TimePlay App Download Update Stats Jan 2, 2016–October 20, 2017 Moviegoers in the Past Month Vividata Spring 2018

Let's Play!

TimePlay App Download Update Stats Oct 2016

5 millionDownloads

MOVIEGOERS

TIMEPLAY APP DOWNLOAD PROFILE

TIMEPLAY PLAYERS

Cineplex TimePlay Player Demographic Profile

A18-24 A25-34

14% 17%

32%34%

IND

EX

22

9

IND

EX

20

0

Waiting for the movie to start has never been more exciting.

Cineplex TimePlay transforms our guests’ mobile devices into interactive controllers, empowering the audience to have their say and engage with the big screen in a big way. As Cineplex TimePlay grows, new games and ways to leverage the technology keep the experience fresh and new. Advertisers’ offers are delivered directly to MyStuff folders on players’ phones based on participation and performance – offering real-time measurement!

CINEPLEX TIMEPLAY

50%MALE

50%FEMALE

Advertising Awareness

86%AVERAGE

Correct Brand

Association

84%AVERAGE

Cineplex TimePlay Delivers

Ad Entertainment

AD “VERY ENTERTAINING/ENTERTAINING”

46%AVERAGE

TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical

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91%PLAYED

79%NOT

PLAYED

Cineplex TimePlay Effectiveness

BRAND ASSOCIATION

RECALLED THE OFFER OR REWARD

PLAYED THE CLIENT-SPONSORED TIMEPLAY GAME

GAME AWARENESS

WOULD LIKE TO PLAY IN THE FUTURE

45%ALL

AGES

55%A18-24

INDEX 124

93%PLAYED

48%NOT

PLAYED

100%PLAYED

74%NOT

PLAYED

69%PLAYED

40%NOT

PLAYED

Higher play rate among younger audience.

TimePlay Ad Impact Study 2012 & 2014 & 2016, SMC and Online Survey via Vision Critical

With two Cineplex TimePlay options, advertisers can be placed within the Pre-Show POD 1 Cineplex TimePlay Content (:75 seconds) position or during the Cineplex TimePlay segment (four minutes) between PODs 1 & 2. This allows options for both premium positioning and a very affordable way to get your game on! Guests can boast about their results, wins or advertising offers via their social media networks, where they can also take advantage of additional rewards, such as bonus contest entries, app downloads, and drive-to-retail offers. We work with clients to adapt existing games or develop custom games from scratch that deliver on a brand’s goals.

TimePlay Segment

4 minutesTimePlay Content

75 seconds

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More information is available at cineplexmedia.com, or simply reach out to your account manager

CINEPLEX TIMEPLAY

Dominate the entire main TimePlay game segment or create an extended premium custom experience – the ultimate engagement and entertainment platform that puts your brand in a starring role.Guests use their devices to interact with your brand on the big screen in a completely customized experience – the possibilities are endless!

• Custom intro, gameplay, leaderboards, outro, mobile interface• Includes MyStuff call to action and link to social media• Activation and redemption reporting• +8 weeks of production

Customized Experience1 MINUTECreate a truly unique and custom brand experience.

• One game with all elements is tailored to meet your brand strategy

• Includes MyStuff call to action and link to social media

• Activation and redemption reporting

• 6 - 8 weeks of production

Integrated Experience – Sponsored Template1 MINUTE

Sponsor existing game modules with your brand presence.

• Includes sponsor intro, brand colours throughout and branded outro/call to action

• Includes MyStuff call to action and link to social media

• Activation and redemption reporting

• 4 - 6 weeks of production

Exclusive Title Sponsorship 4-MINUTE DOMINATION

Title Sponsorship – Unique Game2-MINUTE PREMIUM EXPERIENCE

OR

Cineplex TimePlay Interactive Options

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TimePlay Ad Sync Supercharge your brand message with a synchronized big screen Pre-Show ad and second screen call to action! When your brand message appears in the Cineplex Pre-Show, TimePlay Ad Sync provides the added layer of delivering a second screen message to TimePlay users and prompting engagement with your call to action.

With the press of a single interactive button, players can register useful survey data, trigger or boost a MyStuff offer, or opt-in to learn more about your brand on your digital/social channels.

MyStuff Offers

Interactive StorytellingLeveraging interactivity and branching video, TimePlay can help you tell your brand story while engaging and empowering audiences.

• Interactivity through polling questions or gamification creates a stronger connection

that engages guests and invites them to be part of the branded story

• Uses the brand ad as a jumping-off point

• Based on the majority of players’ results, the end experience can be a branched video to linear media

MyStuff delivers immediate offers, information and rewards through a one-click action. It provides a unique channel that will increase brand awareness and loyalty beyond the cinema experience.

• Cineplex TimePlay will send notifications to players when they receive a MyStuff offer and when the offer is about to expire

• Activation and redemption reporting

• Reward offers can include couponing, contests, sampling, opt-in for additional brand offers, calendar invites, informational offers, SCENE points or concessions

• Two weeks of production• Drives the path to purchase

and ROI

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More information is available at cineplexmedia.com, or simply reach out to your account manager