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015 markasports.com
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Wrestling
UeFA
PriMe tiMe sPOrt
MOnArCAs MOreliA
A show that reinvents
A more balanced futbol in europe
Looks to fol low the “Blaugrana’s” successful model
An attractive tool
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EDITORIAL
AROunD ThE wORLD
COLuMnPAssIOn fOR MARkETIng:Boxing, Red AleRt:
GADGETS
18FOCUS
BIG IDEAS
Investment Opportunities
Great showcase formexicAn SPOnSORS in F1
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E D I T O R I A L
We have reached the end of this 2011, and it is time to evaluate the results of the different strategies implemented in each one of the business areas of the different companies.
It´s the case of “Mexican” sponsors of the Sauber Motorsports Team in the Formula One, who decided to accompany Sergio Perez in his first year, in this world circuit.
We will observe in this editorial focus, the large advertising display that represents the “Great Circus” for all investors, and the millions of dollars that move around to entice anyone who wants to get involved.
On the other hand, we will know how the Wrestling Sport has reinvented itself, to give the fans a show worthy of them, increasingly influenced by the WWE, and also creating attractive marketing tools, allowing this business to be more profitable.
And speaking of the growth of sports properties, through their marketing departments, Prime Time Sports has arrived in Mexico, a company led by Esteve Calzada, precursor of the most successful business management model in the Barcelona team, which seeks to apply in Mexican soccer.
Through these stories and some others expressed in this edition of Sportsnomics, we realize that the Sports Industry in Mexico, with each passing day, becomes more professional and committed to having a presence on world stage.
ULISES HERVERTEditor general
sportsnomics @sportsnomics
Benjamín Tovarmanaging [email protected]
Ulises HerverTgEnEral [email protected]
adriana Ponceart and [email protected]
esTHer sanTillán marTíneZProofrEading
Ulises HerverTcommErcial [email protected]
alejandro salinascommErcial managEr for intErnational [email protected]
josé soTocommErcial [email protected]
[email protected]@[email protected]@sportsnomics.com.mx
SPORTSNOMICS IS a PublICaTION Of MaRka SPORTS aNd ENTERTaINMENT GROuP Sa Of CV.
av. lázaro Cárdenas 1007 pte. 2o. Piso, Col. Valle de San agustin, San Pedro Garza García, Nuevo león
Tel. (52) 81 8220 9149
Sportsnomics No. 0 is a publication of Marka Sports and Entertainment Group inc. of C.V. bimonthly Magazine. Editor Responsible. ulises Hernandez Hervert. Reservation certificate number issued by the National Institute of copyright. Pending. Number of Certificate of legality of title (In progress). Number of certificate of legality of content (in Progress). Publishing house, av. lazaro Cardenas 1007Pt. Second floor, San Pedro Garza Garcia, Nuevo leon. Printing House. Photomechanical Reproductions Inc of C.V. address. democracias 116, San Miguel amantla Morelos y Providencia azcapotzalco, distrito federal 02700. all Rights Reserved. Partial of complete reproduction is prohibited, including any Magnetic Media. Magazine edited and printed in Mexico. The opinions Expressed in articles are those of the authors and do not necessarily represent the viewpoint of the editors.
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1TXT/ SportSnomicS EDitoriAL
Roshfrans, a 100% Mexican company dedicated to the formula-
tion, elaboration and marketing of lubricating oils and greases for
automotive and industrial use, became an Official Sponsor of the
Mexican National Team Soccer.
At the Signing of the agreement were Mr. Sergio Platonoff
Castillo, Roshfrans « Deputy General Manager, who mentioned
that it is a pride and an honor to sponsor the National Team as
well as, Mr. Jose Antonio Valencia Sanchez, Roshfrans ́ Marke-
ting Manager, Mr. Justino Compean, President of the Mexican
Football Federation and Mr. Decio De Maria, General Secretary
of the organism.
Platanoff Castillo commented in the first instance: “We want
to make a marriage,a long-term commitment, to be life-
sponsors of the national team were we all have benefits that
are mutual”.
For his part, Justino Compean recalled that “Roshfrans sponsored
the Tricolor in the late nineties, and we are very pleased that this
company 100% Mexican, is back with us, who has entrusted on
a National Team, which has the team owners full support, as well
as their coaching staff, that supply us the players. “
TRiCOlOR ROShFRANS
“A lot depend on you, the harvest we can get from the
sponsorship, and there should be direct communication with
hector Gonzalez iñarritu, Director of National Teams, for what´s
required of the marketing area.
“At the General Secretary, Decio has absolute experience to
reconcile anything. So, we are open for this new sponsorship
with Roshfrans, reach a successful conclusion. Welcome, this
is your home”.
Finally, the Roshfrans ́ Deputy General Manager welcomed the
signing of this agreement:
“First, i want to make a commitment to be in good and bad,
we do not want to climb on board only when you have good
results, it is ultimately a life cycle, a sport with all kinds of
results. We will always support the National Team.
“We are competing globally, this company is an example for
Mexico, and the climb to the sponsors’ group is an honor, a
group that has been there for a certain time.”
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AROUND THE WORLD
2The Mexican football club Jaguares de Chiapas, raised to
another level the passion of its club colors on social networks,
replacing its players name on t-shirts, for the personal Twitter
account of each staff member.
Cerveza Sol, official sponsor of the team, took advantage of
the situation, and under the name of each player
put in its twitter account, resulting it in a new strategy
in the local football.
The initiative in this type of social campaigns began with the
idea of Club Valencia from Spain that in the same mode of
Jaguares de Chiapas, decided to spread the official Twitter
account of the club through the players’ jerseys.
JAGUAR SOCIAL
Jorge Vergara, owner of Chivas de Guadalajara,
confirmed that he plans to acquire the Ascent
team league, Indios from Ciudad Juarez, in order to
have it as reserve team of the “Rebaño”.
Vergara commented: “there is an interest to acqui-
re Indios from Ciudad Juárez to turn it in to Chivas
Team from First Division A, we need to train young
players in First Division A.
Another reason that Vergara has to acquire the
Ciudad Juarez team, is the big business generated
by the crossing of fans of El Paso, Texas to mexi-
can territory to attend the games.
When Indians participated in the Mexican Football
First Division, it had one of the highest prices to
enter the stadium Benito Juarez.
VERGARA IS SEEkInG BUSInESS In ThE BORDER3
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AROUND THE WORLD
The NBA owners and representatives of the
players’ association reached an agreement in prin-
ciple, to start the season next December 25.
The commitment was to share the revenues 50%
percent - 50% percent. There will also be shorter
contracts, lower salary increases and increased
penalties for teams that spend more. However,
the economic loses are still affecting the trading
partners such as the German multinational Adidas,
who has signed a contract with the NBA to dress
the teams for 11 seasons.
The t-shirt demand from fans has been reduced
drastically up to the point that LeBron James´ jersey
(last season most sold) decreased its sales in 38%.
The previous campaign meant Adidas 350 million
dollars, only in the official shirts marketing.
In its last season, NBA product sales reached 3.000
million dollars. With all what has supposed the
‘lockout’, analysts have predicted sales for this
new championship at a figure close to 1,000. That
is, more than 2.000 million loses, in a business in
which footwear seems to be the only product will
not see its sales fall.
Losing the entire season, would have caused
a great economic impact for NBA transmit ion
partners ESPN/ABC and Turner, who together pay
930 million dollars per season, until the end of their
contracts in 2016. Were forecasted collective loses
close to 1.25 billion dollars, in advertising revenues
if the season had been canceled.
4 AGrEEmENT oN THE NBA DoES NoT SAvE THE LoSE
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AROUND THE WORLD
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Continental Tire reached an agreement
with UEFA to continue as a global
sponsor of Euro 2012 in Poland and
Ukraine, along with Euro 2016 in France.
“After the rewarding experience with
UEFA EURO 2008 in Austria and
Switzerland, we think in strengthening
our first marketing position in Europe,
through these two exclusive sponsors-
hip agreements.
Nikolai Setzer, member of the Board
of Directors of Continental brand tires
commented: “The image attributes
passion, precision and fellowship of
team spirit, which is what, occurs in the
major football championships. Also, this
fits with the brand and the company
Continental as a whole.
CONTINENTAL TIRE KEEPS SYNERGY WITH THE EURO
UEFA unveiled its social responsibility program
called RESPECT for next summer’s tournament
in Poland and Ukraine that will make a total
investment of 3 million euros.
The Respect campaign will address some of the
social problems of the continent, with the aim of
raising awareness and positively influence the
people of Poland and Ukraine.
Michel Platini, UEFA President said: “The Respect
campaign in the EURO, highlights UEFA’s ongoing
commitment to combat all forms of discrimination,
to increase access for fans with disabilities, to
promote health through physical activity and to
promote intercultural dialogue between followers
of the different host cities.
UEFA LAUNCHES CAMPAIGN FOR EURO 2012 RS
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AROUND THE WORLD
FiFA and Anheuser-Busch inBev announced that they have
extended the sponsorship of the official beer of the FiFA World
Cup 2018™ Russia and Qatar FIFA World Cup 2022™. With
this agreement, which reflects the experience accumulated in
the 25 years of collaboration between the two organizations.
Gives InBev global Rights to the FIFA World Cups and to FIFA
confederations cup until 2022.
Jerome Valcke, FIFA General Secretary, said: “We are
delighted to further strength if it fits, our relationship
with Anheuser-Busch InBev. Since Budweiser joined the
sponsors’ family of the FIFA World Cup 1986, their colla-
boration has been instrumental in promoting our flagship
tournament and contributed to our efforts to reach out to
fans around the world”.
BudWeISeR ContInued pARtneRShIp WIth FIFA untIl 20227
8the english football club Chelsea, revealed that it will as-
sociate their brand name to their Stadium Stamford Bridge
in 2012, in an attempt to increase income.
the news came, after a failed attempt by Roman
Abramovich, to take over the owner shares of Stamford
bridge Stadium which are held by an association of fans ,
to Build a new facility of 60,000 seats elsewhere.
Ron Gourlay, Chelsea´s Chief executive said: “We
exceeded our stadium.”
today, the building has a capacity for 42,449 people, but
this is reduced to 38,000 for the Champions league mat-
ches, due to restrictions of ueFA.
ChelSeA BRoWSe ReVenue thRouGh StAMFoRd BRIdGe
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The Bourbon Hotel Group, based in Brazil, completed the
construction of the “Bourbon Conmebol Convention Hotel”
in Luque Gran Asuncion, Paraguay.
The brand new 5 stars hotel, will serve as a venue for
events that make the body led by Dr. Nicolas Leoz.
The Bourbon chain, is one of the three largest hotel
companies operating in Brazil.
The hotel is integrated into the Conventions Center, and the
South American Football Museum, a modern development
which is a step away from the Silvio Pettirossi internatio-
nal airport.
Of striking lighting design. The Bourbon Conmebol
Convention hotel has 152 rooms and 16 suites.
COMEBOL HAS IT´S OWN HOTEL
The FIFA Executive Committee confirmed the sale of exclusive
TV rights for the United States during the period 2015 - 2022
to the Fox Soccer Channel and Telemundo Media, which will
comprise the World Cups of 2018 and 2022, women’s world
of 2015 and 2019, and other FIFA competitions. For its part, the
radio station Futbol de Primera Radio acquired the radio rights in
Spanish.
Sources close to the negotiations, reported that FOX paid
about 450 million dollars (for the English-language sign) while
Telemundo (Spanish sign language) disbursed about 600 million
dollars, leaving out the offers made by ESPN and Univision.
Finally, FIFA also revealed, that sold these TV rights to SBS TV
in Australia, Bell Canada and BMI in the Caribbean.
FOX AND TELEMUNDO TAkE OVER THE WORLD CUP SIGNAL IN U.S.
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AROUND THE WORLD
11The Portuguese footballer Cristiano
Ronaldo, is the face in the new
collection of Nike sports brand called
CR7, which bears the initials of the
striker and the number he uses on his
jersey at Real Madrid.
Ronaldo is one of the most wanted
players to represent different brands.
The collection features soccer
shoes, Mercurial Vapor Superfly iii,
shirts, pants and outerwear for the
winter season.
Nike thought to maintain as the base
color white, that of Real Madrid, and
combine it mostly with red and blue.
The sports brand clothing, manufac-
tured different clothes with various
technologies, specially designed with
unique fabrics.
His contact with the fashion world,
is given by his charisma, the furor
caused in women, and his sport ele-
gant style. In addition as condiment,
his girlfriend is the famous model
Irina Shayk.
NIke INTRoduCed CR7 ColleCTIoN
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AROUND THE WORLD
12
The third fight that took place last November 12 at the MGM Grand hotel-casino in Las Vegas,
between the Philippine Manny Pacquiao and the Mexican Juan Manuel Marquez, was one of the
largest businesses in the history of professional boxing in the United States .
Manny Pacquiao took an award of 25 million dollars, plus a percentage of the PPV offered by
the television network HBO, while for Marquez, besides the controversially losing battle, just
pocketed 5 million dollars, plus his respective percentage for the transmission of the event.
It is estimated that revenues of PPV and box office was about 120 million dollars. The last
fight between these two wrestlers, made a profit of 20 million dollars just by selling the HBO
package.
There is speculation about a fourth meeting between the two boxers, where a 25 million do-
llars award would be offered to Marquez, however, HBO and Top Rank promoter begin to shape
a more lucrative business: Pacquiao vs. Mayweather Jr.
MILLIONaIRe BUSINeSS IN LaS VeGaS
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F O C U S
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IN
GREAT SHOWCASE FOR
The 2011 season of formula 1 ConCluded on november 27, aT The InTerlagos CIrCuIT In brazIl, wITh ThIs The mexICan PIloT sergIo Perez also ConCluded wITh hIs fIrsT ParTICIPaTIon wITh The Team sauber moTorsPorTs.
TXT/ Ulises HervertPHOTOS/ Cortesia saUber Motorsport
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ith this also concluded the first year for the “Mexican” sponsors, that accompanied “checo” aboard the sauber
C30, and will initiate the assessment of his incursion into the “big Circus” of the F1.
in the Formula 1 world, sponsoring a team is often linked to the pilot: a trading partner comes to the team together with the driver, and that’s how telmex, telcel, Claro, interprotección, Cuervo, NeC and tourism promotion Council arrived with perez to the team, led by peter sauber.
the arrival of telmex and the rest of sauber motorsports sponsors gave a financial support of 45 million dollars to the team that in the last season presented a white car, not
being able to close and commercial agreement.
Undoubtedly the main reason for these companies to sponsor the telmex team member, was his great talent behind the wheel and the results he obtained in the Gp2, which predicted a promising 2011 season.
showcase, with the formula 1 has also become a big business that attracts more and more companies and shareholders around the world.
telmex’s strategy is straightforward: to recover 20.6 million dollars for two-year contract with sauber, taking advantage of one of world´s largest advertising showcase, and Formula 1 does.
IN RECENT yEARS, THE quEEN OF mOTORSpORTS COmpETITION, HAS AlSO bECOmE A bIG buSINESS.
W
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Martin Whitmarsh, Mclaren´s boss, explained in a study of F1 racing: “it is clear that Formula 1 is one of the most powerful marketing tools in the world.”
telmex’s arrival and the rest of sauber Motorsport sponsors, gave a financial support of 45 million dollars to the team.
the english Manager added: “it provides worldwide market visibility. it is expensive, but last year had television coverage, with a value of 4.8 billion dollars, which brings out the bill.
the study reported that this 2011, despite the global economic crisis, 26 sponsors joined the “big Circus” and thus the F1 portfolio exceeded the 200 companies that invest their money in the 12 teams.
Formula one Management (FoM), commercial rights holder of Formula 1 World Championship, revealed that the television audience in the championship of 2010 was of 527 million viewers, leaving behind the 520 million that occurred in 2009 .
also, the company reported that 16,000 hours were transmitted through 187 countries in 2010. the
TElmEx’S ARRIvAl ANd THE REST OF SAubER mOTORSpORT SpONSORS, GAvE A FINANCIAl SuppORT OF 45 mIllION dOllARS TO THE TEAm.
markets that invaded were the european, the latin american and great penetration in the arab and asian countries, where the championship has grown in recent years.
these latest figures also result attractive for the tourism board of Mexico, trying to place “Mexico’s brand, abroad with a sponsorship investment of 2.9 million dollars.
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The nUmberS OF F1 in 2011 1.789 million dollars total income in F1.
831 million dollars of collective sponsorship revenue.
215.5 million dollars revenue for Ferrari by way of sponsorships.
87 million dollars revenue for Red bull champion by way of sponsorships.
the rest of the sponsors, were seeking different goals this season, for example, Casa Jose Cuervo, with presence in over 90 countries, support the talent of a Mexican, sergio perez in a global showcase as Formula 1, in addition to promoting the culture of Mexico and its reputation.
interprotección insurer, was interested in an international exposure to increase its clients number, therefore visualized a perfect partnership to associate the values of its brand: service, experience, speed, reliability, technology and perfection.
Sergio Pérez
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The entertainment company CIE seeks to bring back to mexico to the pinnacle of mo-torsport, Formula One after an absence of almost 20 years
CIE operates the Rodriguez brothers´ circuit in mexico City, home of the Formula One race held in mexico.
Currently, in the track races are held local division races, NASCAR category. besides that, its facilities are also places of con-certs and professional baseball games.
Another option could be a street circuit on the streets of Guadalajara city, where Sergio pe-rez gave an exhibition with the Sauber C30 before starting the championship 2011
The cost for the operating organization of a Grand prize, is close to 40 million dollars.
The Formula 1 racing is among the most watched sporting events, and generates millions of dollars in advertising and spon-sorship agreements. Currently, only brazil is home to the category in latin America.
mexiCO SeekS TO hOST a GPNeC firm, found a natural synergy to be a leading supplier and integrator of advanced communications, networking and it solutions, the F1 is a display of technology of the highest level.
the sport balance of sauber Motorsport improved in 2011, by being in the 7th. place in the Constructors’ Championship, one above with respect to 2010.
For sergio perez, it was a learning year where he lived all, but the most important is that he showed, that with a better car, he can have very important results, however this can be up to 2013, if at the end his arrival to Ferrari is concreted.
PrediCT exOrbiTanT GrOwThaccording to the latest edition of “Formula Money report”, the income in this 2011 in Formula 1, were 1.789 billion dollars, equivalent to a growth rate of 12.7% compared to 2010.
according to the reports, it is expected that in 2012 the 2 billion dollars will be exceeded, and project that by 2016, the billing will be by the order of 3,253 billion dollars.
the collective billing by way of sponsorships in the present tournament was 831 million dollars, 9.6% more than the 758.35 million dollars collected in the previous championship.
However as it almost always happens in the sports world, the sponsorship revenue does not correspond to the sports classification of teams and drivers.
the Ferrari team, (3rd Constructors’ Championship 2011) tops the list of teams that this year has entered more financial resources to their coffers. italian team billed 215.5 million dollars. this is not a coincidence: the red team counts among its sponsors, two of the firms that have opted the most in Formula 1 Malboro and santander.
For its part, red bull, the 2011 champion team in the ranking of the drivers and the teams, is in fifth place by only harvesting 64 million dollars. in front of the austrian firm, Mclaren is in second position with 168 million dollars, renault, with 121 million dollars and Mercedes, with 89.5 million dollars.
the report also predicted that in 2016 the awards amount to be distributed among the teams, would be of 1.575 million dollars, winning 222 million dollars the team with the Constructor´s Championship. in 2010, red bull received 87 million dollars.
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B I G I D E A S
TXT/ SportSnomicS EDitoriALPHOTOS/ WrEStLinG AAA courtESy
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eople want them to be true idols. Sets, keys and performing acrobatics during performances, are rewarded with applause and the
public recognition. technical and rough, engages every day in the eternal struggle of good against evil. Wrestling remains the ultimate sports spectacle.
the way to involve the public is unique. the ambience and mood of people who witnessed this spectacle, is of total fury, from the beginning to the end of the function, which is the perfect setting to generate catharsis.
today, Wrestling is a highly profitable business for many
The weekly Television space, and The high raTings reflecTed, has
made This sporT a favoriTe of fans.
rEInvEntSA Show thAt
Wrestling is growing steadily.reasons. the main ingredients as raw materials are wrestlers, sponsors and organization. in mexico, the AAA (triple A) led by Joaquin and his son Dorian roldan, have given a different structure to Wrestling, in order to preserve the ideal of people’s identification with the characters of the ring.
For Dorian roldan peña, lawyer by profession, the wrestlers are the most important part. they who give spirit to the functions that occur day to day. the AAA was formed to expand the spectrum of this spectacular sport and make a real competition between developers for making the best events.
in the early 90’s, the entrepreneur and promoter of the World council of Lucha Libre (cmLL) Antonio peña, had the vision to create a new organization that had a more creative personality with new elements for the show. this is how the AAA was born, with assistance, advice and administration specially created for the organization of the Wrestling events.
the death of the originator of this new business idea, encourage his family to continue with the same effort philosophy, that
P
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B I G I D E A S
AAA operate over 800 wrestling functions a yearwrestlers´ image as in costume design, personality in the ring and even masks.
Furthermore, through the brand “huracarrana” property of AAA, all that has to do with the wrestlers´ image and masks as souvenirs, is marketed. this is another format used by the company to make extra income. the operation mechanical under this area is as follows: when a wrestler enters the company under contract, transfers his image rights to be registered with copyright, which creates an intellectual property to be commercially exploited under its own license. currently Huracarrana has registered over 200 brands.
intellectual property has become a fundamental part of the company, because by having a product license can exercise promotion officially, for the demand of items that give identity to Wrestling. the move has caused that all that is sold to the public, be certified under strict quality control measures.
the television department and international, plays the work that gives
resulted in a business with an enhanced organizational structure.
the AAA has become a company with different areas, that function as brands that generate different income. the organizational part of live events, sponsorship and licensing, special events and international and television. Each of these four cells, working in different directions, that ultimately converge on the ultimate goal of developing a product attractive to sponsors, television and the most important: the end consumer that is the public.
this new business structure, gives the company AAA solvency and ability to operate over 800 wrestling functions a year, throughout mexico and the united States. the main asset that the company has incubated is 90 wrestlers who take turns to fill the schedules of all those functions. the wage impact for this crop of athletes is so attractive that can be counted in millions of pesos a year.
the events department is divided in turn, into television and live events. televisa is the lead partner for the televised events. the agreement with this television is to deliver 52 events a year recorded and post-produced. this clause gives the company a secure weekly exposure of at least one outdoor event, that reinforces two vital elements to get to people´s mood, promotion for wrestlers and exhausted ticketing places for functions.
the sponsorship and licensing department is responsible for seeking investors with the television lure, to secure the necessary income for a working year. the main trading partners are comex and Grupo modelo, sponsors that have a lot of promotional benefits offered by AAA, and result in return on investment, which is 9mdp pesos, for 4-years contract. Also, they are responsible for creating programs that improve the
events the personality and glamour required for the screen. currently working in production, recording and postproduction of the functions to deliver a can ready to be projected into the air.
this branch has its own production company, operating under the name pap (producciones Antonio peña S.A. de c.V.) for the realization of recorded programs. mobile units, cameras and editing equipment all in HD (high definition) required to comply with the television format. thus, the AAA absorbs production´s costs, to bring down the costs so high on account of income of all material, both technical and personnel for the events´ celebration. Even now, have the ability to record and produce content for television channels, internationally.
As Sony, mVS, Fox Sports etc. the producer works on all kinds of sporting events, concerts and shows in set. the economic contribution that the company gives to AAA is very important.
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previously, televisa paid 8000 dollars for broadcasting rights, but a new agreement between these two parts, reformed the way to conduct business until the end. now, televisa offers air time and the AAA is responsible for absorbing all the expense that is generated in the process of elaboration of the tV can. this new way of working meets the Win-Win philosophy, as a business format.
the new television producer, has served as a real key that will open doors to international markets, which strengthens the idea of going to conquer new audiences anywhere in the world. the television is the first hook to contact foreign businessmen, presents the promotion model with the strength of licensing and intellectual property and then the live event takes place, which closes the circle required for the functions celebration.
this business strategy solves all logistics and production issues of the Wrestling program, needed to carry it out of mexico. thus, foreign businessmen buy finished products and ready for deployment.
the demand for wrestling functions in mexico, is beyond the capacity of the facilities to carry them out. not in every major city in the country, there are conducive scenarios for the functions. this is a limitation for the organizers, because rising production costs ranging from two million pesos to 4mp pesos for design concept of arenas, pits and sites that do not have sufficient infrastructure that the scaffolding of Wrestling requires.
today, Wrestling is a sweet deal that is made of resources from many directions. Does not require a large investment to attend the event as a sponsor, because pap can be attached to the budgets of the sponsors who buy entire events, this means that private functions are assembled with all the makings of a great performance. it is like a tailored suit.
With all this structure that runs behind the scenes, Lucha Libre AAA remains in the minds of the spectators, that continue to fill arenas to witness the eternal debate between good and bad.
Dorian Roldán
the main contender for the international market is WWE, publicly traded company currently on the stock exchange in new york, with movements of more than one billion dollars a year. With these parameters, will be faced, in the near future the AAA with its idea of internationalization.
A wrestling function produced by AAA, sells tickets on the stage up to $1200 pesos when the function is in high demand, but the average cost of tickets is $80.00 pesos.
At palacio de los Deportes have been presented functions with a cost of 5 million pesos. (War of titans), the cost so high, was due to the undercard of wrestlers, the large amount of elements such as lights, fireworks, led screens wall to wall, that projects images of the wrestlers and sponsors, and all necessary equipment for an event of great magnitude, but an small event without much paraphernalia, can cost 200 000 pesos.
the result of this event was a resounding success for both sponsors, television and of course for the promoter.
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B I G I D E A S
A More BAlAnced
futBolIN EuropE
TXT/ ULISES HERVERTPHOTOS/ GETTY IMAGES
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The UeFA LAUnched The “FinAnciAL FAir PLAy “ And wiTh This begins To order The economy oF eUroPeAn cLUbs Trying To Avoid The Low LeveL oF comPeTiTion And debT.
inancial Fair Play (FFP) has begun to take effect with the start of the 2011-2012 seasons and among its objectives is to encourage clubs to compete within their income, the introduction of greater discipline in finance for its long term viability, the reduction in
wage rates and transfers and limiting the effect of inflation.
The clubs will have three years to balance their accounts. At the end of the 2013-2014 campaign they willl only be allowed to bring debt fewer than 45 million euros, if not met, will be expelled from UEFA competitions, which would generate millions in losses for these teams.
WhAt lED uEFA to mAkE thIS DEcISIoN?In a report published earlier this year, the European soccer’s governing body announced the financial results of nearly 650 clubs from all 53 federative members, it was observed in which more than half of the continent clubs had loses. And no less than 28% of clubs had deficits equivalent to spending 12 million euros for every 10 of income.
The president of UEFA and precursor of this initiative, Michel Platini stated that: “This should not be seen as a call to return to austerity budgets that are managed for years. Soccer moves an impressive amount of money and that is good news.
“It is about to seek a utopian wealth distribution. There have always been richer clubs than others and undoubtley always will be. All we want is that clubs, rich and poor alike, do not spend more than they earn so they can balance their books and is the only safe way for them to survive.”
In 2009, a loss of 1.200 billion euros in European football was presented, which lit the alarms and some sports organizations began to consolidate their finances to avoid collapse.
F
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rEASoN vS. pASSIoNIn the new regulations, UEFA force the owners to stop injecting capital into their clubs and using only the marketing, television and stadium rights incomes.
The arrival of Roman Abramovich to Chelsea, of the Glazer family to Manchester United and recently the Sheikh Mansour bin Zayed Al Nahyan to Manchester City, changed the management model in the Premier League. The concept that an owner finance exorbitant costs to strengthen their team and fight for titles at “a stroke of wallet” has become a common practice in football on the island.
The most striking example is that of Manchester City, which since the advent of Mansour in 2009, spending over 700 million in the 2009-10 season when billed only 152 million euros.
On the other hand there is the Glazer family, who bought Manchester United for 660 million pounds in the year 2005. The new owners obtained loans to buy the club leaving the assets of the club as guarantee.
Annual payments of interest are financing about 60 million pounds of which are increasing. Since then,
the deficit of Manchester United has exceeded 750 million pounds.
The debt of the “Red Devils” is almost 150 million pounds higher than that of the 36 clubs that form the first and second division of Germany.
There is talk now that the owners might ignore these rules and begin to put money through sponsorships overvalued.
For example, the City recently agreed a contract for 10 years by 400 million sterling pounds with Etihad Airways, a firm founded by the half-brother of Sheikh Mansour, to put his name to the stadium and continue sponsorship the jersey.
The “deal” that the “Citizens” described as a “change in football” is the largest contract ever related to the name of a stadium, exceeding £360 million paid by Citigroup to put its name on the Mets stadium in New York, United States Major League Baseball, said in a recent report of Sport and Business of Colombia.
UEFA has turned to investigating this type of contract because it is no secret that the Manchester City in recent years has struggled to stay in the Premier League and these investments do not fit the team’s reality.
ArSENAl BrEAkS thE ENGlISh moDElIn September 2011, Stan Kroenke became the owner of
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the 66.67% of the club’s shares. The American investor, who also owns the St. Louis Rams of the NFL did not introduce major changes in management or earnings of the club and has given his full support to its current manager, Arsene Wenger.
Wenger took over the club in September 1996, since then they have had these achievements: three Premier League titles, four FA Cup editions and led the club to their first Champions League final in the 2005/2006 season, losing to Barcelona.
In his administration, the French has given a financial balance to Arsenal. The club does not depend on the injection of private capital or the cash prize offered by the decisive stages of the Champions League. An example of good management was the construction of their new stadium, the Emirates Stadium, without compromising their finances.
They used the “Naming Right” who sold the firm to give Fly Emirates to name the stadium and sponsor the shirt, it should be noted that the airline paid in advance and leveraged with credit interest rates very low.
The ordered pattern of Wenger’s has as main problem; compete for the acquisition of players, due to the salary structure of the club and is accused of not spending money on resonant figures.
The highest paid player in Arsenal’s Robin Van Persie who receives 80,000 pounds weekly against 215,000 that Yaya Toure received at Manchester City, the 200,000-bearing Wayne Rooney at Manchester United or the 185,000 that is bagged Samir Nasri in the City, Arsenal who was willing to offer 90,000 to renew his contract. Therefore has no choice but to continue investing in young people who can become figures in the future.
The Two-Star League The more polarized championship across Europe is that of Spain. There are two teams with the highest turnover in the world: Real Madrid with incomes of 438 million euros while Barcelona has incomes of 398 million euros reported in the 2009-2010 season.
The major income for these clubs comes from the sale of TV rights where sold individually starting with very little to the rest of the teams of the BBVA Liga, reason you are on the verge of bankruptcy and poor sporting results, thus damaging the competitiveness of the contest.
thE BuNDESlIGA GIvES thE ExAmplEThe rules are clear in the Bundesliga; it requires its clubs at least 50% of the shares are held by limited partners and thus full control to private investors.
The league requested annual reports where is demonstrated the teams are healthy in their finances and so are allowed to continue participating in local competitions.
These locks have reinvented the business model of Germanic football which is currently focused on the amateur. It is the best league in Europe; the average stadium attendance is 90%, note that the Bayern Munich 67 million euros received the last year by tickets concept.
Could reason be accompanied by passion? In football it is not easy for both tasks to go hand by hand due to the bad habits that some clubs have accumulated. It was stressed that football, far from being a mere economic activity, is primarily a sport and a game, and its popularity is due to the fact that arouses passions and their DNA has to be respected.
Manchester united: 878 million of euros real Madrid: 659 million of euros
Barcelona:548 million of euros
Manchester city: 144 million of euros
DEBtS oF thE BIG tEAmS
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I n v e s t m e n t O p p o r t u n i t i e s
his is the case of Monarcas in Morelia, the football team owned by Grupo Salinas and which has more than 150 properties available to promote brands.
Morelos Stadium, our home, is considered by the Mexican Football Federation as one of the most functional properties within the country, it has the necessary tools to provide a first class show as a big screen, 30 different options for brand exposure, VIP area, lighting wide parking, electronic turnstiles and everything needed to make the fans feel extremely pleased. As host of the opening of the U/17 World Cup in June it was enabled with everything you need to be considered one of the best stadiums in Mexico.
The team receives an average of 21,347 people per game, reaching about 340,000 attendees per year and 40.8 million people are exposed to TV broadcasts per season.
In the scope that the soccer has is that it provides a massive show to give visibility, exposure and sales to each of the brands. Besides this, it is the sport which has the highest penetration in Mexican families.
T
MONARCAS MORELIA,
An AttrActive toolSport
SponSorShipS part from the
reSt, they reach the emotionS of
the end uSerS, thiS iS attributed to the Strong link
that SportS brandS have with
their fanS.
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Monarcas Morelia has a national coverage and a strong fan base both in Mexico and the United States (extends the presence of fans in the states of California and Illinois).
According to the comparative per year since 2006, between the two major TV networks Monarcas accumulates an average of 6.4 television rating points and reached 4 playoffs.
On average, Monarcas receives national media coverage of 6 notes each week, reaching over 2 million advertising hits with a market value of an estimated 2.7 million pesos, and with a value of specific branding exposition to the principal sponsor of 10%.
The option that a sponsor or brand has within the range of Mexican Football is the great promotional and advertising stage that has more audience than any other sporting event.
One of the most important factors and attractions the Club offers to a sponsor is the media coverage in national and international brand making an impact on millions of followers.
According to the study of return on investment that the institution generated in conjunction with CARAT Sports Agency, marks our uniform advertisers has an advertising return of 6 to 1.
The state of michoacan environment will be attractive to any brand as it is the ninth most populous state in the Mexican Republic (4,351,037 inhabitants), also by the high number of migrants to the United States (3 million more), Monarcas is the third most interesting team in the country of the north.
An issue of vital importance in the structure of the institution is the social aspect, for over 9 years working hard with the “Monarcas en la Comunidad”, helping the neediest Michoacan society, focusing on campaigns and activities which have a positive impact on the inhabitants.
People with disabilities, low income families, treatment of terminally ills, support for orphanages, educational institutions, nursing homes, campaigns promoting cultural values are part of the Social Responsibility program.
Some of the projects that Monarcas Morelia Works hard to get next year is the socially responsible Company Badge as well as the association with the communications Council for the support of national campaigns focused on social work.
AlejAndRO HUTT, MOnARCAS MORelIA GeneRAl MAnAGeR:
Monarch has a select group of Partners including brands like: Coca-Cola, Cinepolis, Banco Azteca, Seguro Popular, Roshfrans, Sol, elektra, Kansas City Southern. All of them with a guaranteed return on investment and high exposure in local and national media, which ensures a low cost per impact.
Monarcas is being renewed day by day to offer novelties to the fans, media and business partners. Monarcas certainly represents an attractive market for brands and a great opportunity to impact with a 100% family show. We invite you to meet the best sports product.
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PUBLIREPORTAJE
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UNCAF’s Exponential Growth
FOOTBALL IN THE CENTRALAMERICAN REGION HAS HAD AN EXPONENTIAL GROWTH SINCE THE BEGININGS OF THE CENTRALAMERICAN FOOTBALL UNION (UNCAF) IN THE YEAR 1991. THE UNCAF IS A COLABORATING AND SUBORDINATED ENTITY ATTACHED TO THE CONFEDERATION OF NORTH, CENTRAL AMERICAN AND CARIBBEAN ASSOCIATION FOOTBALL. (CONCACAF).
The UNCAF by delegation and under the authority of CONCACAF, has jurisdiction in Central America with the specific object of the administrative management , deve-lopment and promotion of football.
Belice • costa Rica • el salvadoR • Guatemala • HonduRasnicaRaGua • Panamá
ThE AFFiliATEd CoUNTriEs To UNCAF ArE
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UNCAF has seen the passing of 7 presidents in its history being the present Rafael Tinoco how began in 2004 and achieved the reelection in 2011 thanks to a job well done. This was the first time a president in UNCAF achieved reelection.
UNCAF created the tournament Nations Cup in 1991 with the objective of developing football in the region and determine which teams will qualify to CONCACAF’s Gold Cup, where the qualifier to FIFA’s Confederations cup is determined.
11 Nations cups have been celebrated, but since 2004 during the presidency of Tinoco a substantial change in the organization of the tournament has been achieved, receiving a great amount of resources by means of sponsorship and making the tournament rentable by not generating loses as in past editions. In the years 2005,2007 and 2009 the decision to sell the name of the tournament to different telephone companies of the hosting country’s was established, having in this manner the resources to organize the tournament.
In the year 2011 noticing the tournament had established position in the region the decision to change the name to Copa Centro Americana (Central American Cup) was taken, and with this generate a representative name of the region with which people could identify.
The decision not to sell the name of the tournament was due to the fact that a growth in commercialization and football was accomplished, there for it was the moment to identify the tournament with a name and make it grow commercially.
From 2004 to the date a 240 % increase in incomes has been accomplished in the commercial entry, make the tournament rentable and reflects a strong international image, have more diffusion in countries outside the Central American region and falling in the sight of player agents in the tournament. Proof of this is that with the Central American Cup 2011 the Costa Rican player Joel Campbell signed a contract with the English club Arsenal.
The exportation of players has grown considerably as product of international projection having at the moment approximately 60 players in the principal football leagues of the world such as England, Spain, France, United States, Mexico and Chile among others. An Example of this would be the Guatemalan Carlos Ruiz who was able to position himself as the mvP of the MLS for 2 years cataloging him as on of the greats in the history of the United States.
The Income Generated by the Central American Cup each 2 years, are invested by UNCAF in the development of the regional football initiating with the Under 16 tournament that is paid 100% by UNCAF. These incomes are also invested in development courses for referee instructors, referees, assistant referees and match commissioners so that they may facilitate the development procedures in Central America.
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B I G I D E A S
TXT/ Ulises HervertPHOTOS/ GettY iMAGes + esteve CAlZADA
e is esteve Calzada, a BA in economics and Business and MBA from esADe Marketing international studies at the
University of California (Berkeley) and founder of Prime time sport a company that, in addition to providing full service and representation of players’ sports marketing, first launched in 2009 the prestigious Football transfer review.
“in Prime time sport we have things very clear about the mission of our work and our company. Discretion is very important as well as the effort and work. But such companies in which at the bottom is dealing with people, because the players
H
Esteve Calzada
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Prime Time SPorT
arrives in MexicoLooks to Follow the
“Blaugrana’s” Successful model
Was in charge of professionalism, marketing and internationalize the fc Barcelona Brand.
its historic management in the marketing department of the catalan cluB, alloWed a
revenue increase from 69 to 400 million euros in the 2002-2007 period.
are above all people, respect for fundamental values of human character, basically, that are sometimes not respected”, shared Calzada in his visit to Mexico, where he was represented by Felix Martinez.
Focused on football and tennis, they have three types of customers. On the one hand, sports clubs or organizations. in football, for example they are working on transfers with different clubs with which they have contact. Within this group, there are other projects as consulting on sponsorship.
in this last category, one of its major customers is la Caixa. they advise the sponsorship
investments they do in sports properties: since the identification and acquisition, to the best way to take advantage of sponsorships, to how to negotiate a good contract.
the business is rounded with the athletes’ representation. When esteve left the ship, he decided to become a FiFA agent to develop this work. victor valdes is one of the athletes in his hands, of whom they lead the commercialization of his image.
in the summer of 2009, Prime time sport published a first report under the name of Football
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B I G I D E A S
transfer review, analyzed, among other things, the state of the finances of european football, templates of la liga BBvA in spain, the economic amounts invested in the transfer market and profitability of the additions to each club.
“After the summer study of 2009/2010 came the winter study and now we have just completed until 2012. We have done this for europe but also, last year, we conducted one in the Mexican market and another on the Brazilian” revealed Calzada.
in Mexico, esteve has talked with players who want to be represented by a FiFA agent in europe. On his previous visit, he had contacted players in Guadalajara but where he thinks an opportunity may exist to offer the services of Prime time sports, is
in the area of management and marketing consulting with Aztec football teams.
“i see huge opportunities in Mexico Because Mexicans are great Fans of sports and that means that when there is a fan base, there is business, so it is about establishing the groundwork, to learn what is being done in europe, besides there are professional people working here too with method, consistency and continuity very good business can be achieved through marketing.
“Any entity regardless of their size has opportunities to develop their income, the only thing to do is to establish action plans and objectives consistent with their dimension, but the techniques are applicable in the marketing world’s elite teams and the dimensions of both national and local teams, “concluded esteve Calzada.
• La Liga BBVA is the one that has a greater polarization
between the two 1st teams since real madrid and Barca
represent together 52% of revenues (30% Series A).
• The european Transfer market has grown in the summer
by 30% to 1.721me. 4 of the 5 big leagues have seen a
significant rise in the transfers expenses.
• manchester City is again the team that has invested
more signings (93m €) during the summer 2011/12.
Juventus leads the ranking of net investment (74m€).
With respect to the sum of the last 3 seasons,
real madrid leads the ranking of gross investment
(excluding sales) with a total expenditure of 398m€,
inter de milan is the team with the highest income earned
by sales (170m€) manchester City makes the largest
investment income (after deducting sales of players)
with 297m€.
• Atletico madrid becomes the protagonist of the
summer market, leading the table sales revenue of
european soccer players (85m €) and occupying the
6th place in the ranking of investment. Has also made
the most important european sales (Kun Aguero to
manchester City) and the third most expensive signing
in europe to buy Falcao at Porto.
• in short, the summer transfer market once again confirms the
polarization that occurs in the world of football (also in europe), which
divides the teams into 2 groups and 2 speeds:
1. on the one hand, stronger teams, owned by people with economic
strength or large corporations, or because they have a social mass or
simply because they are well managed.
2. on the other, the weaker teams. Accumulate previous mismanagement
problems, do not have an inverter.
• The new Financial regulation “Fair Play” by UeFA forces all clubs to give
up the losses in 3 years and aims to reduce the potent foot ballistic
“gap” and survive selling players and transferring freely.
FooTBALL moST imPorTAnT ConCLUSionS TrAnSFer reVieW 2012
Income Evolution of the great leagues in Europe
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moST imPorTAnT ConCLUSionS oF FooTBALL TrAnSFer reVieW oPening ToUrnAmenT 2010 mexiCo
• The mexican 1st Division clubs hired fewer players
than those who decided to transfer or lend, reducing the
number of players on the payroll and saving labor costs.
This dynamic occurs also in the major european leagues.
• The lending format acquires the maximum popularity
in mexican soccer. 51% of outputs have been produced
as loans, well above the% of loans that were made in
europe.
• San Luis (16) and Atlante (15) were the clubs of the 1st
mexican division that incorporated more players this
season. Pumas (none) and Cruz Azul (1), the least.
• Atlas (18) and Atlante (14), the clubs with the highest
number of outputs. Pumas (5) and Tecos (6), the least.
Atlante became the club that had more movements of
players over the previous season.
• The average age of the teams in the 1st mexican
division stood at 25.8, below the average in england,
Spain and italy.
• necaxa had the highest age average (27.8) and Chivas
has the youngest workforce (23.5 years average).
• mexican League coaches have a much higher rotation
than that of europe. Last season there were up to 25
firings. 38% of mexican coaches are foreigners. The
average aged on the bench is only 4 months.
Finally it was found that mexico is not a country that has
the tradition of exporting players to europe, only 11 mexican
players were active at the time in the 1st division in europe
well bellow the 131 Brazilians and the 108 Argentines.
The esteve’s management in Barça, allowed the club to reach, from 69 to 400 million euros.
Incomes of players by buying or loans
Lows by sells or loans of players
Sell Loan
Average age First division Teams
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C O L U M N s
he Days where boxing was kidnapped by pay per view are gone, because today, due to brave bets made by television and breweries, boxing fans (and those who are
not) have once again enjoy 1st class “fights” with a passion revised and expanded.
To talk today about boxing on Saturday nights , it to talk about creating idols, some with more solid foundations serve as political parties ambassadors that as spokespeople for isotonic drinks. In the same way, it is to enter an world filled with pure adrenalin were emotion exceeds and the addiction to repeat the experiences grows . at the end of this show, everyone is wining sponsors, television, fans and of course the game itself where its mass is increasing. However, it is dangerous to inflate the balloon when the excess of commercial interests are at risk of damaging a basic value as intangible as in any sport: credibility. Without it, there is no product that is held for more promotion done. What happened on last November 12 is a living example of what can happen when the perception of a whole as the Mexican market (including those living in our country, and those who live in the U.S.) are dramatically affected so the media took to calling
T
Twitter@RogelioRoaGDirector of Marketing and Communication of Club Jaguares de Chiapas
TXT/ RogelIo Roa
as theft or fraud beyond the insights that can be taken sportingly, the entire apparatus is mounted marketers who about that battle miserably collapsed and with it the threat of a disappointment for the fights as happened in recent times to do this becomes.
The product called boxing has been re-launched brilliantly by entrepreneurs who have seen the fall of audiences from other disciplines, a great opportunity to attract new consumers and strengthen the long-lived passion of the fans. Currently, a show like the one mentioned is capable of scoring over 20 points of rating reaching different age and socioeconomic levels. However, this great work that has been developed could run the risk of economic greed complications if you do not understand that over the earnings in the short term, there is the further sowing the foundation for a show that has been reborn and seeks to unseat busily to other sports.
The secret of Sports Marketing is working this at medium and long terms and not blind to see the immediate revenues. global revenues for a fourth fight between Marquez and Pacquiao does not compare to the loss in credibility of a product but is rooted in the Mexican, and found that can be perfectly substitutable with other entertainment, as it happened in the mid-nineties.
Boxing:
Red AleRt
And suddenly, After severAl yeArs of A bleAk picture, wAtch A boxing
mAtch on sAturdAy night hAs become “in”.
PassiON fOr MarketiNg
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A D V E R T O R I A L
The football industry worldwide generated 500 billion dollars annually, an impressive economic flow that only 25 countries around the world manage to overcome its GDP.
Given the large sums of money moving in and around this sport, all the actors involved in the mechanism of this business have had to professionalize and prepare for an environment increasingly competitive; however, there are different reasons why generally accepted principles of marketing do not always work:1) The raw material for the game (players) is a valuable asset, but in the end is intangible and calculation of its market value is ephemeral. 2) The market value (both players and clubs) depends on the results in court, its performance
Welcome to the emotions industry, large reflectors and also of the intangibles.
Major SponSorShip:
WhAT AbOuT PYMEs?
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and can depreciate scandalously in the blink of an eye.3) The results can never be guaranteed in sports.
As known beforehand the main source of income that a club has can be divided into player transfers, broadcasting rights, sponsorship and marketing as well as the box office on game day.
The players’ purchase market is very competitive. And in our country the system is governed by the famous “gentlemen’s agreement” which is the impossibility for a player to move freely to another institution despite having terminated his employment but has the consent of his former “patron “. This restrictive makes the product more expensive, that investment of the clubs in players is high and that a player’s bad moment can cost a lot to the club that owns the card.
Understanding that we talk about other economies, but a good option to control this variable could be what clubs like Arsenal, Barcelona and Manchester United have started doing; researchers recruited young players with a high potential and who still do not have an international recognition. The purchase is for a modest premium transfer and the formation of perfect club player. If it is, will be sold for a hefty capital gain, and if it fails to express its potential loss will be minimal. Maybe the national clubs could do an exercise capturing part of the vast market of young Mexicans in the U.S, the same in private and public high schools.
On the other hand the amount of money that can be charged by the rights of transmission depends on how many media operators are interested, the appeal or show quality of the league and sports scores. (In our country the two
broadcasters are fixing the amounts to be paid to the clubs for broadcasting rights, by owning broadcast television).
In the area of sponsorships are signed most short-term (1 or 2 years) and the amount of investment of the brands depends directly on the performance of the team on the court. (There are even clauses with additional amounts for the team if you enter league, reaches the end, if champion etc.)
Finally and this is where we come in, is the day of the game in the sale of merchandising, depleted, and the stadium attendance are very important to the profitability of the club.
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A D V E R T O R I A L
For this reason many clubs not only football but sport in general have decided to get more out of “their stadium,” taking control of the quality of service and hospitality offered to fans so that they have become organizers of entertainment. The idea is clear, through the stadium looking for new business platforms that result in different revenue sources more regular and somewhat automated (and not directly under the team’s performance in court).
It is now so large entertainment complexes (stadiums) have recreation centers, shopping centers, area restaurants and hotels. They also have meeting rooms, boxes, VIP areas and private clubs (business) with specialized places for business.
A great example of the benefits of this scheme cost of the stadium is the business model of Manchester United as their “hospitalities” business class and packages has made with 15% of the entrances to the stadium will generate 75% of income on a game day at Old Trafford. Another example of this is the ideal of the “Gunners” of Arsenal, counting only the “Club Level” or “Business Club” has managed to generate an income equivalent to completely fill their old stadium, this means that box office revenues a regular day have tripled.
The Europeans have proven that football can be an ideal platform for business. In our country the commercialization of football is done depends on two pillars completely distant and alien to each other. On the one hand we have great sponsors that appear in the media and on the jerseys of the teams in return for an investment of millions of dollars to have brand presence and the possibility of activation of their sponsorship. And on the other hand we have the average fan that pays $ 100 dollars for a ticket to access the stadium, buy merchandise and consumed during the game.
In the middle we have a very interesting market in our country, one that almost nobody has exploded in our national football and can be highly profitable, “The micro, small and medium enterprises.” It turns out that in our country there are over 5 million
companies, of which about 99% are MyPYMEs and concentrate more than 78% of employment in our country. Is this target if it does not have to invest $ 20 million dollars in sponsorship of the shirt of a club if you are willing to invest in special seats inside the stadium, with catering services in a public relations can be established contact with other entrepreneurs, customers or suppliers and close contracts right there.
Football allows you to generate a totally different business context, in a relaxed and full of emotions that let you link you emotionally with your customers and/or suppliers, making your investment profitable in sports and short term.
With Dreamatch going down this road, we are offering products to clubs and businesses that allow happy fans/customers, companies, partners, and that can be accessible to the whole family to ensure the safety and respect during their stay in the stadium.
Around these hospitality products and developing business club seminars, team building, living with players attending training sessions, weddings, birthdays and a range of activities that promote the aspirational and the sense of belonging for those who pay for these unique experiences .
The time at the stadium is 3 to 5 hours; they can eat, live closely with one of their mythical heroes of the club, bought at the boutique, and while around the sponsors have tents with animation and performance. In short, every game is a small trade show.
The famous virtuous circle: Investment, team, media, public, companies that generate more resources, more investment, better teams, more resources, more public, more companies, etc.
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G A D G E T S
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Flexible and lightweightadidas and Porsche design luxury
brand joined forces to between-
garner: Pilot, exceptional footwear
Combined with a Striking design.
inspired by racing, this product
allows to provide stability and a
comfort driving.
The iDock for iPhone, iPad and iPod, Bang & Olufsen’s BeoSound 8, has become an absolute bestseller.
In order to continue the success a new range of bright and warm speaker cover colors has been presented. If you like music this gadget cannot be missed.
BeoSound 8: diStinctive and powerful
Montblanc Launched a limited edition writing instrument “john Lennon 70” on the celebration of his birthday. A prestigious piece for col lectors since only 70 products wil l be sold. Making eco of his most recognized single the word “Imagine” is engraved around the pen with white gold.
“IMAGINE” WITH MONTBLANC
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Apple updates the MacBook Air. It´s two times faster than the previous generation and has all the power you need to edit photos and movies, FaceTime® calls, games, and work with documents and presentations. It has Intel graphics and HD 3000 offers up to 4 GB of memory.
the world’S thinneSt laptop
Oris, the official timekeeper and partner of
the only Raid Suisse-Paris Rally, released
two new limited editions watch (500 pieces)
that pay tribute to honor the winner of Raid
2010: austin healey prestige. this inspired the
design of the dashboard instruments typical
of the austin healey 100M 1953 (name of the
ability of cars exceeding 100 mph).
inSPiRed by the auStin healey
ENjOy yOur BLACkBErry ExTENsION
Research in Motion shows us the BlackBerry Playbook with an incredible and innovative design. It is ultra-portable, thin and comfortable to work and play. With less than a half inch thick and weighing less than 400 grams, the PlayBook offers 7 inches-screen of high resolution that is mixed with the utility, performance and portability you’l l want to carry around.
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G A D G E T S
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it’S eveRything yOu wantthe volvo S60, besides being a technologically elegant sports car
is one of the safest cars in the world. the pedestrian detection
system with full automatic braking has radar that places any
object in front of the vehicle and determine how far away it is. this
can avoid a collision with a pedestrian at speeds up to 35 km / h if
the pedestrian does not react in time.
incrediBly thinThe new Motorola Razr ultra-thin
smartphone is a marvel of engineering. It is just 7.1 millimeters and weighs only 127
grams. The finish is in steel and aluminum, plus the rear features has a special
material called Kevlar fiber, which makes it rigid and lightweight.
To mark the world premiere of their first bottle, Diageo, manufacturer of Johnnie Walker Blue Label, launched a new contem-porary design of the iconic luxury bottle. A thick glass base and walls in crystal blue light, al lowing the whiskey shine through it.
Luxury MIx TO CELEBrATE
