SONY 3LCD Projector Sales Training Professional Display Group Broadcast & Production System Div. Sony Electronics Inc

SONY 3LCD ProjectorSONY 3LCD Projector

Sales TrainingSales Training

Professional Display GroupBroadcast & Production System

Div.Sony Electronics Inc.

LCD Projector Marketing

Agenda

1. Why SONY for Projectors?2. Projector Application & SONY Line Up3. Product Roadmap4. 2H Price Change Summary5. Product Introduction6. Service & Support7. 2H End User Promotions


1. Why Sony for Projectors?

Engineered to deliver the best images• Top priority for design staff

Bright, Accurate Colors (thanks to 3LCD)

High Performance on Basic Specification• Better value for price (lm/$) • Higher reliability• Value Added Feature (Easy Maintenance/Network/Wireless)

SONY Cosmetic Design Excellent Warranty

• Three years parts and labor • First year “hot swap” included, extended warranties

available


First SONY’s Projector• VPP-2000E• X1 CRT type• Launch in 1973

First SONY’s LCD Projector• VPL-350• X3 A-Si LCD with VGA

resolution• Launch in 1994

Over 30 Years History in BPJ Biz.

2. Projector Application & SONY Line Up

The Right Tools for the JobThe Right Tools for the Job

Road WarriorEntry Step Up

Wireless Network Installation (Mid) Installation (Large)


FY07

En

try

Ste

p U

p

CX21: 2100lm XGA

EX3: 2000lm, XGA

ES3: 2000lm SVGA

CS21: 2100lm SVGA

EX4: 2100lm XGA

ES4: 2200lm SVGA

Road

Warr

ior

Jun

Jun

CX61: 2500lm XGACX100: 2700lm XGA

Jul

3. Product Roadmap – 1/2

CX63: 3000lm XGA CX120: 3000lm XGAJul

CX125: 3000lm XGA, NWJul

CW125: 3000lm WXGA, NW

Oct

CX150: 3500lm XGA

Jul

CX155: 3500lm XGA, NW

Jul

$749

$899

$1,199

$999

$1,549

$1,749

$1,999

$2,049

$2,199

$749

$899

$1,799

Price base: MAP (=Estimated Street Price)

$1,549

>>> $699

>>> $799

>>> $1,399

>>> $1,599

>>> $1,899

$2,499


FY07

Wir

ele

ss

CX86: 3000lm XGA, Wireless

CX76: 2500lm XGA, Wireless

Insta

llati

on

FX40: 4000lm XGA, NW

FX52: 6000lm XGA, NW

SX

RD

VW100/P; 800lm HD

$1,899

$2,399

FX52L: 6000lm XGA, NW, Lensless

$8,063

$7,313

$4,613

$9,499

3. Product Roadmap – 2/2

FX40L: 4000lm XGA, NW, LenslessFE40: 4000lm SXGA+, NWFE40L: 4000lm SXGA+, NW, Lensless

$4,163

$5,963

$5,513

>>> $2,299

>>> $3,699>>> $3,499>>> $4,999>>> $4,799

>>> $7,299>>> $6,899

Price base: MAP (=Estimated Street Price)

Discon in E/Dec


4. 2H Price Change Summary

2Q ESP* 3Q ESP* Diff %

VPL-ES4 $749 $699 -7%

VPL-EX4 $899 $799 -11%

VPL-CX100 $1,549 $1,399 -10%

VPL-CX120 $1,749 $1,599 -9%

VPL-CX150 $2,049 $1,899 -7%

VPL-CX86 $2,399 $2,299 -4%

VPL-FX40 $4,613 $3,699 -20%

VPL-FX40L $4,163 $3,499 -16%

VPL-FE40 $5,963 $4,999 -16%

VPL-FE40L $5,513 $4,799 -20%

VPL-FX52 $8,063 $7,299 -9%

VPL-FX52L $7,313 $6,899 -6%

*ESP = Estimated Street Price


Entry Installation – VPL-ES4/EX4

Ideal for K-12 Classrooms Brightness:

• 2,200 Lumens for VPL-ES4• 2,100 Lumens for VPL-EX4

Installation-friendly Flexible mounting, quiet, monitor out XGA model has Dual inputs 7 picture modes, 3 black level adjustments

Entry5. Product Introduction


Road Warrior – VPL-CS21/CX21

Award winning stylish mobile tool Ideal for field sales and trainers 2100 lumens for both SVGA or XGA Easily packs in computer bag – 2” thick Quick start with full auto setup and focus Bright enough for any setting Quick exit with “Off&Go” – protects lamp

Road Warrior5. Product Introduction


Step Up Installation – New C Series

VPL-CX100• Successor of CX61• 2700lm XGA

VPL-CX120• Successor of CX63• 3000lm XGA

VPL-CX155• 35000lm XGA with NW

function

VPL-CW125• 3000lm WXGA with NW

function• Delivery from Oct 07

VPL-CX125• Upper Model of CX125• 3000lm XGA with NW

function

VPL-CX150• 3500lm XGA

Powerful & Installable Compact Projector

Step Up

SONY’s first Wide Business Projector

NEWNEW

5. Product Introduction


Which is better quality???

CyberShot DSC-W200 $349.99

1.2M Pixels

Note : prices are from SonyStyle.com

1.0M Pixels

α(alpha) DSLR-A100H $1,099.95

Imager & lens aperture size is so important for picture quality!Same thing can be applied for LCD projector?

>>> Of course, YES


Key Features of New C Series -1/2

High Brightness, High Contrast and Crisp image

Easy Maintenance

Sony originalpanel Newly developed

optical engine

Newly developedhigh efficiency

lamp

Newly developedACF (Advanced

Crisp Focus) lens

Cover open Lamp

Filter

Conventional Lens

ACF Lens

No need to uninstall fromthe ceiling bracket!

0.79” XGApanel

(0.74” WXGAfor CW125)

+ =


Key Features of New C Series -2/2 New Cooling System

Installation Flexibility• Direct On/Off• Tilt Free• Network Control / Maintenance / Content Delivery• Remote ID function• Side Shot

Improved exhaust air efficiency

Tilt free

Available for Network model onlySide ShotSide Shot


Wireless Network – VPL-CX86/CX76

Ideal for Business Conference Rooms Bright: 3,000(CX86) & 2,500(CX76) lumens, XGA Wireless Presentation Functionality(11b/11g) Enhances collaboration, flexibility Easy to setup and use, highly secure Can also support network maintenance and

monitoring functions, “PJNet”

Wireless Network5. Product Introduction


Mid-size Installation – VPL-FE40/FX40

4000 Lumens, for larger screens or more ambient FX40 is XGA, FE40 is SXGA+ (1,400 by 1,050

pixels) Can Display natively (only for FE40):

• SXGA+, SXGA, WXGA, 720P Advanced Design for Installation Uses

• Center lens mount• H & V lens shift• Power zoom and focus• Side Filter and Lamp access

First use of BrightEra™ Panels Lensless model available

• VPL-FE40L, VPL-FX40L

Installation(Mid)5. Product Introduction


Large Venue Installation – VPL-FX52

Ideal for Larger venues• Bright: 6,000 lumens, XGA

Installation-friendly• Flexible mounting, quiet, changeable lens• Choice of inputs, monitor out, RS-232 control• Network Functionality (Control & Monitoring only)

Lensless model available• VPL-FX52L

Installation(Large)5. Product Introduction


6. Service & Support – Standard Warranty

Standard Warranty• 3Y Parts & Labor with the exception of

Lamp(90days) Optical block (upto 2500 hours)

Sony Business Projector On-Time Support!• Call 877-350-3477 to resolve problems and report issues. • If the problem can not be resolved over the phone, and

provided the unit is in the 1st year of warranty, Sony will provide a loaner projector by next day air while the customers projector is repaired

Other Technical Support (for both customers & resellers)• Post Sales 800-883-6817 select option2, then 6


6. Service & Support – Extended Warranty

Extended Warranty• Now available for 4 Year and 5 Year offerings• List prices range from only $199 up to $699


6. Service & Support – Extended “On Time Support”

Extended “On Time Support”• Extend first year of Loaner support to 3, 4 or 5 years• List prices range from only $169 up to $429


7. 2H End-user Promotion Program

End-user Choice MIR Program

TRADE WAY UP $50 Additional Rebate

VAIO Bundle Promotion

New C Series Package Promotion with Bracket (PAM-200)

Renewal

Continue

Promo End

Promo EndEnhanced program coming soon!


1) End User Choice Mail-In-Rebate

Purchase a Sony “EX4”, “CX21” or “C Series” between Oct 1 and Dec 31, 2007 and choose from:• Cash Rebate – up to $150• Free Lamp – a $399 value based on MSRP

Applicable models[$100 or LMP-C162] : VPL-EX4[$100 or LMP-C163] : VPL-CX21[$150 or LMP-C200] : VPL-CX100, CX120, CX125, CX150, CX155, CW125

Change from 2Q MIR Promo :

Added VPL-CX21 & CW125, Removed VPL-ES4

AddedAdded

Renewal

AddedAdded

or


2) Trade WAY Up Promotion

Sony has a trade-in website

http://sony.tradeups.com/AllPromotions.aspx

Trade and IT product, and receive a credit for purchase of Sony LCD Projectors or Public Display

Use the trade-in site between 6/15 and 9/30 2007, and receive up to $50 extra rebate toward the purchase of a Sony LCD Projector or Public DisplayIt’s easy!

It saves you money $$It’s your choice

Extended until 3/31

2008

Continue


Any questions?

Let’s make a big success in 2HThank

You !

Documents

SONY 3LCD Projector Sales Training Professional Display Group Broadcast & Production System Div. Sony Electronics Inc