Sports Performance & Tech Summit Maximizing Performance with

Technology & Data

November 5 & 6, 2014Emirates Old Trafford

Cricket Ground Manchester, UK

Confirmed Speakers

Confirmed Speakers

• Former England Head Coach, Sir Clive Woodward

• Head of Fitness & Conditioning, Manchester United FC

• VP & General Manager, EMEA, Fitbit• Performance Director, British Athletics• Founder & CEO, Instabeat• Head of Sports Science, PGMOL• VP, Technology, Adidas• Performance Director, British Bobsleigh• Founder & CEO, Charity Miles

• Performance Di rector , B r i t i s h S k i & Snowboard

• Head of Performance Science, British Olympic Skeleton Programme

• Head of Innovation & Research, EIS• Head of GSSI UK, Gatorade• Head of Innovation, Manchester City FC• Senior Sports Scientist, Lucozade Ribena

Suntory• Founder, Milan Lab• S e n i o r P ro d u c t M a n a g e r , H a w k- Ey e

Innovations

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Previous Attendees Include• CEO, MyFitnessPal

• Manager, Sports Science Research, Under Armour

• Director, Adidas Wearable Sports

• Vice President, Garmin

• Manager, Sports Research, New Balance

• Director, NikeFuel, Nike

• Head of Sports Science, Leicester Tigers RFU

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level execut ives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

F TI L

The Sports Performance & Tech Summit brings together acclaimed speakers and attendees for deep insight into how the sports industry is being shaped by technology and digital innovation. The summit will also address how companies and individuals are using data to create new products, track progress and innovate.

The sports and fitness industry is in a period of change in the last few years. The growth in performance tracking and wearable technology have handed the emphasis back to the individual, allowing them to make more informed insight into their fitness. Technology now makes it easier

for the individual to track their progress and reach their goals.

Illustrated with case studies, product demonstrations and insightful discussion from leaders and innovators in this rapidly growing and evolving space, the Sports Performance & Tech Summit offers solutions is the must attend event this year. With networking breaks and roundtable discussions also included, this event offers unique insight into the transformative power of data and technology..

About The Summit

Speakers Include

Clive Woodward enjoyed a highly successful business career whilst playing International rugby as an amateur. After retiring as a player he began his remarkable coaching career. After success at club level and England U21's Clive became the first ever full time professional Head Coach for England.

He immediately transformed the traditional practices of previous set-ups, introducing business principles, setting long term goals, paying attention to detail and planning the personal development of individuals in the basic skills, tactics and strategy of modern rugby.Innovations in Heart Rate Monitoring Biofeedback

Sir Clive WoodwardFormer Head CoachRugby Football Union

Building High Performance Teams

Sir Clive will discuss using his experience as Head Coach of the World Cup winning England Rugby team on how to build successful high performance teams.

Neil was appointed performance director in September 2012, he has been involved with Britain's top athletes for more than 20 years.   His previous Roles at UKA include   Chief Physiotherapist from November 2004 and Sports Medicine and Science Lead since December 2007. Neil has worked with the Governing body and athletes attending most championships since the 1992 Paralympic Games.   Athletes Neil has worked with closely towards global success over the past 20 years.   As Performance Director his Roles and Responsibilities include;   Culture, People and Places,  Oversee delivery of sports science and sports medicine support &   Oversee delivery of the World Class Performance Plan system. 

Determinants of Performance: The Framework for Training Intervention

Beyond genetics, training is commonly viewed as the most potent factor influencing success in sports. In the UK performance system, great advances in coaching and support services have facilitated tangible performance gain through the translation of training experience, application of first principles knowledge and use of objective measurement and prescription.

Neil BlackDirector, PerformanceBritish Athletics

Speaker Information

Professor Armitage isthe Vice President in Technology in Wearable Electronic Systems   at the Adidas Group. He is setting strategy and tactics to develop new offerings for Industrial Textiles Technology with responsibilities for technology and process stewardship. Covering efficiency and quality and their improvements, Roger is leading a group of 25 technical staff ranging from technicians to PhD scientists and Engineers.   Roger is has a PhD in Physics from University of Nottingham. In the past, has has been the   Vice President of Technology   at Textronics I n c , G l o b a l T e c h n o l o g y M a n a g e r - I n d u s t r i a l Textiles   at   INVISTA Textiles and Global Technology Manager at DuPont.

Wearable Tech - Enhancing Sport Performance

How can you improve if you cannot measure?   In developing the miCoach range adidas has been enabling the athlete and the coach to measure the athlete’s activity level and intensity and the resulting physiological response.  In this talk the adidas range of wearable technology will be introduced and the miCoach Elite system will be discussed in more depth, showing the technology, what is measured, how good it is and an example of how it can be used to improve a player’s readiness for soccer.

Roger ArmitageVP, Technology, Wearable Electronic Systems Adidas

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Ed is the Global Lead of Research and Innovation for City   Football Group, a global football business who own Manchester City FC, New York City FC and Melbourne City FC.   Key responsibilities include developing football methodology for   the group by supporting and identifying new ways of working. Previously he has held roles as Head of Performance Analysis at   Manchester City FC and Bolton Wanderers FC and has worked   in professional football since 2000.   Ed earned a BSC Hons in Science and Football from Liverpool  John Moore's University plus coaching and project management qualifications.

Panel Session Lead: “Performance & Technology in Sport”

The panel will cover methodology, philosophy and longitudinal data around performance & technology in sport. There will be a discussion about how these systems and strategies have taken subjectivity out of performance decisions and influenced a change in training environment.

Edward SulleyHead of Research & InnovationManchester City FC

Dr. Barry O’Nei l l is Cognit ive Lead within the GlaxoSmithKline (GSK) Human Performance Lab where he is spearheading research into brain processes in high performers in an effort to assess, monitor and train aspects of cognition that are directly relevant to elite performance.   Dr. O’Neill completed his PhD in Cognitive Neuroscience and Psychopharmacology from Swinburne University of Technology, Australia in 2008.   Since obtaining his PhD, Dr. O’Neill has held various roles within GSK, ranging from early stage drug development in their pharmaceutical division to research on the central effects of novel ingredients, functional foods and herbal extracts for GSK Nutrition.

Cognitive Monitoring in Elite Performance

Traditionally the assessment of cognitive functioning in athletic populations has had limitations in that the neuropsychological tests employed have not been aimed at nor validated in elite athlete populations. Recent advances have led to computerised cognitive testing, developed with athletes in mind, however, despite these advances the development of cognition and monitoring of cognitive states in elite sport has lagged behind other branches of sport science. By applying cognitive testing the athlete and coach will have a shared external reference and repeatable tests to guide training and assessment.  This presentation will provide case study data to illustrate these points.

Barry O’NeillCognitive Lead, Human Performance LeadGSK Human Performance Lab

Speaker Information

A few years ago, a fresh graduate from the American University of Beirut reached out asking to meet as she was visiting San Francisco. Hind had become a tech sensation in the Middle East. Hind was building Instabeat, the first swimmer device that monitors heart rate amongst other features. The charismatic 20-something founder is not just on a mission to revolutionize swimming tech devices, but also has been on a bigger mission to inspire and encourage more Lebanese women and men to stay, believe and build something meaningful. Her resilience, courage and ambition leave us with no doubt that she will accomplish both her missions.

Technologies for Human Performance

Instabeat is a sports technology startup based in Lebanon, founded in 2011 by Hind Hobeika out of a need for a heart rate monitoring device for her practices. A former professional swimmer herself, she got the idea while training for the American University of Beirut's swimming team. This presentation will discuss this innovative technology and how it increases human performance in swimming.

Hind HobeikaCEO & Co-FounderInstabeat

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Director of Performance Science, Dave Hamilton’s role will develop a fully integrated physical performance program geared around a training environment that is conducive for physical performance. Dave previously worked was Strength and Conditioning Coach for the English Institute of Sport and the Great Britain and England Women’s Hockey Team’s since 2009. With over 12 years of experience in the strength and conditioning field, Hamilton has programmed and coached athletes at all levels, in a variety of sports Hamilton was successful in leading and developing a highly innovative approach to strength and conditioning for Great Britain’s Women’s Hockey Team that podium finished at the 2012 London Olympic Games.

The Impact of Player Management & Monitoring Strategies on Team Sport Performance

The presentation will cover methodology, philosophy and longitudinal data around player monitoring and management strategies for a Team sport in an Olympic  cycle. There will be a discussion about how these systems and strategies have taken subjectivity out of performance decisions and influenced a change in training

Dave HamiltonDirector, Performance ScienceUSA Field Hockey

Tony has an extensive background in player developmentstructures from elite youth to senior level both in Englandand U.S.A. Such a wide involvement has facilitatedconsultancy work with Nike, Red Bull and Lucozade Sport.Tony Completed Post Graduate research with LiverpoolJohn Moores University 2006. In addition, Tony has acomprehensive background in teaching and lecturing atgraduate level. F.A. Staff Teacher for F.A. Fitness Trainer’sCourse, UEFA Pro-Licence, A-Licence and Youth CoachesAward.

The Pursuit of Innovation in the Premier League

Many organisations spend considerable sums on collectingdata of their players, but lack the capability to systematically store and analyse the data using s o p h i s t i c a t e d q u a l i t a t i v e t e c h n i q u e s , s u c h a s computational statistics and machine learning. Data gathering for the sake of it can be very futile unless it is used to drive action during the athletic process. While technology on its own cannot guarantee success, the focussing of time and effort in developing robust analyticalprocesses has great potential. Some contemporarypractitioners now have first-hand experience of how theintelligent use of ‘sports analytics’ can improve playeracquisition and performance management.

Tony StrudwickHead of Fitness & ConditioningManchester United FC

Speaker Information

Dr. Steven LeBoeuf is the founder and President of  Valencell, Inc.Valencell develops wearable physiological monitoring technology and licenses this technology to industry partners for seamless integration with brand-name products already used by tens of millions of consumers each day while exercising.   Valencell’s PerformTek Precision Biometrics sensor technology measures more real-time biometric and physiological data than any other fitness monitor and with a high degree of accuracy, and uses that data to give people meaningful health and fitness assessments. 

HEARables: The Future of Wearables

Attendees will learn how “hearables” will drive mass market adoption:·   Ear buds are an ideal form factor: convenient, part of existing routines·   Ears are a stepping stone for even more advancements in hearables for voice applications and sophisticated headsets·   Brands that take advantage of the ear with biometric “hearables” will lead the market

Steven LeBeoufC0-Founder & President Valencell

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Peter leads   a team of scientists working on projects to deploy leading-edge technology and engineering and new research in science and medicine to help athletes from Great Britain to improve performance.  He joins the EIS from the  British Sailing Team  where he has been its Techn ica l Pro jects Manager s ince 2005 wi th responsibility for providing the technical support structure that underpins the team, ranging from individual boat-speed projects through meteorology, clothing and performance analysis to in-venue-infrastructure and IT.

Creating A High Performance Analytics Culture

The presentation will cover methodology, philosophy and longitudinal data around player monitoring and management strategies for a Team sport in an Olympic  cycle. There will be a discussion about how these systems and strategies have taken subjectivity out of performance decisions and influenced a change in training environment.

Peter BentleyHead of Research & InnovationEnglish Institute of Sport

Dr. Meersseman is the long-time Medical Director of A.C Milan and has created a revolutionary model of health care management, injury prevention and performance enhancement. This model is based on the philosophy, science and art of chiropractic and has brought to the players of the team a tremendous competitive edge. Meersseman’s clinical experience in chiropractic and applied kinesiology has allowed him to evaluate the function and performance abilities of the players in a way that was never possible with the previously applied medical models.

Innovation at the Milan Lab

Presentations Details Coming Soon...

Jean Pierre Meersseman FounderMilan Lab

The Information

Registration Pricing

F TI L

Ways to Register

+1 323 446 7673

Sports Performance & Tech SummitDate: November 5 & 6, 2014

City: Manchester, UK

Venue: Emirates Old Trafford Cricket Ground

Silver Pass

£495Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

£395Early Bird Price

(before 15th Aug)

Diamond Pass

£895Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

£795Early Bird Price

(before 15th Aug)

Gold Pass

£695Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

£595Early Bird Price

(before 15th Aug)

1 Day Pass

£295Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

£400Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

For larger groups or special requests contact Zain by calling +44 207 193 0569 or email zyasin@theiegroup.com* Team discounts are applicable at the point of registration only.

Group Discount Offers3 Silver Passes: £2100 (£700 per attendee)5 Silver Passes: £3250 (£650 per attendee)3 Gold Passes: £2700 (£900 per attendee)5 Gold Passes: £4250 (£850 per attendee)3 Diamond Passes: £3300 (£1100 per attendee)5 Diamond Passes: £5250 (£1050 per attendee)

+44 207 193 0569 CLICK HERE TO REGISTER

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Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 28, 2014 incur an administrative charge of 50%. If you cancel your registration after September 26, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormSports Performance & Tech SummitNovember 5 & 6, 2014 | Old Trafford Cricket Ground | Manchester, UKFor registration or more information on the program, please call Zain on +44 0207 193 0569, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

2. Pass Types...Early Bird Pass Options until 28 Aug, 2014

Early Bird Silver: £495 Attendees ____ Early Bird Gold: £795 Attendees ____ Early Bird Diamond: £995 Attendees ____

Regular Pass Options after 6 Nov, 2014 Silver Pass: £595 Attendees ____ Gold Pass: £895 Attendees ____ Diamond Pass: £1095 Attendees ____

Group Discount Pass Options 3 Silver Passes £1,200 (£400 per Attendee) 5 Silver Passes £1,750 (£350 per Attendee) 3 Gold Passes £1,800 (£600 per Attendee) 5 Gold Passes £2,750 (£550 per Attendee) 3 Diamond Passes £2,400 (£800 per Attendee) 5 Diamond Passes £3,750 (£750 per Attendee)

For larger groups or special requests contact Zain by calling +44 207 617 7143 or email zyasin@theiegroup.comGroup passes only available when all participants register together.

Schedule

Networking Drinks 17.00 - 19.00

November 6

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

November 5Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For sponsorship information contact Patrick at plewis@theiegroup.com F TI L

Previous Exhibitor

Previous ExhibitorPrevious Sponsor Previous Associate Sponsor

Exhibitor

JanuaryBusiness Analytics Innovation Summit January 22 & 23, Las Vegas

MarchHR & Workforce Analytics InnovationMarch 19 & 20, London

Sports Analytics Innovation SummitMarch 26 & 27, London

Predictive AnalyticsInnovation SummitMarch 27 & 28, Hong Kong

FebruaryData Science Innovation SummitFebruary 18, San Diego

Predictive Analytics Innovation Summit February 19 & 20, San Diego

Big Data & Analytics Innovation Summit February 27 & 28, Singapore

May Continued

Predictive Analytics Innovation Summit May 14 & 15, London

Digital & Web Analytics Innovation May 14 & 15, London

Big Data & Analytics in Healthcare May 14 & 15, Philadelphia

Business Intelligence Innovation Summit May 21 & 22, Chicago

Business Analytics Innovation Summit May 21 & 22, Chicago

Manufacturing Analytics Innovation SummitMay 21 & 22, Chicago

HR & Workforce Analytics Innovation May 22 & 23, Chicago

Partnership Opportunities: Giles Godwin-Brown | ggb@theiegroup.com | +1 415 692 5498Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

SeptemberSports & Fitness Innovation SummitSeptember 10 & 11, San Francisco

Big Data & Analytics Innovation SummitSeptember 17 & 18, Sydney

Analytics

JuneBig Data & Analytics for PharmaJune 11 & 12, Philadelphia

Big Data & Analytics for Retail SummitJune 19 & 20, Chicago

Customer Analytics Innovation SummitJune 19 & 20, Chicago

MaySocial Media & Web Analytics Innovation SummitMay 1 & 2, San Francisco

Sentiment Analysis Summit May 1 & 2, San Francisco

Gaming Analytics Summit May 1 & 2, San Francisco

OctoberBig Data & Analytics Innovation Summit October 16 & 17, London

NovemberElite Minds in Sports Analytics SummitNovember 5, London

Sports TechInnovation Summit November 5 & 6, London

Big Data & Analytics for PharmaNovember 5 & 6, Philadelphia

Data Science Innovation Summit November 12, Chicago

Business Intelligence Innovation SummitNovember 12 & 13, Chicago

Predictive Analytics Innovation Summit November 12 & 13, Chicago

Social Media & Web Analytics Innovation November 12 & 13, Miami

Big Data & Analytics Innovation Summit November 27 & 28, Beijing

Retail HR

HealthcareExpected Attendees

BankingFlagship Summit

Sports Social Media

2014 Calendar

SeptemberSports Analytics Innovation September 11 & 12, Boston