Upload
haleigh-astor
View
216
Download
2
Embed Size (px)
Citation preview
Specialisation, eTransformation and Growth
John McFarlaneChief Executive Officer
18 July 2000
ANZ has now built a solid foundation
• Higher risk– significant presence in
developing countries– larger corporate book– higher trading activity– surprises
• Lower efficiency
• Ability to deliver doubted
• Higher risk– significant presence in
developing countries– larger corporate book– higher trading activity– surprises
• Lower efficiency
• Ability to deliver doubted
Historic view of ANZ
Current position
• Competitive cost structure – cost to income ratio at low 50s
• Demonstrated ability to make bold portfolio moves (Grindlays sold, ANZIB reconfigured, retail stockbroking sold)
• Demonstrated ability to execute fast against important imperatives (cost & risk positions transformed over 2 years)
• Most businesses displaying strong underlying momentum
• High calibre, committed, dynamic management team
Current position
• Competitive cost structure – cost to income ratio at low 50s
• Demonstrated ability to make bold portfolio moves (Grindlays sold, ANZIB reconfigured, retail stockbroking sold)
• Demonstrated ability to execute fast against important imperatives (cost & risk positions transformed over 2 years)
• Most businesses displaying strong underlying momentum
• High calibre, committed, dynamic management team
Group strategic direction built on specialisation, eTransformation and growth
Proposition
1 Integrated financial services firms will lose to specialists over time
2 The rise of specialists and new technologies will deliver superior customer value and erode margins
3 For ANZ more value will be created through focus and leverage of intangible assets than traditional concentration plays
Strategy
1 Reconceive and develop ANZ as a portfolio of specialist businesses
2 Become an “eBank with a human face”
3 Create a portfolio of high growth businesses which leverage capabilities and brandsG
row
theT
rans
form
atio
nSp
ecia
lisat
ion
Globalisation
Internet
Oldeconomy
Globalnew
economy
We are experiencing very profound change
Technology is driving costs down
0.001
0.01
0.1
1
10
100
1971 75 80 85 90 1995
Moore’s Law
DRAMmemoryCAGR = 39%
Intel microprocessorsCAGR = 38%
As the capacity of chips rises…Millions of transistors/chips
Elapsed time for 100kb transfer
Index, 1980=100
0.1
1
10
100
1980 1985 1990 1995 2000 2005
0
50
100
150
200
250
300
1930 1940 1950 1960 1970 1980 1990 2000
Cost of a 3-minute telephone call from New York to London
1996, $
50%
1995 2005
Interaction costs
Incumbents’ historic advantages
Privileged access to customers, technology, labour, and capital –
hard for others to compete
Familiarity with local ways of doing business
needed
Vertical integration the best model
Protection from capital market
pressure
. . . Neutralised in some/most cases
Access available to everyone – easier for new competitors to enter and for customers to compare and switch
Regional/global standards and protocols become common – local familiarity becoming less important
No real need for integration within the company – can be accomplished with external parties
Capital market rewards the strong and punishes the weak
The basis of success is changing
A disaggregated approach is required
HousePurchase
Product Manufacturing
Sales &Marketing
CreditCard
WealthMgmt
CashDeposit
YodleeQuicken
EDSIBM
Distribution Channels& Processing
CustomerNeed
FidelitySchwab
CountrywideAHL
MBNANextCard
EggING
Proposition 1: Specialists will win in the futureGlobalisation and the impact of the internet will give rise to
specialist players who are very customer focused
Global niche players will increase their penetration of the domestic
markets through time
Over time, this will lead to the disaggregation of traditional
integrated financial services players
To succeed in this environment, winners must specialise in the
businesses where they have real capability and can compete long
term
Strategy 1: Reconceive ANZ as portfolio of specialist businesses
• Make each of our 21 businesses a specialist in its own right
• Establish three new stand alone customer businesses - Wealth
Management, Small Business and General Banking
• Accelerate the growth of our strong product monoline businesses
• Move towards open architecture, selectively over time
• Manage the portfolio and brands actively from the centre
Our portfolio comprises 21 distinct businesses
• Mortgages• Credit cards
Personal • Wealth Management• Small Business • General Banking
Corporate • Foreign Exchange• Capital Markets• GSF
• Institutional• Corporate
• Asset Finance
• GTS • B2B eCommerce
Customer Segments Products
International/
eCommerce
• Asia• Pacific
• ePortfolio• Asia• Australia/NZ
• ANZFM• B2C eCommerce
Internal • Utility • Payments • Technology
Personal
Corporate
International/eCommerce
Leader Competitive Weaker
Cards
CorporateStructured FinanceForeign ExchangeAsset FinanceB2B eCommerce
B2C eCommerceWealth ManagementMortgagesGeneral BankingSmall Business
Capital MarketsInstitutionalTransaction Services
Pacific Asia
Funds Management
We have mostly leading or competitive market positions
Contribution balanced between personal and corporate, and product and customer
International
PersonalCorporate
Other
0
100
Personal
Cards
Wealth Mgmt
Mortgages
Funds Mgmt
General Banking
Small Business
0
100
Corporate
Corporate
Foreign Exchange
Asset Finance
Capital Markets
Institutional
Structured Finance
Transaction Services
0 100AsiaPacific
% %
* Excluding Grindlays
738m*
37m*
368m 311m
International
CustomerBusinesses
A balanced portfolio of higher & lower capital businesses
Profit Contribution
Percentage of Group Economic Capital
= Proportion of Group Economic Capital
Contribution to Group Profit
Corporate
Institutional
PacificAsia
GSFWealth
Mortgages
General Banking
CardsSmallBus
GCM
GTS
GFX
Funds Management
Asset Finance
A bias towards high return, low risk
Asset Finance
Asia
GSF
Mortgage
WealthGeneral Banking
RAROC
Economic Capital
CardsSmall Bus.
Global FX
GlobalTrans
GCM
Lower
Higher
Pacific
Institutional
Corporate
Funds Manag
Fin.Products
Strategy 1: Reconceive ANZ as portfolio of specialist businesses
• Make each of our 21 businesses a specialist in its own right
• Establish three new stand alone customer businesses - Wealth Management, Small Business and General Banking
• Accelerate the growth of our strong product monoline businesses
• Move towards open architecture, selectively over time
• Manage the portfolio and brands actively from the centre
Group strategic direction built on specialisation, eTransformation and growth
Proposition
1 Integrated financial services firms will lose to specialists over time
2 The rise of specialists and new technologies will offer superior customer value and will erode margins
3 For ANZ more value will be created through focus and leverage of intangible assets than traditional concentration plays
Strategy
1 Reconceive and develop ANZ as a portfolio of specialist businesses
2 Become an “eBank with a human face”
3 Create a portfolio of high growth business which leverage capabilities and brands
0
1
2
Traditional RetailBank
Internet Bank Internet Bank (atscale)
UK Interest Margins
0
2
4
6
Customers Sales Branches Staff
Ratio Schwab to ANZ Retail
We have no choice but to transform our economicsOperating Costs
Retail Branch
Operating Costs
Other
SalariesOther
1.8
0.6
1.2
%FUM
Net
inte
rest
m
argi
n
-2
-1
0
1
2
3
4
5
Hea
dlin
e N
et In
tere
st
Mar
gin
Egg LaunchedHalifax
Lloyds/TSB
Supermarkets
Egg
95 96 97 98 99
%NIMExample: Entry of US Monolines into UK
Credit Card Market
5
0
10
15
20
91 93 95 97 99
MBNA, Capital OneMBNA, Capital One
~30% margin compression
%NIM
-60%
-90%
Time required to find a high rate certificate of deposit
Minutes
Telephone
WWW
WWW + agent
1
10
25
Technology transforms what customers expect
Schwab demonstrates the power of “Clicks and Mortar”
“I see the Internet as the single most empowering force for the individual investor. It allows people complete access to the world of information, giving them the ability to analyse their choices, make decisions and transact business”
Charles SchwabChairman and Co-CEO
Source: www.schwab.com
“At the same time, we’re in the business of building trust. Because we’re dealing with people’s money, we need to make sure that they feel secure. The human contact that our customers get in the branches and on the phone is all about building trust. So it’s that marriage of technology and people that we think is so important. The Internet is at the heart of our strategy, but it’s a partnership with people that makes that strategy successful”
David PottruckPresident and Co-CEO
Proposition 2: Winners will offer value at lower cost
The rise of specialists and the internet puts power into the hands
of the customer
Greater choice will enable customers to select the highest value
service from each provider
Rising customer expectations will demand greater personalisation
Specialists and the internet will drive out cross subsidisation and
reduce costs
Customers will require multi-channel interaction, including face to
face contact and will expect low cost
Strategy 2: Become an “eBank with a human face”
• Provide our customers with a multichannel, personalised experience through seamless channel integration, web enablement and CRM technology
• Create robust and flexible infrastructure by rationalising core systems and platforms, standardising desktops and servers and creating a single IP network across ANZ
• Build strong eCommerce capabilities through our eCommerce centre of excellence, ANZ Ventures disciplines and changing the way business and IT work together
• Continue aggressive cost reduction through using technology to improve productivity and eliminate activity in payments, processing and internal administration
• Differentiate by out-innovating and out-executing the competition
Proposition
1 Integrated financial services firms will lose to specialists over time
2 The rise of specialists and new technologies will offer superior customer value and will erode margins
3 For ANZ more value will be created through focus and leverage of intangible assets than traditional concentration plays
Strategy
1 Reconceive and develop ANZ as a portfolio of specialist businesses
2 Become an “eBank with a human face”
3 Create a portfolio of high growth business which leverage capabilities and brands
Group strategic direction built on specialisation, eTransformation and growth
Many Australian institutions focused on consolidation stage
USA
EUROPE
AUSTRALIA
ASIA
leading to globalisation
consolidationFragmentation . . . to . . . and specialisation
Leading to globalisation
Market/Book Ratio
Book Equity
1
4
20 50
SpecialistsSpecialists Global Mega PlayersGlobal Mega Players
Geographic integratorsGeographic integrators
Geographic incumbentsGeographic incumbents
Given our position, our growth will come through leveraging capabilities rather than consolidation
Market/Book Ratio
Book Equity
1
4
20 50
Schwab
Citigroup
Bank of America
SpecialistsSpecialists Global Mega PlayersGlobal Mega Players
Geographic integratorsGeographic integrators
Geographic incumbentsGeographic incumbents
MBNA
SantanderAmexLloyds TSB
Given our position, our growth will come through leveraging capabilities rather than consolidation
Market/Book Ratio
Book Equity
1
4
20 50
ANZ
Schwab
NAB
CBACitigroup
Bank of America
SpecialistsSpecialists Global Mega PlayersGlobal Mega Players
Geographic integratorsGeographic integrators
Geographic incumbentsGeographic incumbents
MBNA
SantanderAmexLloyds TSB
Macquarie
WBC
StGeorge
Given our position, our growth will come through leveraging capabilities rather than consolidation
ANZ has strong growth prospects across time
Earnings
Timeframe
• Mortgages• General Banking• Small Business
• Asset Finance• GSF• Foreign Exchange• Institutional• Corporate
• Pacific
• Wealth Management• Cards• Funds Management
• GTS• Capital Markets
• Asia
• Authentication• B2B payments• eProcurement• eAuto
• eAsia
Corporate
• E-trade• ANZ Bizsite• E wealth
PersonalInternational
Extend & defend
core businesses
Create viable
growth options
Build emerging
businesses
Proposition 3: High growth companies with global capabilities will differentiate themselves
Market premium will increasingly be a function of higher than
system growth
Growth companies are more likely to be specialists focused on fast
growing segments than geographic integrators
Winners will be high growth companies which leverage intangible
assets such as capabilities and brands
Australian financial institutions will need to develop leading
positions internationally to grow
Strategy 3: Create growth businesses
• Build from our strong corporate franchise by creating new businesses in corporate ePayments and eProcurement
• Strengthen our consumer proposition through building on our early eCommerce momentum, creating strong core offers and new businesses
• Extend our leadership in the Pacific by replicating our model in new countries
• Leverage our consumer and corporate eCommerce and Cards capabilities by partnering to build new businesses in Asia
• Build a small number of regional and/or global niches which leverage our capabilities
• Be very selective about acquisitions, considering only those which add strategically to individual businesses or enhance capabilities and create value
Proposition
1 Integrated financial services firms will lose to specialists over time
2 The rise of specialists and new technologies will offer superior customer value and will erode margins
3 Winners will be high growth specialists that successfully leverage their real capabilities
Strategy
1 Reconceive and develop ANZ as a portfolio of specialist businesses
2 Become an “eBank with a human face”
3 Create a portfolio of new high growth businesses which leverage capabilities and brands
Group strategic direction built on specialisation, eTransformation and growth
Management changes
• In Personal, create 3 new customer businesses which integrate Banking Products:
– General Banking Larry Crawford– Small Business Graham Hodges– Wealth ManagementTBA
• New Growth Portfolio to be overseen by Elmer Funke Kupper in addition to his existing International responsibility
• Global Transaction Services will be headed by Kathryn Fagg
Group executive
Peter MarriottCFO
Peter HawkinsPersonal
Roger DavisCorporate
David BoylesCIO
John McFarlaneCEO
Larry CrawfordGeneral Banking
Satyendra ChelvendraPersonal eCommerce
Brian HartzerCards
Greg CammMortgages
Bob EdgarCorporate & InstitutionalBanking
Grahame MillerInvestment Banking
Peter McMahonAsset Finance
Elizabeth ProustCorporate Affairs& Human Resources
Alison WatkinsStrategy & Brand Management
Mark LawrenceRiskManagement
Exec
utive
Com
mitt
eePe
rson
alCo
rpor
ate
Gro
up
Elmer Funke KupperInternational/Growth
James MacKenzieFunds Management
Graham HodgesSmall Business
Murray Horn New Zealand
Kathryn FaggGlobal TransactionServices
TBAWealth Mgmt
ANZ in the mid game (3-5 years)
• Leading positions in a number of specialist businesses in Australia, New Zealand and Asia
• Portfolio of businesses likely to be narrower and more focused
• A performance orientated driver of individual businesses
• Portfolio actively re-shaped by the corporate centre
• Multiple strategic alliances
• A range of growth businesses and options
• A leader in eCommerce
• Higher market to book ratio