Sony ProjectorsSony Projectors

Why Sony Projectors?Why Sony Projectors?Engineered to deliver the best images

Top priority for design staff

Bright, Accurate Colors (thanks to 3LCD)

Appropriate Application Functionality

Excellent WarrantyThree years parts and labor (some limits)

First year “hot swap” included, extended warranties available

Excellent Value for Price

Engineered to deliver the best imagesTop priority for design staff

Bright, Accurate Colors (thanks to 3LCD)

Appropriate Application Functionality

Excellent WarrantyThree years parts and labor (some limits)

First year “hot swap” included, extended warranties available

Excellent Value for Price

Applications for Projector LineupApplications for Projector LineupBasic home and business uses

High brightness, computer and video inputs,

“Entry Level Models”

Step-up business use

Higher brightness for larger rooms or brighter rooms “Step-up Models”

Field Sales staff, consultants, and

trainers

Projectors specifically designed for this purpose

“Road Warrior Models”

Step-up business use, campus use

and/or collaboration

Brighter, with wireless functions and networking

“Wireless Networking

Models”

Larger rooms, integration

Very bright, with powerful networking/management, and often optional lenses

“Installation Models”

Projector Line-up & PositioningProjector Line-up & PositioningEntry-level Models

“Step-up projector at entry-level price”VPL-ES4 (SVGA, 2200 lm) Est. Street: $749.VPL-EX4 (XGA, 2100 lm) Est. Street: $899.Sell: Price/Performance, color performanceEX4 has 2 RGB inputsBoth have monitor out and variable audio out

Step-up Models“Step-up models designed for business use”VPL-CX61 (XGA, 2500 lm) Est. Street: $1549.VPL-CX63 (XGA, 3000 lm) Est. Street: $1999.Sell: Easy installation workhorse Clean business appearance, quiet

Entry-level Models“Step-up projector at entry-level price”VPL-ES4 (SVGA, 2200 lm) Est. Street: $749.VPL-EX4 (XGA, 2100 lm) Est. Street: $899.Sell: Price/Performance, color performanceEX4 has 2 RGB inputsBoth have monitor out and variable audio out

Step-up Models“Step-up models designed for business use”VPL-CX61 (XGA, 2500 lm) Est. Street: $1549.VPL-CX63 (XGA, 3000 lm) Est. Street: $1999.Sell: Easy installation workhorse Clean business appearance, quiet To be replaced by new C-Series

Projector Line-up & PositioningProjector Line-up & PositioningRoadwarrior Models

“Specifically designed for mobile use”VPL-CS21 (SVGA, 2100 lm) Est. Street: $999.VPL-CX21 (XGA, 2100 lm) Est. Street: $1199.Sell: Unique/Best tool for this jobOne-touch setup, Off&Go

Wireless Models“Powerful, flexible wireless networking”Includes everything needed for wirelessVPL-CX76 (XGA, 2500 lm) Est. Street: $1899.VPL-CX86 (XGA, 3000 lm) Est. Street: $2399.Sell: Business/Collaboration tool Business networking, collaboration

Roadwarrior Models“Specifically designed for mobile use”VPL-CS21 (SVGA, 2100 lm) Est. Street: $999.VPL-CX21 (XGA, 2100 lm) Est. Street: $1199.Sell: Unique/Best tool for this jobOne-touch setup, Off&Go

Wireless Models“Powerful, flexible wireless networking”Includes everything needed for wirelessVPL-CX76 (XGA, 2500 lm) Est. Street: $1899.VPL-CX86 (XGA, 3000 lm) Est. Street: $2399.Sell: Business/Collaboration tool Business networking, collaboration

Best Projectors of the Year

Install Projector Lineup & Positioning Install Projector Lineup & PositioningFlagship Installations (6000 lm)

“Lecture hall and Boardroom integration”

3 RGB in, DVI in, AV and network functions

VPL-FX52 and 52L (XGA) Est. Street: $10k

Key: Powerful connectivity, reliable performer

Installation flexibility – a campus favorite

Post Houses, Checkprints (800 lm)“Full HD images for design or review”

Full HD (1920 x 1080), HDMI + analog inputs

SXRD based imagers

VPL-VW100/P (HD) Est. Street: $9k

Key: Pro version- 3 yr warranty

Flagship Installations (6000 lm)“Lecture hall and Boardroom integration”

3 RGB in, DVI in, AV and network functions

VPL-FX52 and 52L (XGA) Est. Street: $10k

Key: Powerful connectivity, reliable performer

Installation flexibility – a campus favorite

Post Houses, Checkprints (800 lm)“Full HD images for design or review”

Full HD (1920 x 1080), HDMI + analog inputs

SXRD based imagers

VPL-VW100/P (HD) Est. Street: $9k

Key: Pro version- 3 yr warranty

New VPL-C Series IntroductionNew VPL-C Series Introduction

VPL-CX100Successor of CX612700lm XGADelivery from July 07List Price : $2,120

VPL-CX120Successor of CX633000lm XGADelivery from June 07List Price : $2,400

VPL-CX100Successor of CX612700lm XGADelivery from July 07List Price : $2,120

VPL-CX120Successor of CX633000lm XGADelivery from June 07List Price : $2,400

VPL-CX155Step-up version of CX15035000lm XGA with NW functionDelivery from July 07List Price : $2,930

VPL-CW1253000lm WXGA with NW functionDelivery from Oct 07List Price : $3,330

VPL-CX125Step-up version of CX1203000lm XGA with NW functionDelivery from July 07List Price : $2,530

VPL-CX1503500lm XGADelivery from June 07List Price : $2,730

Design Concept:Powerful & Installable Compact Projector

Total x6 models

Key Features of New VPL-C SeriesKey Features of New VPL-C SeriesHigh Brightness, High Contrast and Crisp image

Easy Maintenance

High Brightness, High Contrast and Crisp image

Easy Maintenance

Cover open

Sony originalpanel Newly developed

optical engine

Newly developedhigh efficiency

lamp

Newly developedACF (Advanced

Crisp Focus) lens

Lamp

Filter

Conventional Lens

ACF Lens

Key Features of New VPL-C SeriesKey Features of New VPL-C Series New Cooling System

Installation FlexibilityDirect On/OffTilt FreeNetwork Control / Maintenance / Content DeliveryRemote ID functionSide Shot

New Cooling System

Installation FlexibilityDirect On/OffTilt FreeNetwork Control / Maintenance / Content DeliveryRemote ID functionSide Shot

Improved exhaust air efficiency

Tilt free

Network models only

Install Projector Lineup & PositioningInstall Projector Lineup & PositioningNEW High-Resolution (4000 lm)

“Lecture hall and Boardroom integration”SXGA+ resolution (1400 x 1050)Allows both native WXGA and 720pCenter lens, side access for filters and lampPowered zoom, focus, and lens shiftFirst use of BrightEra™ panelsDirect power on/off (with Off&Go)VPL-FE40 (SXGA+) Est. Street: $7kVPL-FX40 (XGA) Est. Street: $5kKeys:

High resolution, very install-friendlyEnhanced Network FunctionalitiesGreat Price/Performance

NEW High-Resolution (4000 lm)“Lecture hall and Boardroom integration”SXGA+ resolution (1400 x 1050)Allows both native WXGA and 720pCenter lens, side access for filters and lampPowered zoom, focus, and lens shiftFirst use of BrightEra™ panelsDirect power on/off (with Off&Go)VPL-FE40 (SXGA+) Est. Street: $7kVPL-FX40 (XGA) Est. Street: $5kKeys:

High resolution, very install-friendlyEnhanced Network FunctionalitiesGreat Price/Performance

Example: New Optical System

Example: New Optical System With this newly developed optical system, using “BrightEra,”

FE40/FX40 delivers 4000 lm using only a 275W Lamp! (Other makers use up to 1000 Watt Lamps)

275W Lamp

& Low Fan Noise

4000lm

Sony succeeded in developing the world's first HTPS LCD panel using inorganic alignment layer. BrightEra is Sony brand.

+

=

UV UV

Typical Previous Panel (PX41)

Molecular Bonding to inorganic alignment layer is stronger So, inorganic alignment layer resists UV damage better Light Resistance Up Brightness Up & Reliability Improvement Vertically aligned crystals deliver deeper blacks

Organic alignment layer

Inorganic alignment layer

BrightEra (FE40/FX40)

New Sony Image Panel – BrightEra™

New Sony Image Panel – BrightEra™

Horizontallyalignedcrystals

Verticallyalignedcrystals

Example: 40-Series Connectivity Example: 40-Series Connectivity

Composite, S-Video and Stereo Audio

RS-232C and Control S

Monitor,Var Audio out

2x 15-pin, 1x BNC, and 1 HDMI in

Network

The provided connections are specifically chosen to fit the range of application sources for this model.

Easy integration with standard Extron /AMX equipment

Same as RS-232C. Can control (power on/off…) the projector using IP

IP ControlIP Control

Enables proactive maintenance and responses to projector errors and situations

E-Mail ReportE-Mail Report Projector transmits warnings related to the lamp/fan and current status via e-mail

Enables remote and/or centralized maintenance and management functions

Web ControlWeb Control Projector’s situation can be checked and settings changed over the web

Allows the monitoring of the projectors as part of the whole network system

SNMP, industry standard protocol for management and maintenance, is built-in

SNMPSNMP

《 Function 》　

《 Benefit》　

Example: Network Control & Maintenance Example: Network Control & Maintenance

System integrators can easily integrate Sony projectors with AMX equipment

Built-in AMX’s Dynamic Device Discovery Protocol (DDDP)

AMX DDDP AMX DDDP

Enables central control of different vendors’ projectors in a mixed environment

PJLink is a unified standard for operating and controlling data projectors by JBMIA

PJLink PJLink

Example: Presentation Options Example: Presentation Options

Direct Connection Wireless LAN Over LAN

Up to 100 PCs can connect to the projector

Presentation can be shown on up to 5 network locations

A Long Sony Projector HistoryA Long Sony Projector History

1972: Sony introduced first video projector Richard Nixon was president

1982: Sony introduced first “universal” projectorSupported European PAL, American NTSC, and RGB inputs

1989: Sony High Def models chosen by CokeFor use in “World of Coke” display in Atlanta

1997: Sony introduces High Temp Polysilicon LCDs2001: Sony introduces IP-addressable models2004: Wireless models win Tech Innovator Awards2005: Sony introduces 4k SXRD projector

1972: Sony introduced first video projector Richard Nixon was president

1982: Sony introduced first “universal” projectorSupported European PAL, American NTSC, and RGB inputs

1989: Sony High Def models chosen by CokeFor use in “World of Coke” display in Atlanta

1997: Sony introduces High Temp Polysilicon LCDs2001: Sony introduces IP-addressable models2004: Wireless models win Tech Innovator Awards2005: Sony introduces 4k SXRD projector

Compared to Sony, just about every other projector maker is a “Johnny-come-lately”

Inadequate Projector SpecsInadequate Projector Specs

Lumens ANSI Lumens is a measure of WHITE light level ONLY

There is no agreed method now to spec color performanceDifferent technologies have different strengths

Contrast ratioNo agreement on measurement methods

So, comparing specs may not be accurate – “apples and oranges”

Ratio! Highly dependent on “black” level, i.e., ambient levelsMay not be important anyway for business/education apps

Video APL is 40% Computer is 70%At any moment, human eye can only discern about 100:1 contrastIn real world settings, actual measured contrast levels <20:1

What else do customers request?inputs, monitor, weight, size, noise level, power usage

Lumens ANSI Lumens is a measure of WHITE light level ONLY

There is no agreed method now to spec color performanceDifferent technologies have different strengths

Contrast ratioNo agreement on measurement methods

So, comparing specs may not be accurate – “apples and oranges”

Ratio! Highly dependent on “black” level, i.e., ambient levelsMay not be important anyway for business/education apps

Video APL is 40% Computer is 70%At any moment, human eye can only discern about 100:1 contrastIn real world settings, actual measured contrast levels <20:1

What else do customers request?inputs, monitor, weight, size, noise level, power usage

There are too few informative specs to guide users to the best choices for them

Sony Projector LeadershipSony Projector Leadership

Leading Sony Technologies3LCD technology for color brightness and accuracyEnergy Star® CompliantLow fan noiseSony-developed image processing and image panels

Leading Sony FeaturesIntelligent Auto-Setup, with AutoFocus on some modelsOff & Go technology protects lamps and saves timeAirShot Wireless and Network AccessIP Network Control and Content Delivery

Leading Sony Technologies3LCD technology for color brightness and accuracyEnergy Star® CompliantLow fan noiseSony-developed image processing and image panels

Leading Sony FeaturesIntelligent Auto-Setup, with AutoFocus on some modelsOff & Go technology protects lamps and saves timeAirShot Wireless and Network AccessIP Network Control and Content Delivery

Choosing a projector on one or two features is the old way – total performance is the new Sony way

Refreshed Service OfferingsRefreshed Service OfferingsJust announced in new Bulletins (June 15)Extended Warranties

Now available for 4 Year and 5 Year offeringsList prices range from only $199 up to $699

“On Time Support” offersExtend first year of Loaner support to 3, 4 or 5

yearsList prices range from only $169 up to $429

Just announced in new Bulletins (June 15)Extended Warranties

Now available for 4 Year and 5 Year offeringsList prices range from only $199 up to $699

“On Time Support” offersExtend first year of Loaner support to 3, 4 or 5

yearsList prices range from only $169 up to $429

Look for uniform focus from the center out to the edges.

In the best images, the focus should be crisp all the way to the corners.

Current End User ProgramsCurrent End User ProgramsTrade WAY up Program

$50 bonus for any projector purchase

User’s ChoiceBuy any E- or C-series projector and choose a Lamp or up to $150 cash

New C-class Package PromotionBuy any new C-series model and get a mount at no extra charge

VW100/P Summer SuspensionBuy this model and get a mount at no extra charge

Trade WAY up Program$50 bonus for any projector purchase

User’s ChoiceBuy any E- or C-series projector and choose a Lamp or up to $150 cash

New C-class Package PromotionBuy any new C-series model and get a mount at no extra charge

VW100/P Summer SuspensionBuy this model and get a mount at no extra charge

Why Sony Projectors?Why Sony Projectors?Engineered to deliver the best images

Top priority for design staff

Bright, Accurate Colors (thanks to 3LCD)

Appropriate Application Functionality

Excellent Warranty

And Extended Warranty Offers

Excellent Value for PriceEnd User programs are great “sweeteners”

Engineered to deliver the best imagesTop priority for design staff

Bright, Accurate Colors (thanks to 3LCD)

Appropriate Application Functionality

Excellent Warranty

And Extended Warranty Offers

Excellent Value for PriceEnd User programs are great “sweeteners”

Specs: New C-Class ModelsSpecs: New C-Class ModelsVPL-CW125 VPL-CX155 VPL-CX150 VPL-CX125 VPL-CX120 VPL-CX100

WXGA

(1366x800)

Brightness 3000-lm 3500-lm 3500-lm 3000-lm 3000-lm 2700-lm

Lens

Fan Noise TBD

Weight

Dimensions

Network

Yes (Control,

Maintenance, Content Delivery)

Yes (Control,

Maintenance, Content Delivery)

No

Yes (Control,

Maintenance, Content Delivery)

No Yes

Lamp Access

Filter Access

Security

Direct ON/ OFF

Side Shot Yes Yes No Yes No Yes

Remote ID Yes(up to 3) Yes(up to 3) No Yes(up to 3) No Yes

Delivery Oct '07 July '07 June '07 July '07 June '07 July '07

List Price $3,330 $2,930 $2,730 $2,530 $2,400 $2,120

Panel Resolution

Yes

XGA

(1024x768)

Rear Panel

From Front Side

Kensignton, Password, Security Bar

x1.2 zoom manual

9 lbs 1 oz

14 3/ 4 x 3 5/ 8 x 11 3/ 4 inches

38/ 28dB

Presenters can be selected using the supplied Remote Commander™ or from a PC.

Example: FE40 Network PresentationsExample: FE40 Network Presentations

Example showing multi-projector presentation

Difference between Current User Benefit Features Specifications Comparison

Pressing the “AIR SHOT” button displays connected PCs

Select the desired presenter and press “ENTER”

On a PC, Click the “Projector” button to display connected PCs

Thank YOU!Thank YOU!