Sports, New Media, and Society

Arthur Furs

Article: Sports, Media, and SocietyBy: Jon Dart , Jan 2011

Sport Influence on Society

Marketing of Products (Clothing/ equipment) Video Games TV Shows

Connection between athletes and new media.

Video games (Interactive games – Kinect) Influence on social media. (Fanbase)

- Twitter

- Facebook Discovery of new talent via Youtube.

Video Games

Communication between the human and game. Creates the feeling “you are the athlete”. Interactive user feedback- Very responsive- Lots of features (Voice recognition)

- Make user feel as if they truly are a celebrity

- http://www.youtube.com/watch?v=bQZgGtMeXXU

Twitter

Easy outlet for Players to communicate with fans #GameChange

-Fans prefer getting

sports info from

social media

Negatives

Any problems within the athlete, can ruin his / her career.

Can also ruin company image if he / she is supporting one.

Twitter Video

http://www.youtube.com/watch?v=Bfcs49aP-BY

My opinion

Video game development is drastically increasing and becoming more user interactive.

Policies should be used by sport organizations to prevent social media scandals.

Sources

http://journals2.scholarsportal.info.ezproxy.lib.ryerson.ca/details-sfx.xqy?uri=/13606719/v16i0001/83_smas.xml