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Cinema Lobby Place-Based Media Options Integrating and Activating
Special Media
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Special MEDIA
Sampling • Engagedirectlywithmoviegoersbyplacingyourproductorpromotionalitem intheirhandsastheyexitthecinema.•ClientmayusetheirownsamplingteamorCineplexMediawillarrangeproduct samplingtomeetclientobjectives.CineplexMediawillarrangealltheatreaccess forallsamplingincludingclient-suppliedsamplingteams.•Samplestobesuppliedforapprovalaminimumoffivebusinessdayspriortostart date.Advertisingflyersthatprovidenoconsumervaluewillnotbeaccepted.
• Createyourown“redcarpet”experiencebyplacingyourcampaigndirectlyunder moviegoers’feet,orsurroundthemwithyourmessaginginwashroomstallsand onwashroomwalls.In-washroomopportunitiesextendtostaticmirrorclings, auniquelyimpactfulsolutionforgendertargeting.
SpecialMediacampaignsmustbeplacedinconjunctionwithon-screen/othercinemamediaactivity.
activation
KioSKS • Integratedirectlyintothemoviegoingexperiencewithanin-lobbydisplaythat encouragesimmediateinteractionbetweenaudiencemembersandyourbrand. ContactyourCineplexMediasalesrepfordetails.AllKiosks/displays/activation executionsmustbeapprovedinadvance.
**Pre-Approvalrequiredforallexecutiondetails.Promotionalcontestswillrequireclienttoprovidefulldisclosureofcontestdetails,prizing,aswellascompleterulesandregulationsnotlessthansevenbusinessdayspriortostartdate.ClientswithKiosksrequiringaccesstoelectricalpowermustreviewneedswellinadvancewiththeirrep.Storageisnotavailableatthetheatre.Clientwillbenotifiedifadditionalinsurancedocumentsarerequired.
**CustomClingSizefor:WashroomStallClings,OversizedFloorClings,SpecialtyWallClingsandStairRiserClings.***Fabrication/professionalinstallation/removalofpre-approvedcreativeforFloor/WallClingsand/orStairRiserClingsisrequiredbyaCineplexMediapreferred,insuredsupplier.ContactyourCineplexMediasalesrepforaquotation.AllcreativeintheprovinceofQuebecmustbeinFrench.
activation unit
cling
media access feeunit/day/location
$ gross
cost per unit/ week/location
$ gross
execution
size(wide x tall)
productionrequirements
productionrequirements***
sampling
standard cling
standard mirror cling
non-standard
kiosk
$750 Gross per day/location - 4-hour sampling window - EXIT ONLY
$365 Gross per week
$185 Gross
Contact your Cineplex Media Rep
professional field sampling teams are available for an additional charge
3’ x 3’
11” x 11”
**
**
Trim/Live Area: 36” x 36” Bleed Area: 37” x 37”
Materials must be static cling material vs. adhesive based
**$1,200 Gross per day/location
clingS
Cinema media is uniqueinitsabilitytoenabletheintegrationofcommunicationelements,withreal-time,interactiveCinemaLobbyplace-basedmediaoptionsintegratingandactivatingcinemamediacampaigns.
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• Fromthemomentmoviegoersarrive,makeyourbrandthestarwithhigh-impact Box-OfficeWraps,In-LobbyBannersorLobbyStandees.OrmaketheCineplexteam partofyourcampaignwithcustomizedT-shirtswornbyboxofficeandotherstaff.
• Placeyouraddirectlyintoticket-buyers’handswithticket-backmessaging.
loBBY Domination
* Selectlocations.Confirmavailablelocationswithyourrep.Advertiserisresponsiblefor productionandshippingcosts.Fabrication/professionalinstallation/removalofBoxOffice Wraps/GiantBannersandSuperBannersisrequiredbyaCineplexMediapreferred, insuredsupplier.ContactyourCineplexMediarepforaquotation.** TwoT-shirts/castmember.Allowoneweekfortheatresurveytoinventorysizingneeds.Client T-ShirtsmustbeshippedtoBrightonpre-packedbysizeallotmentrequiredateachtheatre, ninebusinessdayspriortostartdate.***Minimumflightlengthandmarketcoveragerequired.Allcreativeintheprovinceof QuebecmustbeinFrench.
Box office wrap* $2,000 Gross variable Based on location
standees* $360 Gross variable Based on location
standard Banner* $560 Gross 4’ wide x 8’ tall Trim: 48” x 96” Live: 48” x 96” Bleed: 50” x 98”
giant Banner* $700 Gross 10’ x 12’ tall Trim: 120” x 144” Live: 120” x 144” Bleed: 128” x 152”
super Banner* $900 Gross 14’ x 19’ tall Trim: 168” x 228”(available at select Live: 168” x 228”locations only) Bleed: 172” x 232”
t-shirts $650 Gross Based on 80% ** coverage of all staff
ticket Backs*** $265 Gross 1 & 3/8” x 1 & 1/8”
unit cost per unit/ week/location
$ gross
size production requirements
•Allcreativetobepre-approvedaminimumoffivebusinessdayspriortoflightdatebyCineplex.(WerecommendCineplexpre-approvalbeconfirmedpriortogoingtoprintcreative.)Pleaseconfirmproduction/[email protected].
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Special MEDIA
• Keepyourmessageatcustomers’fingertipsthroughouttheirentirecinemaexperience withcustomizedpopcornbags,anddoubletheimpactwithmatchingdrinkcups.
• Lead-timeforCineplex-approvedcreativeis13weekspriortocampaign,including clientapprovalofproofs.Additionalchargeswillapplyifcreativeisdeliveredwithin the13-weekperiod.ConfirmConcessionMediaproductiondetailswithyourrep.
• Bannerandclingcreativemustbeproducedandinstalled/removedbyoneof ourpreferred,insuredsuppliers.
• cineplex media will manage all installation and take-down of Special media campaigns with suppliers and theatre staff on behalf of our clients.
preferreD cineplex meDia SupplierS:• Blake Jarrett & company inc.416-385-1660(KurtBudnick)[email protected]• icon Digital productions905-889-2800ex222(PeterEvans)[email protected]• prismaflex international 905-279-9793ex223(LaurentMaurize) [email protected]• go2 media print905-235-4440(MikeRiddell)[email protected]
conceSSion meDia
Special meDia proDuction
January Dec 30 - Jan 26 nov 25, 2011 4
february Jan 27 - Feb 23 dec 30, 2011 4
march Feb 24 - Mar 29 Jan 27, 2012 5
april Mar 30 - Apr 26 mar 2, 2012 4
may Apr 27 - May 31 mar 30, 2012 5
June Jun 1 - Jun 28 may 4, 2012 4
July Jun 29 - Jul 28 Jun 1, 2012 4
august Jul 27 - Aug 30 Jun 29, 2012 5
september Aug 31 - Sep 27 aug 3, 2012 4
october Sep 28 - Oct 25 aug 30, 2012 4
november Oct 26 - Nov 29 sep 28, 2012 5
december Nov 30 - Dec 27 nov 2, 2012 4
January Dec 28 - Jan 31 nov 23, 2012 5
2012 production schedule: special Media
montH start/end date material due cycle weeks
* all start dates are Fridays. Material due dates subject to change depending on special Media booked.