. 10 Min. 5 Min. 1 Min.

Class " \"-7:00 p.m. - 11 p.m. Mondays through Fridays$200 $120 $90 $80 $60 $40 $20

Class "B"-6:00 p.m. - 7:00 p.m. Mondays through Fridays$163 $98 $73 $65 $49 $33 $16

Class "C"-12 Noon - 6:00 p.m. Mondays through Fridaysco- $125 $85 $56 $50 $38 $25 $13

WMAL-TVCHANNEL 7WASHINGTON

OWNED AND OPERATED BY: The Evening Star Broad-casting Company, Inc.

STUDIO LOCATION: 724 Fourteenth Street, N. W.,Washington 5, D. C.

STUDIO: Studio measures 50'x25'.

FACILITIES: Two studio -type image -orthicon cameras.

REMOTE FACILITIES: Two field image -orthicon cam-eras.

FILM FACILITIES: 16 mm. and 35 mm. film projectors.Complete film facilities.

NETWORK FACILITIES: Regularly scheduled pro-grams relayed over coaxial cables from CBS, New York,WFIL-TV, Philadelphia.

WNBWCHANNEL 4WASHINGTON

OWNED AND OPERATED BY: National BroadcastingCo., Inc.

STUDIO LOCATION: Trans -Lux Building, Washington5, D. C.

STUDIO: Stage area measures approximately 75'x50'.

FACILITIES: Five image orthicon cameras used forboth studio and field pick-ups.

PERSONNEL: K. H. Berkeley, Vice -President and Gen-eral Manager; Ben B. Baylor, Jr., Assistant General Man-ager and Sales Manager; Burke Crotty, Director ofTelevision; Daniel Hunter, Chief Engineer; Frank Harvey,Engineer in charge of TV Operations.

RATES:

1 Hour 1/2 Hour 15 Min. 5 Min.$200 $150 $100 $50

SIX TIME SIGNALS or Weather Reports, one each day.Monday thru Saturday, $120 per week.REBATES For Consecutive Weeks: 26 weeks -5','; ; 39weeks -71/2'4; 52 weeks -10' .

WEEKLY DOLLAR -VOLUME DISCOUNTS (effectiveafter 13 consecutive weeks or longer):$50 up to $99 21/2% $200 up to $249 10%100 up to 149 5 250 up to 299 121/2150 up to 199 71/2 300 or more 15

ANNOUNCEMENTS: $25.00 gross. Up to one minute.13 times within one year, each $23.75 net.26 " f Pt )1 It 22.50 "52 " Pt )I tt .I 21.25 "

104 Pt f tt f t 20.00 "260 " Pt PP 18.75 "

FILM FACILITIES: 16 mm. and 35 mm. film projectors.Film crews and film department.

NETWORK FACILITIES: Programs relayed to and fromWNBT, New York over coaxial cable.

PERSONNEL: Frank M. Russell, Vice President; Carle-ton D. Smith, General Manager; George Sandefer,Assistant to the General Manager; John Gaunt, ProgramManager; Charles DeLozier, Sales Representative; How-ard Gronberg, Operations Supervisor.

RATES: No rate card formulated as yet. All programssold on a package basis.

February, 1948 13

NEW YORK AID' NEWS

se coTo SERVE the nation's greatest single television audience, theDaily News is building and equipping a great new television

station-WPIX. Its studios embody the latest engineering de-sign, and this studio and control equipment will be supplied byGeneral Electric-pioneer in television research and operationfor more than twenty years.

G -E Equipment Service -ProvedThe proving ground of all General Electric television equipmentis the most powerful TV station in the United States-WRGB,Schenectady. WRGB has been in operation since 1939. Heretelevision station equipment has been measured, tested, im-proved, and tested again in actual operation.

The New York Daily News ordered General Electric televisionequipment because of this demonstrated efficiency, practicality,and dependability.

General Electric has everything needed to put you on the airin television. Assemble all the facts before you make your de-cision. Above all, see the G -E equipment, hear the G -E stor.You owe it to your investment.

General Electric television engineers and representatives arelocated in principal cities-coast to coast. They have valuableinformation for you. Call them, or write: General ElectricCompany,Transmitter Division, Electronics Park. Syracuse, Net, York.

A full complement of Pro-jection Equipment, includ-ing two 35 mm projectors, one16 mm projector, and onedual -dissolving slide projectordesigned for G -E television use.

N Y Daily News Building-which will house the advance -designedstudios and latest G -E television equipment of the Daily News' great newstation WPIX.

erkiedflopoefitMaster Control Desk-an exclusive G -E develop.ment. This equipment enables a single operator toselect from various program sources-inside or out-side the studio-the material he wants to air. The

Iswitchiig operation, which includes both video andaudio, is done smoothly, continuously-by one man.

-411-.Three complete sets ofStudio Camera equip-ment. The new G -E studiocamera is the lightest televi-sion camera ever built furstudio use. Counterweightedfor fingertip control, it is op-erated and maneuvered withease by one man. Each camerahas its control console and rackof accessories to complete anindividual camera channel.

G -E STUDIO AND CONTROL EQUIPMENTORDERED BY THE DAILY NEWS

Two full sets of Studio Film Camera Channels.These comprise the G -E camera, camera console, andcompact racks of auxiliary items.

Extensive Audio Equipment. The part of this equip-ment controlled by the operator is built right in -o the G -Estudio consoles-a carefully -engineered permanent ir stal-lotion. Provision is also made for extending studio equip-ment gradually by "block -building" with G -E audio r ,cks.

State le.94t lot 7eeeeddiaa

PLAN, ae-st BUILD- agea 9-5

LEADER IN RADIO, TELEVISION AND ELECTRONICS

GENERAL ELECTRIC150-G3-6912

WEWS CHANNEL 5CLEVELAND

OWNED AND OPERATED BY: Scripps -Howard RadioInc.

STUDIO LOCATION: 1816 East 13th Street, Cleve-land, Ohio.

STUDIO: Three studios. Studio A measures 55'x70'x23';is equipped with a modern kitchen as a permanent set.Studio B measures 10'x14', for interview type programs.Auditorium studio accommodates 700 guests.

FACILITIES: Six image orthicon cameras, used for bothstudio and remote operations.

FILM FACILITIES: 16 mm. camera chains. Film depart-ment including processor, printer and cameras.

REHEARSAL CHARGES: Camera rehearsal time inratio of 2:1 included in time rates. $50 per hour for timein excess of 2:1 ratio but less than 4:1. $75 per hour fortime in excess of 4:1 ratio.

WWJ-TV CHANNEL 4DETROIT

OWNED AND OPERATED BY: The Detroit EveningNews Association.

STUDIO LOCATION: 622 West Lafayette Ave., De-troit 31, Mich.STUDIO: Two studios, both measuring 30'x40'.

FACILITIES: One contains three iconoscope camerasand the other two image orthicons.REMOTE FACILITIES: Four image orthicon cameras.FILM FACILITIES: 16 mm. film chain.REHEARSAL CHARGES: Additional charges for re-hearsal based upon actual costs.

PERSONNEL: W. J. Scripps, Radio Director of theDetroit News; Harry Bannister, General Manager; Mel

WTMJ-TV CHANNEL 3MILWAUKEE

OWNED AND OPERATED BY: The Journal Company.

STUDIO ADDRESS: 720 East Capitol Drive, Milwaukee5, Wisconsin.

STUDIO: Main studio measures 30'x54'x29' high, withsmaller ones available. Milwaukee's Radio City auditoriumalso available.

PERSONNEL: Jack R. Howard (New York), President;James C. Hanrahan, Vice President and General Man-ager; J. Harrison Hartley, Director of Television; JosephB. Epperson, Chief Engineer; Patrick H. Crafton, ProgramManager; Jack Schmunk, Commercial Manager.

RATES:

LIVE STUDIOLess than 1 Hour t4 Hour 15 Min. 10 Min. 5 Min. Ann.13 Times $480.00 $336.00 $240.00 $192.00 $120.00 $70.0013 Times 240.00 168.00 120.00 96.00 60.00 35.0026 Times 228.00 159.60 114.00 91.20 57.00 33.2552 Times 216.00 151.20 108.00 86.40 54.00 31.50104 Times 204.00 141.80 102.00 81.60 51.00 29.75200 Times 192.00 134.40 96.00 76.80 48.00 28.00

FILM STUDIOLess than13 Times 240.00 168.00 120.00 96.00 60.00 50.0013 Times 120.00 84.00 60.00 48.00 30.00 25.0026 Times 114.00 79.80 57.00 45.60 28.50 23.7552 Times 108.00 75.60 54.00 43.20 27.00 22.50104 Times 102.00 71.40 51.00 40.80 25.50 21.25200 Times 96.00 67.20 48.00 38.40 24.00 20.00

Note: All rates and discounts are based on the number oftelecasts within a 52 week period.

Wissman, General Program Manager; E. J. Love, Gen-eral Engineering Manager; Willard E. Walbridge, SalesManager.

REPRESENTATIVE: George P. Hollingbery Co., 420Lexington Avenue, New York, New York.

RATES:

LIVE OR FILM STUDIO

1

Times Hour Hour20Min.

15

Min.10

Min.5

Min. Ann.*1 $300.00 $180.00 $150.00 $120.00 $90.00 $60.00 $30.00

13 285.00 171.00 142.50 114.00 85.50 57.00 28.5026 270.00 162.00 135.00 108.00 81.00 54.00 27.0052 262.50 157.50 131.25 105.00 78.75 52.50 26.25

100 255.00 153.00 127.50 102.00 76.50 51.00 25.50200 240.00 144.00 120.00 96.00 72.00 48.00 24.00260 225.00 135.00 112.50 90.00 67.50 45.00 22.50* 1 minute or less.

MILWAUKEE, with a sales rank of fifteen and popu-lation of 790,336, has been allocated four channels.

FACILITIES: Two remote cameras that double in thestudio.

FILM FACILITIES: 16 mm. film chain.

REHEARSAL CHARGES: Rehearsal time is allottedwithout extra charge as follows: For one hour -five hoursstudio, three hours film; for thirty minutes -three hoursstudio, two hours film; for twenty minutes -21/2 hoursstudio, 11/2 hours film; for fifteen minutes -two hoursstudio, one hour film; for ten minutes -11/2 hours studio,40 minutes film; for five minutes -1 hour studio, thirtyminutes film.

16 Television

WTMJ-TV (cont'd.)

If allotted rehearsal time is not used sponsor will becharged at rate of $100 per hour or fraction thereof,for rehearsal or program preparation time.

PERSONNEL: Walter Damm, Vice President and Gen-eral Manager of the Milwaukee Journal Radio Stations;L. W. Herzog, Assistant General Manager; R. G. Winnie,Station Manager; James Robertson, Program Manager;Philip Lawser, Chief Engineer.

REPRESENTATIVE: Edward Petry & Co., Inc., 17 East42nd Street, New York.

KSD-TV CHANNEL 5ST. LOUIS

OWNED AND OPERATED BY: St. Louis Post -Dispatch.

STUDIO LOCATION: 1111 Olive Street, St. Louis I ,

Missouri.

STUDIO: Studio measures 44'x25'x2 1 '.

FACILITIES: Three image orthicon cameras used instudio and for remote operations.

FILM FACILITIES: 16 mm. film chain.

REHEARSAL CHARGES: Rehearsal time in the ratioof 2:1 included in time charges. Charges for extra re-hearsal time are $35 for each hour up to five hours and$100 for each hour in excess of five hours.

WRGB CHANNEL 4SCHENECTADY

OWNED AND OPERATED BY: General Electric Com-pany.

STUDIO LOCATION: 60 Washington Avenue, Sche-nectady 5, N. Y.

STUDIO: Studio measures 42'x70'.

FACILITIES: Three studio cameras.

REMOTE FACILITIES: None.

FILM FACILITIES: 16 mm. and 35 mm. sound and silentprojectors.

PROGRAM ACCEPTANCE: No material accepted forlocal presentation on Saturdays and Sundays.

REHEARSAL CHARGES: For live studio programs,$25 per 1/2 hour, computed to the next half-hour; forlive spots, $10 (up to 15 minutes).

RATES:

LIVE STUDIO

1 Hour 1/2 Hour

$450 $300

FILM STUDIOIGO 100

20 Min. 15 Min. 10 Min. 5 Min. 1 Min. orless

$250 $200 $150 $100 on appl.

TRANSMITTER CHARGE1:)0 90 60

40 30 on appl.

45 30 20

PERSONNEL: George M. Burbach, General Manager;Harold Grams, Program Director; Guy Yeldell, SalesManager; Edward Hamlin, Commercial Manager; EdwinRisk, Chief Engineer in charge of Television.

REPRESENTATIVE: Free and Peters, 444 Madison Ave.,New York City.

RATES:

LIVE OR FILM STUDIO1 40 12 20 15

Hour Min. Hour Min. Min.$155 $105 $90 $75 $67.50

10 2

Min. Min.$60 $30

1

Min.$20

FREQUENCY DISCOUNTS: (Applicable to above listedrates only).13 Times 5'% 100 Times 20'%

26 Times 10% 200 Times 25';

52 Times 15%

RATES quoted are for the facilities of the station only.

NETWORK FACILITIES: General Electric MicrowaveRelay System-New York to Schenectady. Affiliated withNBC.

PERSONNEL: G. Emerson Markham, Station Manager;A. G. MacDonald, Sales and Promotion; A. G. Zink,Program Supervisor; W. J. Purcell, Chief Engineer.

REPRESENTATIVE: NBC Spot Sales, 30 RockefellerPlaza, New York.

RATES:

LIVE AND FILM STUDIO1

Hour Hour$210 $131

20Min.$105

15 10Min. Min.

$91 $78

5

Min.

$53

1 20Min.' sec.**

$53 $42

* One -minute features accepted as participations invariety -type programs at the five-minute program rate.** Only time, weather, and service announcements accepted.

Note: Programs longer than 60 minutes are charged on apro rata basis of the hourly rate, and are subject to 20%discount. The above rates are subject to 50', introductorydiscount until April 1, 1948.

February, 1948 17

wirvR CHANNEL 3RICHMOND

OWNED AND OPERATED BY: Havens and Martin Inc.(WMBG).

STUDIO LOCATION: 3301 West Broad Street, Rich-mond 20, Virginia.

STUDIO: One studio: 29'x17'xl2' with a second studioto be added which measures 29'x9'x28'.

RATES:

TRANSMITTER CHARGES

# of 1 40 1/2 20 15 10 5 1

Sets Hour Min. Hour Min. Min. Min. Min. Min.*NO CHARGE UNTIL 1M RECEIVERS IN AREA1-5M $100 $ 80 $ 60 $ 50 $ 40 $ 33 $ 25 $ 255-10M 200 160 120 100 80 66 50 5010-20M 300 240 180 150 120 99 75 75Over 20M 400 300 240 200 160 132 100 100

Film only.

CHARGES FOR RENTAL OF STUDIOFACILITIES: Two image orthicon cameras for studio use.

REMOTE FACILITIES: One image orthicon camerafor remote pick-ups.

0-1M

Studio or FilmPer Half Hour

or Fraction Thereof$30.00

Ann. (Live or Film)Per One Minute

or Fraction Thereof$16.00

FILM FACILITIES: 16 mm. and 35 mm. and slide pro- 1-5M 37.50 20.00jection available. 5-10M 45.00 24.00

10-20M 52.50 28.00PERSONNEL: W. M. Havens, General Manager and Over 20M 60.00 32.00Station Manager; W. H. Wood, Chief Engineer; C. Rian-hard, Program Director.

WLWT CHANNEL 4CINCINNATI

OWNED AND OPERATED BY: Crosley BroadcastingCorporation.

STUDIO LOCATION: Chickasaw and Warner Streets,Clifton Heights, Cincinnati, Ohio.

STUDIO: Studio measures I00'x40'x30'.

FACILITIES: Two studio cameras.

REMOTE FACILITIES: Three mobile cameras.

FILM FACILITIES: 16 mm. and 35 mm. film equipment.

REHEARSAL CHARGES: The studio facilities for re-hearsal and telecasting of both film and live programsare included at the rates quoted.

PERSONNEL: James D. Shouse, President; R. J. Rock-well, Vice President in charge of Engineering; J. R. Dun-can, Acting Director of Television Operations; Milton F.Allison, Director of Television Sales and Promotion;Chester Herman, Assistant Program Director.

RATES:

1 Hour 1/2 Hour 15 Min. 10 Min. 5 Min. 1 Min.or less

A. 6:30 PM to 11:00 PM Week Days; All Day Sunday$250.00 $200.00 $150.00 $100.00 $50.00 $25.00

B. All Other Hours187.50 150.00 112.50 75.00 37.50 18.75

NOTE: Charges for sports and other special or remoteevents available on request and such charges are notsubject to discount.

DISCOUNTS:

1 -Consecutive WeeksFall -Winter -Spring (Janu-ary thru April and Octoberthru December)

13 to 25 weeks Net25 weeks or more 10%

Summer (May thru Sept.)1 to 4 weeks 25%5 to 10 weeks 30%

11 to 16 weeks 35%17 to 22 weeks 40%

2 -Weekly Time VolumeUp to 29 minutes per week-no discount

30 to 44 minutes 5%45 to 74 minutes 71/2%75 min. to 3 hours 10%3 hours and over 121/2%

3 -An annual rebate will be allowed to the advertiser foreach 52 weeks of consecutive WLWT telecasting, saidrebate to be 5% of the largest amount of weekly net videoservices billing which has been common to each and everyweek.

Paramount Film Transcription RatesFACILITIES: Recorder for filming programs or com-

mercials off -the -face of the tube.

RATES: 20c a foot for 35 mm. film (90 feet to a minute).

6c a foot additional for 16 mm. prints (36 feet to a min-ute). Minimum charge $100.

1 hr. 1/2 hr. 1/4 hr.35 mm. $1080.00 $540.00 $270.0016 mm. 1209.60 604.80 302.40

18 Television

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APPLICATIONS

ATLANTA: Two bids were filedlast month for city's one remainingchannel. WGST, owned and oper-ated by Board of Regents, GeorgiaSchool of Technology, plans to lo-cate its studios and transmitter atWGST studio building; will spend$56,000 for operation the first year.John Fulton is manager; JackKelly, program director.

Eurith Dickinson Rivers, Jr.(WEAS, Decatur, Ga.), will spend$166,000 for plant, $10,000 a monthfor operations. Father and ex -gov-ernor E. D. Rivers, owns WGOV,Valdosta, is part-owner of WMJM,Cordele, Ga. CPs have already beengranted to WAGA, WSB and Con-stitution Publishing Co.ATLANTIC CITY: Neptune Broad-casting Co. (WFPG) has filed forcity's only channel-#8. GE trans-mitter will be located at Murray &Ohio Avenues. Cost of plant is peg-ged at $125,070, with monthly oper-ating costs estimated at $3,500.Company is owned by "The Friend-ly Group," operators of WPIT,Pittsburgh (also on file for a TVgrant) ; WSTV, Steubenville, Ohio;( filed for TV; WKNY, Kingston,N. Y.; WJJL, Niagara Falls, N. Y.BUFFALO: Two new bidders enter-ed the Buffalo race-as Buffalo lostone of its channels in accordancewith the Canadian arrangement.New England Television Co., Inc.,applying for Ch. 9, will locate itsDuMont transmitter at Main &Seneca Avenues. Company plans$138,425 for plant, with $7,500monthly costs. Lewis Tarnpool ismanager.

Broadcasting Foundation, Inc.(WKBW) is asking for Ch. 9, plansto spend $250,000 on construction;$120,000 for first year's expenses.They expect to lose $60,000 the firstyear on the air. Majority stock-holder is Churchill Tabernacle whoowns 66.7%.

These two applicants, along withWEBR, makes three bidders for thetwo available channels. CP-holder,WBEN-TV plans to start commer-cial operations April 1st.CLEVELAND: Cleveland Broadcast-ing Company, applying for Channel2, plans to spend $249,513 for theirplant, $104,000 for operating ex-penses and estimates $52,000 inrevenue for their first year on theair. Company holds FM permit,WERE; has an application pendingfor an AM station. Fred Ripley ismanager. Bid, together with those

of DuMont, WGAR, WHK andWJW, brings to five the number ofapplicants vying for city's two openchannels. WEWS is operating andCPs are held by Empire Coil Co.and NBC.COLUMBUS: Picture Waves, Inc.,applying for channel 6, plans an ex-penditure of $207,700 for the plant,between $9-11,000 for monthly oper-ating costs. Studios will be locatedat Hartman Theatre Building.Elmer Schatz, president, is majori-ty stockholder with 24%; part -ownership, Edward and PrudenceLamb, who are bidding for Eriestation through Erie Dispatch Inc.

WBNS, owned by Dispatch Print-ing Co., publisher of the ColumbusDispatch, has applied for channel 6.Construction is pegged at $324,226and monthly costs at $18,000.

Columbus has three channelsopen, with a CP granted to CrosleyBroadcasting Co.DALLAS: Variety Broadcasting Co.(KIXL) in their bid for channeltwo, pegs $198,785 for construction,$5,000 for monthly operating costs.DuMont transmitter will be locatedat Canfield St. Lee Segall, formerproducer of "Vox Pop," is president.Two CPs have been issued to KRLD-TV and Lacy -Potter. This leavesfour bidders for the one remainingslot - Interstate Circuit, Inc.,WFAA, Texas Television Co., andKIXL.DES MOINES: First application inIowa comes from IndependentBroadcasting Co. (KIOA) in theirbid for channel 5. Constructioncosts are pegged at $324,226 andmonthly costs at $18,000. Four chan-nels have been allocated to the city.FALL RIVER: Fall River HeraldNews (WSAR) has applied forchannel 8. C. E. Sevigny is presi-dent and E. J. Delaney is publisherof the newspaper. With one channelassigned to the Fall River -NewBedford area, bids are also pendingfrom New England Television andWNBH (New Bedford TimesStandard).HARTFORD: Hartford Times(WHTH) has applied for channel10; will locate their transmitter atTalcott Mountain, northwest ofHartford. Estimated construction isplaced at $254,000; with $10,000 amonth for operating costs. C. GloverDeLaney is manager. Applicationsare also pending from WTIC,WDRC and WKNB for city's twochannels.

20 Television

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National Press Bldg. DI. 1205

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WELDON & CARR

1605 Connecticut Ave., NW. MI 4151WASHINGTON, D. C.

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Consulting Engineers

Ring Building Washington, D. C.

1200 18th St., NW. District 4127

A. D. RING & CO.25 Years' Experience in Radio

Engineering

MI \ SEY BLDG. REPUBLIC 2347WASHINGTON 4, D. C.

GEORGE C. DAVISConsulting Radio Engineer

Munsey Bldg. District 8456

WASHINGTON, D. C.

JOHN CREUTZ

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319 Bond Bldg. REpublic 2151WASHINGTON, D. C.

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Service of BroadcastingNational Press Bldg.. Wash.. D. C.

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1730 Connecticut AvenueN.W. Washington 9, D. C.Telephone: Adams 3711

Dixie B. McKeyDabney T. Waring, Jr.

JOHN BARRONConsulting Radio Engineers

Specializing in Broadcast andAllocation Engineering

Warner Building, Washington 4, D. C.

Telephone NAtional 7757

PAUL GODLEY CO.Consulting Radio Engineers

Upper Montclair, N. J.Labs: Great Notch, N. J.

Phone: LITTLE FALLS 4-1003

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Consulting Radio Engineer

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February, 1948 21

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HOUSTON: Roy Hofheinz, doingbusiness as Texas Television Co.(KTHT), has filed for channel 7;plans to locate RCA transmitter andstudio at Jefferson and BrazoStreets. Cost of plant is estimatedat $217,400; monthly expenses at$10,000. Company also has a bid onfile for Dallas.

Houston Post (KPRC), in a bidfor channel 4, expects to plow $249,-135 into plant; locate video trans-mitter at the City National BankBuilding. Jack Harris is generalmanager. CP has been granted toW. A. Lee, leaving two applicantsfor the city's remaining threechannels.INDIANAPOLIS: IndianapolisBroadcasting, Inc. (WIRE), pub-lishers of the Indianapolis Star, isasking for channel 8. Plans call for$183,275 for construction, with $6-8,000 earmarked for monthly opera-tion. In return, company expects$10,000 monthly revenue for thesecond year on the air.

Crosley Broadcasting Co. has ap-plied for channel 8; plans to spend$340,538 on plant, with expensespegged between $96,000 and $120,-000 the first year. Company holdsCPs in Dayton and Columbus, oper-ates WLWT in Cincinnati. WWHB-TV and WFMB hold CPs, leavingtwo claimants for the remainingtwo channels.KANSAS CITY: New England Tele-vision Inc., in their bid for channel5, plans $169,250 for plant; pegsmonthly expenses at $7,500.

KMBC, Midland Broadcasting Co.entered a bid for channel 9; plans tospend $858,310 on construction.KCMO has also entered their appli-cation. WDAF received its CP,leaving three bidders for the re-maining three channels.MINNEAPOLIS: Northwest Broad-casting Co. ( Minneapolis StarJournal & Tribune Publishing Co.)has applied for channel 9. Minnea-polis -St. Paul area has been allo-cated five channels. CPs have beenissued to KSTP-TV and WTCN-TV.PITTSBURGH: United Broadcast-ing Corp. is asking for channel 10,estimates plant at $184,200; firstyear's cost at $180,000; revenue at$50,000. RCA transmitter will belocated at Oliver Building.

WCAE, Inc. has applied for chan-nel 10; will spend $275,128 for con-struction and estimates yearly oper-ating expenses at $208,000.

Six applicants are vying forthe remaining three channels-KDKA, KQV, WWSW, WPIT andWDTV, DuMont, has been issueda CP.

READING, PA.: Eastern RadioCorp. (WHUM), in bid for channel5, plans $150,000 for plant expendi-tures; $8,000 for monthly operatingcosts. RCA transmitter will be lo-cated on Mt. Penn; studios at N.Fifth Street. R. G. Magee is man-ager. With one channel assigned tothe city, WEEU also has an applica-tion pending.

SPRINGFIELD, MASS.: New Eng-land Television Co. wants channel3 ; will spend $169,250 on the plant;$7,500 for monthly costs. DuMonttransmitter will be located at WestSpringfield. Lewis Tarnpool is man-ager. Application is first for city'sonly channel.SAN FRANCISCO: Television Pro-ductions, Inc., Paramount subsidi-ary, reinstated their bid (with-drawn in 1946) for channel 9. Stu-dios are in the Paramount TheatreBuilding; transmitter is located onMt. Tamalpais. Monthly operationis pegged at $15,000. This makesfour bidders for city's three remain-ing slots, with applications alsopending from Don Lee, KSAN, andKROW. CPs have been granted toKWIS, KCPR and KGO-TV.ST. LOUIS: New England Tele-vision Co., Inc. is asking for chan-nel 4; will put $169,250 into plantand earmark $7,500 for monthlyoperating costs. DuMont transmit-ter will be located at Macklin Ave-nue.

St. Louis University ( WEW) hasapplied for channel 7; pegs con-struction at $241,250 and monthlyexpenses at $9,000. With KSD-TVoperating, city has four open chan-nels.STEUBENVILLE: WSTV, the ValleyBroadcasting Co., applied for chan-nel 12. John J. Laux, general man-ager, and others own the "FriendlyGroup" of stations. Of this group,WPIT, Pittsburgh and WFPG, At-lantic City have applications on file.SAN DIEGO: McKinnon Publica-tions, Inc., publishers of the SanDiego Journal has applied for chan-nel 6. Plant costs are estimated at$159,030 with monthly expensespegged at $10,000. CP has beengranted to KFMB. Bid is also pend-ing for KLIK, making two appli-cants for the city's three remain-ing channels.TOLEDO: Community BroadcastingCompany has filed for channel 10,plans to locate its studios in theBell Building and the transmitterabout seven miles southwest ofToledo. Thomas Bretherton is listedas manager.

22 Television

WTOD, Unity Corporation, hasput their bid in for channel 11.Owner, Ed Lamb, is also principalin Erie Express application, Erie,Pa., and one of the stockholders inMansfield Radio Co. who are apply-ing in Youngstown.

Application is also pending fromToledo Blade and CP has beengranted to Fort Industry. Only onechannel has been assigned to thearea.

WATERBURY: American Republi-can, Inc. (WBRY-Waterbury Re-publican and American) is askingfor channel 12; will spend $244,000on plant, $15,000 a month in ex-penses. Studio will be located at 136Grand Street; RCA transmitter atBoyden Street. William J. Pape ispresident and treasurer; Eric Pape.manager. Company has merged withFairfield Broadcasting Co. to com-pete against Harold Thomas( WATR ) for city's one channel.

WORCESTER: New England Tele-vision Company has filed for chan-nel 7. This is the company's seventhbid.

YOUNGSTOWN: WKBN Broad-casting Corp. will spend $276,280on construction; $10,450 on month-ly operation. Studios and RCAtransmitter will be located at Sun-set Boulevard & Kipawa Drive.Part -ownership with WHK-Cleve-land Plain Dealer. Mansfield RadioCo., owner WTOD, Toledo and prin-cipal in video application from ErieDispatch, Erie, has also filed. Plantcosts are estimated at $200,500;monthly costs at $5,500, with ex-pected revenue pegged at $6,000monthly. Company expects to useradio relays to pick up programsfrom Erie, Buffalo and Cleveland.Also vying for the city's one chan-nel-#13-is WFMJ (YoungstownVindicator).

HEARING DATES

HARTFORD-NEW BRITAIN: Tobe held February 16th in Hartford.Two channels available with appli-cations pending from WTIC,WDRC, WKNB and WTHT. WONShas withdrawn from Hartford andasked for a station in Bridgeportto operate on channel 10 which isnow assigned to the Hartford area.FALL RIVER-NEW BEDFORD:Hearing will be held February 26thin Fall River to determine alloca-tion of area's one channel. NewEngland Television Co. and E.Anthony & Sons, Inc. have appli-cations pending, plus the recentlyfiled bid of WSAR.

nowbeing used by:

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NBC CBS

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February, 194823

DETROIT - BOSTON - CLEVE-LAND - DALLAS - SAN FRAN-CISCO: Hearing will be held March1st in Washington. Main issue willbe the Paramount-DuMont owner-ship question as companies haveapplications pending in these threecities. CP holders in these citieswho have not been actively workingtoward getting their stations on theair are also in for some fireworksfrom Paramount and the otherbidders.

Detroit has one channel open withapplications pending from UnitedDetroit Theatres (Paramount sub-sidiary) and WJR. Cleveland hastwo open channels and five bidders-DuMont, WGAR, WHK, WJWand Cleveland Broadcasting Co.

Boston presents the most com-petitive situation with seven bid-ders for the two open slots-NewEngland Theatres (Paramount sub-sidiary), Boston Metropolitan Tele-vision, New England Television,WCOP, CBS, E. Anthony andMatheson Radio Corp.

Bid of WPRO for Providence's

only channel (assigned to WJAR)will also be heard at the Bostonhearing.

In Dallas, Interstate Circuit, Inc.is considered Paramount applicantby FCC. In addition, WFAA ( A. H.Belo Corp.), KIXL (Variety Broad-casting Co.) and Texas TelevisionCompany are vying for the one re-maining channel.

San Francisco has three openchannels and four bidders-DonLee, KSAN, KROW (Oakland) andParamount subsidiary, TelevisionProductions.

PHILADELPHIA: Hearing to beheld March 11th to determine claimsof Daily News Television and WIPfor city's remaining channel.

WATERBURY: Hearing will be heldMarch 15th. Fairfield BroadcastingCo. is merging with Waterbury Re-publican to compete against HaroldThomas for the city's one channel.

WILKES BARRE: Hearing will beheld March 18th in Harrisburg todecide on bids of WHP, Inc. andH. 0. Bishop for city's only channel.

HEARINGS DESIGNATED

AKRON: WAKR filed the first bidfor the ciWs only channel, with aFecund bid pat in by WADC.ALLENTOWN-EASTON-BETH-LEHEM: Four applicants are bid-ding for the one channel-WSAN,Allentown; Easton Express, Eas-ton; Philco, and expected bid fromWFMZ, not yet on file.PITTSBURGH: Six applicants forthe three remaining channels-KDKA, WCAE, KQV, WPIT,WWSW, United Broadcasting Co.READING: WEEU and WHUM areboth applying for channel 5.MIAMI: Four applicants are bid-ding for the three remaining chan-nels-WKAT, WGBS, WIOD andWQAM.EXTENSIONS: Applications fromWRTB, Raytheon ManufacturingCo., Waltham, Mass. and WDLT,ABC, Detroit, for extension of com-pletion dates have also been desig-nated for hearing.RECENT GRANTS: Jack GrossBroadcasting 1.u. i KFMB), San

Breakdown of Station OperationsIMPORTANT: In reading the station operation chart below, several factors such as time charges, commercial sponsor-ship of remotes, etc., must be kept in mind for a true evaluation.

Station

AverageNo. of HoursWeekly Remotes Studio Film Networks Commercial Sustaining

WABD 28 toP , 21', 41' 59'

WCBS-TV 171/2 *9r; 58 , 42',

WNBT 16 28', , 18', 16', 49', 51%

WPTZ 28 33', 8% 26', 60'; 40%

WFIL-TV 25 53', 19% 14% 11', 52% 48%

WNBW 25 32', 23% 18% 27', 40% 60',

WTTG 281/2 17'; l:1' :31'; 43', 57',

WMAL-TV 25% 18% 12' , 36' , 34% 32', 68',

WMAR 35 28% 13% 33% 16% 84%

WBKB 35 56% 36% 8% 79%

KSD-TV 171/2 34% 34% 32% 34% 66',

WWJ-TV 311/2 34% 37% 29% 55% 45',

WRGB 19 29% 63%.

KTLA 35 47% 26% 27% 64% 36%

W6XAO 101/2 90% 10% experimental 100%

WLWT 20 30% 45%, 25% 100%

WEWS 15 53% 28%. 19% One timespots

100%

WTMJ-TV 20 33% 33% 34% 35% 65%

*Studio and film combined

24 Television

Diego; Cincinnati Times -Star(WKRC) ; Stephens BroadcastingCo. (WDSU), New Orleans; Atlan-ta Journal (WSB) ; Atlanta Consti-tution and Fort Industry Co.( WAGA), Atlanta; WGAL, Inc.Lancaster, Pa., WBRC, Birming-ham, Ala.; WBT, Charlotte, S. C.;WHIO, Dayton; W. A. Lee, Hous-ton; WFBM, Indianapolis; WDAF,Kansas City; WTPS, New Orleans;WOW, Omaha; WHAM, Rochester;WNBF, Binghamton.WITHDRAWALS: Empire Coil Co.has withdrawn their applications inBoston, Buffalo, Waterbury andPittsburgh, in order to concentrateon Cleveland CP. Oregonian Pub-lishing Co. Portland, and Donroy,San Diego, withdrew.

SPECTRUM SPACE

As of February 6th, the score onthe number of channels versusgrants and applications in eachcity stood as follows: (Number ofchannels allocated to each city isgiven first; combined number ofoperating, grants and applicationsgiven second.)

Akron, 1-2; Allentown -Easton,1-3; Atlanta, 4-5; Atlantic City,1-1; Baltimore, 3-3; Binghamton,1-1; Birmingham, 3-1; Boston, 5-10; Bridgeport, 1-1; Buffalo, 3-4;Canton, 1-1; Charlotte, 3-1; Chi-cago, 7-7; Cincinnati, 4-4; Cleve-land, 5-8; Columbus, 4-3; Dallas,3-6; Dayton, 2-2; Des Moines, 4-1;Detroit, 4-5; Erie, 1-1; Fall River -New Bedford, 1-3; Fort Worth, 3-1.

Harrisburg, 1-2; Hartford, 2-4;Houston, 4-3; Indianapolis, 4-4;Johnstown, 1-1; Kansas City, 4-4;Lancaster, 1-1; Los Angeles, 7-7;Louisville, 2-2; Memphis, 5-2; Mia-mi, 4-5; Milwaukee, 4-1; Minnea-polis -St. Paul, 5-3; New Haven, 1-1;New Orleans, 5-3; New York, 7-7;Omaha, 3-1; Philadelphia, 4-5;Pittsburgh, 4-6; Providence, 1-2;Reading, 1-2; Richmond, 4-1; Roch-ester, 3-1.

St. Louis, 5-3; Salt Lake City,5-1; San Diego, 4-3; San Francisco,6-7; Schenectady, 5-1; Seattle, 4-1;South Bend, 1-1; Springfield, Mass.,1-1; Stockton, Cal., 1-1; Toledo, 1-4;Trenton, 1-1; Washington, 4-4;Waterbury, 1-2; Wilkes-Barre, 1-2;Wilmington, 1-1; Worcester, 1-1;Youngstown, 1-3.

Applications or grants in othercities not included in the originalallocation list of 140 market areasare: Albuquerque, 1; Ames, Iowa,1; Bakersfield, Cal., 1; Bloomington,Ind., 1; Riverside, Cal., 1; Steuben-ville, Ohio, 1.

SUCCESS STORIES

On the "Gimbels Views the News"program, a fifteen minute show overWTMJ-TV, Milwaukee, a samplelipstick and a pad of lipstick tissueswas offered to any person askingfor them at the Gimbels cosmeticcounter the next day. The offer wasmade only on television-and thefollowing day 306 persons stoppedat the counter and picked up thesamples. 306 people-with about1,000 sets installed in Milwaukee.

Special television test was madeby Knox Hats during one of theirMadison Square Garden telecastsover WCBS-TV. Fifty pairs ofmen's slacks at $35 were offered tothe television audience only at halfprice. Offer was made only once-and only on television. Result: 106phone inquiries were received inthe next two days and over $750worth of slacks sold-which, accord-ing to a spokesman for Knox was"an outstanding demand for men'squality slacks in New York Cityin January."

In another similarly controlledtelevision test, a group of 50 wo-men's handbags priced as high as$45 were marked down to half priceand offered to the television audi-ence. Result: Knox sold 80% ofthem to people coming in as a re-sult of the tele commercial.

TELESCOPE

Look for great developments atCBS the next few months when therubber band is taken off the bank-roll and the web goes all out in theirexpansion plans. First step will beto resume studio operations, fol-lowed by a new network policy, andthe issuance of a network rate card.

The much talked about "filmingoff the face of the tube" process willbe put into active practice soon.Kaiser -Frazier may be the first tele-vision sponsor to put the talkedabout film network into practice,with tele-transcriptions of their"Major Bowes Amateur Hour," aWABD Sunday night feature, sentto stations in other areas.

Paramount has taken a definitestep in this direction, with the is-suance of rate charges for filmingany program off -the -tube. Sameequipment, as was demonstrated atthe TBA conference, for theatretelevision is used. (Rates on page18).

Use of Western Union relaytowers for television networks be-tween New York and Philadelphiacan be expected soon.

FILM SERIALS SELL!Now available for

sponsorship.113 episodes each)

PHANTOM EMPIREFeaturing Gene Autry.

THE THREE MUSKETEERSA modern adaptation of Dumas'story starring John Wayne.

BURN 'EM UP BARNESAutomobile race track seriesfeaturing Jack Mulhall, LolaLane.

ADVENTURES OF REX ANDRINTYTex, the King of Wild Horses,and Rinty, the Wonder Dog.Also Mischa Auer and SmileyBurnette.

THE FIGHTING MARINESAdventures with the AmericanMarines, starring Ann Ruther-ford and Grant Withers.

THE MIRACLE RIDERThe great Tom Mix in his onlyserial.

DEVIL HORSEHarry Carey, Frankie Darro andApache, the wild horse.

THE LIGHTNINGWARRIORGeorge Brent and Rin-Tin-Tin.

WHISPERING SHADOWA mystery serial starring BelaLugosi.

MYSTERY MOUNTAINFeaturing Ken Maynard, one ofAmerica's leading cowboy ac-tors.

These serials have never beenshown on television. Other seri-als from our library are nowbeing shown on-WCBS-TV,WNBT, WABD, WRGB, WFIL-TV, WPTZ, WMAR-TV, WMAL-TV, WEWS, WLWT, KSD-TV,WWJ-TV, WBKB, WTMJ-TV,KTLA.

Write or wire-JAY WILLIAMS

Film Equities Corp.1600 Broadway

NY 19 NY CI 7-5850

February, 1948 25

CURRENT ADVERTISERS ON ALL STATIONS

*Adler & Adler, inc.-Co-sponsorship of"Holiday in Spring". WABD. Friday.8:00 to 8:30. Variety type fashion show.Agency, Bermingham, Castleman & Pierce,Inc.Alexander Smith-"Magic Carpet".WABD, Friday. Fifteen minute studioshow. Bi-weekly. Anderson, Davis & Platt.'Al's Motors-Participation in "Small FryClub". WTTG. Fridays. Spots. Agency,Robert J. Enders.Harry Alter Company (Crosley andLaunderall Distributors) - Wrestling.WBKB. Mondays. Malcolm -Howard Agen-cy.American Packing Co.-Live spots. KSD-TV. Anfenger Advertising.American Safety Razor Co. -5 one -min.film spots. WCBS-TV. Agency, FederalAdvertising.American Shops - Boxing bouts. Tues-day; wrestling matches, Friday. WABD.Agency, Scheer Advertising Co.*American Television, Inc.-"People inthe News." WBKB. 15 min. studio show.Wednesdays. Agency, Turner Advertising.American Tobacco Company-Spotannouncements. WWJ-TV, WCBS-TV,WABD, WTTG, WBKB, KTLA, KSD-TV, WMAL-TV, WRGB. Agency, Foote,Cone & Belding.Arcade-Pontiac-"Illustrated News".WNBW. Thursday. Ten minute news for-mat. Spot announcements, once weekly.Kal, Ehrlich and Merrick Agency.Artophone Corp. (Philco Distributors)-Sports. KSD-TV. Marjorie Wilten Adver-tising Agency.Atlantic Refining Co. - Penn basketballgames. WPTZ. Agency, N. W. Ayer.Atlas Prager Brewing Co.-Wrestling andboxing. WBKB. Wednesday and Friday.Olian Advertising.Automobile Club of Michigan - Spots,four times weekly. WW.I-TV. Agency,Stockwell and Marcuse.B. T. Babbitt, Inc. -"Missus Goes -A -Shop-ping". WCBS-TV. Participation in halfhour shopping program originating froma different grocery store each Wednesday.Agency, Duane Jones Co.B. V. D. Corporation-Weather reports.WNBT, WPTZ. Spots. KTLA, WFIL-TV,WNBW and WBKB. Grey AdvertisingAgency.Ballentine Ale --Spots. WMAR-TV,WWJ-TV. Agency, J. Walter Thompson.*Baltimore Salvage Co.-Spots. WMAR-TV. Direct.Barbey's, Inc. --"Sportsman's Show".WPTZ. 15 min. studio show. Fridays.Agency, Gray & Rogers.Barr's Jewelers-Time spots. WPTZ,Prager Advertising Agency.Barters-"Let's Pop the Question" WFIL-TV. Half hour quiz show. Sundays. Sha-piro Advertising Agency. Benson's-Spot.. WMAR-TV. Fox Ad-vertising.F. W. Berens Spots. WTTG. Agency,James S. Beattie.Bettor Ice Cream Spots. WMAR-TV.Agency, Ness hoff.Nick Bloom Tailor-Spots. WMAR-TV.Agency. Irvine Klein.The Boston Store-"Life at the Boston New advertisers in January

Store". WTMJ-TV. Sundays. 15 min. showbased on a "how to do it" theme. Agen-cy, Mark-Mauntner-Berman.Botany Worsted Mills-Weather reports.WABD, WNBT, WPTZ. KTLA. WBKB,KSD-TV, WTMJ-TV. Alfred Silberstein,Bert Goldsmith.Brentwood Sportswear - Weather spots.WPTZ, WNBT, WRGB. Agency, J. R.Kupsick. L. S. Briggs, Inc. ---Spots. WNBW. Agen-cy, Courtland D. Ferguson.Broadway House of Music-High schoolbasketball games. Spots. WTMJ-TV.*Broadway Lincoln Mercury Sales, Inc.Spots. WBKB.Broadwood Hotel-Time signals. WPTZ.Agency, Deane, Klein & Davidson.Brown and Williamson Tobacco Co.- -Collegiate basketball doubleheaders.WBKB, Agency, R. M. Seeds.Buchanan Company - "Tele-Newsreel".KTLA. Tuesday, Friday, Ten minutenews program. Agency, Buchanan & Co.Bucknell Shirts-Participation in "Door-way to Fame". WABD, t/2 hr. amateurshow. Friday.Bulova Watch Co.-Time signals. WNBT,WNBW, WCBS-TV, WTTG, WWJ-TV,WPTZ, WTMJ-TV. Agency, Biow Co.C-0 Two Company - "American Busi-ness on Parade." WNBT, WRGB, WPTZ,WNBW. Monday. 25 min. film on pro-duction and use of fire -fighting equip-ment. Agency, Frank Best & Co.Capitol Typewriter Co. Two spotsweekly. WTTG. Agency, James S. Beattie.Carmel Bros.-Co-sponsorship of "Holi-day in Spring." WABD. Friday. 8:00 to8:30. Variety type fashion show. Agency,Bermingham, Castleman & Pierce, Inc.Century Shoe Repair-Spots. WMAR.TV. Agency, Dundon and Rosenbush.Chevrolet-Western film. WABD. "Tele-news." 20 min. film. WBKB, WABD,WTTG. "Telenews Digest". WWJ-TV. 20minute weekly program. Agency, Camp-bell -Ewald.Chex Candy Company-Weather signals.WPTZ. Agency, Solis S. Cantor.*Churchward & Co.-Film. WNBT. Sun-day. 15 min. format on the features ofSteelcraft boats. Peck Advertising Agency.Cluett-Peabody -"What's New in theStores". KSD-TV. 15 minutes. Agency,Young & Rubicam.Columbia Wholesalers ( Phile° Distribu-tors) --Spots, WNBW. Kal, Ehrlich &

Merrick, Agency.Commonwealth Edison "Jane FosterConies to Call". WBKB. 1/2 hr. cookingand home management format. Tuesday,3:00 to 3:30. Agency, J. R. Pershall Co.Copa Cafe-Spots. WMAR-TV. Fox Ad-vertising Agency.Croslev Dealers (St. Louis) -- SportsKSD-TV. Football film on "bowl" games.Basketball. Agency, Maurice L. Hirsch.D & H Distributing Co.-Spots. WMAR-TV. Roman Advertising Agency.Dad's Root Beer Co. - Spots. WBKB.Three times weekly. Malcolm -Howard Ad-vertising Agency.Elizabeth Davidson Furniture-Timespots twice weekly. WPTZ. Agency, SolisS. Cantor.C. H. Davis & Co. --INS news. WPTZ.

Five times weekly. Agency, Solis S. Can.tor.Detroit Edison Co.-Two fifteen minutenewscasts weekly. Hocke,s.games. Agency, Camphell-Ewald.*Diamond Jim Brady --Spots. WMAR-TV. Roman Advertising Agency.Diener's Rug Company - Spots twiceweekly. WTTG. Art Ads Agency.D'Orsay Jewelers-Spots. KTLA.Dry Imperato Champagne (Robinson &Lloyds Ltd.) Spots, WABD. Twiceweekly.DuMont Marine Service, Inc. -Participa-tion in "Swing Into Sports". WABD.Sports instruction program. Spots. WBKB.DuMont Telesets-Spots. WABD, WTTG.Five times weekly. Direct.Dushoff Distributing Co. - Three spotsweekly. WFIL-TV. Agency, Packard.Edelweiss Beer-Wrestling. WBKB.Elgin-Time spots. WNBT, WCBS-TV,WPTZ, WBKB, KTLA. Agency, J. WalterThompson.Emergency Radio & Appliance -- Sp!itsponsorship of Blackhawks Hockey.WBKB. Direct.*The Evening Star-Spot announcements.WMAL-TV. Agency, Kal. Ehrlich & Mer-rick.Evervess-Spots over WFIL-TV, WCBS-TV, Agency, Young & Ruhicam.The Fair Store -"Tele-Chats". WBKB.Friday. Fifteen minute news program.Agency, Ivan Hill, Inc.Mort Farr-Sports and football scores.WFIL-TV. Sundays. Shapiro Advertising.Fischer Baking Co.-"Small Fry Club."WABD. Thursday. Half hour children'sprogram. Scheck Advertising Agency.Farrell Publishing Co.-Film. WARD.One shot. Direct.'Fashion Shop-One minute spot weekly.WMAL-TV. Agency, Joseph Katz.F. W. Fitch Co. - Spot. Once weekly.WABD. L. W. Ramsey Agency.Food Fair - "Meet Your Neighbor."WFIL-TV. Wednesdays. 15 min. show.Ford Motor Co.-Madison Square Gar-den "Parade of Sports". WCBS-TV. Box-ing and wrestling over KTLA. Wrestlingmatches. WWJ-TV. J. Walter Thompson.*Edwin H. Foreman, Inc.-Co-sponsor-ship of "Holiday in Spring." WABD. Fri-day. 8:00 to 8:30. Variety type fashionshow. Agency, Bermingham, Castleman &Pierce, Inc.*Thornton Fuller (Dodge -Plymouth Deal-ers)-Rockets hockey games. WFIL-TV.Galvin Mfg. Co. (Motorola) -- Boxing.WBKB. Tuesdays. Agency, Malcolm -Howard.*Gas & Electric Co. of Baltimore-"HowWell Do You Know Baltimore." WMAR-TV. Quiz show. Direct.General Electric Supply Corp. (Detroit)-Basketball. WW.I-TV. Agency, Simons -

Michelson.*General Electric Supply Corp. (Los An-geles) "Pantomime Quiz." KTLA. Sun-day. 1/2 hr. quiz show.General Electric Supply Corp. (Washing-ton) -"Walter Compton and the News".WTTG. 15 minute news analysis, 5 timesweekly. Wrestling. WMAL-TV. Agency.Belmont Ver Standig.

26 Television

General Foods- -"Author Meets the Cri-tics". WNBT. Agency, Young & Rubicon].Joint sponsorship of sporting events atMadison Square Garden. WCBS-TV.Agency, Benton & Bowles.Georges Radio & Television Stores"Let's Learn To Dance". Friday. 15 min.dance instruction prograni. Spots. WNBW.Spots following hockey games and parti-cipation in "Small Fry Club". Four timesweekly. WTTG. Agency, Robert J. Enders.A. Gettelman Brewing Co. "SportsThrills". WTMJ-TV. 15 min. film pre-ceding Saturday night basketball games.Wrestling, Thursdays. Golden Glovesboxing bouts. Spots. Agency, Scott-Telan-der.Gillette Safety Razor Co.-"Cavalcade ofSports". WNBT, Monday and Friday.Boxing bouts. Relayed to WRGB. WPTZ.WNBW. Maxon, Inc.Gintbels, Philadelphia-"The HandyMan". WPTZ, Friday. Fifteen minutedemonstration.Gimbels. Milwaukee - "Gimbels Viewsthe News". WTMJ-TV. Sundays. 15 min.newsreel.Globe Brewing Co.- Boxing. WMAR-T \ .

Boxing, Mondays. WMAL-TV. Agenc.Joseph Katz.Gough Industries (Philco Distributors)- -8 programs over KTLA. "Uncle Phil",ten min. children's show. Every nightexcept Sunday. "Adventure Serial", twen-ty min. film show. Every night exceptSunday. "Circle C Ranch", 1/2 hr., Mon-day. "Catch the Act", 1/2 hr.. Tuesday."Sunset Room", 1/2 hr. Wednesday. "StarViews". Fifteen min. gossip. personalitiesformat. Thursday. "Music Room", 1/2 hr.,Friday. "You'll Be Sorry", half houraudience participation show. Saturday.*William Gretz Brewing Co. - "SportsScrapbook." WPTZ. Thursday. 15 min.sports show featuring distinguished per-sonalities in various fields of sports andfilm flashbacks. Agency, Seberhagen, Inc.Grinnell Bros.-"Television Party". WWJ-TV. Thursday. Half hour audience par-ticipation show originating at store.Agency. Simons -Michelson.Gulf Refining Company --"TelevisionNews." WCBS-TV. Thursday. Fifteenminute film program. "You Are An Art-ist." WNBT. Thursday. Ten minute artlesson format. Relayed to WRGR. WPTZ.Young & Rubicam.Gunther Brewing Company - "\Sport". WNRW. Friday. Fifteen minutesports clinic format. Agency. Booth.Vickery and Schwinn.Hamilton Hotel-Spots. WTTG. Agency.James S. Beattie.Hat Research Foundation-Spots. WFII.-TV, WCBS-TV, KSD-TV. Grey Advertis-ing Agency.Havens Electric Co. --News show. WRGB.Fridays.Heinel Motors I Dodge & PlymouthDealers) "Going Places With HeinelMotors". WPTZ, WFIL-TV. Sunday. 15min. travel film. Agency, Solis S. Cantor.Ilolt-De Land, Inc. 3 five min. pro-grams. WNBT. Slides and commentaryon WNBT's evening programs. Agency,Miller Advertising.Hot 'N Kold Shops - Spots. five timesweekly. WWJ-TV. Agency, Gabriels Ad-vertising.*Hotel Herman Dining Room - Spots.WMAR - TV. Agency. Advertiser Tele-vision Productions.

Hub Department Store - Spots. WMAR-TV. Agency, Joseph Katz.The J. L. Hudson Co. - "Sketchbook".WWJ-TV, Wednesday. Quarter hourdemonstration type program. Agency.Wolfe. Jickling, Dow & Conckey.Hyde Park Breweries Association. Inc.- -Boxing. wrestling. sports. KSD-TV. Agen-cy, Gardner Advertising Co.Ida's Dept. Store-Spots. WTTG. Agency,I. T. Cohen.Jay Day Dress Company-Participationin "Birthday Party". WABD. Thursday.Half hour children's format. Agency.Bermingham. Castleman & Pierce, Inc.Jay Jay Junior Inc. -- "Mary Kay andJohnny". WARD. 15 min. domestic com-edy series. Friday.Jiffy Products. Inc. ---Weather signals atnetwork station break Sunday. WPTZ.Agency. Martin & Andrews.Johnson Bros. -Tennis match. One shot.WMAR-TV. Agency. Harry J. Patz.*Jump Town Restaurant "Jump Town."WBKB. Saturday.Kaiser-Frazer-"Original Amateur Hour,"WABD, WTTG. WFIL-T \ WMAR-TV.Sundays. 7:00 to 8:00. Format featuresamateur talent and includes a "salute" tovarious cities throughout the nation.Agency, Swaney, Drake & Bement.°Kaiser -Frazer Dealers Spots. WMAR-TV. Agency. Frank Webb.55 & N Katz Spots. WMAR-TV. PragerAdvertising Agency.Kelvinator-"In the Kelvinator Kitchen".WNBT. Wednesday. Fifteen minute cook-ing program. Relayed to WPTZ, WRGB,WNBW. Geyer, Newell and Ganger.Knox Hatter Joint sponsorship ofsporting events at Madison Square Gar-den. WCBS-TV. Agency. Geyer. Newell &Ganger.Kraft Food "The Kraft Television The-atre". WNBT, Wednesday. Hour dramaticshow. Relayed to WNBW. WPTZ andWRGB. Agency, J. Walter Thompson.*Legum Distributing Co. -Spots. WMAR-TV. Agency. Frank Blumberg.Lektrolite-Spots. WARD. WBKB. Agen-cy. Donahue & Coe.°Harry C. Lieberman -Spots. WFIL-TV.Longines-Wittnauer Film on world-famous music and art in cooperation withthe Metropolitan Museum of Art. WABD.Relayed to WMAR-TV and WTTG. Timespots. WABD. Agency, Arthur Rosenberg.*Los Angeles Television DistributorsParticipation in "On the Town." KTLA.Hour remote from various interest pointsin Los Angeles.*Lucele, Ltd. - Participation in "Door-way to Fame". WARD. 1/2 hr. amateurshow. Friday. Agency, William Warren.*Philip Mangone Co., Inc. -Co-sponsor-ship of "Holiday in Spring". WABD.Friday. 8:00 to 8.30. Variety type fashionshow. Agency. Bermingham. CastlemanPierce. Inc.Manhattan Soap Co. (Sweetheart Soap)"Missus Goes A -Shopping". WCBS-TV.Participation in half hour shopping pro-gram originating from a different grocerystore each Wednesday. Agency, DuaneJones.*Marty's-Spots. WMAR-TV. Fox Adver-tising Agency.McKee -Pontiac Co. (Pontiac dealer)--Onemin. spot meekly'. WMAL-TV. Agen-cy. Kal Ehrlich & Merrick.Meadow Gold Ire Cream One spot

weekly. WTTG. Agency, James S. Beattie.°The Merchandise Mart - Preview ofhome furnishings. WBKB. 2 hr. showfeaturing the International Home Fur-nishings Market in Chicago.Mouquin Wines (Austin Nichols Co.)- -

"Sports Names to Remember". WABD.5 min. prograni on sports figures preced-ing pick-up of boxing and wrestling.Monday and Thursday. Agency, AlfredLilly Co.C. F. Mueller- "Missus Goes A -Shopping".WCBS-TV. Participation in half hourshopping program originating from adifferent grocery store each Wednesday.Agency, Duane Jones Co.National Brewing Co. Washington Capi-tol basketball game, WTTG. BaltimoreBullets basketball games. WM AR -TV.Agency, Owen & Chappell.Net's Auto Supply - Co-sponsorship of"Junior Jamboree". WWI -TV. 1/4 hr. chil-dren's program. 5 times weekly. Agency.Gerrish Albert.P. J. Nee Furniture Co. -Station breaks.WNBW. Twice weekly. Agency, HarwoodMartin. Washington.Charks Neudleman, Inc. - Co-sponsor.ship of "Holiday in Spring". WABD. Fri-day. 8:00 to 8:30. Variety type fashionshow. Agency. Bermingham, Castleman &Pierce, Inc.New Era Potato Chips Sales Corp. -Par-ticipation in "Barn Dance". WBKB. Mon-days. 15 min. variety show. Agency. ToniSchroeder.Norge -Fifteen minute newscast. WWJ-TV. Thursday. Agency. Campbell -Ewald.Norge Dealers ( Greater Detroit) - --Hoc-key games. WWJ-TV. Agency, Campbell -Ewald.Northwestern Hanna Fuel Co. - - Spots.WTMJ-TV. Agency. Scott-Telander.*Oldsmobile- Football films. WWJ-TV.Hour show featuring "bowl" games.*Original Modes Co-sponsorship of"Holiday in Spring". WABD. Friday.8:00 to 8:30. Variety type fashion show.Agency. Bermingham, Castleman &Pierce. Inc.°Pattullo Modes. Inc. Co-sponsorship of"Holiday in Spring". WARD. Friday.8:09 to 8:39. Variety type fashion show.Agency. Bermingham, Castleman &Pierce. Inc.Peake Motor Co. - - "News in Review".WNBW. Friday. 5 min. news format.Agency. Henry J. Kaufmann & Associates.Pelts Furs, Inc. - - Spot. Once weekly.KTLA. Direct.*Pennsylvania Linoleum - Two spotsweekly. WTTG. Agency, I. T. Cohen.Pep Boys "Shopping at Home". KTLA.Sunday. Split sponsorship quarter hourshopping program.*Perfect Auto Radiator Co. - Spots.WMAR-TV. Direct.Perms ~tone Corp. Boxing. WTM.I-T \ .

Philadelphia Electric Co. - "Tele\Matinee". WPTZ. Hour fashion and limn,economics program. Monday and ed-nesday afternoons. Direct.Philco Distributors, Inc (Chicagol Splitsponsorship Blackhawks Hockey. WItKli.Direct.Philco Distributors. Inc. (Detroit) -

WWJ-TV. "Fun and Fables". 1/2 hr. chil-dren's program, 5 times weekly. "Tele-vision Matinee". 1 hr. program, 5 timesweekly, alternating between cooking de-monstrations and charm hints. Agency.William I. Denman. Inc.

February, 1948 27

'Philco (Washington) - "Philco Play-house." WMAL-TV. Hour film show,three times weekly. Spots. Agency, Kal,Ehrlich & Merrick.Phillip's Radio and Appliance - Spotstwice weekly. WTTG. Agency, I. T. Cohen.'Phillips Television Weekly - Spots.WABD. 3 times weekly. Direct.'Pichel, Inc.-Co-sponsorship of "Hob -day in Spring." WABD. Friday. 8:00 to8:30. Variety type fashion show. Agency,Bermingham. Castleman & Pierce, Inc.'Powell-Campbell-Spots. WABD.ing Advertising Agency.Powers, Inc. - Spots. Twice weekly onappliances. WABD. A. W. Lewin Agency.Purofied Down Products Corp.-Partici-pation in "Birthday Party." WABD. 1/2hr. children's variety program. Onceweekly. Agency, Bermingham, Castleman& Pierce, Inc.'RCA I Washington) --Mummer's Parade.WMAL-TV. 4 hr. remote pick-up relayedfrom WFIL-TV. Agency, Henry J. Kauf-man & Asso.RCA Distributing Corp. (Chicago) - -"Junior Jamboree". WBKB. Hour chil-dren's program, 5 times weekly. Agency,J. Walter Thompson.RCA Distributors I Baltimore) -Tennis

The station ..."My sincere congratulations onthe January issue of TELE-VISION. In my opinion, it is thebest objective analysis of thetelevision industry which I haveread."

JAMES D. McLEANWPTZ (Philco)

The network ..."Please consider this an orderfor 25 copies of each of your'Industry Reports.'

HALSEY V. BARRETTCBS

The agency ...-I am not in the habit of writingfan letters but TELEVISION cer-tainly merits everyone's praise.It is truly 'The Business Maga-zine of the Industry' and I findit my greatest source of infor-mation."

ROBERT G. SWANThe Joseph Katz Co.

The advertiser ..."I found your publication to beof great value in supplying in-formation of the television in-dustry."

JACK SAULLongines-Witnauer

Whether it's a product or serv-ice to sell, or a source of author-itative information

TELEVISION Magazine600 Madison Ave

match. One shot. WMAR-TV. Agency,Joseph Katz.RCA Victor-"World in Your Home".WNBT, Friday night. Fifteen minute filmprogram. Relayed to WRGB, WNBW."Eye Witness". WNBT. Thursday. J.Walter Thompson Agency.RCA Victor Dealers (St. Louis) -2 min.spots, 10 times weekly. KSD-TV. 15 min.man on the street twice weekly, after-noon and evening. Direct. Hockey.RCA Victor Distributing Co. (Detroit) -Co -sponsorship of "Junior Jamboree".WWJ-TV. % hr. children's program, 5times weekly. Agency. J. Walter Thomp-son.'R. T. A. Distributors I RCA-Victorl-Quizette. WRGB.Radio Specialty Co. I Phi/co) - "PhilcoNews and Views". WTMJ-TV. Ten min.news program. Agency, Gus Marx.Reardon Paint-Cartoon quiz. KSD-TV.15 minute show. Agency, Oakleigh R.French.Reed Candy Co. -"Today's World Pic-ture". WBKB. 10 to 15 min. news show.Direct.'Maurice Rentner - Co-sponsorship of"Holiday in Spring." WABD. Friday.8:00 to 8:30. Variety type fashion show.Agency, Bermingham, Castleman &Pierce, Inc.'Harry Rosenfeld, nc.-Co-sponsorshipof "Holiday in Spring." WABD. Friday.8:00 to 8:30. Variety type fashion show.Agency, Bermingham. Castleman &Pierce, Inc.'Nettie Rosenstein. Inc. -Co-sponsorshipof "Holiday in Spring." WABD. Friday.8:00 to 8:30. Variety type fa -1 show.Agency, Bermingham. Cast1.uian &Pierce. Inc.Sam's. Inc. Man on the street. V \\ J -TV.Half hour show. Stockwell & Marcuse.Sanka Coffee --Weather reports. WABD,five nights a week. Young & Rubicam.'Irwin Schaffer- Spots. WPTZ. Direct.Schwabacher. Frey "Shopping at Home".KTLA. Sunday. Split sponsorship. quarterhour shopping program.'Schwartz & Bluestein - Co-sponsorshipof "Holiday in Spring." WABD. Friday.8:011 to 8:30. Variety type fashion show.Agency. Bermingham. Castleman &Pierce. Inc.Scott & Grauer (Ballantine Distributors

Wrestling bouts. WFIL-TV. Mondays.J. Walter Thompson Agency.Sears Roebuck "Shopping at Home".KTLA, Sundays. Split sponsorship, guar -ter hour shopping program.' Stephan Seth - Spots. WMAR-TV. FoxAdvertising Agency.Seven -Up Bottling Co.-Film spots. KSD-TV. Agency, Oakleigh R. French.' Shannon & Luchs -- Spot announce-ments. WMAL-TV. Agency. Henry J.Kaufman & Asso.'N. Snellenberg & Co.--Muninier's Pa-rade. WPTZ. INS news preceding theremote pickup of the parade. Agency.Solis S. Cantor.Southern Venetian Blind -- "The BobWolff Show". WTTG. 15 minute sportsprogram. Direct.Southern Wholesalers Inc. (RCA Dis-tributors)-"RCA Victor Varieties".WNBW. 4 daytime programs. "Film Fea-tures", Wednesday; "Fashions at Four",Thursday; "Basketball", Friday; "TheLocal Crowd", Saturday. Agency. HenryJ. Kaufman & Asso.

'Squirt-Participation in "Barn Dance".WBKB. Mondays. 1/2 hour variety show.' State Motor Co. - - Spots. WMAR-TV.Fox Advertising Agency.Stoumen Rug Company - - Spots twiceweekly. WFIL-TV. Agency, Ralph A. Hart.Strauss Stores -"Small Fry Club". WABD.Monday. Half hour children's program.Agency, William Warren.' Sun Radio Co. (Philco)-Station breaks.WNRW. Agency, Kal, Ehrlich & Merrick.Swift "The Swift Home Ser% ice Club".WNBT, Friday. 1 to 1:30. Half hourentertainment, decorating and cookingformat. Relayed to WNBW, WPTZ,WRGB. Agency. McCann-Erickson.Teldisco--Wrestling and basketball.WARD. Thursday. Raymond Agency.Telecast Program-Spots. WARD.Telestores Corp. of America - - Spots.WARD. Agency, Diener & Dorskind.'Television Co. of Maryland Spots.WMAR-TV. Agency, Harry J. Patz.Terman Television Sales - "Daze andIde". WBKB. Wednesday. 15 min. dra-matic serial. Agency. Jones & Frankle.Tom's I Chrysler -Plymouth Dealers) - -Spots. WMAI.-TV. Agency, Henry J.Kaufman & Asso.Transmirra Products Corp. -- Participa-tion in "Swing Into Sports". WABD.Sports instruction program. 5 spots week-ly over WARD. Participation in "SmallFry Club". WABD. Agency. Smith, Bulland McCreery.Transvision Spots. WABD.

Krussman & Fischel, Inc. --Co-sponsorship of "Holiday in Spring."WABD. Friday. 8:110 to 8:30. Varietytype fashion show. Agency. Bermingham.Castleman & Pierce, Inc.*Trigere, nc. Co-si sorship of "Holi-day in Spring". WARD. Friday. 8:00 to8:30. Agency, Bermingham. Castleman &Pierce, Inc.Trilling and Montague (Norge Distribu-tors) Philadelphia Warriors basketballgames. WFIL-TV. Agency, Campbell-Ew a Id.

Union Electric Company-"Telequizi-calls". KSD-TV, Monday. Half-hourviewer participation show. Gardner Ad-vertising Agency.'Union Oil Co.-Last race at Santa Anita.KTLA. Agency, Foote. Cone & Belding.U. S. Rubber Company - "U. S. RoyalSports Time." WNBT. Relayed to WPTZ.WNIIW, WRGB. Series of films on trackand field events. Agency, Campbell -Ewald.'Vick Chemical Co.-Weather and filmspots. WNBT. Agency. Morse Interna-tional.Wadlutm's Division Socony-Vacuum OilCo. Marquette University home basket.ball games. VVTMJ-TV. Agency, ComptonAdvertising.Walco ITele-Vue Lens) Spots. WABD,WM-TV. W(:BS-TV.If and Radio Company-Station break.WNBW. Agency. Kal. Ehrlich & Merrick.Wheeler, Inc. I Chrysler Dealer) -Spots.WTTG and WNBW. Agency. James S.Beattie.Winston Radio & Television Co.- Ama-teur boxing. WARD. Monday.'Wonder Clothes - - Spots. WMAR-TV.Agency, Joseph Katz.Zamoiski Co. (Philco Distributors)- -Spots. WMAR-TV. Harry J. Patz, Agency.*Zlotnick The Furrier - Film spots.WTTG. Agency, Belmont Ver Standig.

28 Television

TelevisionThe business Magazine

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Successful telccasty of surgical operations show value of television to medical education.

"Step up beside the surgeon -and watch"

Not long ago, a radio beam flashedacross the New York sky-and "car-ried" more than 7000 surgeons intoan operating room ...

Impossible? It was done by televi-sion, when RCA demonstrated-to acongress of surgeons-how effective thismedium can be in teaching surgery.

In a New York hospital, above an op-erating table, a supersensitive RCA ImageOrthicon television camera televised aseries of operations. Lighting was normal.Images were transmitted on a narrow,

line -of -sight beam ... As the pictures wereseen the operating surgeons were heardexplaining their techniques . . .

The beam was picked up at a mid-town hotel - mirried to RCA Victortelevision receivers. And on the videoscreens, visiting surgeons followed eachdelicate step of surgical procedure. Ac-tion was sharp and clear. Each surgeonwas as "close-up" as if he were actuallybeside the operating table.

Said a prominent surgeon: "Televi-sion as a way of teaching surgery sur-

passes anything we have ever had ... Inever imagined it could be so effectiveuntil I actually saw it . . . "

Use of television in many fields-andsurgical education is only one-grows nat-urally from advanced scientific thinkingat RCA Laboratories. Progressive researchis part of every instrument bearing thenames RCA or RCA Victor.

When in Radio City, New York, be sureto see the radio and electronic wonders atRCA Exhibition Hall, 36 West 49th St.Free admission. Radio Corporation ofAmerica,RCABuilding.NewYork 20. N. Y.

RADIO CORPORATION of AMERICA

A MIDGET INSIZE ANDWEIGHT...

DU MONT Type 5030-A

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di Here's the smallest commerciallyavailable R.M.A. type television syn-

chronizing generator. Notwithstandingits small size, it embodies the most ad-vanced engineering design currentlyfeatured in equipment of this type.

No compromise in performance hasbeen made in order to obtain,portabil-ity. Also, its inherent stability, perform-ance standards and ease of operationmake it ideally adapted for field use.

In addition, it can serve as the source

I

of synchronizing signals for all types oftelevision work, such as testing trans-mitters, experimental television devel-opment, and laboratory work of an al-lied nature.

The miniaturized components andcareful construction techniques, as wellas extreme accessibility, make the Du -Mont Type 5030-A Portable Synchroniz-ing Generator not only ideal from anengineering standpoint, but mark it asa dependable unit of television equip-ment.

Technical details on request. Let us collaborateon your television problems and requirements.

C ALLEN B CU MONT LABCHATCR [S

FEATURES...Completely self-contained. Requiresonly a -c power. Provides mixed driv-ing, blanking and synchronizing sig-nals.

Master oscillator can be locked tothe 60 cycle line or run completelyfree.

Complies with all important R.M.A.recommendations for television syn-chronizing generators.

Provides half-line driving pulses forutilization of different delay tech-niques necessary for long cameracable hookups.

Stability of countdown and pulsewidth of composite signal are essen-tially independent of tube changes.Rise time of pulses equal to or bet-ter than that of all other commercial.ly available equipment of this type.

Regulated power supplies and auto -transformer primary inputs make theunit independent of line voltage var-iations.

Construction techniques and availa-bility of components without equalfor portable synchronizing genera-tors.

Dimensions: 914" w., 171s" h., 1912"1.Weight: approx. 50 lbs.

Nip _z --7,44,kALLEN B. DU MONT LABORATORIES, INC. TELEVISION EQUIPMENT DIVISION, 41 HARDING AVE., CLIFTON, N. J. DU MONT NETWORKAND STATION WABD, SIS MADISON AVE., NEW YORK 22, N. Y. DU MONT'S JOHN WANAMAKER TELEVISION STUDIOS, WANAMAKERPLACE, NEW YORK 3, N. Y. STATION WTTG, WASHINGTON, D. C. HOME OFFICES AND PLANTS, PASSAIC, N. 1.