Trends for an independent business.

little g.e.m.s• Studied Fine Art / Media Production • Managed International animation brands The Snowman

and Father Chirstmas until 2007.• Launched and designed for Green Eyed Monster

Childrenswear In 2007.• Currently co-owner of

award winning independent boutique, Little G.E.M.s based in Hackney, London which opened in 2011.

what is trend spotting?• Pulling themes and ideas from various

sources to spot the ‘Next Big Thing’. • Trends tend to last upwards of 1 to 2 years.• Fads/crazes – 1 season to 1 year

How to trend spot!• “Hunt and Gather” information from different

sources and industries.• Look for a re-occurring image or themes.

Sometimes a very strong image will trigger a trend.

• Group your observations, write them down. It is a continuous process trust your instinct.

Who can help me?–Community/customers– Internet– Friends or associates in other industries–Graduate shows– Trade shows and publications– Trend forecasting specialists

What and how should I invest?

• Mainly your time! Trend spotting is mostly instinct.

• Surveys (surveymonkey.com) • In all the

tickets/shows/exhibitions/magazines/ you will be going to!

• Expert friends

• ‘Not Necessarily’– Change your buying habits.

• Research ideas/products that align with your own brand values.

Do I need to gamble on trends?

Start your own trend!• Smaller independents can react quicker than large high

street names.• Why follow? Lead!• “Listen” – it’s cliché but it true.• Have faith! Innovations in your business

often come from reinforcing brand values.• Think Niche!

My Trends• Cowboys and

indians• Luxe fabrics• Space

inspiration• Sportswear

diffusion

THANK YOU !

Q&A