So-phie Wil-son Spring | Summer 2013

I’m a Graphic Designer, and I would like to work with you.

Projects Include

La Petit MacaronUK Greetings | YCN 2013 Student AwardsWes Anderson Film FestivalAlex Warren ArchitecturePaul Danks Property DevelopmentDachshund | TeeTotalJessie Leong Photography Spring | Summer 2013Laura Ashley Spring | Summer 2013 Home Interiors CollectionWedThings

Say Hello

+44 (0) 7846 957 340hello@sophiewilsondesign.comwww.sophiewilsondesign.com

La Petit Macaron

Develop a range of branded packaging and stationary items to create a visual identity for the hypothetical boutique Parisian Macaron Patisserie, ‘La Petit Macaron’ to appeal to working professionals and design /fashion-conscious residents of Central Paris in the high-end,luxury market.

S | S 20133 Week Brief

Concept

Products designed for the ‘La Petit Macaron’ boutique macaron patisserie brief range through a wide selection of products, including promotional media (printed advertising), editorial design, packaging and branded stationary to create a considered and well - rounded visual brand and brand identity.

Inspired by the shape and character of macarons, along with a fresh, spearmint green and white brand colour palette throughout brand deliverables, a polka dot special edition product packaging is shown throughout gift packaging and in store products and design, such as piping bags and tea sets (shown above).

Deliverables

Lined 120gsm polka dot and spearmint green envelopes & 100gsm letterhead300gsm mini spearmint green and white business cards120gsm single macaron pocket (spearmint green and polka dot)x 5 Macaron Box (160gsm with polka dot gift set sleeve cover)x 20 Macaron Box (160gsm with polka dot gift set sleeve cover)x3 Flavour of the Month Promotional Posters (245gsm stock)Macaron Flags (Various colours associated with macaron flavour)Large and small (spearmint green and polka dot) gift bagsPolka dot Piping Bag and NozzlesTaster event opening invite and sleeve (160gsm and 245gsm stock)Polka dot teacup and saucer120gsm in store macaron menu (saddle stitch bind)

UK Greetings | YCN Student Awards 2013

Develop the ‘Write About Love’ greetings card brand to create a range of gift wrap and greeting card design and paraphernalia for the West- Yorkshire based company, UK Greetings, as developed from the YCN Student Awards 2013 brief.

A | W 20121 Week Brief

Concept

The ‘Write About Love’ brand range acts as a direct, playful, unique, and modern approach to expressing love. With heartfelt and often playful messages throughout the design range, in various contemporary and eye- catchingly bright colours, the greetings card and gift wrap set is a unisex and universal purchase for men, women, boys, girls, and, simply, anyone that wants to declare how much they adore one another.

Deliverables

Greetings Cards & Envelopes300gsm coated gloss stock | 130gsm matt stock

Gift Bags & Gift Wrap160gsm single sided matt stock

Gift Tags300gsm double sided |coated laminate

Wes Anderson Film Festival

Produce promotional print material to advertise a hypothetical Wes Anderson Film Festival based at Hyde Park Picture House, Leeds, United Kingdom.

A | W 20121 Week Brief

Concept

Developing a range of promotional material that visually communicates images and nar-rative from each of the films in the auteur di-rector’s filmography, with visual references in regards to typography and the colour palettes selected throughout.

* Please note, the festival proposal has, in no way, any affiliation with either Wes Anderson or The Hyde Park Picture House, Leeds.

Deliverables

Mailout box and sleeveInformation how to get to the event (maps, contact cards)Individual hotdog fold booklets about each of the films screenedSaddle stitch book about the festival and The Hyde Park Picture HouseOutdoor advertising (train station/bus station advertisement)

Alex Warren Architecture

Develop a range of both printed and digital media to promote the brand identity of Leeds Metropolitan University MArch student, Alex Warren, reflecting his professional and conceptually-driven design portfolio upon as he seeks future employment upon graduation.

S | S 20133 Week Brief

Concept

Influenced by initial logo marks contextualised and used in the fashion industry, the ‘AW’ logo mark was designed to reflect the client’s refinement, professionalism and sophisticated taste, evidenced throughout his personal and professional design portfolio.

The “reversible”aspect of the vector-based initials also demonstrates Alex’s conceptual creativity and attention to detail.

Deliverables

Website (www.alexwarrenarchitecture.com currently using the domain www.cargocollective.com/alexwarrenarchitecture, to be converted Spring Summer 2014).

Blog (www.alexwarrenarchitecturepostgrad.blogspot.co.uk, along with supporting research and studio development blogs).

Brand Stationary (Letterheads, Envelopes, Business Cards, Curriculum Vitae).

Paul Danks Property Development

Develop a range of hypothetical brand stationary for property developer / landlord, Paul Danks, which reflects his care, attention to detail, friendly, and considered approach for working with both his properties and for tenants alike.

A | W 20121 Week Brief

Concept | Development

Image logomark developed in black and white for a bold, minimal visual icon, as well as the economic print benefit of greyscale printing for the client’s business.

‘p’ and ‘d’ shapes designed to visually communicate both the initials and key shape icons associated with the property development business, as well as the client’s own initials.

Deliverables

120gsm letterhead120gsm standing order form120gsm tenancy agreement form / contract600gsm duplex business cards120gsm DL white envelopes

Dachshund | Teetotal

Originally developed as part of the self initiated ‘Design a Day’ brief. After being published online, the image was spotted by UK company, ‘TeeTotal’, whereupon a license agreement was arranged to print a limited run of 250 t-shirts with the development of red and blue dachshund designs (throughout final print).

A | W 20121 Hour Brief

The limited edition t-shirts are currently available and sold in their online store:

www.teetotalclothing.com

Jessie Leong PhotographySpring | Summer 2013

Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web - based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs.

A | W 20121 Week Brief

Concept | Development

Various print and web-based deliverables produced to promote the practice and Spring / Summer 2013 portfolio of the Jessie Leong Photography brand.

From existing print collateral, new designs were created with aforementioned portfolio imagery, professionally digitally printed for an economic, short run, yet high-quality finish.

Deliverables

200gsm C5 Black & White Envelopes300gsm Matt Laminate Photographic Portrait Business Cards160gsm A5 Satin LookBook Publication, Saddle Stitch, 40pg

(Not shown in image)350gsm gloss Sample Pack Photographic Postcard350gsm gloss Thank You Photographic Postcard

(Image includes various print collateral, including letterheads, invoices and model release forms already existing throughout the printed Jessie Leong Photography brand deliverables).

Laura Ashley Spring | Summer 2013Home Interiors Collection

Develop a range of printed textiles and home interior design products to be proposed for a hypothetical Laura Ashley S | S 2013 collection, branded and promoted alongside the worldwide brand’s existing designs, with Graphic Designer, Stephanie Lawson.

S | S 20133 Week Brief

Concept | Development

A wide variety of living room and homeware items and deliverables were produced as design proposals for the Laura Ashley Spring / Summer 2013 Home Interiors Collection range.

Original, hand-rendered watercolour images were designed by collaborative design partner, Steph Lawson, to contextualise the range in a professional and visually appropriate surface pattern and textile designs to be positioned alongside existing archived and contemporary Laura Ashley living room and homeware collections.

Deliverables

Products, designed by Steph Lawson

Swatch Book, Coffee Table Runner, Lampshade, Candle Holders, Picture Frame, Candles, Cushions, Wallpapers, Gift Bags, Vase

Editorial/Promotional, designed by Sophie Wilson

The British Horticultural Collection Spring Summer 2013 CatalogueCollection Preview Opening Event InvitationWebsite Proposals & Online/Web AdvertisementMagazine Advertisement & Outdoor Advertising

WedThings

‘The WedThings product deliverables reflect the developing independent wedding decoration and planning business run by design client, Hannah Crowson, based in Shropshire, United Kingdom.

S | S 20132 Week Brief

Concept

The WedThings brand “tag line” ‘Wedding Decoration for the DIY Bride’ is reflected in both the company’s portfolio of work and throughout brand and product deliverables, using recycled kraft paper stock and logo ink stamps to create an upcycled and handmade, yet professional and considered aesthetic design outcome.

Deliverables

A5 and A3 square kraft paper-covered heart repeat print sketchbooksLogo mark and business card stamps300gsm kraft paper and cream ribbon gift tags600gsm duplex kraft paper business cards90gsm lined heart repeat print envelope90gsm kraft paper letterhead90gsm kraft paper invoiceA4 sheets heart repeat print wrapping paper300gsm ‘WedThings Are Open’ ‘WedThings Are Closed’ Door signs90sm confetti/compliments pouch with heart-shaped kraft paper heartsWebsite proposals, www.wedthings.co.uk